BIBLIOGRAPHY

BIBLIOGRAPHY

BOOKS

Aaker, D.A., kumar, V. & Day, G.S. 2000. Marketing research. Seventh

edition. New York.

Ajzen, I., and Fishbein, M., "Understanding Attitudes and Predicting Social

Behaviour", Englewood Clliffs, NJ Prentice hall, (1980).

Asseal, H. Consumer behaviour and marketing action. Fifth edition. Ohio:

South Western College Publishing, 1995.

Baker, M.J. The marketing book. Fourth edition. London: Butterworth, 1999.

Barrie, G, Furnham, A. Consumer profiles. New York: Routledge, 1992.

Berman, B, Evans, J.R. "Retail Management: A Strategic Approach". Eighth

edition. New Jersey: Prentice Hall, (2001), P.258.

Buying behaviour, Discount Store News, 35(23), (1996), P. 1-6.

C. R.Handy, "Consumer Satisfaction / Dissatisfaction: Perspectives and

overview, in proceeding of Conference on Conceptualization and Measurement

of Consumer Satisfaction / Dissatisfaction", H. Keith Hunt, eds., Marketing

Service Institute, Cambridge, Mass (1977), P.6.

C.I. Hoveland, A.A. lumsdaine and F.D. Sheffield, "Experiments on Mass

Communication", Vol.3 Princeton N.J. Princeton University Press, (1948), P.8.

Churchill, G.A., Peter, J. P. "Marketing: Creating value for customers", Second

edition. New York: Irwin, 1998.

Cox, R, Brittain, P. "Retail management", Third edition. Hong Kong: Pitman

Publishing, 1996.

Czinkota, M.R., Kotabe, M. & Mecer, D. "Marketing Management: Text and

Cases. United States of America: Blackwell, 1997.

David L. and Bitta Della Albert J Consumer Behavior, New Delhi: Tata

McGraw-Hill, (2002).

Davidson, J. Stochastic Limit Theory. Oxford University Press, Oxford,

(1994). 4

Dharmapuri District Statistical Handbook, 2006, 2007 and 2008

Dillon, W.R, Madden, T.J., Firtle, N.H. "Marketing Research in a 259

Marketing Environment", Third edition. Illinois: Irwin, 1994.

DU Plessis, P.J, Rousseau, G.G. "Buyer behaviour: a multi cultural approach",

Second edition. Johannesburg: Thompson Publishing, 1999.

Dunn, P., Lusch, R, Gable, M. Retailing. Second edition. Ohio: South -

Western College Publishing, 1995.

Durrett, R. Probability: Theory and Examples. Duxbury Press, (1995).

Engel, B., Blackwell, J, Miniard, R. "Consumer behaviour", Eight editions.

Orlando: Dryden Press, 1995.

Hawkins, D.I, Best, R.J, Coney K.A. "Consumer behaviour: building

marketing strategy", Eighth edition. New York: McGraw-Hill, 2001.

Hogg, Margaret K Consumer Behavior I: Research and Influences, New Delhi:

Sage Publications, (2005).

Hoyer, W.D, McInnis, D.J. Consumer behaviour. Second edition. Boston:

Houghton Mifflin, 2001.

Jarboe, G.R. "The Marketing Research Project Manual", Fourth edition. Ohio:

South-Western College Publishing, 1999.

Jocob. Cohen, "Statistical Power for the Behavioural Sciences", Revised

Edition, Orlando FL Academic Press Inc (1977).

John A. Howard and Jagdish N. Sheth "The Theory of Buyer Behaviour",

Wiley and Sons limited, New York, (1969), P.145.

John H, Wellmen, "Customer Satisfaction through Total Quality", Chartwell-

Bratt, Publishing and Training limited, Sweden, (1990), P.58.

John I. Coppett, "Auditing your Customer Service Activities", Industrial

Marketing Management, (1998), PP. 277-284.

Kotler, P. Marketing management. Eleventh edition. New Jersey: Prentice-

Hall, 2003.

Leon Festinger, "Theory of Cogninitive Dissonance", New York, Hasper and

Row, (1957), P.120.

Mcdaniel, C, Gates, R. "Marketing research essentials". Third edition. Ohio:

South-Western College Publishing, 2001.

Monroe Kent B. and R. Krishnan, "The Effect of price on subjective Product

Evaluations in Perceived Quality, How Consumers View Stores and

Merchandise", Jacob and Jacob by and Jerry C. Olsonds, Lexington M.A:

Lexington Books, (2002), PP. 209-232.

Monroe, Kent B, "Pricing: Making Profitable Decisions," 3 rd Edition, Mc-

Graw -Hill, (2003).

Mowen, J.C. "Consumer behaviour", Fourth edition. New Jersey: Prentice-

Hall, 1995.

Peter D. Bennet and Harold H. Kassarjian, "Consumer Behaviour", Prentice

Hall of India, New Delhi (1986), PP. 44-45.

Peter, J.P., Olson, J.C. "Consumer behaviour and marketing", Sixth edition.

New York: McGraw-Hill, 1994.

R.K. Mohanty "Customer Support Services", In P.R. Sihna and S.0 Sahoo,

Edt. "Service Marketing Text and Readings", Himalaya Publishing House,

Mumbai, (1994), P.212.

Rajni Chadha, "The Emerging Consumer", New Age International Publishers

Ltd, New Delhi, (1996), PP.186-187.

Rogers, E. M. "Diusion of Innovations", The Free Press, New York, (1962).

Schiffman, Leon G. and Leslie Lazar Kanuk Consumer Behavior, Eighth Ed.,

New Delhi: Pearson Education, (2004).

Solomon, Michael R., Consumer Behavior, New Delhi: Pearson, (2003), P.5

Webb, J.R. "Understanding and designing marketing research". Second edition.

London: Thomson Learning, 2002.

JOURNALS

Ackerberg, D. A. Rysman, M, "Unobservable product differentiation indiscrete

choice models: Estimating price elasticity's and welfare effects. Rand Journal

of Economics, (2005), PP. 771-788.

Adeolu, B. Ayanwale. Taiwo. Alian and the Mathew, A. Ayanlimipe, "The

influence of advertising on consumer brand preference", Journal of Social

Science, 10(1), (2005), PP.9-16.

Ahmed, S.A D' Astoe, A, "Comparison of Country of Origin effects on House

hold and Organizational buyers Product Perceptions", European Journal of

Marketing, (29), (1994), P.35.

Akerlof, G, "The Market for 'Lemons': Quality Uncertainty and the Market

Mechanism, Quarterly Journal of Economics, 84(3), (1970), PP. 488-500.

Alba, Joseph W, Wesley Hutchinson, "Knowledge Calibration: What

Consumer Known and what they Think they Know," Journal of Consumer

Research, 27 September, (2000), PP.123-56.

Andrews I. Robert, Enzo R. Valenzi "Combining Price, Brand and Store cues

to form an Impression of Product Quality", Proceedings 79th Annual

Convention of the American Psychological Association, (1971), PP.649-50.

Athanassopoulos, A.A., Gunaris, S, Stathkapoulus, V. Behavioural response to

customer satisfaction. European Journal of Marketing, 35(6), (2001), PP.687

707.

Bagozzi, R.P, Gopinath, M, and Nyer, P.U, "The Role of Emotions in

Advertising", Journal of the Academy of Marketing Science, 27, (1999),

PP.184-206.

Bajari, P Benkard, C. L. "Demand estimation with heterogeneous consumers

and unobserved product characteristics: A hedonic approach", Journal of

Political Economy, 113, (2005), PP. 1239-1276.

Barry, L. Bayes , "The Consumer Durable Replacement Buyer", Vikalpa ,

Journal of decision makers, Vol.17, No.1, January March (1992), P.67.

Beatty, Sharon E. and Slot M. Smith., "External Search Effect: An

Investigation across Serial Product Categories", Journal of Consumers

Research, 14 June, (1987), PP. 83-95.

Berry, S. "Estimating discrete-choice models of product differentiation", Rand

Journal of Economics 25, (1994), PP. 242-262.

Berry, S., Levinsohn, J., Pakes, "Estimating differentiated product demand

systems from a combination of micro and macro data: The market for new

vehicles", Journal of Political Economy, 112, (2004), PP.68-105.

Biehl, A. R. "Durable-Goods Monopoly with Stochastic Values," RAND

Journal of Economics, 32(3), (2001), PP. 565-577.

Bresnahan, T. F. "Departures from marginal cost pricing in the American

automobile industry: Estimates for 1997-1978, Journal of Industrial

Economics, 17, (1981), PP. 201-277.

Briesh, Richard A., Lakshman Krishnamurthy, Tridib Mazumdar and S.P.Raj.,

"A Comparative Analysis of Reference Price Models", Journal of Consumer

Research, 24 September, (1997), PP.202-214.

Bronnenberg, Bart J, Vanhonacker, wilfried R., "Limited Choice sets, Local

Price response, and Implied Measures of Price Competition". Journal of

Marketing Research, 33(2), (1996), PP. 163-178.

Bulow, J. "Durable Goods Monopolists," Journal of Political Economy 90 (2),

(1982), PP.314-32.

Bulow, J. "Durable-Goods Monopolists", Journal of Political Economy, 90(2),

(1982), PP.314-332.

Burnett, M.S. Conceptualizing guilt in the consumer decision-making process.

Journal of Consumer Marketing, 11(3): 33-43, 1994.

Clements, M, Ohashi, H "Indirect network effects and the product cycle: Video

games in the U.S., 1994-2002", Journal of Industrial Economics, 53, (2005),

PP.515-542.

Coase, R. H. "Durability and Monopoly," Journal of Law and Economics,

15(1), (1972), PP.143-149.

Coetzee, E. Over regulated market requires rethink. Finance Week, June: 42,

2002.

Conlisk, J., E. Gerstner, and J. Sobel, "Cyclic Pricing by a Durable Goods

Monopolist," Quarterly Journal of Economics, 99(3), (1984), PP.489-505.

D.J. Padberg, F.E. Walker and K.W. Kepner, "Measuring Consumer Brand

Preferences", Journal of Farm Economics, Vol.49, Aug (1967), PP.723-33.

Davie A. Garvin, "Product Quality: An Important Strategic Weapon", Business

Horizon, March-April, (1984), PP.40-43.

Dawin, N. A study of interpersonal information exchange. Journal of

International Business Studies, 27(3), (1996), P.497.

Dholakia, R.R. "Influencing buyer behaviour", European Journal of Marketing,

13(5), (1995), PP.282-293.

Dickson, P.R., of Sawyer A.G., "The Price Knowledge and Search of

Supermarket Shoppers", Journal of Marketing, 54 (3), (1990), PP. 42 53

Dilip Roy and saikat Banerjee, "Marketing of Fans in India: Dealers

perspectives and situation analysis", South Asian Journal of

Management,10(4), (2004), PP.35-42.

Doddss, Williams B, Monroe, Kent B., Grewal Dhruv, "Effects of Price,

Brand and Store Information on Buyers Perceptions of Product Quality and

Value," Journal of Marketing Research, 28 (3), (1991),PP. 307-319.

Donald J. Hempel, "Family Role Structure and Housing Decisions," Advances

in Consumer Research Vol.2, (1975), PP.71-80.

Dudine, P., I. Hendel, and A. Lizzeri "Storable Good Monopoly: The Role of

Commitment," American Economic Review, 96(5), (2006), PP.1706-19.

Durvasula, S., Lysonski, S. Andrews, J.G. "Consumer decision making

styles" Journal of Consumer Affairs, 27(1), summer, (1993), P.55-66.

Eberly, J. "Adjustment of Consumers Durables Stocks: Evidence from

Automobile Purchases", Journal of Political Economy (1994).

Einav, L. Seasonality in the U.S. motion picture industry, RAND Journal of

Economics, 38, (2007).

Esteban, S. Shum, M. Durable goods oligopoly with secondary markets: The

case of automobiles, RAND Journal of Economics, (2007).

Eugene W. Aderson, Claes Fornell and Donald R. Lehmann, "Customer

Satisfaction, Market Share & Profitability, Findings from Sweden", Journal of

Marketing.Vol.58, July (1994), PP.53-66.

Feltham, T.S. Brand purchase influences on young adults. Journal of Consumer

Marketing, 12(4), (1998) PP.372-385.

Foreman, S. Consumer behaviour and emotions, Journal of General

Management, 24(1), (1998), PP. 9-11.

Fraank, W.F. Massy and T.M. Lodahl, "Purchase Behaviour and Personal

Attitudes," Journal of Advertising Research, Vol.9 Dec (1969), PP.15-24.

Furse, David H, Punj, Girish, Steward David W, "A Typology of Individual

Search Strategies among Purchasers of New Automobiles," Journal of

consumer research, 10 (4), (1984), PP.417 431.

Gandal, N., Kende, M, Rob, "The dynamics of technological adoption in

hardware/software systems: The case of compact disc players, RAND Journal

of Economics, 31, (2000), PP.43-61.

Gilbert A. Churchill Jr. and Carol Surprenant, "An Investigation into the

Determinants of Customer Satisfaction", Journal of Marketing Research,

Vol.19, Nov (1982), PP.491-504.

Grossman, R.P. and Wisssenblit, J.Z. "What we know about consumers' colour

choices, Journal of Marketing, 5(3), (1999), PP.78-88.

H.W. Boyd and Sidney J. Levy, "New Dimensions in Consumer Analysis",

Harvard Business Review, Nov-Dec (1963), PP.129-140.

Hans B. Thorelli, "Concentration of Information Power among Consumers",

Journal of Marketing Research, Vol. 8(4) Nov (1971), PP.427-438.

Hausman, A. "A multi method investigation of consumer motivations in

impulse buying behaviour", Journal of Consumer Marketing, 17(5), (2000),

PP.403-428.

Hendel, I, and A. Lizzeri, "Adverse Selection in Durable Goods Markets,"

American Economic Review, 89(5) (1999), 1097-1115.

Hendel, I. & Nevo, A. Measuring the implications of sales and consumer

stockpiling behavior. Econometrica, in press, (2007).

Herr, P.M., Kordes, F.R, Kim, J., "Effects of Word of Mouth and Product

Attribute Information on Persuasion: An Accessibility and Diagnosticity

Perspective", Journal of Consumer Research, 17 March, (1991), PP.454-62.

Hong. S, Wyer, R Jr, "Effects of Country of Origin and Product Attribute

Information on Product Evaluation: An Information Processing Perspective",

Journal of Consumer Research, No 16, September, (1989), PP.175-187.

Hundal B.S, and H.S. Sandhu, "Buyer Behaviour of Television Buyers in

Punjab A Case study", New Delhi, Indian Journal of Marketing, Vol. XVIII

(2-4) Oct-Dec (1987), PP.23-28.

John M. Kunkel and Leonard L. Berry: "A Behavioural Conception of Retail

Image", Journal of Marketing, Vol.32, Oct (1968), PP.21-27.

Jonathan L. Freedman, "Involvement Discrepancy and change", Journal of

Abnormal and Social Psychology, Vol.69, (1964), P.290.

Katherine Fraceastoro, Scot Burton and Abhijit Biswas, "Effective use of

Advertisements Promoting Sale Prices." Journal of Consumer Marketing, Vol.

10 (1) (1993), PP.61-79.

Kenneth J. Roering Carl E. Block, "Population Density and Type of Purchase

of Explanatory Variable in Consumer Information Search", Journal of the

Academy of Marketing Science, Vol.4 (4), Fall (1976) PP.731-741.

Krishnan, T. V, F. M. Bass, D. C. Jain, "Optimal Pricing Strategy for New

Products," Management Science, 45(12), (1999), PP.1650-1663.

Kusela, A.H., Spence, M.T, Kanto, A.J. "Expertise effects on pre-choice

decision processes and final outcomes", European Journal of Marketing, 32(5),

(1998), PP. 559-576.

Lands berger, M, Meilij son , "Intertemporal Price Discrimination and Sales

Strategy under Incomplete Information," RAND Journal of Economics, 16(3),

(1985), PP.424-430.

Laurd E. Landon, Jr., "The Direction of Consumer Complaint Research", in

Advances in Consumer Research, Vol. R, Association for Consumer Research,

(1980), PP. 335-339.

Lavoie, Marc, "A Post Keynesian Approach to Consumer Choice," Journal of

Post Keynesian Economics, Vol. 16, (1994), PP.539-562.

Lazarus, H. Yossem, E. Arenberg, "Hunger and Perception", Journal of

Personality, Vol.21 (1953), PP-312-328.

Lee, C.K, Collins, B.A. Family decision making, European Journal of

Marketing, 34(9), (2000), PP.1181-98.

Lessig V. Parker and Thomas P. Copley, "Consumer beliefs, Attitudes and

Brand Preferences", Journal of The Academy of Marketing Science, (1974)

Vol 2(2), PP.357-366.

Lichtenstein, Donald. R., & Burton, Scot, "The Relationship between

Perceived and Objectives Price Quality Relationship", Journal of Marketing

Research, 26 (4), (1989), PP. 429-443.

Mabote, R., "The missing P. Journal of Marketing, 17(1), (2001), P. 60.

Madhavi., C. and John William Felix. " Consumer level of perception ar

experience of product values with reference to refrigerators", Indian Journal of

Marketing, Vol. XXXII, No.10, Oct (2002), PP.6-8.

Magnac, T. & Thesmar, D. Identifying dynamic discrete decision processes.

Econometrica, 70, (2002), PP. 801-816.

Mallikarjuna Reedy, K., "Marketing strategy: Linkages with consumer

behaviour", Indian Journal of Marketing, Vol XXXII, No.3-4, March-April

(2002), PP.7-20-23.

Malumo, D, "Introduction to marketing in Africa. London: Macmillan, (1992),

P.262.

Manjit K.Dhillon, Gurpeet mam and Jaswinder K.Sangha, "Consumer

Behaviour of Buyer for Durable Goods", Indian Journal of Social Research,

40(2), April-June (1999), PP.89-96.

Mereill Carl Smith and Elliot Aronson, "Some Hedonic Consequences of The

Confirmation and disconfirmation of expectancies", Journal of abnormal and

social psychology, Vol.66 (1963), P-15.

Meyers Levy, J, Maheswaran, D, "Exploring differences in Males and

Females Processing Strategies", Journal of Consumer Research, 18, (1991),

PP.63-70.

Miller, H.L. "On Killing the Market for Used Textbooks and the Relationship

between Markets for New and Secondhand Goods." Journal of Political

Economy 82, (1974), PP.612-619.

Mitchell, V.W. "Investigation into pre- and post-purchase risk perception and

reduction", European Journal of Marketing, 28(1), (1994), PP.56-71.

Mitra, A.K., Reiss, "An examination of perceived risk, information search and

behavioural intentions in search", Journal of Service Marketing, 13(3),

(1999), PP.208-228.

Model of Price Wars during Booms," American Economic Review, 76(3), PP.

90-407.

Monroe, Kent B., & Lee, Angela Y., "Remembering Versus Knowing: Issues

in Buyers Processing of Price Information", Journal of the Academy of

Marketing Science, 27 (2), (1999), PP.207 225.

Moreau, C. Page, Donald R. Lehman, and Arthur B. Markman, "Entrenched

Category Structure and Resistance to New products," Journal of Marketing

Research, 38 February, (2001), PP. 14-29.

Nevo, A. "A practitioner's guide to estimation of random coefficients log it

models of demand", Journal of Economics and Management Strategy, 9,

(2000), PP.513-548.

New York: Springer. Goolsbee, A. & Petrin, A. The consumer gains from

direct broadcast satellites and the competition with cable television.

Econometrica, 72, (2004), PP. 351-381

Norman E. Marr, "Do Managers Really know what service their customer

require?" Industrial Journal of Physical Distribution, Vol.10, No.7, (1980),

PP.433-443.

Ohashi, H. "The role of network effects in the U.S. VCR market, 1978-86.

Journal of Economics and Management Strategy, 12, (2003), PP. 447-494.

Peter Gil Mour, "Customer Service: Differentiating by Market Segment",

Industrial Journal and Physical Distribution, Vol.7.No.3 (1977), PP.141-46.

Petrin, "A Quantifying the benefits of new products: The case of the minivan,

Journal of Political Economy, 110, (2002), PP.705-729.

PopKowskiLeszcye, Peter T.L, Hary T.P Timmermans, "Store Switching

Behaviour", Marketing letters, 8 (2), (1997), PP. 193-204.

Prem C. Purwar "The Effect of Perceived Risk, Self-confidence and

Information load, upon the Utilization of Price Cues in the Quality Perception

Process", Decision, April June Vol. 18 issue No.2, (1991), PP. 67 80.

Raghbir singh and Pavleen Kaur, "Do rural and urban families decide

differently to buy?", the ICFAI Journal of Marketing Management, 3(3)

August (2004), PP.17-38.

Raghubir, P, "Coupon Value: A sign for Price?" Journal of Marketing

Research 35 (3), (1998), PP.316 324.

Renganathan, R., "Consumer markets and buyer behaviour of Cars", Indian

Journal of Marketing, 35(4) April (2005), PP.27-33.

Richins, Marsha, "Negative word of month by Dissatisfied Customer A Pilot

study", Journal of Marketing, Vol.47 March (1983), PP.86.

Robert Woodruff Ernest R. Cadott and Roger L. Jenkins, "Modeling Consumer

Satisfaction Process using Experience-Based Norms", Journal of Marketing

Research, Vol.20, Aug (1983), PP.296-304.

Roberts, J.A, "Compulsive buying among College students: an investigation of

its antecedents, consequences and implications", Journal of Consumer Affairs,

32(2), (1998), P.295.

Roe ring, Kenneth. J., Block, Carle, "A Comparative Study of the Variation in

Pre Purchase Search Behavior between Rural and Urban Residents", Marquette

Business Review, Vol (21), (1977), P.24.

Rolphe E. Andrson, "Consumer dissatisfaction: The Effect of Disconfirmed

Expectancy on Perceived Product Performance", Journal of Marketing

Research, Vol.10, Feb (1973), PP.38-44.

Rom J. Markin, "The Role of Rantionalization in Consumer Decision making

Process: A Revisionist Approach", Journal of the Academy of Marketing

Science, Vol. 7(4) (1979), P.316.

Rook, D.W, Fisher, R.J. Normative influences on impulsive buying behaviour.

Journal of Consumer Research, 22(3), (1995), PP.305-309.

Sampth Kumar, "A study on the consumer behaviour with reference to selected

products", Finance India 17(4), December(2003), PP.1478-1483

Segal, I. Awarding Monopoly Franchises," American Economic Review,

)3(3), (2003), PP.509-529.

;hefty, "Product Quality and Competitive Strategy", Business Horizon, May-

une (1987), PP.46-52.

>imintiras, A. Diamantopoulos, "Pre-purchase satisfaction and first-time buyer

lehaviour", European Journal of Marketing, 31(11), (1997), PP.857-872.

Sobel, J. Durable Goods Monopoly with Entry of New Consumers,"

Econometrica, 59(5), (1991), PP.1455-1485.

Spears, N. "Time pressure and information in promotional strategies" Journal

of Advertising, 30(1), (2001), P.67.

Srinivan, N. "An empirical test of a model of external search. Journal of

Consumer Research, 18, (1991), PP.232-242.

Srinivasan, Narasiman, "Pre-purchase External Searches for Information" In

valavine A. Zeithaml (Ed.), Review of Marketing Chicago: American

Marketing Association, (1990), PP.153-189.

Stephen A. Latour, and Nancy C. Peat, "Conceptual and Methodological Issues

in Consumer Satisfaction Research" Advances in consumer Research, Vol.6,

Association for consumer Research, PP. 431-437.

Stokey, N. L. Intertemporal Price Discrimination," Quarterly Journal of

Economics, 93(3), (1979), PP. 355-371.

Swan, P. L. "Alcoa: The Influence of Recycling on Monopoly Power," The

Journal of Political Economy, 88(1), (1980), PP.76-99.

Swan, P.L. "Durability of Consumption Goods." American Economic Review

60, (1970), PP.884-894.

Swan, P.L. "The Durability of Goods and Regulation of Monopoly," Bell

Journal of Economics 2, (1971), PP. 347-357.

Thomas S. Robertson and James H. Myers, "Personality Correlates of Opinion

Leadership and Innovative Buying Behaviour," Journal of Marketing Research,

May (1969), PP.164-168.

Van Osselaer, Stijn M.J. and Chris Janiszewski, "Two Ways of Learning

Brand Associations", Journal of Consumer Research, 28 September, (2000),

PP.202 -223.

Varian, H. R. A Model of Sales," American Economic Review, 70(4), (1980),

PP.651-659.

Venkatarama Raju, D, Saravanan , "A Study On Consumer Behaviour In The

Marketing Of A Household Appliances In Chennai City Of Tamil Nadu State",

Indian Journal of Marketing 35(3), March (2005), PP.33-44.

Waldman, M. "A New Perspective on Product Obsolescence." Quarterly

Journal of Economics 108, (1993), PP. 273-283.

Waldman, M. Durable Goods Pricing When Quality Matters," Journal of

Business, 69(4), (1996), PP. 489-510.

Warner, E. J, and R. B. Barsky, "The Timing and Magnitude of Retail Store

Mark-downs: Evidence from Weekends and Holidays," Quarterly Journal of

Economics, 110(2), (1995).

Webster, Frederick E, Jr, "Understanding the Relationships among Brands

Consumers and Resellers", Journal of Academy of Marketing Science, 28,

(2000), PP.17-23.

Wilkie, W.L, Dickson, P.R. 1990. "Shopping for appliances: consumer patterns

of information search", MSI Working Paper: 85 108.

William J. Qualls, "Changing Sex Roles: Its impact upon Family Decision

making," Advanced in Consumer Research, Vol. IX (1981),PP.267-

270.Glenco Free Press, (1955), P.115.

Websites

wwvv.ibeforg

www.indiabudget.nic.in

Televisionpoint.com Monday - Dec 24, 2007

http://calpirg.org/reports/textbookripoff.pdf.

http://jcmc.indiana.edu/volll/issuel/hermeking.html

Page 1Page 2Page 3Page 4Page 5Page 6Page 7Page 8Page 9Page 10Page 11Page 12Page 13Page 14Page 15Page 16Page 17Page 18Page 19