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Sponsorship and Exhibit Prospectus 15 TH ANNUAL API CYBERSECURITY CONFERENCE FOR THE OIL AND NATURAL GAS INDUSTRY 10–11 November, 2020 | Marriott Marquis Houston, Houston, Texas & VIRTUAL

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Page 1: 15 ANNUAL API CYBERSECURITY CONFERENCE FOR THE OIL …/media/Files/Events/cybersecurity/2020-API-Cy… · 2020 API CYBERSECURITY CONFERENCE - SPONSOR EXHIBITOR PROSPECTUS.4. ... Armis

Sponsorship and Exhibit Prospectus

15TH ANNUAL

API CYBERSECURITY CONFERENCE FOR THE OIL AND NATURAL GAS INDUSTRY10–11 November, 2020 | Marriott Marquis Houston, Houston, Texas

& VIRTUAL

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The work of the problem-solvers of our industry is never done.

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The API Cybersecurity Conference has been an annual event since 2006. For 15 years it has been the only cybersecurity conference dedicated to the oil and natural gas industry and has a loyal and dedicated attendee base. It is also volunteer-driven, both at the planning committee and speaker level. We consistently produce a compelling conference program, with a focus on safety, best practices, and innovation.

2020 at the Marriott Marquis Houston will be a different API Cybersecurity Conference compared to past years, but one that’s right for you and all you work for. What will be the same is API bringing together high-level attendees for the only cybersecurity conference dedicated to the oil and natural gas industry.

We are doubling down on innovation, introducing the API Virtual Events Platform, allowing us to provide an engaging online experience for those who are unable to join us in Houston. This feature will incorporate the latest technology and API’s deep experience in engaging communities online.

Online we’ll have a mix of live and pre-recorded content, Q&As, live polling, Zoom breakouts, 1:1 meeting scheduling, and additional features and content the vibrant technology allows. Additionally, virtual attendees have the flexibility to view featured content before the conference, and then come to live sessions with prepared questions.

We anticipate 25% of our attendees will be virtual, coming from those unable to travel, but also a new global audience. But we aren’t raising prices 25%, rather holding to our same pricing since 2017. That’s right. 2017. Additionally, in the unforeseen situation where we have to cancel the in-person event, we will issue all sponsors and exhibitors a 20% refund. Similarly, attendees registered for the in-person event will be refunded the price difference of $100, their registration automatically rolled into the virtual event.

Either way, you can participate with confidence, knowing that you will reach the loyal, dedicated high-level audience this API conference is known for.

Join us this November in Houston. Because when people get together, things get done.

To purchase, simply visit the exhibitor information tab at www.api.org/cybersecurityconference. For questions or additional information, contact: Matthew Cunningham Senior Events Manager American Petroleum Institute 202-682-8158 [email protected]

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2019 Cybersecurity Conference at a Glance

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ATTENDANCE TO WTI PRICES

800

700

600

500

400

300

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100

0

120

100

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60

40

20

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WTI Spot Price ($)Attendance

Atte

ndan

ce

WTI

($ p

er b

arre

l) an

d ex

hibi

tors

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

The 2019 Conference hosted a record 725 attendees. Attendance has grown every year, including during oil price downturns:

Since 2015 we have capped the number of exhibitors at 60 to maintain a healthy attendee-exhibitor ratio.

Accenture

AeSolutions CyberGRX IMSM Ltd. OPSWAT, Inc. SentinelOne

Area 1 Security CyberX Indegy Owl Cyber Defense Set Solutions

Armis Deloitte Inky Technology Palo Alto Networks ShiftLeft

Blackberry Cylance Elastic Ixia a Keysight Business Proofpoint SPIRION

Booz Allen Hamilton Exabeam Kudelsky Security Rapid7 Swimlane

Claroty, Inc. ExtraHop LogRhythm Riskrecon Synopsys

Cofense Fidelis Cybersecurity LookingGlass Cyber Solutions RSA, a Dell Technologies Business Tenable

Corelight Forescout Technologies Nozomi Networks, Inc. SafeBreach Thales eSecurity, Inc.

Critical Start Fortinet, Inc.

Fulcrum Technologiy Solutions

Onapsis SailPoint Technologies

Secureworks

Trend Micro Incorporated

CyberArk Illumio ONG-ISAC SecurityScorecard

Baker Hughes, a GE company Dragos IntSights PAS Global LLC. Signal Sciences

2019 EXHIBITORS INCLUDE

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2019 Cybersecurity Conference at a Glance

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Baker Hughes: 15

BP: 8

Chevron: 24

ConocoPhillips: 16

Devon Energy: 5

Enterprise Products: 5

ExxonMobil: 11

Halliburton: 6

Hunt: 5

Marathon: 13

Occidental: 11

Oxy: 5

Phillips 66: 11

Plains All American Pipeline: 6

Schlumberger: 16

Shell: 17

Southwestern Energy: 6

Transocean: 5

Attendee Demographics

TOP DELEGATE EMPLOYERS

Government/Academic attendees: US Coast Guard, FBI, DOE, US Coast Guard, BSEE, US Department of Homeland Security, University of Texas, Texas A&M, University of Houston.

48% Cybersecurity or Information Technology

11% Others

16% Business Professional Services

6% Risk Management

5% Engineering

5% Administration

4% Academic

3% Compliance Management

2% Government

2019 ATTENDEE FUNCTION

2019 ATTENDEE POSITION

27% Others

22% Developer/Engineering

14% Analyst

11% Auditor

10% Manager

6% Director

5% Executive

5% Operations

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EXH

IBITO

R

SILVER

GO

LD

PLATIN

UM

$20K $15K $7.5K$12.5K

Cybersecurity Sponsor & Exhibitor Benefits

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PLATINUM GOLD SILVER EXHIBITOR

• Registration list of pre-registered attendees 2 weeks prior to event. (name, company, title, address)

• Company name on the Conference website Exhibitors page with booth number and link to your corporate website

• Company logo in Pre-Event Registration Email Blasts

• Company logo on banner on online registration site

• Registration list of pre-registered attendees 2 weeks prior to event. (name, company, title, address)

• Company name on the Conference website Exhibitors page with booth number and link to your corporate website

• Company logo in Pre-Event Registration Email Blasts

• Company logo on banner on online registration site

• Registration list of pre-registered attendees 2 weeks prior to event. (name, company, title, address)

• Company name on the Conference website Exhibitors page with booth number and link to your corporate website

• Registration list of pre-registered attendees 2 weeks prior to event. (name, company, title, address)

• Company name on the Conference website Exhibitors page with booth number and link to your corporate website

Pre-Event Marketing Opportunities

Pre-Event Virtual Opportunities - API Virtual Events Platform

• Schedule in-person or virtual Zoom meetings with attendees during the event

• Schedule in-person or virtual Zoom meetings with attendees before the event using the API Virtual Events Platform appointment feature

• Schedule in-person or virtual Zoom meetings with attendees during the event

• Schedule in-person or virtual Zoom meetings with attendees before the event using the API Virtual Events Platform appointment feature

• Schedule in-person or virtual Zoom meetings with attendees during the event

• Schedule in-person or virtual Zoom meetings with attendees before the event using the API Virtual Events Platform appointment feature

• Schedule in-person or virtual Zoom meetings with attendees during the event

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PLATINUM GOLD SILVER EXHIBITOR

In-Person Opportunities

• Six complimentary registration (after one, each additional registrant pays a discounted registration fee of $395

• Admission to all Conference sessions

• Admission to all food functions, including lunches and Opening Reception

• Special recognition from Conference Co-Chairs during the opening session

• Company logo on signage throughout the venue

• Exhibitor” ribbon on all staff badges

• “Platinum” ribbon on all staff badges

• A “Special Thanks to Sponsors” section in the Conference Program distributed to all attendees. Includes logo, company description, and full contact information

• Inclusion of one promotional piece to be inserted in the conference bag

• Conference Program Advertisement – One full-page, four-color advertisement

• Logo on Lanyard

• Logo on Badge

• Four complimentary registration (after one, each additional registrant pays a discounted registration fee of $395

• Admission to all Conference sessions

• Admission to all food functions, including lunches and Opening Reception

• Special recognition from Conference Co-Chairs during the opening session

• Company logo on signage throughout the venue

• Exhibitor” ribbon on all staff badges

• “Gold” ribbon on all staff badges

• A “Special Thanks to Sponsors” section in the Conference Program distributed to all attendees. Includes logo, company description, and full contact information

• Inclusion of one promotional piece to be inserted in the conference bag

• Conference Program Advertisement – One full-page, four-color advertisement

• Three complimentary registration (after one, each additional registrant pays a discounted registration fee of $395

• Admission to all Conference sessions

• Admission to all food functions, including lunches and Opening Reception

• Special recognition from Conference Co-Chairs during the opening session

• Company logo on signage throughout the venue

• Exhibitor” ribbon on all staff badges

• “Silver” ribbon on all staff badges

• A “Special Thanks to Sponsors” section in the Conference Program distributed to all attendees. Includes logo

• One complimentary registration (after one, each additional registrant pays a discounted registration fee of $395

• Admission to all Conference sessions

• Admission to all food functions, including lunches and Opening Reception

• Special recognition from Conference Co-Chairs during the opening session

• Company logo on signage throughout the venue

• Exhibitor” ribbon on all staff badges

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PLATINUM GOLD SILVER EXHIBITOR

Exhibit Hall Opportunities

• First choice of booth location (API will contact you with booth selection closer to the event)

• 10x10 booth

• Company name sign above booth

• Table, Chairs, Carpet, Electricity, WiFi

• Inclusion in Exhibitor Raffle drawing form shared with all Conference attendees

• Company logo on signage located next to all break and coffee stations

• Second choice of booth location (API will contact you with booth selection closer to the event)

• 10x10 booth

• Company name sign above booth

• Table, Chairs, Carpet, Electricity, WiFi

• Inclusion in Exhibitor Raffle drawing form shared with all Conference attendees

• Company logo on signage located next to all break and coffee stations

• Third choice of booth location (API will contact you with booth selection closer to the event)

• 10x10 booth

• Company name sign above booth

• Table, Chairs, Carpet, Electricity, WiFi

• Inclusion in Exhibitor Raffle drawing form shared with all Conference attendees

• Company logo on signage located next to all break and coffee stations

• Fourth choice of booth location (API will contact you with booth selection closer to the event)

• 10x10 booth

• Company name sign above booth

• Table, Chairs, Carpet, Electricity, WiFi

• Inclusion in Exhibitor Raffle drawing form shared with all Conference attendees

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PLATINUM GOLD SILVER EXHIBITOR

Virtual Opportunities - API Virtual Events Platform

• Five complimentary Virtual registrations (after one, each additional registrant pays a discounted registration fee of $395

• A “Special Thanks to our Sponsors” section in the Conference Program downloadable by all attendees prior to the event. Includes logo, company description, and full contact information

• Send API 20 booth giveaways and we’ll mail them to 20 virtual prize winners

• Dedicated virtual booth custom landing page you can customize and manage with your logo, description, staff profiles, tags to presenting speakers and sessions. See page 12 for sample.

• Attendees can easily “request information”, sharing their contact information similar to badge scanning

• Online lead capture - Full lead tracking and analytics from virtual booth visitors

• Searchable delegate directory

• Private messaging

• Real-time chat

• 1:1 appointment scheduling with live face to face video “As good as being there!”

• Video “exhibit booth hours”

• Four complimentary Virtual registrations (after one, each additional registrant pays a discounted registration fee of $395

• A “Special Thanks to our Sponsors” section in the Conference Program downloadable by all attendees prior to the event. Includes logo, company description, and full contact information

• Send API 20 booth giveaways and we’ll mail them to 20 virtual prize winners

• Dedicated virtual booth custom landing page you can customize and manage with your logo, description, staff profiles, tags to presenting speakers and sessions. See page 12 for sample.

• Attendees can easily “request information”, sharing their contact information similar to badge scanning

• Online lead capture - Full lead tracking and analytics from virtual booth visitors

• Searchable delegate directory

• Private messaging

• Real-time chat

• 1:1 appointment scheduling with live face to face video “As good as being there!”

• Video “exhibit booth hours”

• Three complimentary Virtual registrations (after one, each additional registrant pays a discounted registration fee of $395

• A “Special Thanks to our Sponsors” section in the Conference Program downloadable by all attendees prior to the event. Includes logo, company description, and full contact information

• Send API 20 booth giveaways and we’ll mail them to 20 virtual prize winners

• Dedicated virtual booth custom landing page you can customize and manage with your logo, description, staff profiles, tags to presenting speakers and sessions. See page 13 for sample.

• Attendees can easily “request information”, sharing their contact information similar to badge scanning

• Online lead capture - Full lead tracking and analytics from virtual booth visitors

• Searchable delegate directory

• Private messaging

• Real-time chat

• 1:1 appointment scheduling with live face to face video “As good as being there!”

• Video “exhibit booth hours”

• Two complimentary Virtual registrations (after one, each additional registrant pays a discounted registration fee of $395

• A “Special Thanks to our Sponsors” section in the Conference Program downloadable by all attendees prior to the event.

• Send API 20 booth giveaways and we’ll mail them to 20 virtual prize winners

• Virtual booth custom landing page. See page 14 for sample.

• Attendees can easily “request information”, sharing their contact information similar to badge scanning

• Online lead capture - Full lead tracking and analytics from virtual booth visitors

• Searchable delegate directory

• Private messaging

• Real-time chat

• 1:1 appointment scheduling with live face to face video “As good as being there!”

• Video “exhibit booth hours”

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PLATINUM GOLD SILVER EXHIBITOR

Virtual Opportunities - API Virtual Events Platform (Cont.)

• A “Special Thanks to our Sponsors” section in the Conference Program sent to all attendees prior to the event. Includes logo, company description, and full contact information

• 365 days of access to and from attendees

• Expanded analytics – Who visited, when, how long, and what did they download?

• Tags from your virtual booth to any sessions that include a company employee

• Ability to upload a “welcome video” or any recorded content

• Ability to upload sales materials, .pdf, .ppt.

• A “Special Thanks to our Sponsors” section in the Conference Program sent to all attendees prior to the event. Includes logo, company description, and full contact information

• 365 days of access to and from attendees

• Expanded analytics – Who visited, when, how long, and what did they download?

• Tags from your virtual booth to any sessions that include a company employee

• Ability to upload a “welcome video” or any recorded content

• Ability to upload sales materials, .pdf, .ppt.

• A “Special Thanks to our Sponsors” section in the Conference Program sent to all attendees prior to the event. Includes logo, company description, and full contact information

• 365 days of access to and from attendees

• Expanded analytics – Who visited, when, how long, and what did they download?

• Tags from your virtual booth to any sessions that include a company employee

• A “Special Thanks to our Sponsors” section in the Conference Program sent to all attendees prior to the event.

• 365 days of access to and from attendees

• Expanded analytics – Who visited, when, how long, and what did they download?

Post-Event Marketing Opportunities

• 365 days of online exposure

• Early access to 2021 Sponsor and Exhibitor opportunities

• Logo in Post-Event Attendee Surveys

• Logo in Post-event content promotion

• 365 days of online exposure

• Early access to 2021 Sponsor and Exhibitor opportunities

• Logo in Post-Event Attendee Surveys

• Logo in Post-event content promotion

• 365 days of online exposure

• Early access to 2021 Sponsor and Exhibitor opportunities

• 365 days of online exposure

• Early access to 2021 Sponsor and Exhibitor opportunities

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Sponsor/Exhibitor Virtual Page Preview

PLATINUM GOLD

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SILVER

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Sponsor/Exhibitor Virtual Page Preview

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EXHIBITOR

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Sponsor/Exhibitor Virtual Page Preview