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Presentation on

By: Mr. Mahantesh Patil

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Type Public

Industry Retailing (Hypermarket)

Founded 2001

Headquarters Mumbai, Maharashtra, India

Products Department store

Promoter Kishore Biyani

Revenue Rs 6000 crores (in 2011) (Big Bazaar and

Food Bazaar combined)

Employees 36000 people

Parent Future Group

Stores 214

Website Big Bazaar

Company Profile

VISIONTo Deliver Everything, Everywhere, Every time, to Every Indian

Customer in the most profitable manner.

MISSION

We share the vision and belief that our customers and stakeholders shall be

served only by creating and executing future scenarios in the consumption

space leading to economic development.

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Customers Segmentation

Big Bazaar targets higher and upper middle class customers.

The large and growing young working population is a preferred customer

segment.

Big Bazaar specifically targets working women and home makers who

are the primary decision makers.

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Positioning

High

service

low

service

Low priceHigh

price

http://f/Price%20Challenge%20at%20Big%20Bazaar.avi

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Consumer Insights And Perceptions

Big bazaar is based on 3-C theory of Kishore Biyani. The 3-C determines

change, confidence and consumption, and according to this theory, change

and confidence is leading to rise in consumption,

They divided Indian customers into 3 categories:

India one

India two

India three

The potential customers of big bazaar are India One and India Two.

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MANUFACTURING FIRM

C&F AGENTS

BIG BAZAAR

END USER

KIRANASTORES

SUPPLY CHAIN

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Marketing Mix

Product

Promotion

Place

Price4 Ps

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Product Mix

APPARELS

FOOD

FARM PRODUCT

CHILL STATION

HOME & PERSONAL CARE

ELECTRONICS BAZAAR

FASHION & JEWELLERY

FURNITURE BAZAAR

CHILD CARE & TOYS

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2.Pricing

Value pricing

Promotional pricing

Psychological discounting

Special event pricing

Differentiated Pricing

Time pricing

Bundling

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Value Pricing

Big bazaar promises its consumers

the lowest available price without

coupon clipping, waiting for discount

promotions, or comparison shopping

http://saleraja.com/wp-content/uploads/2008/06/furniture-bazaar.png

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TIME PRICING

Time-based pricing is a special case of price discrimination in

which producers charge different rates for a given good or service

depending on the time, day, month, and so on.

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Selling combo-packs and offering discount to

customers. The combo-packs add value to

customer.

Bundling

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Wednesday Bazaar

Sabse Sasta Din

Maha Bachat

The Great Exchange Offer

Innovations

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Big Bazaar stores are located in 90 cities with 116 outlets. Big Bazaar has

presence in almost all the major Indian cities. They are aggressive on their

expansion plans.

Place

Number of outlets 214.

Located in main city tier I& tier city II.

Area 10,000 sq ft 1,20,000 sq ft.

High street area of city.

Approachable destinations.

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Coupon Discount, more of the products at

normal price, gift with purchase, competitions

and prizes, money back offers and exchange

offers, special occasions.

Below the

line

Promotion

Giving advertisement in news papers, TV,Internet, (own website which gives onlineshoping services)

Partnership with Bigflix, Big FM 92.7

Above theline

Promotion

Promotion

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Life cycle of Big Bazaar

SA

L

E

S

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BCG Matrix of big bazaar

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High brand equity enjoyed by Big Bazaar

Everyday low prices, which attract customers

Huge investment capacity

It offers a family shopping experience, where entire family can visit

together.

Available facilities such as online booking and delivery of goods

Strengths:

General perception: Low price = Low quality

Overcrowded during offers

Long lines at billing counters which are time consuming

Limited only to value offering low price products, branded products are still

missing from Big Bazaars line of products.

Weakness:

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Huge potential rural market to be tapped

Opportunities available in the cosmetics industry

Opportunities:

Competition from other value retail chains such as Reliance (Fresh and trends).

Unorganized retail also appears to be a threat to Big Bazaars business. A large

population still prefers to visit local convenient stores for daily purchases

Changing Government policies

International players looking to foray India

Threats:

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Most Admired Retailer of the year: Hypermarket - Big Bazaar-2009

Indian Retail Forum Awards 2008

The INDIASTAR Award 2008

Retail Asia Pacific 500 Top Awards 2008

Coca-Cola Golden Spoon Awards 2008

The Reid & Taylor Awards For Retail Excellence 2008

Platinum Trusted Brand Award Images Retail Award 2005,06

Awards and Recognition

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