@ansthan1

CREATING LOYALTYSMART REWARDS

Anusha SthanunathanStrategic Partnerships Lead - Brands

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Shop FetchScan & Go Self-Checkout

App @ Select Retailers Across the USA

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Fetch RewardsSmarter Loyalty Program Bringing Together The World’s Most Loved Brands

CPG LOYALTY PROGRAM HAVE LIMITATIONS

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Cost-Prohibitive

Limited Reach

Disparate

WE CREATED A SOLUTION

Fetch Rewards is the smarter and more rewarding way to shop for your groceries.

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Every time. Anywhere.

FETCH REWARDS USER EXPERIENCE

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1. Scan ReceiptsScan your recent grocery receipt

from any store.

2. Earn PointsWe’ll Fetch you points on all

participating brands & products.

3. Get RewardsCollect points, and redeem them

for awesome rewards!

SMARTER POINTS FOR DIFFERENT BEHAVIORS

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ALWAYS-ON LOYALTY POINTS SPECIAL OFFERS

Bonus Points:Disproportionally rewarding points for the right shopper behavior

1% Back:On All Partner Brands

SMART PRE-SHOP FEATURES TO ASSIST THE FULL PATH-TO-PURCHASE

Shopping Lists Made Smarter

• Intelligent List Recommendations

• Recipes

• Purchase direct through eCommerce

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Intelligent List Recommendations

SYNDICATED

NEED FOR FAST, DEEP, AND CONTINUOUS DATA

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• Robust, yet slow • Self-access tools provide

limited granularity• Not single source

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•••

SLOW NARROW ONE & DONE

RETAILER LOYALTY

NEED FOR FAST, DEEP, AND CONTINUOUS DATA

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• Granular, but single retailer use case• Inability to see users

across channels• Expensive

SLOW NARROW

•••

ONE & DONE

AD-HOC

NEED FOR FAST, DEEP, AND CONTINUOUS DATA

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• Claimed behavior• Limited scope• Process not iterative

ONE & DONE

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NARROW

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SLOW

FETCH CAPTURES FAST, DEEP, AND CONTINOUS DATA AT THE INDIVIDUAL SHOPPER LEVEL

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And the 1:1 connection to the shopper enables brands to target and personalize:• Offers & Value• Media• Content

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Retailer Representation (%)

DATA FROM BOTH MEASURED & NON-MEASURED CHANNELS

$9.19

$9.57

$10.13

All Fetch Users 3+ months 3+ months, 23+ receipts

Weekly CPG $ per User

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Base +4.2% +10.2%

USERS SPEND MORE ON OUR CLIENT’S PRODUCTS OVER TIME

+600bps

BUILDING A WORLD CLASS LOYALTY PROGRAM TAKES A VILLAGE

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Digital Innovation

Information Technology

Sales Finance

Category Mgmt.

Customer Business Teams

Legal & Controls

External Agencies

Consumer Promotions

CRM & Digital

Marketing

Shopper Marketing

Consumer Insights

Brand Marketing

Scale Program Initiatives

Call CentereCommerce

WIN-WIN FOR SHOPPERS & BRANDS

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Remove Hurdles Engage Intelligently Provide Meaningful Rewards

PROVIDE TANGIBLE SHOPPER BENEFITS

Expand Reach & Influence Relieve Cost PressureSingle Easy to Use Platform

ADDRESS MARKET NEEDS

Retailer & Channel AgnosticPersonalize/Target Offers Increase Share of Basket

Enriched CRM DataEngage, Test, Measure

PROVIDE VALUE & GROWTH TO CPGs

Measure Price Elasticity

OUR KEYS TO SUCCESS

• Formula For Success = Need + Value + Power

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• Core Value: Full Transparency

• Bring together multiple functions within an organization to drive program implementation

@ansthan19

CREATING LOYALTYSMART REWARDS

Anusha Sthanunathan