Google TV Ads: A targeted & data-driven TV buying platform with access to 1,200+ weekly

GRPs.

Find your customer...Your customer is so much “more than a woman.” Go beyond one-dimensional demographics to buy your customer. Buy customers based on any combination of demographics, household income, socio-economic status, lifestage, marital status, interests, etc.

in the right place...Use targeting (Nielsen, Nielsen PRIZM, Equifax) to find the dayparts, networks and programs most efficiently delivering your audience. As audiences shift viewing habits over time, your Google TV Ads buy is flexible and can be optimized to follow that audience.

at the right time...Correlate your TV budgets with Internet search volume. As more consumers search for your chosen keywords (brand, category, competitive keywords) automatically increase your presence on TV.

for better resultsUsing daily/weekly reporting, “fire” and “hire” TV networks and programs to drive down the cost-per-point, CPL or demo CPM. With substantial lead/GRP savings, you can build an affordable TV campaign for all brands - those with larger budgets and those “challenger” brands. Do more with less.

What does Google TV Ads do?

Find Your Customer . . .

A25-54 Earning $75K+

Tech & Travel EnthusiastsChildren in HouseholdAffluent Suburburban

High Disposable Income

1. Set-top-box data 2. Third party demo/psychographic data STB sample size measured today provides baseline

viewing and subscriber dataNielsen and Equifax data is layered

on top of STB data

3. Anonymized data sent to GoogleGoogle combines data from partners to provide accurate reporting

and networks/program recommendations that best reach your audience.

Subscriber Data matches households to

customer data

Tuning Data provides viewing data from millions of STBs

Target Them Precisely . . .

When It Matters . . .

Without targeting…

26% are Women 25-5420% have a HHI below $35K

40% are in the target demo

Targeting to demo & HHI…

40% are Women 25-5426% have a HHI below $35K

56% are in the target demo

For Better Results

All In One Place

Thank You!.