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15-1 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Implementing Merchandise Plans
RETAIL MANAGEMENT:A STRATEGICAPPROACH11th Edition11th Edition
BERMAN EVANS
15-2 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Chapter Objectives To describe the steps in the
implementation of merchandise plans: gathering information, selecting and interacting with merchandise sources, evaluation, negotiation, concluding purchases, receiving and stocking merchandise, reordering, and re-evaluation
To examine the prominent roles of logistics and inventory management in the implementation of merchandise plans
15-3 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Figure 15-1: Implementing Merchandise Plans
15-4 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Figure 15-2: A Competition
Shopping Report
15-5 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Figure 15-3: Outside Sources
of Supply
15-6 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Selecting Merchandise SourcesSelecting Merchandise Sources
Company-owned Outside, regularly used supplier Outside, new supplier
15-7 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Figure 15-4: A Checklist
in Choosing Vendors
15-8 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Figure 15-5: Zara – A Collaborative Supplier-Retailer Program
15-9 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Negotiating the PurchaseNegotiating the Purchase
Special considerationsOpportunistic buyingOpportunistic buyingSlotting allowancesSlotting allowances
15-10 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Concluding PurchasesConcluding Purchases
The retailer takes title immediately upon purchase.
The retailer assumes ownership after titles are loaded onto the mode of transportation.
The retailer takes title when a shipment is received.
The retailer does not take title until the end of a billing cycle, when the supplier is paid.
The retailer accepts goods on consignment and does not own the items. The supplier is paid after merchandise is sold.
15-11 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Figure 15-6: Receiving and Stocking Merchandise at REI’s Category Killer Stores
15-12 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Figure 15-7: The Monarch 1130 Series Labeler
15-13 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Figure 15-8: State-of-the-Art Inventory Control
15-14 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Reordering MerchandiseReordering Merchandise
Four critical factors:Order and delivery timeInventory turnoverFinancial outlaysInventory versus ordering costs
15-15 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
LogisticsLogisticsLogistics is the total process of
planning, implementing, and coordinating the physical
movement of merchandise from manufacturer (wholesaler) to
retailer to customer in the most timely, effective, and cost-efficient
manner possible.
15-16 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Logistical Performance GoalsLogistical Performance Goals
Relate costs incurred to specific logistics activities
Place and receive orders as easily, accurately, and satisfactorily as possible
Minimize the time between ordering and receiving merchandise
Coordinate shipments from various suppliers
Have enough goods on hand to satisfy demand without having so much inventory that heavy markdowns will be needed
15-17 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Logistical Performance Goals (cont.)Logistical Performance Goals (cont.)
Place merchandise on the sales floor efficiently
Process customer orders properly and in a manner satisfactory to customers
Work collaboratively and communicate regularly with other supply chain members
Handle returns effectively and minimize damaged products
Monitor logistics’ performance Have backup plans in case of system
breakdowns
15-18 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Supply Chain ManagementSupply Chain Management
The supply chainsupply chain is the logistics aspect of a value delivery chain. Parties involved:
Manufacturers Wholesalers Third-party specialists Retailers
15-19 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Order Processing and FulfillmentOrder Processing and Fulfillment
Quick Response inventory Quick Response inventory planning (QR)planning (QR)
Floor-ready merchandiseFloor-ready merchandise Efficient Consumer Response Efficient Consumer Response
(ECR)(ECR)
15-20 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Transportation and WarehousingTransportation and Warehousing
How often will merchandise be shipped to retailer?
How will small order quantities be handled? What shipper will be used? What transportation form will be used? Are
multiple forms required? What are the special considerations for
perishables and expensive merchandise? How often will special shipping arrangements be
necessary? How are shipping terms negotiated with
suppliers? What delivery options will be available for the
retailer’s customers?
15-21 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Figure 15-10: Claire’s Aggressive Use of Central Warehousing
15-22 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Problems Balancing Inventory LevelsProblems Balancing Inventory Levels
The retailer wants to be appealing and never lose a sale by being out of stock; it does not want to be “stuck” with excess merchandise.
What is fad merchandise and how much should be carried?
Customer demand is never completely predictable.
Shelf space allocation should be linked to current revenues.
15-23 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Figure 15-11: Sensormatic Store Security Systems
15-24 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Figure 15-12a: Ways Retailers Can Deter Employee and Shopper Theft
Employee TheftEmployee TheftUse honesty tests as employee screen-in devicesLock up trash to prevent merchandise from
being thrown out and then retrievedVerify through cameras and undercover
personnel whether all sales are rung upCentrally control all exterior doors to monitor
opening/closingDivide responsibilities – have one employee
record sales and another make depositsGive rewards for spotting theftsHave training programsVigorously investigate all known losses and fire
offenders immediately
15-25 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Figure 15-12b: Ways Retailers Can Deter Employee and Shopper Theft
Shopper Theft While Store Is OpenShopper Theft While Store Is OpenUse uniformed guardsSet up cameras and mirrors to increase visibilityUse electronic article surveillance for theft-prone goodsDevelop comprehensive employee training programsOffer employee bonuses to reduce shortages Inspect all packages brought into storeUse self-locking showcases for high-value itemsAttach expensive clothing togetherAlternate the direction of clothing hangers near doorsLimit the number of entrances and exits. Limit the
value and quantity of goods displayed near exitsProsecute all individuals charged with theft
15-26 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Figure 15-12c: Ways Retailers Can Deter Employee and Shopper Theft
Employee/Shopper Theft While Store Is Employee/Shopper Theft While Store Is ClosedClosedConduct a thorough building check at night to
make sure no one is left in storeLock all exits, even fire exitsUtilize ultrasonic/infrared detectors, burglar
alarm traps, or guards with dogsPlace valuables in a safeInstall shatterproof glass and/or iron gates on
windows and doors to prevent break-insMake sure exterior lighting is adequatePeriodically test burglar alarms
15-27 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Reverse LogisticsReverse Logistics
DecisionsDecisionsUnder what conditions are customer returns
accepted by retailer and by manufacturer?What is the customer refund policy? Is there
a fee for returning an opened package?What party is responsible for shipping a
returned product to the manufacturer?What customer documentation is needed to
prove the date of purchase and the price paid?
How are customer repairs handled?To what extent are employees empowered to
process customer returns?
15-28 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
Ryder’s Ryder’s Solution for Solution for
Reducing Reducing the the
Investment Investment in Inventoryin Inventory
15-29 Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
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