15 Things to Note Before You Develop a Website

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• I have been asked many times by business owners as to how they can differentiate their website from their competitors and increase their sales. Before speaking to a few website designers about building your website it’s important for you to understand what makes a good website that will generate sales leads or create awareness of your products and services amongst your target audience. Here is post that will help you in building a website that not just looks good but helps in converting visitors into customers.

15 Things to note before you develop a website

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Aim

• Make clear the purpose of having a website. Is your aim to sell online? Are you building a website to provide valuable information to your customer through your blogs? Or Are you looking to provide after sales support through your website. Whatever your aim is, make your aim clear to your website designer. Doing this will help the designer to think about your aim and help him design a website that will match your expectations.



Domain and Hosting

• Keep your Domains short, easy to remember and impossible to misspell. Your domain name at the same time should reflect your brand. Well thought domain names along with SEO efforts will increase chances of your website being found in search engines like google and yahoo increases.



Clean Design

• Website is the face of your company. It’s your “Online Sales Office “. Keep your design clean and avoid unnecessary graphics and too many colors as it will only distract your customers from your actual sales pitch. Keep your design clean and attractive.



Color Scheme

• Using colors in your website design is essential. Consider your company’s target audience, branding, and decide what colors will suit your image and please your audience. Use colors to emphasize on certain points about your products/service. Color your call to action to catch your customer’s attention. Using right colors can bring your customers attention to areas on your website that are meant to generate more sales.

• Content is, it will only be read if you use right font size, colors and font styles.



Images

• Don’t copy images from other website as it can create copyright issues. Use your original product images. If this is not possible then you can buy images from the net or use freely available images.



Keywords

• Choose the exact keywords to attract the most lucrative members of your target market.



Design

• Your website is your online Business. More people will potentially see your website than your physical location. A well-designed site will add more credibility to your business.



Call to action

• A true Call to action should provide some kind of value to your customers. A simple button saying “Customize your Order” OR “Get in Touch” are generic example of Call to Action. You should put Call to Action on each page of your website, this will prompt your website users to get in touch or at least make it easy for them to contact you.

• Call to action is a great way to generate free sales database, for example “Subscribe to our Newsletter”, “Get free Website Review” are commonly used call to action triggers.



Use HTML

• It can be fancy to use different and more special fonts in an image, but we strongly advise you to place your text in HTML. This is important for SEO, because texts in images can't be read by search engines.



Social networking

• Put social media links in your website for Facebook, Twitter, Google+ etc. This helps your visitor find you on social media and increase interaction with your Brand. Many companies use Social Media to enhance customer service experience and give updates about their services and/or products.



User friendly

• Display information in a clear, concise manner. Make it easily accessible for your customers. Don’t have them to hunt for the options. Keep your navigation simple and straight forward.



Pop-ups or Squeeze page

• Squeeze page or Pop-ups are essential part of marketing. If done properly you will be able to make your visitors take the prompted action. Too many Pop-ups will annoy your visitors and make them leave your website.



Speed

• If your website does not load within 3-4 seconds the chances of visitors leaving the website are very high. Keep an eye on your coding and improve your website loading time.



Responsive Design

• Research shows that more and more people are using mobile, tablet and laptop to access website and make online payments. If your website is not responsive you will lose potential customers. Make sure that your website is viewable across all devises and platforms.



Make your websitespam proof

• Any new website will be bombarded by spammers through contact form, enquiry form or any other forms on the website. To overcome spamming you can put capta code(random numbers or letters) in your forms. If you think your website visitors might get annoyed if they are asked to fill captcha code then you can avoid spamming through coding. Coders put a hidden filed in the coding which is not visible to the users, only robots can see them. If this field is filled then you know it’s a robot trying to spam and your system will not email the details to you thus saving your time.



Contact us Details27, Bentley Drive

Walsall, Staffordshire,WS2 8RY, United Kingdom

Call us on 0121-270-7549Email us at : [email protected]

Website : http://www.westmidlandwebsites.co.uk


http://www.westmidlandwebsites.co.uk/

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15 Things to Note Before You Develop a Website