EVENT SUMMARY

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December 6th, 2013 Salt Lake City, Utah

Thank you for Supporting the Powder Awards!

Total Impressions: 7,923,876Print advertising impressions: 1.305,000Online advertising impressions: 1,978,766Microsite impressions: 163,030Social impressions: 3,893,365*

Online editorial impressions: 197,346VIdeo content impressions: 28,069Live broadcast impresisons: 1,639PR impresisons: 355,986On-Site impressions: 675

Date: December 6th, 2013Location: The Depot, Salt Lake City, UT Attendance: 675

IMPRESSIONS

THE NIGHT

POLL AWARDS VIDEO AWARD RESULTS

Mens:1. Seth Morrison 2. Sean Pettit 3.Candide Thovex 4. Sage Cattabriga-Alosa5. Eric Hjorleifson6. Drew Tabke7. J.P. Auclair8. Mark Abma9. Pep Fujas10. Tom Wallisch

Womens:Ingrid Backstrom Michelle ParkerAngel CollinsonElyse SaugstadLindsey Vonn

Best Line: Callum Pettit, “Into the Mind”, Sherpas Cinemas Best Powder: Dylan Hood, Sage Cattabriga- Alosa and Colter Hinchcliffe, “Way of Life”, Teton Gravity Research Best Natual Air: Tim Durtschi, “Supervention”, Field ProductionsBest Manmade Air: Sean Pettit, “Tracing Skylines”, Poor Boyz ProductionsBest Jib: Max Morello, “Tracing Skylines”, Poor Boyz Producitons Best Short: “Super Mom”, Switchback Entertainment Breakthrough Performer: Dale TalkingtonBest Female Performance: Elyse Saugstad, “Co-Lab”, Teton Gravity Research Best Male Performance: Tim Durtschi, “Way of Life”, Teton Gravity Research Best Editing: “Vallhalla, Sweetgrass Production Best Cinematography: “Into the Mind”, Sherpas Cinema Best Documentary: “McConkey”, MSP Films and Red Bull Media HouseMovie of the Year: “Valhalla”, Sweetgrass Production

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ADVERTISINGIn the 4 month period leading up to the Powder Awards an advertising campaign that occoured in two phases ran in print and online. The first phase was a call-to-action voting phase and the second phase was advertising the live broadcast; both phases of the campaign built awareness and hype for the Powder Awards. The campaign appeared in print in 4 issues of Powder Magazine. Online, the campaign was represented by banner ads and full page takeovers for the event and its sponsors.

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PrintAdvertisingTOTAL IMPRESSIONS

1,305,000*

TOTAL VALUE:

$55,476

Issue: October, 42.2Size: 1P/4C On-Sale: 9.17.13Total impressions: 326,250*

Issue: November,42.3Size: 2P/4COn-Sale: 10.15.13Total impressions: 326,250*

Issue: December,42.4Size: 2P/4COn-Sale: 11.12.13Total impressions: 326,250*

Issue: January, 42.5Size: 1P/4COn-Sale: 12.10.13Total impressions: 326,250*

*Impressions based on a circulation of 72,500 x a pass-along

rate of 4.5 readers other than the original recipient. Kent Kreitler

Press Play

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The 14TH ANNUAL POWDER AWARDS are live on PowderAwards.com.

Click-in to POWDERAWARDS.COM for full show coverage, including red carpet and winner photo galleries, the best of the best ski action video, award acceptance speeches, and behind-the-scenes interviews with ski stars.

POWDER TO THE PEOPLE

# POWDER AWARDS14

NEXT MONTH: FUN!42.6 February | [On newsstands 01/21/14]

This photo brought to you by the editors at Powder. P H O T O : D AV I D R E D D I C K

January issue, Powder

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EX: print ad: Powder Magazine, January, Issue 42.5

PrintAdvertising

Online Advertising:Event, “Vote Now”TOTAL IMPRESSIONS

919,356

TOTAL VALUE:

$6,747

Location: Powdermag.com Flight dates: 10.8.13- 10.31.13Size: 300x250, 160x600, 728x90Impressions: 135,011

Location: Powdermag.com Flight dates: 10.17.13- 10.19.13, 10.29.13- 10.31.13 Size: Homepage Takeover Impressions: 16,581

Location: Newschoolers.com Flight dates: 10.8.13- 10.31.13Size: 300x250, 160x600, 728x90Impressions: 80,510

Location: Newschoolers.com Flight dates: 10.11.13- 10.13.13, 10.31.13Size: Homepage Takeover Impressions: 76,319

Location: Newschoolers.com Flight dates: 10.11.13- 10.13.13 Size: 300x600. 728x90Impressions: 141,381

Location: GrindTV.com/SNOWFlight dates: 10.8.13- 10.31.13Size: 300x250, 160x600Impressions: 86,474

Location: GrindTV.com/SNOWFlight dates: 10.17.13- 10.19.13, 10.29.13- 10.31.13Size: TakeoverImpressions: 383,080

The venue

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EX: “Vote Now” takeover on GrindTV.com

Online Advertising:Event, “Tune-In”TOTAL IMPRESSIONS

1,006,342

TOTAL VALUE:

$4,478

Location: Powdermag.com Flight dates: 12.5.13-12.6.13Size: Site takeover Impressions: 19,889

Location: Newschoolers.com Flight dates: 12.5.13-12.6.13Size: Takeover. 728x90, 300x600Impressions: 278,668

Location: GrindTV.com/SNOWFlight dates: 12.5.13- 12.6.13Size: TakeoverImpressions: 707,785

Eric Crosland, Winner of Best Cinematography

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EX: “Tune-In” takeover on GrindTV.com

Online Advertising:Event, “Tune-In”

Online Advertising:Red BullTOTAL IMPRESSIONS

53,068*

Flight dates: 11.1.13- 5.15.14Size: 728x90, 300x250Location: powderawards.comImpressions: 53,068*

*Impressions are as of 1.6.14Best Documentary winners accepting their award for McConkey

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EX: Red Bull 300x250 and 728x90 ad units on the Powder Awards results page

Online Advertising:Red Bull

MICROSITEA dedicated event microsite, PowderAwards.com, within PowderMag.com featured a landing page, live broadcast player, voting, video, news, results, archival content, and general information about the Powder Awards show.

Best Documentary winners accepting their award for McConkey

MicrositeTOTAL IMPRESSIONS

163,030

Location: PowderAwards.com Period: 10.1.13- 1.6.14Pageviews: 163,030Unique Pageviews: 121,868

Microsite features:

• Live page for live red carpet show • Voting module for Reader Poll• Red Carpet broadcast on-demand from 12.6.13-

current • Photo• Video• News • About the Powder Awards • Results• History • Sponsor ad units• Constant hyperlinked sponsor footer • Powder Mag’s Facebook and Twitter feeds• #PowderAwards Twitter and Instagram feeds

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October, 54.10

Microsite

Microsite MetricsTOTAL IMPRESSIONS

163,030

Flight dates: 10.1.13- 1.6.14Location: powderawards.com Unique pageviews: 121,868Average time on page: 00:01:28

Lee Cohen

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Top 10 pages with the most views on Powderawards.com

P A G E

Home

Vote

54,986

11%

34%

8%

4%

4%

4%

3%

2.5%

1.5%

1%

27%

16,003

11,962

6,680

6,570

6,440

5,489

4,118

3,077

3,063

44,642

Winners Gallery

Results

Nominees

Video

Live

Movie of the Year

Reults and Video

Best Male Performance

Other

V I E W S % O F T O T A L

T O T A L 1 6 3 , 0 3 0 1 0 0 %

Microsite Metrics

SOCIALStarting in October Facebook, Twitter and Instagram were used by Powder Magazine to create buzz about the Powder Awards broadcast and the voting process. The hashtag #PowderAwards made it easy for athletes, brands and fans to share their Powder Awards experiences with each other and with the world. Through GrindMedia’s titles alone the Powder Awards gained more than 3 million impressions socially.

Social

Ingrid Backstrom, First Place, Women’s Reader Poll

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SocialTOTAL POTENTIAL IMPRESSIONS:

3,893,365*

TOTAL POSTS:

437

Powder MagazineTotal Powder Facebook posts: 25Total impressions: 1,113,100

Total Powder Twitter posts: 80Total potential impressions: 2,626,160*

Total Powder Instagram posts: 7Total potential impressions: 154,105*

#PowderAwards Total #PowderAwards Twitter posts: 182Total #PowderAwards Instagram posts: 143

*Total potential impressions are based on the number of

posts x the number of followers on Twitter or Instagram

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EX: Powder Magazine Instagram post from the show

EX: Powder Magazine Tweet reminding readers to check out the Powder Awards content online

EX: Powder Magzine Facebook post reminding readers to vote

Social

ONLINE COVERAGEThe Powder Awards recieved extensive online coverage including editorial, video, and PR content. Before, during and after the event Powder Magazine was very active in creating online editorial about the Powder Awards.

Sage Cattabriga-Alosa, Winner, Men’s Reader Poll #4

Accepting for Best Editing

OnlineEditorial*TOTAL IMPRESSIONS:

197,346

TOTAL POWDER ONLINE EDITORIAL PIECES:

13

TOTAL GRIND TV EDITORIAL PIECES:

1

Powder Magazine and GrindTV’s online editorial coverage of the event included:

• News stories leading up to and after the show • Photo galleries • Videos

*Editorial coverage only from titles under the GrindMedia

umbrella

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EX: Powder Magazine online editorial coverage of the Powder Awards

EX:GrindTV.com editorial coverage of the Powder Awards

OnlineEditorial*

PRA targeted PR campaign leveraging Powder Magazine media assets with readership, regional and national media outlets generated awareness for Powder Awards voting, the event , live the red carpet broadcast, and event coverage. Efforts included branded HTML email blasts leading up to and after the event. As well as multiple mentions in Powder Magazine’s weekly email newsletter. Blasts were distributed by Powder Magazine, GrindMedia and KHPR and targeted local and regional media in addition to industry newspapers and magazines.

Wendy Fisher, Winner, Best Short

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PRTOTAL IMPRESSIONS:

355,991

TOTAL RELEASES:

12

Newsletter distribution: 50,563Press Release distribution: 410

• Sponsor brand inclusion on all publicity efforts• Editorial HTML blasts distributed by GrindMedia• Social networking

9.19.13- Powder Awards Moves to SLC - Press Release10.10.13- Vote Now- Newsletter Mention 10.17.13- Vote Now- Newsleter Mention 10.23.13- Vote Now- Press Release 10.31.13- Vote Now- Newsletter Mention 11.7.13- Vote Now- Newsletter Mention 11.14.13- Nominees Announced- Press Release 12.3.13- Limted Admission Still Available- Press Release12.6.13- Powder Awards Tonight- Newsletter Mention 12.6.13- Results- Press Release 12.13.13- Live Edits and Show Coverage Online- Newsletter Mention 12.20.13- Powder Awards Live Edits on Powdermag.com- Newsletter Mention

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EX: Powder Awards press release

PR

VIDEO CONTENTPowder Magazine created more than 30 video packages featuring Powder Awards bumpers at the begining and end of each video. Some of the videos were played to introduce the winners of each award. All videos are available on-demand on PowderAwards.com

Drew Tabke, Winner, Men’s Reader Poll #6

Video ContentTOTAL IMPRESSIONS:

26,616

TOTAL VIDEO PIECES:

31

TOTAL VIDEO TIME:

3 HOURS 3 MINUTES

Powder Awards bumper at the begining and end of each video. Award presentation videos also featured an animated graphic with the name of the award that was being presented.

All videos are available on demand on the Powder Awards website.

Video pieces created:• Each award presentation and acceptance from the

show • Full Powder Awards Show

Wiley Miller and friend

Powder Awards bumper from begining and end of video

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EX: Best Male Performance- 00: 06:43- 2,659 views

Video Content

LIVE BROADCASTThe Powder Awards broadcast delivered more than 414 hours of live coverage of the Red Carpet pre-show to viewers around the world. A video player was created to run on the PowderAwards.com live page. The stream was optimized for both the web and mobile devices allowing fans to watch from anywhere.

Dale Talkington, Winner, Breakthrough Performer

Broadcast LIVE VIEWERSHIP:

1,639

BROADCAST DATE:

DECEMBER 6TH, 2013

BROADCAST LOCATION:

POWDERAWARDS.COM

TOTAL VIEWERSHIP:

3,092

Total live broadcast hours delivered: 414.5 Recorded broadcast viewership: 1,453Period: 12.6.13- 1.13.14

Broadcast details:

• 60 minute live red carpet show • Sponsor advertising on live page • Organic branding with product integration into red

carpet show • Entire broadcast available on-demand at Powder-

Awards.com and on Powder Magazine’s YouTube channel

• Live stream Instagram feed of #PowderAwards • Powder Magazine’s Facebook and Twitter feeds • Constant hyperliked co-branded footer • Social media sharing buttons• Sponsor commercial placement

Greg Stump

Broadcast

Screenshot of Powder Awards live broadcast

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On-Screen Branding LIVE VIEWERSHIP:

1,639

Red Bull On-Screen:

• Branded interview backdrop with Red Bull logo: on-screen 4 times

• Powder Awards stage featuring the Red Bull podium and Red Bul DJ booth: on-screen 4 times

• Hyperlinked sponsor logo footer underneath live webcast feed

• On screen sponsorship thank you during red carpet show broadcast

• Red Bull commercial airs: 4 • Logo flash on screen: 1

Rory Bushfield

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Screenshot of a Red Bull commercial that aired during the Powder Awards red carpet broadcast

Kru 82 mini-canteens on all VIP tables

Screeenshot from the broadcast of the co-branded interview backdrop featuring the Red Bull logo

On-Screen Branding

ON-SITE Event sponsors were very well represented on site at the Powder Awards. Sponsor logos were on all marketing collateral and each sponsor was uniquely branded throughout the venue.

Photo of the Year Winners, Liam Doran and Caroline Gleich

Marketing CollateralEVENT ATTENDANCE:

675

Red Bull On-Site:

• Red Bull podium on stage during the show • 225 “McConkey” DVDs for VIP gift bags• On-Stage DJ booth • Red Bull DJ, DJ Knuckles, at the Powder Awards

after party • Red Bull photo booth • Red Bull coolers throughout the venue • Red Bull lanyards for media credentials • Logo placement on media wall photo backdrop• Logo projected onto venue wall • Sponsor logo rotation on stage backdrop during

show • Logo inclusion on custom Powder Awards iPads

presented to winners of awards at the show • Co-branded bar table tents • Logo inclusion on media credentials • Logo inclusion on Powder Awards GoPros

awarded to Reader Poll winners as well as to 5 Reader Poll voters as part of a voting promotion

• Logo inlcusion on co-branded wristband given to guests

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Red Bull podium on stage during awards presentation

Red Bull cooler on the red carpet and Red Bull logo on the branded photo backdrop

Red Bull logo on the stage backdrop and side screens

Red Bull DJ table on stage during the show

Marketing Collateral

Thank You!

THANK YOU

THANK YOU