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    Technology transfer astechnological learning: a source ofcompetitive advantage for firmswith limited R&D resources

    Bou-Wen Lin

    Institute of Technology Management, National Tsing Hua University, 101, Sec. 2, Kuan-Fu Rd.,Hsinchu, 30013, [email protected]

    The objective of this article is to answer why and how firms in developing countries with

    limited R&D resources can gain sustainable competitive advantage through technology

    transfer (TT). Successful firms are those that can accumulate competence through internal

    technological learning after transferring technologies from external technology sources.

    Organizational intelligence, firm specificity of technology, and causal ambiguity are identifiedas three mediators between technological learning performance and several antecedents

    previously discussed in the literature. A survey of Taiwanese manufacturers is conducted to

    explore the technological learning phenomenon as an integral part of TT, which is important

    but often neglected. This article also provides an interesting research setting for the evaluation

    of technological learning theories.

    1. Introduction

    T he resource-based view of the firm postulatesthat valuable resources are difficult toimitate or transfer and thus transferable resourcesor technologies themselves cannot be a source of

    a firms competitive advantage (Barney, 1991).

    Yet we observed that many manufacturing firms

    in newly industrialized countries with limited

    R&D resources could still compete successfully

    internationally. Those manufacturers usually

    depend on technologies transferred from partners

    in developed countries. The bad news is that

    the transferred technologies are also accessible

    to other competing firms worldwide. To gain

    sustainable competitive advantage, those firms

    must facilitate technological learning and accu-

    mulate firm-specific competence based upon the

    transferred technologies so that their competitors

    cannot be easily imitated. It is certainly intriguing

    that the transferee could greatly enhance its

    technological capability within a short time

    period through an effective communication pro-

    cess with the technology provider. The TTliterature is thus dominated by research on the

    interaction and communication processes be-

    tween transferor and transferee (e.g., Gibson

    and Smilor, 1991; Lin, 1998). Little attention

    has been paid to how the transferred technology

    is assimilated and adapted by the transferee and

    how the technology evolves to be the core

    competence of the transferee and eventually

    becomes a competitive weapon. This article

    addresses how a transferee can assimilate external

    technology through a technological learning

    process. Successful transferees are those that

    can integrate transferred technologies into their

    existing knowledge bases and innovate in the

    R&D Management 33, 3, 2003. r Blackwell Publishing Ltd, 2003. Published by Blackwell Publishing Ltd, 3279600 Garsington Road, Oxford OX4 2DQ, UK and 350 Main Street, Malden, MA 02148, USA.

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    subsequent technological learning stage. Perfor-

    mance of subsequent technological learning is the

    key and the ultimate judge of the performance

    of technology sourcing efforts. This article also

    provides a research opportunity of measuring

    organizational learning performance, which had

    hindered the empirical efforts in organizational

    learning research (Gallagher and Fellenz, 1999).

    2. Technology transferability

    Some scholars (e.g., Mowery and Rosenberg,

    1998) suggest that technology/knowledge is the

    dominant feature of the world today. Burgelman

    et al. (1996) define technology as the theoreticaland practical knowledge, skills, and artifacts that

    can be used to develop products and services as

    well as their production and delivery systems.

    (p. 2) Technology is embodied in people, materi-

    als, cognitive and physical processes, facilities,

    machines, and tools. Unfortunately, the capabil-

    ity of developing technologies is not homo-

    geneously distributed among firms around the

    world. TT therefore lies at the heart of the process

    of economic growth, and that the progress of

    both developed and developing countries depends

    on the extent and efficiency of TT (Mansfield etal., 1982). Baranson (1970) also claims that

    multinational production and interchange inten-

    sifies the need for TT as a contributor to

    efficiencies in resources utilization. High-tech

    manufacturers in newly industrialized countries

    such as China, Taiwan, and Korea have limited

    R&D capabilities and depend on TT as an

    important route to gain access to advanced

    technologies. Kogut and Zander (1993) even

    claim that TT is at the center of issues about

    growth of firms, domestically and internationally.

    A. Two schools of thought

    There are two schools of thought about the

    transferability of technology. On the one hand,

    economic theories often take technology as given

    that is embodied in products or processes. Such

    technology resembles blueprints, machines, or

    materials, which is easily available. For example,

    Solows growth model (1957) sees technology as

    information and techniques that are easily

    replicated and transferred. Contractor (1991)

    argues that in recent decades, the transferability

    of technology has increased, as recipients oftechnology become more sophisticated, requiring

    less training and start-up assistance than before.

    On the other hand, a knowledge-based view (e.g.,

    Kessler et al., 2000) suggests that tacit knowledge

    is not easily replicable and transferable (Mowery

    and Rosenberg, 1989). The inherent immobility

    or stickiness of the valuable resource demands

    insurmountable time and costs to transfer. The

    two schools of thought represent two extreme

    ends of a continuum of technology transferabil-

    ity. A technology consists of both parts. One

    portion of a technology can be readily transferred

    and the other portion of it cannot. Valuable

    technological knowledge is never easily trans-

    ferred from one firm to another. A time-consum-

    ing technological learning process is needed to

    assimilate and internalized the transferred tech-

    nology. Technological learning performance de-pends on both the firms capabilities to learn new

    knowledge and the nature of the technological

    knowledge. The former is associated with the

    intelligence of a firm that is characterized by

    organizational variables. The latter is associated

    with the extent to which the technological

    knowledge can be learned by the firm. Firm

    specificity (e.g., Williamson, 1985) and causal

    ambiguity (e.g., Simonin, 1999) are the two

    widely recognized concepts in the literature to

    characterize the transferability of a technology.

    The resource-base view of the firm stresses theimportance of internal resources for sustainable

    competitive advantage. This view posits that firms

    compete on the basis of unique resources that are

    valuable, rare, difficult to imitate, and non-

    substitutable by other resources (e.g., Barney,

    1991). Resource-based theorists (e.g., Prahalad

    and Hamel, 1990) broadly define resources to

    include physical assets, knowledge, technology,

    organizational capabilities, and operations proce-

    dures. Inimitability is central to understanding the

    sustainability of competitive advantage (Spender

    and Grant, 1996). There are two types of barriers

    to imitation that sustain firms competitiveadvantage. First is firm specific assets or resources

    that were developed due to history-dependent

    factors (Barney, 1991), such as a first mover in a

    market with time compression diseconomies

    (Dierickx and Cool, 1989) or socially complex

    resources, such as trust and organizational

    cultural and routines (Barney, 1991). Second is

    causal ambiguity, which is one of the key concepts

    that construct the resource base theory of the firm

    (Barney, 1991). Lippman and Rumelt (1982: 420)

    suggest that causal ambiguity (i.e., the ambiguity

    regarding the nature of causal relations betweenactions and outcomes) acts as a powerful on both

    imitation and factor mobility. The resource-based

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    view also poses a question: how can some

    technology recipients outperform other technol-

    ogy adopters even the original technology donors?

    If the technology is critical resources for compe-

    titive advantage, how can it be transferred? One

    possible answer is that the recipients can enhance

    their technological capabilities through technolo-

    gical learning after TT, a topic not yet explicitly

    addressed in the literature. It is interesting to

    investigate how technology transferees can learn

    and assimilate external technological knowledge

    into an integral part of their competitive advan-

    tages (Olayan, 1999).

    B. Technological capability andorganizational learning

    Kessler et al. (2000) distinguish two types of

    organization learning process in the context of

    technology management: internal learning and

    external learning. As Simon (1991) suggests, the

    internal learning process starts with the creation

    and utilization of technology by individuals. The

    external learning process, on the other hand,

    starts with the identification of knowledge created

    outside the organization. Although tradeoffs are

    involved in the internal and external learning

    process (Bierly and Chakrabarti, 1996), both

    internal and external learning constitutes an

    integrated whole of an organizational learning

    process. TT is a technological learning process

    involving internal and external learning. The locus

    of technological learning in TT research has

    shifted from external learning to internal learning.

    Evidence suggests that firms learn from their

    previous experience when gradually expanding

    into culture space, and that centrifugal expansion

    patterns are more successful than a random

    strategy (Barkema et al., 1996). Cusumano and

    Elenkov (1994) report that technology capability,

    including through international TT, comes fromestablishing appropriate organizational routines,

    accumulating specialized industrial skills, and

    acquiring the ability to learn selectively. Steensma

    (1996) further argues that in contemplating a

    collaborative technology acquisition, a firm needs

    to both access the characteristics of the incoming

    technology and establish goals in regard to the

    desired competency development.

    3. Theoretical model and hypotheses

    This study focuses on the technological learning

    after transferring technology from external orga-

    nizations. A conceptual model for technological

    learning performance is proposed as shown in

    Figure 1. Variables in the model are classified into

    three categories: the independent variables, med-

    iating variables, and dependent variables (e.g.,

    Lee and Kim, 1999). Organizational intelligence,

    firm specificity, and causal ambiguity and are

    treated as three mediators between technological

    learning performance (the dependent variable)

    and several antecedent variables. This model

    differs from previous studies in the literature in

    that it distinguishes the antecedents and the

    mediators. Antecedents impact on technological

    learning performance indirectly through those

    three moderators. Causal ambiguity (e.g., Reed

    and DeFillippi, 1990) is a well-establishedconstruct, which is independent of the firm to

    characterize the technological knowledge. The

    model neglects the antecedents to causal ambi-

    guity since the antecedents of causal ambiguity

    have been extensively studied (e.g., Simonin,

    1999).

    Technological learning performance is deter-

    mined by the capability of an organization to

    learn, that is, organizational intelligence (Glynn,

    1996) and the characteristics of technological

    knowledge (i.e., causal ambiguity and firm

    specificity). Organizational intelligence is a con-struct developed to measure the capacity of an

    organization to create and apply knowledge. The

    construct, firm specificity, is drawn from transac-

    tion cost theory (i.e., Williamson, 1985). Techno-

    logical knowledge can be firm specific in that it

    can be very specialized to the firms organiza-

    tional settings. Firm specific technological knowl-

    edge can be valuable to the firms competitive

    advantages, difficult to transfer, and time-

    consuming to develop. Causal ambiguity (e.g.,

    Lippman and Rumelt, 1982) refers to the extent

    to which a technology is difficult to be explicitly

    articulated because the relations between actionsand results are ambiguous. Technologies that are

    difficult to be articulated and codified cannot be

    efficiently communicated, accumulated or assimi-

    lated within an organization.

    A. Organizational intelligence

    A learning organization refers to an organization

    skilled at creating, acquiring, and transferring

    knowledge, and at modifying its behavior to

    reflect new knowledge, and insights (Hall, 1995).The technology transfer literature suggests that

    tacit knowledge is not easy for an organization to

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    assimilate in a short period of time. Glynn (1996:

    1088) defines organizational intelligence as an

    organizations capability to process, interpret,

    encode, manipulate, and access information in

    a purposeful, goal-directed manner, so it can

    increase its adaptive potential in the environment

    in which it operates. Therefore, an organization

    with a high level of organizational intelligence is a

    learning organization that can learn correctly,

    accurately, and appropriately from its experience.

    A firms distinctive competence is a set of

    differentiated technological skills, complemen-

    tary assets, and organizational routines and

    capacities used to create sustainable competitive

    advantage (Burgelman et al., 1996: p. 34). Grant

    (1991) characterizes a hierarchy of organizationalcapabilities that specialized capabilities are inte-

    grated into functional capabilities such as mar-

    keting, manufacturing, R&D, and IT capabilities.

    Technological learning capability is in line with

    the term competence, which has been described

    differently by a number of scholars. Prahalad and

    Hamel (1990) downplay physical assets and

    define core competence as the collective learning

    in the organization which creates the ability to

    consolidate corporate-wide technologies and pro-

    duction skills into competencies that empower

    individual businesses to adapt quickly to chan-ging opportunities.

    Organizational intelligence can thus be seen as

    a source of a firms competitive advantage. The

    resource-based view thus suggests that technol-

    ogy is part of firms intangible or firm-specific

    assets. In an empirical study on US firms

    international strategic partnerships, Lynskey

    (1999) reports that it is useful to understand

    firms technology capacity as its ability to learn

    new external technologies. Technology adopters

    can gain competitive advantages only through a

    technological learning process to build their own

    core technological compences that can be quitedifferent from those of the original technology

    developers. Grant (1991) classifies a firms critical

    resources as tangible, intangible, and personnel-

    based resources. While resources serve as a basic

    unit of analysis, a firms competitive advantages

    come from assembling resources that work

    together to create capabilities that can be defined

    as the ability to assemble, integrate, and deploy

    valued resources, in combination or co-presence.

    In the context of technology sourcing, Lynskey

    (1999) suggests that a distinction can be made

    between those technology agreements involvingthe exchange of resources and those involving

    the exchange of competencies. The former type

    is traditional TT agreements that technical know-

    how is exchanged in return for licensing fees or

    royalties. The latter involves information-based

    invisible assets, representing tacit knowledge that

    cannot be appropriated readily. We can expect

    that a firm with higher organizational intelligence

    will have a higher level of technological learning

    performance both during and after TT. There-

    fore, the following hypothesis is proposed:

    H1: A firms organizational intelligence is

    positively associated with its technological

    learning performance after technology transfer.

    B. Firm specificity

    A portion of technological knowledge could be

    codified as documentation, hardware, software

    packages, standard operation procedures, and

    drawings. This portion of technology can be

    transferred through a well-planned project. How-

    ever, a large portion of the technological knowl-

    edge is embedded in context and idiosyncrasy

    (Kogut and Zander, 1993) that the recipient could

    not imitate directly. On the one hand, this portion

    of technological knowledge hinders the recipients

    desire to keep up with the technology provider ina short run. A firm-specific technology, which is

    embedded in a firm, is difficult to transfer from

    one to another. We can expect a wide perfor-

    mance gap between the technology recipient

    and the technology provider right after the TT

    project. On the other hand, the gap also leaves

    much room for the recipient to further develop its

    own firm-specific knowledge with technological

    learning. Lado and Wilson (1994: 699) therefore

    suggest that firms can build sustained competi-

    tive advantage through facilitating the develop-

    ment of competencies that are firm specific,

    produce complex social relationships, are em-bedded in a firms history and culture, and

    generate tacit organizational knowledge.

    Bharadwaj et al. (1993: 89) further assert that

    competitive cost and differentiation advantages

    associated with synergy are less likely to be

    imitated, because these are often achieved under

    a unique set of circumstances as well as on the

    basis of unique firm specific resources and skill

    base. Firms investments on competence directed

    toward developing what Nordhaug (1994) terms

    standard technical competences and unique

    competences. Their high task specificity, butlow firm and industry specificity characterize stan-

    dard technical competences. Unique competences

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    are both highly firm specific and task specific but

    industry nonspecific. In other words, a major

    proportion of employer-financed training is

    directed at the creation of static fit between

    employees and current work tasks (p. 70). Firms

    can gain sustained competitive advantage through

    facilitating the development of competencies

    that are firm specific, produce complex social

    relationships, are embedded in a firms history

    and culture, and generate tacit organizational

    knowledge (Barney, 1991; Reed and DeFillippi,

    1990).

    Firms in the resource-based perspective are

    characterized as distinct sets of firm-specific skills

    and routines so that the more an activity accesses

    these valuable routines; the lower should be itscosts. As Conner (1991: 140) points out, firm-

    specific activities are both more efficient and

    qualitatively more productive because of the

    opportunity to gain from asset interdependencies

    within the firm. Kogut and Zander (1992: 395)

    also formally predict that firms will make those

    components that require a production knowledge

    similar to their current organizing principles and

    information. Therefore, the technological learn-

    ing to share routines, exploit common language

    and more broadly exploit task interdependencies

    suggests a positive relationship between the firm-specificity of technology and its performance

    within the firm. Firm specific technologies, which

    are often more deeply embedded, are predicted to

    be higher performing in technological learning

    after TT. The following hypothesis is proposed:

    H2: Firm specificity of the transferred tech-

    nology is positively associated with a firms

    technological learning performance after tech-

    nology transfer.

    C. Causal ambiguityAnother barrier preventing valuable technology

    resources from imitation is the causal ambiguity

    of technology. Lippman and Rumelt (1982: 420)

    suggest that causal ambiguity acts as a powerful

    on both imitation and factor mobility. In the

    literature, causal ambiguity appears as several

    similar notions such as stickness in Szulanski

    (1996) and sticky information in von Hippel

    (1988). Those notions are devised to describe a

    similar lack of understanding of the logical

    linkages between actions and outcomes, inputs

    and outputs, causes and effects that are related totechnological or process know-how (Simonin,

    1999: 597). For example, Szulanski (1996: 29)

    defines the concept, internal stickiness, as the

    difficulty of transferring knowledge within the

    organization in a study of internal transfer of

    best practice. Reed and DeFillippi (1990: 89)

    define tacitness as the implicit and noncodifiable

    accumulation of skills that result from learning

    by doing. Nonaka (1994) argues that tacit

    knowledge cannot be easily communicated and

    shared and is highly personal that is often deeply

    rooted in action and in an individuals involve-

    ment within a specific context. Causal ambiguity

    has been addressed in the literature in two

    different ways (King and Zeithaml, 2001): linkage

    ambiguity and characteristic ambiguity. Linkage

    ambiguity is ambiguity about the link between

    core competence and competitive advantage(e.g., Lippman and Rumelt, 1982). Characteristic

    ambiguity refers to characteristics of com-

    petences y that can be simultaneous sources of

    advantage and ambiguity (Reed and DeFillippi,

    1990). This study focuses on the latter because

    technological competence is evaluated.

    Resource-based theorists (e.g., Barney, 1991)

    suggest that causal ambiguity of technological

    knowledge is an important source of competitive

    advantages that keep a firms core competence

    from imitation. In practice, firms do sometimes

    bribe or hire away knowledgeable employees tolearn about a competitors superior capabilities

    (e.g., see Besanko et al., 2000). These intelligence-

    gathering strategies will be less productive when

    employees can explain little about how a firm

    achieves superior performance (McEvily et al.,

    2000).

    McEvily et al. (2000: 294) argue that as a firm

    extensively acquires explicit knowledge (through

    a TT project) it reduces the level of causal

    ambiguity that protects its distinctive competence

    from imitation. Causal ambiguity impedes not

    only technology transfer across firms but also the

    creation of new knowledge within the firm. Itwould frustrate efforts to diffuse technological

    knowledge with organizational boundaries to at

    least the same degree. Szulanski (1996) found

    causal ambiguity to be one of the primary factors

    hindering best practice transfer within firms.

    Teece (1976) also reports that firms incur high

    costs to transfer poorly understood technologies,

    which is consistent with the resource-based

    arguments. Causal ambiguity also prevents a firm

    from learning from its own experience and from

    improving its performance over time (e.g., see

    Huber, 1991). Causal ambiguity, as well ascharacteristics of technological competencies that

    give rise to it, has been a particular focus in

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    studies of knowledge resources (Barney, 1991;

    Dierickx and Cool, 1989; Reed and DeFillippi,

    1990). Causal ambiguity hinders the internal

    diffusion of technological knowledge and decele-

    rates the rate of knowledge creation within a

    company. The following hypothesis is proposed:

    H3: Causal ambiguity of the transferred

    technology is negatively associated with a

    firms technological learning performance after

    technology transfer.

    D. Complexity and maturity of technology

    Singh (1997: 340) define a complex technology as

    an applied system whose components havemultiple interactions and constitute a nondecom-

    posable whole. Following the definition, complex

    technologies are systemic, have multiple interac-

    tions, and are nondecomposable. Singh further

    elaborates on the three characteristics: the

    systemic characteristic means that a complex

    good or technology comprises elemental units or

    components, usually organized in hierarchies of

    subsystems. This hierarchical structure causes

    complicated interdependencies among interre-

    lated subsystems and components. This structure

    leads to multiple interactions. Though interac-tions between individual components are often

    simple and direct, multiple interactions and

    feedback between components within subsystems,

    between components across subsystems, and

    between subsystems at various hierarchical levels

    create a complicated network of nonsimple

    relationships. A product is nondecomposable if

    it cannot be separated into its components

    without seriously degrading its capabilities or

    performance. After reviewing research on three

    technologies of nuclear power stations, aircraft

    carriers, and US Army M1 tanks, Steele (1991)

    also found the complexity of organizational andsocial systems to support a technology can be

    positively associated with the complexity of the

    technology. Therefore, a complex technology at

    the firm level often is embedded in the firm and

    co-evolves with the firms organizational as well

    as social systems. The unique combination of

    components and their interactions within a

    complex technology create outputs that are not

    easily reproducible with other combinations of

    inputs or with other configurations of the same

    inputs. Many or most of the components in a

    complex technology are highly complementary,or co-specialized (Teece, 1986). Therefore, a

    complex technology system tends to be firm

    specific. A technology is relatively simple if it is

    embodied in the forms of documentation, materi-

    als, and machines. The skill and education levels

    of TT team members required to transfer a

    technology are other indicators to measure the

    complexity of a technology (Robinson, 1991).

    Chakrabarti and Rubenstein (1976) point out

    that the maturity of a technology will affect its

    transferability from one firm to another. Tech-

    nology is increasingly codified as its life cycle

    progresses. Industrial standards emerge when

    a technology becomes mature. Abernathy and

    Utterback (1978) asserted that after a design

    standard (or an industrial standard) emerges. A

    transition form radical to incremental innova-

    tions occurs when a dominant product designemerges. Incremental innovation typically results

    in a increasingly specialized system in which

    economy of scale in production and the develop-

    ment of mass markets are extremely important

    (Abernathy and Utterback, 1978). Radical in-

    novation and incremental innovations require

    very different organizational capabilities, which

    are difficult to create and costly to adjust

    (Hannan and Freeman, 1984). Incremental in-

    novation reinforces the capabilities of establish

    firms, while radical innovation demands them to

    acquire a new set of technological knowledgeand/or reengineer their organizational structure.

    Incremental innovations involve the adaptation,

    refinement, and, enhancement of products and

    services, which are usually more firm specific in

    nature. As a technology becomes mature, the

    locus of innovation may shift from product

    innovation to process innovation and it becomes

    increasingly firm specific. Therefore, the follow-

    ing hypotheses are proposed:

    H4: Complexity of a firms technology is

    positively associated with the firm specificity

    of the technology.

    H5: Maturity of a firms technology is posi-

    tively associated with the firm specificity of the

    technology.

    E. Organizational intelligence and itsantecedents

    Organizational intelligence itself is a complex

    construct demands further exploration. A com-

    prehensive investigation into the construct is

    beyond the scope of this study. This studyconsiders only two antecedents to organizational

    intelligence: employee qualification and innovative

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    orientation. The two variables are widely dis-

    cussed in the literature as determinants of

    technological learning and technology transfer.

    This study intends to demonstrate that organiza-

    tional intelligence is a useful mediator of techno-

    logical learning and several of its explanatory

    variables identified in the literature. Glynn (1996)

    proposes a two-stage process for innovation: (a)

    initiation and idea generation, (b) implementa-

    tion and adoption. Each stage is characterized by

    a variety of different activities, with contrasting

    demands at both the individual and firm levels.

    Corresponding to the four antecedents of orga-

    nizational intelligence, employees qualification

    and innovation orientation are the main drivers

    of organizational intelligence at the first stage.At the second stage, goal alignment is the

    innovation driver. The initiation stage of organi-

    zational innovation requires fewer controls,

    greater autonomy, diversity and informality,

    whereas implementation is facilitated by goal

    alignment approaches, programmed tasks and

    central direction.

    Glynn (1996) proposes three theoretical models

    of organizational intelligence. The aggregation

    model assumed that the intelligence of individual

    members aggregates as organizational intelli-

    gence. She further suggested that it would bepossible to measure organizational intelligence as

    the aggregated total, maximum or mean of

    individual intelligences. Sadler-Smith and Badger

    (1998) report that the thinking processes of

    individual members of a firm may affect the

    global approach to learning and some members

    of the organization have greater influence. They

    suggest that one mechanism for organizational

    learning is to surface and share of individual

    mental models to form shared mental models.

    Kessler and Chakrabarti (1996) reviewed re-

    search into new product innovation and found at

    the work-team and individual level, decentraliz-ing decision-making can facilitate innovations. It

    motivates employees to go against the status quo,

    increases employees involvement in and aware-

    ness about technological learning, and subse-

    quently strengthens employees commitment to it.

    Kessler and Chakrabarti (1996) also found that

    greater experience of employees is associated

    with relatively faster product innovation. Osborn

    (1988) revealed that 3Ms use of autonomy

    and personal innovation time facilitated idea

    generation.

    Damanpour (1991) found that a positiveattitude toward change was significantly related

    to firms innovativeness. Dougherty (1992) also

    found that innovation was furthered when

    different functional groups programs and rou-

    tines were synthesized by a common direction

    and belief system (i.e., a shared culture). What

    seems to set the initiator apart from other

    individuals is the drive to make a difference,

    combined with a feeling of responsibility to the

    organization. This balance between individual

    and organizational success was expressed during

    the research in several ways. Frohman (1999)

    studied several innovations and found that all

    initiators knew the goal of their companies and

    aligned their innovation efforts to it. Froman

    reports that many initiators knew their company

    suffered from critical problems, such as being a

    high-cost producer, and that management wassearching for ways to drastically cut costs. An

    organization can be seen as two or more

    individuals working in concert to achieve a

    common goal. Goal alignment and coordination

    are central to the very existence of organizations.

    Organizational control may be viewed as every-

    thing that can help to assure that individuals

    work together toward common goals. Therefore,

    the following hypothesis are proposed:

    H6: Overall employee qualification of a firm is

    positively associated with the firms organiza-tional Intelligence.

    H7: Innovative orientation of a firm is posi-

    tively associated with the firms organizational

    Intelligence.

    4. Research method

    The unit of analysis was the technological

    learning process within a firm after transferring

    a technology from an external technology source.

    A survey was conducted to collect data for thestudy. This study adopted five-point Likert type

    scale in the survey. Data needed to examine the

    research model were collected through the self-

    reported survey questionnaires. The population

    of interest was engineering and technology units

    of firms in Taiwan that transfer technologies from

    foreign technology sources. This study limited the

    sampling frame to larger manufacturers with

    more than 250 employees. This study followed a

    systematic approach in constructing the mailing

    list for the survey. First, the larger manufacturing

    firms were identified through a search of thefactory database provided Industrial Develop-

    ment Bureau, Ministry of Economic Affairs,

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    Taiwan (http://icmfac.moeaidb.gov.tw/fidbweb/

    first.jsp). Manufacturers that are not likely to

    adopt technologies from foreign sources were

    excluded from the list. This yielded a set of 850

    manufacturers. The mailing addresses for these

    manufacturers were obtained from the factory

    database. Senior managers were chosen as the

    respondents as they are likely to be most

    informed about quality initiatives in engineering

    and technology units. A total of 750 question-

    naires were mailed. A total of 84 usable responseswere received, resulting in a response rate of

    11.2%. The response rate is below the minimum

    recommended level of 20% but is similar to those

    obtained in many surveys of Taiwanese firms.

    The low response rate is probably because many

    of the manufacturing firms do not have TT

    projects in the last few years.

    Measures

    The constructs that need to be operationalized

    are complexity, maturity, employee qualification,innovation orientation, organizational intelli-

    gence, firm specificity, causal ambiguity, and

    technological learning performance. The scales

    were refined based on a pilot study conducted

    with two managers of technology unit, two senior

    executive managers, and two researchers working

    in the area of technology management. Techno-

    logical learning performance after TT is oper-

    ationalized with seven question items including:

    overall learning results, competitiveness enhance-

    ment, market performance, technological perfor-

    mance, technology independence, and technologymodification. Organizational intelligence is oper-

    ationalized with four question items: problem-

    solving capability, responsiveness to environmen-

    tal changes, information processing, and learning

    by experiences. Causal ambiguity is operationa-

    lized as three question items: ambiguity in input-

    output relationships, uncodifiable, and tacitness.

    Firm specificity is measured with two question

    items: required investments on both specialized

    physical assets and human resources. Complexity

    is measured with a single question item and

    maturity with two items. Employee qualification

    is measured with four question items: education,problem-solving capability, training programs,

    and creativity. Finally, innovation orientation is

    operationalized with two question items: open-

    ness and risk-taking. Appendix summarizes the

    results of scale reliability. The results indicate

    that all of the scales meet acceptable levels of

    reliability. Based on the constitutive definition of

    the constructs presented earlier, factor scores

    were computed by averaging the item scores for

    each factor used as indicators of the constructs in

    the research model.

    5. Results

    To examine potential non-response bias, we

    compared respondents and the population on

    three variables (number of employees, sales, and

    age of the firm). None of these three t-tests for

    differences between the sample and the popula-

    tion means was statistically significant at the

    significance level of 0.05. To check for nonre-

    sponse bias, I divided the returned surveys into

    two groups according to the dates they were

    returned. The two groups demographic profilesare similar. We also found no significant differ-

    ence between earlier respondents and later

    Firm

    Specificity

    Organizational

    Intelligence

    Causal Ambiguity

    Maturity

    Complexity

    Employee Qualification

    Technological

    Learning Performance

    H3 (-)H2 (+)

    H4 (+)

    H6 (+)

    H5 (+)

    H1 (+)

    Innovation Orientation H7 (+)

    Figure 1. A conceptual framework for technological learning performance.

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    respondents on the scores of all question items.

    The absence of differences would be consistent

    with the claim that response bias seems not to be

    a major problem (Armstrong and Overton, 1977).

    Table 1 reports the construct intercorrelations.

    The proposed hypotheses were tested with multi-ple linear regression analysis. Three regression

    models are used to separately test hypotheses

    derived from the research model.

    A. Technological learning performance

    Table 2 presents the effects of causal ambiguity,

    firm specificity, and organizational intelligence

    on technological learning performance after TT.

    The correlation coefficients among regressors, on

    average, are not high. Further tests of the value of

    the variance inflation factor (VIF) yielded a valueless than 1.5 for all the cases, indicating no

    existence of severe multi-colinearity. The first

    general regression is conducted with technologi-

    cal learning performance as dependent variable.

    The result is presented in Table 2. The overall

    model specification is robust. The F statistic

    (F30.049) is significant at the 0.01% level

    (p-value o0.0001) indicating at least a 99.99%

    probability that at least one coefficient of the

    explanatory variables is not zero. The adjusted

    R-square also indicates the high explanatory

    power of the model, accounting for 51.8% ofthe variance. Causal ambiguity turned out to be a

    significant factor, negatively influencing techno-

    logical learning performance. Firm specificity

    positively influences technological learning per-

    formance, which is significant at 5% level.

    Organizational intelligence is the most influential

    factor among the three explanatory variables that

    positively influences technological learning per-formance at 0.01% significance level. This result

    is in line with our hypothesis H1, H2, and H3.

    B. Firm specificity

    The second regression is conducted with firm

    specificity as dependent variable. The result is

    presented in Table 3. The correlation coefficient

    between two regressors complexity and matur-

    ity is 0.29, which is not high. Further tests of the

    value of the variance inflation factor (VIF)yielded a value less than 1.5 for both cases,

    indicating no existence of severe multi-colinear-

    ity. The F statistic (F28.052) is significant at

    the 0.01% level. The adjusted R-square also

    indicates the high explanatory power of the

    model, accounting for 40.05% of the variance.

    Table 3 reports the effects of two antecedents

    technology complexity and maturity on firm

    specificity. The regression results show a positive

    relationship between technology complexity and

    firm specificity (0.424, po0.0006). Maturity is

    positive associate with firm specificity (0.362,po0.0001). This result is consistent with the

    hypothesis H4 and H5.

    Table 1. Correlations between variables

    Construct 1 2 3 4 5 6 7 7

    1. Technological Learning Performance 12. Causal Ambiguity 0.46 13. Firm Specificity 0.49 0.24 14. Organizational Intelligence 0.68 0.42 0.46 15. Complexity 0.44 0.22 0.57 0.54 16. Maturity 0.28 0.41 0.47 0.12 0.29 17. Employee Qualification 0.55 0.42 0.44 0.69 0.46 0.21 18. Innovative Orientation 0.48 0.37 0.34 0.58 0.39 0.13 0.65 1

    Table 2. Regression model one technological learning performance

    Variable Parameter T for H0: Prob.4|T|

    H1 Causal Ambiguity 0.154* 2.364 0.0216H2 Firm Specificity 0.146* 2.345 0.0206H3 Organizational Intelligence 0.379** 5.389 0.0001

    Adjusted R-square0.518

    N84, *po0.05, **po0.01

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    C. Organizational intelligence

    The third regression is conducted with organiza-

    tional intelligence as dependent variable. The

    result is presented in Table 4. The correlation

    coefficient between two regressors employee

    qualification and innovative orientation is 0.65,

    which is acceptable. Further tests of the value of

    the variance inflation factor (VIF) yielded a valueless than 2.5 for both cases, indicating no existence

    of severe multi-colinearity. The F statistic

    (F52.5) is significant at the 0.01% level. The

    adjusted R-square also indicates the high expla-

    natory power of the model, accounting for 55.98%

    of the variance. Table 4 reports the effects of two

    antecedents employee qualification and innova-

    tive orientation on organizational intelligence. The

    regression results show a positive relationship

    between employee qualification and organizational

    intelligence (0.389, po0.004). Innovational orien-

    tation is positive associate with organizationalintelligence (0.386, po0.002). This result is con-

    sistent with the hypothesis H6 and H7.

    D. Tests of mediation

    Results suggest that causal ambiguity, firm

    specificity, and organizational intelligence med-

    iate the effects of antecedent variables on

    technological learning performance. In this arti-

    cle, causal ambiguity is taken into account but its

    mediating role is not tested since Simonin (1999)

    has empirically demonstrated the mediating effectof causal ambiguity between its antecedents and

    knowledge transfer. A sequential procedure

    recommended by Baron and Kenny (1986) is

    adopted to test the mediating effects of firm

    specificity and organizational intelligence on

    technological learning performance. In the first

    step of the analysis, the dependent variable (i.e.,

    technological learning performance) is regressed

    on antecedent variables corresponding to firm

    specificity and organizational intelligence respec-

    tively. These results are shown as model 1A and

    2A in Table 5. In the second step, each of the twomediators is included in the models to assess

    whether it reduces the effects of the antecedents

    Table 4. Regression model three organizational intelligence

    Variable Parameter T for H0: Prob.4|T|

    H6 Employee Qualification 0.389** 3.73 0.004H7 Innovative Orientation 0.386** 3.92 0.002

    Adjusted R-square0.5598

    N84, *po0.05, **po0.01

    Table 3. Regression model two firm specificity

    Variable Parameter T for H0: Prob.4|T|

    H4 Complexity 0.424** 5.287 0.0006H5 Maturity 0.362** 3.592 0.0001

    Adjusted R-square0.4005

    N84, *po0.05, **po0.01

    Table 5. Alternative models for testing mediation effects

    Model 1A 1B 2A 2B

    Firm specificity 0.235**Organizational intelligence 0.395**Complexity 0.244** 0.145Maturity 0.134 0.048Employee qualification 0.213* 0.058Innovative orientation 0.253** 0.100R2 0.209 0.273 0.367 0.486Adjusted R2 0.189 0.245 0.351 0.467F value 10.49 9.76 22.97 24.655

    N84, *po0.05, **po0.01

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    to nonsignificance. Mediation occurs if the effects

    of the antecedents on IT outsourcing perfor-

    mance are reduced in the presence of the

    mediator and the overall fit is improved. Both

    of these conditions are acceptable, as is shown in

    Table 5.

    6. Discussion and conclusion

    Transferring technology from developed coun-

    tries is a major route of sourcing advanced

    technology for manufacturers with limited R&D

    capabilities. Previous work on TT has focused on

    the interaction and communication process be-

    tween transferee and transferor. McEvily et al.(2000: 294) argue, a firm acquires explicit

    knowledge, it reduces the level of causal ambi-

    guity that protects its distinctive competence

    from imitation. An organizational learning

    perspective (Senge, 1990) can shed some light

    on the technological learning process. This article

    proposes a conceptual model with three media-

    tors causal ambiguity, firm specificity, and

    organization intelligence to explain technological

    learning performance. The conceptual model

    accounts for the leaning capability of the subject

    (organizational intelligence) and the subject to belearned (causal ambiguity and firm specificity).

    Factors that can influence technological learning

    performance can be categorized into three groups

    and the three mediators in turn mediate their

    effects on technological learning accordingly. For

    example, technology complexity does not impact

    on technological learning directly. It impacts

    on technological learning indirectly through its

    impacts on one of the three mediators, firm

    specificity. The model is supported by data of

    manufacturing firms in Taiwan.

    Causal ambiguity of the transferred technology

    has a negative impact on technological learningperformance. This result is consistent with that in

    the organizational learning literature (e.g., Simo-

    nin, 1999). A technology with a high level of

    causal ambiguity is less likely to diffuse and

    communicate and thus technological learning and

    knowledge performance will be low. Firm speci-

    ficity is positively related to the technological

    learning performance. This result differs from

    previous work in the technology transfer litera-

    ture (e.g., Teece, 1976). Since most previous TT

    studies focused on the communication process of

    TT that firm specificity of the transferredtechnology can be a major barrier of interfirm

    communication. This article investigates the

    technological learning performance after the

    inter-firm TT communication that a techno-

    logy with a higher level of firm specificity leaves

    more room for further improvement through the

    transferees technological learning. Although a

    high level of firm specificity restricts the transferee

    to imitate the transferors technology capabilities

    in the short term, the transferee can exploit a full

    potential from the transferred technology

    through technological learning and adaptation.

    Results also suggest that the level of organiza-

    tional intelligence is positively associated with

    technological learning performance. This result

    is consistent with the organizational learning

    literature (e.g., Glynn, 1996) as well as the TT

    literature (e.g., Enos, 1991; Radosevic, 1999). Afirm with a higher level of organizational

    intelligence has a higher organizational learning

    capacity that can lead to higher technological

    learning performance.

    A noticeable literature was developed in the

    last few decades to analyze the factors affecting

    the accumulation of technological capabilities for

    firms in developing countries (e.g., Enos, 1991).

    Developing countries grow by effectively exploit-

    ing an international pool of existing technologies

    available from technology leading nations. The

    exploitation is not done through a simplepurchase of ready-made solutions but through

    an active effort by technology recipients to master

    various elements of technology (Radosevic,

    1999). Results of this study suggest that techno-

    logical learning capability is at the center stage of

    technology transfer. Technology transfer should

    be conceived as a technological learning process

    and the process has at least two distinct phrases.

    The first phase is an inter-organizational com-

    munication process that the major goal is to

    duplicate the technological capability of the

    transferor. The second phase is an organizational

    learning process that the goal is to assimilate andintegrate the transferred technology into the

    firms existing knowledge base and to foster

    innovation. This article provides some evidence

    that the second phase of technological learning

    needs a management system different from that

    of the first phase.

    A. Managerial implications

    Results of this study have several profound

    managerial implications for managers of firmswith limited R&D resources. First, technology

    transferees can gain competitive advantages and

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    bargaining power through its technological

    learning capability. Many technology-receiving

    firms can learn the easily transferable part of

    a technology through a TT transaction with

    technology providing firms. The technological

    learning performance differs after the TT trans-

    actions. Since technology markets is increasingly

    efficient, technology-receiving firms must differ-

    entiate themselves through their technological

    learning capabilities. Second, the selection of

    technology has a major impact on technological

    learning performance. A technology with a high

    level of firm specificity can be a bad choice for

    technology transfer communications but an ex-

    cellent choice for technological learning. The

    transferees should not see firm-specific technolo-gies as a threat for its performance but an

    opportunity for competitive advantages. Third,

    organizational intelligence is the key to the

    success of adopting a technology. A firm with a

    high level of organizational intelligence can

    effectively communicate with its counterpart

    during the TT transaction and have effective

    technological learning after the transaction.

    Cultivating organization intelligence is a useful

    tool for managers to enhance knowledge creating

    as well as the assimilating of external knowledge.

    Finally, manufacturers with limited R&Dresources should manage their technology acqui-

    sition process strategically. Technological learn-

    ing performance is predetermined by organiza-

    tional intelligence and the characteristics of

    technology. Technologies transferred must fit

    with the firms learning capability as well as

    strategic goals. If the firm is good at assimilating

    external technologies and its goal is to differenti-

    ate from its competitors, it can select technologies

    with a high level of firm specificity and a low level

    of causal ambiguity. If the firms goal is to earn

    profits quickly and to exploit its advantage of

    low-cost labors, technologies with a low level offirm specificity and causal ambiguity are a better

    choice. As technological innovation becomes

    increasingly complex and risky, hardly individual

    firms own all the technological knowledge re-

    quired to bring new products to the market

    before their competitors. An innovative firm

    needs not only to facilitate internal organiza-

    tional learning in order to create new knowledge

    within the firm, but also to assimilate external

    knowledge through a technological learning

    process. For firms with limited R&D resources,

    integrating external technological knowledge intotheir existing knowledge bases is the key to their

    competitive advantages. The literature on orga-

    nizational learning and knowledge management

    can shed some light on how we can manage

    technology transfer effectively.

    B. Future research

    There are some limitations of this study. First, the

    research relies on the self-reported survey from

    R&D managers. This provides an incomplete

    view of the technological learning process. For

    further research, employees who involved in the

    technological learning should be included. Sec-

    ond, this article examines only a subset of the

    many antecedents that have been reported in the

    literature. Further studies can include a completeset of the antecedents of organizational intelli-

    gence, causal ambiguity and firm specificity.

    Third, the proposed conceptual framework is

    very complex and holistic in nature. Structural

    equation modeling techniques such as LISREL

    are appropriate. Due to the small number of

    useful samples in the study, such techniques are

    not applicable. We have not test the relationship

    between firm performance and technological

    learning performance. Some variables such as

    causal ambiguity can have a direct effect on firm

    performance. The simple model proposed in thisarticle provides a step stone to explore the

    complex phenomenon of technological learning

    between and within organizations. We need to

    understand more about the technological learn-

    ing capability as strategic assets; the antecedents

    and process variables affecting technological

    learning performance; and the strategic fit be-

    tween the nature of technology, organizational

    intelligence, and the firms strategic goals.

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    Appendix

    Constructs Cronbach Alpha Question items

    Technologicallearningperformance

    0.839 Overall technological learning successCompetitive position enhancementMarket share increaseTechnical performance enhancementTechnical independenceTechnical superiority to competitorsTechnical adaptation to local environment

    Organizationalintelligence

    0.871 Problem solving capabilityResponses to environmental challengesInformation processing capabilityLearning from experience

    Causal ambiguity 0.775 Ambiguous association between causes and effectsNot easily codifiableTacitness

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    Firm specificity 0.755 Investments in specialized equipment and facilitiesInvestments in skilled human resources

    Complexity Not applicable Composed of many interdependent techniques, routines,

    individuals, and resources.

    Maturity 0.423 Mature and standardizedNo major changes for many years

    Employee qualification 0.828 Level of EducationWork experience and knowledgeTraining programs

    Innovation orientation 0.858 New ideas generationOpenness and flexibility of corporate climateRisk taking

    Technology transfer as technological learning

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