General Overview

Background & Context

Background- Highlights

GE is present for more than 40 years in Algeria.

This presence showcases the commitment of the company in helping the country to face the toughest problems of infrastructure development

Locally, certain activities of GE remain still badly known by a certain part of the population

An opportunity to communicate…

Communication Objectives

Highlight all the GE activities in Algeria

Increase the awereness of GE activitiesand solutions

Create a positive « buzz » aroundhealth imagination and GE Healthcare

Communication Actions

Branding

Stand design

Agency’s comments – Technical sheet

Technical constraints

Small surface 24 m² ( 3 x8 m)

One opened face

A focus on GE Healthcare and the Healthy imagination program

How to manage it?

Uncluttered design

Create two ways of access

Dedicate more than 40% of the surface for a healthy zone ( activations & key messages)

OPTION 1

The following simulations are initial artworks having for objective to give a general « look & feel » of the final design

Once, we agree on the final architectural plan, the final branding will be sent to the client before launching the production process

Healthy zone : Healthy imagination and GE Healthcare

Spare zone

Focus on GE activitiesin Algeria

OPTION 2

Healthy zone : Healthy imagination and GE Healthcare

Focus on GE activitiesin Algeria

Booth for productdemo

Sand glass

Touchpads inlayed in the walls of the stand

OPTION 3

Activations

Healthy Zone

Healthy Imagination

At GE, we're making a new commitment to sustainable health.

We call it healthy magination and it's changing the way we approach healthcare, with over 100 innovations all focused on addressing three critical needs: lowering costs, touching more lives and improving quality.” *

* source: healthy imagination website

Rationale

In Algeria, we aim to make know this program and try to advise people by simple tips that can help them change their daily life in entire accordance with their cultural, social and traditional aspects.That’s why we focus on that purpose!

Concept

A behavior game

Core target audience womanbetween 25 and 65 years old

A 03 steps- game during all the period of the fair

Step 1 : Move

Step 2: Eat Healthy

Step 3: Take care of yourself

Quick and instant wins

Main event TOMBOLA ( first prize) ,

GE Healthcarechallenged the world to Get Fit, now it’s yourturn to challenge yourself to Get Fit !

Objectives

Inform our core audience target about the HealthyImagination programGenerate a positive « buzz » around the Get Fit programCreate a quality contact to spread the key messages of the Healthy Imagination program and initiate the WOM (Word of Mouth) around the latter and on the rebound on GE HealthcareRaise public awareness about cancer prevention and healthy livingCreate a game by stage, in order to optimize the influx on the stand during the FIAGenerate database for further communication actions

Overall spinning of the game

Get informed SubscribePlay or Submitand immediatly

win

Talk about itaround you!

Try your chance to win at the end of the activation

How to participate?

01 hostess will be posted in front of the HEALTHY Zone and will act as physionomist

She will have for role to check and to control the flow and to invite the selected women to participate to the activations to the “Get Fit Challenge yourself “

Mechanism

Information session : One-to-one discussion, Touchpad content or

leaflet

Submit and get a pad to write down all your tips to Get Fit

Participate to the WII Fit contestagainst your friend, sister or

someone of your family and get an instant prize

Mechanism

Information session with a nutritionist : One-to-one discussion,

Touchpad content or leaflet

Submit and get a pad to write down all your tips for a healthy food

Submit to the nutritionist and get hisrecommendation and win an

instant prize

Mechanism

Information session with a doctor : One-to-one discussion, Touchpad

content or leaflet

Submit and get a pad to write down all your tips for a preventful

healthy life

Talk about it around you and winan instant prize

Calendar

From the 29/05 to 30/05

From 31/05 to 01/06 02/06

Tombola – Drawing lots

The last day of the fair wewill organise the drawinglots

All the previousparticipants of the Get Fit challenge yourselfactivation « will have a chance to win one of the several prizes

Touchpad

LED Screen40 »

Healthy Imagination

Social Media Activation

Get Fit – we are social

Open a Facebook page « HealthyHealthyHealthyHealthy Imagination Imagination Imagination Imagination AlgeriaAlgeriaAlgeriaAlgeria » during the fair periodfrom the 28th until June 2nd

2014

This page will contain the Get Fit video’s and a quizz related to this content

How to use it?

The idea is to involve people to watch the video’s and answer to quizz which will be related to those video’s.

The first 10 best answers will have the chance to participate to the end fair tombola in order to win an IPAD

For the other 100 people, they can earn a t-shirt, a cap or a shopping bag with a healthy imagination logo and FB page adress.

In addidtion to that ,we can offer them a range of lots likeAn integral healthhealthhealthhealth checkcheckcheckcheck----up up up up with a specialist ,

The advices of a life life life life coach coach coach coach who can give them daily tips to get fit,

A pass for a MRIMRIMRIMRI to preventpreventpreventprevent different cancer

This FB page could be a pilot for a longer social media activity.

This spot will permit us to create a content, that will allow us to enhance GE Healthcare awareness in Algeria

Get Fit – we are social game

The Objective: The Objective: The Objective: The Objective: Involve the maximum people on this page, make themparticipate to an interactive exchange, and make know HealthyImagination program in Algeria

Note that each person who will come to the GE stand will receive a flyerwith all the explanation about the game and how to participate.

The people may also find a booklet about the program and how to getfit with easy tips

Step 1-Open a FB PageHealthy Imagination Algeria

Step 2 Watch the Get Fit video’s on the FB page

Step 3 Answer to the quizz

StepStepStepStep 4 4 4 4 ParticipateParticipateParticipateParticipate to to to to the tombola and tombola and tombola and tombola and winwinwinwin an IPADan IPADan IPADan IPAD

Branding

Master Visuals

Rationale

According GE revised graphic guidelines, we’ve developped severalmaster visuals which will be declined in our different supports of branding

All creative artworks has to be meaningful showing by the image all the capacities and realizations of GE in Algeria

All the branding will consist on portraying the brand character by the image :

Technology and machines of spare part involved in a general process of production

People of GE who interacts with the « in-house » technologies

The result of the work and the proof by the image of the GE’s realizations

The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand

positionning

The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand

positionning

The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand

positionning

The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand

positionning

The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand

positionning

The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand

positionning

The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand

positionning

The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand

positionning

The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand

positionning

The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand

positionning

The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand

positionning

The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand

positionning

The final body text will be provided by the client.If GE wants it, the agency can provide appropriate body text according to the brand

positionning

Actions plan

Preliminary budget

OPTION 1

OPTION 2