SDC Logo 02

Mission Statement 03

A Word From Our Chairman 04

Board Of Directors 06

Steering Committee 07

Management Team 08

SDC Attractions 09

Publicity And Promotions

National Education Programmes And Activities

Membership Schemes

VIP Visitors

Visitorship Profile

Financial Overview

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16

21

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SINGAPORE

DISCOVERY CENTRE

Hear the past

See the present

Touch The Future

The logo is a graphic representation of the vision,

sound and action that can be experienced at

the Centre. Bold, modern and dynamic, this

symbol depicts clearly the numerous activities

that are in store and evokes feelings of fun and

enjoyment for the visitors. The hand, eye and

ear icons represent the hands-on experience and

lifelike simulations which visitors can feel, see

and hear at the Centre. The sparks represent

new discoveries and knowledge as senses come

into contact with the exhibits.

To inspire in Singaporeans a sense of confidence in the future of

Singapore and in the SAF by:

Enhancing awareness of our nation's milestones and achievements

and the part citizens play in ensuring national survival, security

and success so as to instil in them a sense of pride in Singapore's

achievements.

Giving Singaporeans an opportunity to think about the future and

what is needed for our next generation to continue with the peace

and prosperity enjoyed so as to prepare our citizens to meet the

challenges of the future.

Since the events of 11 September 2001 and the arrest of members of Jemaah Islamiah for

terrorism-related activities, Singaporeans have had to come to terms with a more uncertain

environment. The security, economic and social scenarios have changed dramatically. As a

nation, we are possibly living in the most challenging period in our history since independence.

In such an environment, National Education plays a vital role in bringing Singaporeans together.

A good understanding of how we have overcome major challenges in the past would give us the

confidence to deal with the challenges we encounter today. The Singapore Discovery Centre,

as a National Education hub for Singapore, is well-positioned to make a significant contribution

to this effort through our programmes and activities.

THE YERR IN PERSPECTIVE

During the period in review, the realities of the economic downturn and the aftermath of the

September 11 attacks have re-affirmed the need for SDC to embark on new initiatives and

programmes to add value and bring fresh appeal to the Centre. These included bringing SDC

out to the people - roadshows and special performances were held at several locations throughout

Singapore, arousing widespread interest in the Centre - while drawing more visitors to the

Centre through innovative activities. A novel night event, "Galaxy Of Lanterns" was held in

September 2001 to celebrate the Mid-Autumn Festival.

Our Education Department continued to reach out to students across the nation, imparting

important National Education messages in interesting and engaging ways. A total of 83,097

students visited the Centre in FY 2001, and another 221,940 students - an increase of more

than 200% over the previous year - were able to experience the SDC's educational initiatives

right in their schools, through roadshows, external classroom programmes, and special events.

...the realities of the economic downturn and the aftermath

of the September 11 attacks have re-affirmed the need for

SDC to embark on new initiatives and programmes to add

value and bring fresh appeal to the Centre.

THE F U T U R E

Major plans are underway to redevelop the SDC into the next "edu-tainment" centre of the

future. This undertaking, which has been made possible with the support of the Singapore

Totalisator Board, will see new, state-of-the-art exhibits and attractions grace the halls and

galleries of the redeveloped Centre. For the immediate future, we will continue to add new

titles and exhibitions to the Centre as part of our ongoing efforts to keep improving and evolving,

so that our attractions remain fresh and appealing. We are entering a truly exciting time for the

Centre, and the future promises to be bold and bright.

T H R N K YOU

I wish to thank members of the SDC Board of Directors and Steering Committee for their

guidance and input in helping the Centre realise its mission. I would also like to express my

appreciation to our sponsors, Singapore Armed Forces, Singapore Police Force, Singapore Civil

Defence Force, schools and corporations for their kind support and co-operation, and to the

management and staff of SDC for their hard work and commitment in making the Centre the

place that it is today.

Peter Ong

Chairman

(1 January 2001 to 30 June 2002)

Mr Lim Hup Seng

BG (RET) Chin Chow Yoon

RADM Simon Ong

Mr Tang Tuck Weng

CURRENT M E M B E R S

Mr Lim Hup Seng - Chairman

Deputy Secretary (Admin)

Ministry of Defence

(Appointed as of 1 July 2002)

BG (RET) Chin Chow Yoon

Executive Director

Singapore Discovery Centre Ltd

RADM Simon Ong

Commandant

SAFTI Military Institute

Ministry of Defence

Mr Tang Tuck Weng

Director (Planning Division)

Ministry of Education

(Appointed as of 1 July 2002)

OUTGOING M E M B E R S

Mr Peter Ong

Permanent Secretary

Ministry of Transport

(1 January 2001 - 30 June 2002)

Ms Phoon Lee Chaeng

Director (Personnel Policy Department)

Prime Minister's Office

(12 January 2001 - 30 June 2002)

CURRENT MEMBERS

Mr Lim Hup Seng - Chairman

Deputy Secretary (Admin) Ministry of Defence (Appointed as of 1 July 2002)

BG (RET) Chin Chow Yoon

Executive Director Singapore Discovery Centre Ltd

RADM Simon Ong

Commandant SAFTI Military Institute Ministry of Defence

Mr Tang Tuck Weng

Director (Planning Division) Ministry of Education (Appointed as of 1 July 2002)

Mr Tony Soh

Director, Nexus Ministry of Defence (Appointed as of 17 October 2001)

Mr Tan Kim Kee

Group Director (Grassroots Development) People's Association (Appointed as of 2 October 2002)

Prof Leo Tan

Director National Institute of Education

Mr Kwa Chong Guan

Head, External Programmes Institute of Defence & Strategic Studies Nanyang Technological University

Ms Chong Phit Lian

President & CEO The Singapore Mint

Prof Lai Kim Fatt

Director, Systems & Computer Defence Science & Technology Agency

Col Bernard Toh

Director, Public Affairs Ministry of Defence

Mr Lim Hup Seng

Mr Tony Soh

BG (RET) Chin Chow Yoon RADM Simon Ong Mr Tang Tuck Weng

Mr Tan Kim Kee Prof Leo Tan Mr Kwa Chong Guan

Ms Chong Phit Lian Prof Lai Kim Fatt Col Bernard Toh

OUTGOING MEMBERS

Mr Peter Ong Ms Phoon Lee Chaeng

Permanent Secretary Director (Personnel Policy Department) Ministry of Transport Prime Minister's Office (1 January 2001 - 30 June 2002) (12 January 2001 - 30 June 2002)

Mr Ong Beng Lee

Director (Housing Division) Ministry of National Development (7 April 1 9 9 9 - 1 6 October 2001)

BG (RET) Chin Chow Yoon

Executive Director

COL (NS) Jordan Woo

General Manager

Mr GK Pil lai

Senior Manager,

Projects & Business Development

Ms Julie Choo

Senior Manager, Education

Ms Faye Kee

Finance & Administration Manager

Mr Lawrence Low

Technical & Estate Manager

Mr Kevin Cheong

Marketing Manager

Mr MP Selvarajan

Operations Manager

SINGAPORE

DISCOVERY CENTRE

At the Singapore Discovery Centre (SDC), we are committed to quality

'edu-tainment'. A lively synergy of entertainment and education, the

SDC's variety of interactive galleries and challenging activities offers all

visitors a richly rewarding experience.

MOTION 5 I M U L R T O R

Designed to thrill, the SDC's 6 DOF

(Degree Of Freedom) motion simulator

is the largest of its kind in Southeast

Asia and also holds the distinction of

being the region's first. The simulator

can accommodate 60 people at a time,

and visitors can choose from three

exhilarating rides: Strike Force, Dino

Island and RGB Adventure.

I W E R K S T H E R T R E

The 350-sea t theatre features a

magni f icent 5-storey high screen,

offering larger-than-life screenings that

are accompanied by superb sound

effects. Whether it is a 3D movie or

real-life documentary, the result is a

v isual exper ience of s tagger ing

proportions. Movies include: Alien

Adventure, Niagara: Miracles, Myths &

Magic and On Guard! The Big Picture

On Singapore Defence.

SHOOTING GRLLERY

Visitors put their concentrat ion,

judgment and coordination skills to

the test at this computer-simulated

f i r ing range. Six exciting shooting

scenarios are available for up to four

players. The experience is made all

the more authentic with participants

taking aim from a real M16 rifle.

Military Hardware Display

M R N D R L R VR S Y S T E M

In these Virtual Reality gaming environments, visitors are transported into virtual worlds where

they get to perform a series of fun tasks from different perspectives. Games available include

Airborne Ranger, which offers a simulated parachuting experience; the flying adventure Turbo

Kourier, as well as Netminder Soccer that will appeal to fans of the game.

OUTDOOR E X H I B I T S

Military Hardware Display

• Features some of the sophisticated military equipment and hardware utilised by the Singapore

Army, Navy and Airforce.

SRFTI CORCH TOUR

• An air-conditioned bus takes visitors on a complimentary tour of the SAFTI Military Institute.

PERISCOPE

R D V E N T U R E

Designed in vibrant colours, the

gallery acquaints children aged 7 to

12 with the multicultural heritage of

Singapore via six interactive stations.

SINGRPORE

• YNRMICS GRLLERY

Old-fashioned facades from 1940s

Singapore give way gradual ly to

modern-day landscapes in the course

of th is exhibit . This mini- journey

cu lminates in the 3-d imensional

Promise Of Peace Quadroscope, which

offers an abstract look at the beauty

but fragility of peace.

T R C T I C 5 GRLLERY

Visitors discover the importance of tactics in everyday life with intriguing exhibits that

include Everyday Park, Tintoy Theatre, Swiss Success, Safe & Happy Home, Urban Survival,

Faces Of Battle and What If?.

TECHNOLOGY GRLLERY

The evolving technological landscape of military warfare is presented in this interactive

multimedia showcase.

L ITTLE GEORGE T H E INTERRCTIVE ROBOT

The centrepiece of SDC's lobby, Little George astounds and entertains visitors with his

communication skills and lively antics.

• • • • • • • • • • • • • • • • • • • • • • • • aaa • • • • • • • • • • • • a a • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • a • • a a • • • • • • • • • • • • • • • a a a a aaa

The past year was a busy and fruitful time for the Singapore Discovery

Centre. Each year, SDC plays host to a line-up of community-oriented

activities that are geared towards education and entertainment-based

learning. Public performances, roadshows, charity drives or get-togethers

alike, SDC continues to emphasise the roles played by ordinary

Singaporeans in our nation's road to success.

"ENCOUNTER IN THE THIRD DIMENSION" 3 D MOVIE R N D

"ERRND CRN YON: THE HIDDEN SECRETS" (MRY E O O l )

Back by popular demand, these two previously screened large-format films were reintroduced to

the iWERKS theatre line-up. They proved once again to be immense hits.

T H E D R O I D Z (MRY, J U N E 2 D D l )

During the mid-year school holidays, roadshows and performances were organised for the general

public, students and visitors to the SDC. The stars were "The Droidz" - a duo of professional

performers who donned humanoid electronic robot costumes and mimicked robotic actions.

G R L R X Y OF L R N T E R N 5 (SEPTEMBER EODl)

In celebration of the annual Mid-Autumn/Lantern Festival, the SDC organised its first-ever "Galaxy

Of Lanterns". During this unique 3-day night-time event, the Centre was illuminated with the glow

from hundreds of different lanterns of all shapes and sizes from various countries. There were also

several interesting and educational activities such as: Lantern Appreciation, Lantern Making Contest,

Costume Contest, Calligraphy Demonstration, and Mooncake Making Demonstration. Over 2,500

participants from 16 organisations and companies took part in the festivities.

L R U N C H OF N E W PRICE T Y P E (OCTOBER EDDl)

Besides general admission, the new Multi-Rider value ticket package offers unlimited motion

simulator rides, a game at the Shooting Gallery and unlimited 3D and 2D movies at the iWERKS

theatre.

M R R C H VRLUE M R D N E 5 5 (MRRCH EDCJE)

From the 9 to 3 1 March 2002, the SDC came alive with a myriad of activities to promote

cultural awareness and family fun. Tea Appreciation, Indian Henna Painting and Easter Eggs

Creation were just some of the fun activities held, while games included traditional Malay

games like chapteh, chongkak and serembat.

CORPORRTE E V E N T S RND FRMILY D R Y 5

In FY2001, many corporate events were organised at the SDC's premises. Strong support was

shown from the participants hailing from corporations, uniformed groups, CCs, and RCs. Big

turnout events included Bukit Batok Family Day, CPF Family Day and Senoko Power Family

Day.

SDC's Education Department reports an eventful year. In collaboration

with various schools and institutes, a series of innovative events were

organised to reach student populations on an island-wide scale.

4 K * a s f MMK U K K flK mm.

ACHIEVEMENTS - RPRIL E D D 1 TO M R R C H E D G E

NATIONAL EDUCATION QUIZ 2002

Held on 25 January, this event was jointly organised by SDC and NUS. A total of 1,750

students from different junior colleges and centralised institutes gathered at the NUS campus

for the competition. Minister Of State, Mr Tharman Shanmugaratnam attended as the special

guest of honour.

TWO ROBOTS FROM SINGAPORE POLYTECHNIC

Courtesy of students from Singapore Polytechnic's Mechanical & Manufacturing Department,

two lifelike robots were presented to SDC. Both robots are programmed to display the six

National Education messages and are to be used at subsequent SDC events and special

occasions. They were officially launched on 10 July at NExcitement, which also showcased

creations from students of other polytechnics.

MULTIMEDIA PRESENTATION

As part of their final year project, Information & Technology students from Temasek Polytechnic

designed an impressive multimedia presentation on SDC. Apart from the six core National

Education messages, the presentation also introduced the four commemorative days in Singapore.

Also included: a website to cater specially for SDC's Education Department as well as an

online booking system.

BIO-TERRORISM PROJECT

Based on research provided by students from Nanyang Polytechnic's School Of Life Sciences,

SDC's Education Department created an exhibition on defence against bio-terrorism. Targeted

to inform student visitors, the exhibits also highlighted the importance of social cohesion and

Total Defence.

N E W P R O G R R M M E 5 / I N I T I H T I V E S

EXTERNAL CLASSROOM PROGRAMMES

SDC has put together an array of thematic National Education programmes catering to primary level

students. Designed to be conducted within school premises, the programmes were successfully run

with the help of facilitators made up of experienced ex-teachers.

THE WAR YEARS Tells of the sufferings our ancestors underwent during the Japanese Occupation.

A RISING NATION

Takes participants through Singapore's journey of struggles to independence.

OUR SPECIAL DAYS

To promote appreciation of the 4 commemorative days celebrated in Singapore.

KNOWING YOU; KNOWING ME; KNOWING SINGAPORE

Introduced the different cultures within our multi-racial country.

ONE PEOPLE; ONE NATION; ONE SINGAPORE

Students discover why early immigrants came to Singapore and how they gradually fostered a common

identity.

SINGAPORE AND THE REST OF THE WORLD

Offers students the background of how Singapore, as a young nation, builds multi-lateral ties with

the world around her.

NRTIONRL EDUCATION E V E N T S

COMMEMORATIVE DAYS • International Friendship Day (April 2 0 0 1 )

Internat ional Fr iendship Day keeps local

students aware of our relationship with other

nations. A colourful and informative exhibition

was put together to introduce customs of other

countries. SDC collaborated with embassies of

Korea, Hungary, Cambodia, Israel, Mexico and

Turkey, to name a few. Apart from displays of

unique cultural artefacts and scenic posters,

lively cultural dances were performed. A high

number of s tuden ts , both local and

international, took part, and the occasion

provided the opportunity for cross-cultural

exchange between them.

• Racial Harmony Day (July 2 0 0 1 )

A total of 6 ,146 visitors viewed the insightful exhibits telling the story of how our immigrant

society grew and developed to become the prosperous and harmonious multi-racial nation

that we know and live in today. Different cuisines, cultures and religions were presented and

students jazzed up the event with colourful cultural performances.

• National Day (August 2 0 0 1 )

ACS (Independent) paid SDC and SAFTI a special visit for this occasion. The boys were

given a talk and taken on a guided tour around SAFTI. This was followed by a series of

National Education activities at SDC.

• Total Defence Day (February 2 0 0 2 )

Through a range of experiential learning activities, games, quizzes and talks, students were

able to learn about the five aspects of Total Defence. Much excitement also surrounded the

special Total Defence edition of "Who Wants To Be A Millionaire", which was an effective

way of engaging students on the subject matter.

SPECIAL E V E N T S

From specially arranged forums, skits and

carnivals, SDC's efforts with the different schools

and institutions continued to be well-received.

TEMASEK POLYTECHNIC NE FORUM

(JULY 2001)

Speakers for the day included Colonel Leslie Terh

and renowned local writer Mr Goh Sin Tub. Also

on the programme was a light-hearted NE skit

and an upbeat NE rap performance which

certainly got audiences' attention.

ITE CARNIVAL (AUGUST 2001)

In a very special collaboration with all the ITEs

in the west, SDC hosted a fun- f i l led and

educational ITE Carnival. It was an opportunity

for the different ITEs to foster closer ties.

NE D A Y S

Many schools chose to celebrate their NE days at SDC with their entire school populations.

These included Chongfu Primary, BraddellWestlake Secondary, CHIJ (Toa Payoh) and Evergreen

Secondary, to name a few.

Apart from single school outings, special arrangements were also made with cluster schools.

Each cluster consists of ten to fifteen schools, and these collaborations promoted ties between

them.

SCHOOL E V E N T S

SDC received and took up an overwhelming number of requests to organise and conduct special

NE events, games and carnivals at various schools. In the coming year, schools can look forward

to even more involvement from SDC in their promotion of National Education.

NE T A L K S

The Education Department has a pool of eminent speakers to address students on various NE

topics. These talks are conducted both at the Centre and at school premises.

SDC continues to offer four distinct membership schemes to cater to the different needs of our visitor groups.

These membership arrangements enable visitors to make the most of our wide range of facilities.

CORPORATE MEMBERSHIP

Apart from enjoying exclusive privileges when visiting or holding corporate functions at the

Centre, our corporate members receive the latest news updates on a regular basis. Many of our

members - including Sony Electronics, F&N Coca-Cola and Cycle & Carriage - have been with

SDC for several years.

FAMILY MEMBERSHIP

Holders of the SDC Families Card are offered complimentary admissions as well as special

privileges when holding functions at the Centre. The card also entitles members to discounts

and exclusive deals at selected retail outlets, hair saloons, restaurants and resorts.

SCHOOL INSTITUTIONAL M E M B E R S H I P

Extended to all educational institutes from pre-schools to polytechnics and international schools.

Special privileges include discounted rates, priority bookings for events and exhibitions, guided

tours by Education Department Staff as well as customised programmes and road shows.

In FY 2001, SDC was delighted to welcome 346 VIP visitors from 28 countries to our premises.

Hailing from ASEAN, Asia Pacific, USA and Europe, our distinguished guest list included:

• His Excellency President S R Nathan

• HRH Princess Rashidah

• RADM Joseph Enright

• IGA Jean-Pierre Rabault

• His Excellency Andres Carral

• Mr Somsavat Lengsavad

• First Admiral Mohd Rashid Bin Hassan

President Of Singapore

Her Royal Highness Of Brunei

Commander Submarine Group Seven,

United States Navy

Chairman Of ONERA

(French National Aeronautic Research)

Mexican Ambassador to the Republic Of Singapore

Deputy Prime Minister and Foreign Minister Of Laos

Royal Malaysian Navy

R P R I L E D O l TO MHRCH 2 0 0 5

No. Of Visitors %

Walk-Ins: 74,233 30

Corporate: 58,000 23

Tourists: 32,576 13

Schools: 8 3 , 0 9 7 3 4

REVENUE - RPRIL E O O l TO M R R C H E D O E

Retail 4%

Food Sales 15%

Tickets Sold 66%

Rental 1% Other Income 8%

Interest 1%

E X P E N D I T U R E - RPRIL EDD1 TO M R R C H E D D E

Maintenance 16%

Education 5%

Utilities 7%

Marketing/Advertising 9%

Administration & Others 25% Manpower 38%

Membership Fees 5%

Edited and Designed by Paperclip Communications Re Ltd

SINGAPORE DISCOVERY CENTRE 510 Upper Jurong Road Singapore 638365

Tel: 6792 6188 I Fax: 6792 1233 I www.sdc.com.sg