12152010 Linked In Mc Cullagh

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LinkedIn: A Strategic and Practical Approach for Job Search

Carol McCullagh General Management Executive

with Jacob Alonzo (Information Architect) as the Recruiter

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Disclaimer

• This is not a LinkedIn primer but assumes that you have a LinkedIn account and are familiar with the “how to’s”

• LinkedIn is not your resume on-line

• This is how I use LinkedIn and I hope it can help you

• Decide how/where you want to spend your time!

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Some Typical Job Search Challenges

• Gaining credibility

• Finding and making visible your fan club

• Finding out target company challenges, strong points, culture, who they hire, etc.

• Finding the hiring manager and info about them

• Finding and developing advocates in your target companies

• Making it easy for them to buy

• Demonstrating skills


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Job Search-isms Summary

• People hire people they know, like and trust

• Make it easy for them to buy; NO SURPRISES!

• Find others and be found

Can LinkedIn Help? Yes, it’s one tool in your toolbox. How?

• By how you market yourself

• Your network


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Profile- Your Marketing Opportunity

• Your on-line identity • Professional photo

– Your identity – Helps people remember you – Puts a face to your resume

• Your personality and how you work (fit and style) • Your companies/schools (credibility)

– Match your resume – Allows you to find co-workers using Colleagues function – Connections from your companies lends credibility that

you worked there and had the roles you say you did


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Profile (cont’d)

• Your Interests – fit – a connection

• Other Internet – can point them to your Twitter, Facebook or ZoomInfo type sites plus any blogs

• Patents and Publications


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Profile (cont’d)

• Endorsements

– Allows others and you to validate what roles you had; who you interfaced with; something unique about you that was valued; your values

– Prefer non- recent bosses so that recent ones have the freedom to address the hiring manager’s concerns and priorities

– Lends credence to in-transition activities


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Your Network

• Connections

– Strong relationships vs. numbers – YES

• Need numbers to be able see names and full profiles

– Diversity is good

• You don’t know who knows who

• Less competition outside your function/industry

• Become known as a connector


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Your Network (cont’d)

• How you can use it if it’s robust

– Find other colleagues/friends

– Find the hiring manager

– Find people in your target companies to have info discussions with them

– Find past employees to have discussions with

– Help others

– Lot’s more ….


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Self-marketing and Network

• Groups – Common interests – Bring people into your network without linking – Webinars, articles, meetings – many free

• Companies – Track hires, promotions, leavings

• Answers – Establish visible credibility as an expert

• Jobs – Tells you who in your network works there



Self-marketing and Network (cont’d)

• Network Activity – Tell your connections something of value; keeps you in their mind; caution- don’t overuse

• Books – Addresses the “I know you”

• Events – Where others can find you



LinkedIn Summary • Is a very powerful tool that allows you to

establish an electronic identity visible to the world

• Is what you put into it – it’s not just job search but the rest of your life!

• Allows you to establish relationships globally

• Keep in touch with people over years, decades, …

• Figure out what you need/want, then find out how to do it!


Documents

12152010 Linked In Mc Cullagh