12:00The course in a nutshell Presenting the cases in the course The reason you brought a scarf...
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12:00The course in a nutshell Presenting the cases in the course The reason you brought a scarf today 13:30 Lunch in EGarage 14:30Kick-start to the teamwork
12:00The course in a nutshell Presenting the cases in the
course The reason you brought a scarf today 13:30 Lunch in EGarage
14:30Kick-start to the teamwork 17:00 Wrap-up Todays program
I2P in 2015 is 33 students from Aalto 52 students from ESADE
working on 8 different challenges from 6 companies in 16 teams
Slide 6
January 18 th May 8 th We have generated and tested ideas that
have the potential to challenge conventions in those industries. We
have 8 challenges from companies, with open questions and various
routes to follow.
Slide 7
A proof-of-concept prototype for a new product category An
operating model for an HIV diagnosis clinic Outcome: a proposal for
solution(s) & prototype(s) Examples from previous editions 1 st
prototype for an application
Slide 8
Applying theories to practice Problem-based learning Real cases
An explorative process
Slide 9
Your briefs are open-ended challenges. No-one knows the answer
yet. You need to find one through a focused exploration.
Explorative projects:
Slide 10
Their nature affects the process & teamwork Information
sharing and communication is key Supportive and trustful atmosphere
Collaborative sensemaking, a.k.a. thinking out loud together
Explorative projects:
Slide 11
They feel different Courage Fear of failure Tolerance for
uncertainty Intellectual humility
Slide 12
Collaborating organizations in 2013 and 2014 Collaborating
organizations in 2015
Slide 13
WALID :-)
Slide 14
Projects & Teams this year
Slide 15
Patient 2.0: Collaborative Health Care There is an opportunity
to redefine patient care by involving the patient in the treatment:
empowerment, collaboration and co-responsibility. How might we
empower patients and help them share the responsibility of their
illness with the physician so they improve clinically and
emotionally? Some key aspects to explore: Understand the current
physician - patient typical relationship How to motivate and train
patients to manage of their disease so they can build the proper
trust with their doctor Understand the key drivers of patients
emotional well-being Test case: improving patient care in
inflammatory bowel disease (IBD) ABBVIE 1
Slide 16
TEAM 1 Juliette Cabaret (PM) Mustafa Saifee Abhirath Sharma
Anni Rauramaa Marta Penalba Austin Ladd TEAM 2 Dominika Lapciew
(PM) Federica Grazi Nikolaos Karamoschos Ignacio Khalek Anna
Martinez
Slide 17
Reshaping the Physician-Pharma Relationship Building and
maintaining a relationship with the physicians is key for
pharmaceutical companies. The current ways of communication and
relationship management require rethinking. How could a
pharmaceutical company approach and interact with physicians when
launching a new treatment? What ways to communicate could be used,
and how? Some key aspects to explore: How is the current
relationship between doctors and pharmaceutical companies Explore
for analogies of other industry/professional relationship Test
case: launching a new HIV treatment ABBVIE 2
Slide 18
TEAM 1 Kirsten Van Klooster (PM) Arjun Singh Paris Koumbarakis
Vitor Mascarenhas Amrit Thind TEAM 2 Malte Otremba (PM) Ioanna
Mikrou Oliver Huber Moritz Engler Clemens Maximilian Stepan
Slide 19
Printing Customized Large Format Decoration The analog wall
decoration market (e.g. wallpapers, stencils...) could benefit from
existing on-demand printing technology to allow for e.g. more
customization (for end-users) and cost savings/smaller inventory
(for retailers). How could large format print decoration be offered
to consumers and professional decorators through retail channels?
Some key aspects to explore: To understand the needs of the
stakeholders (consumers, professional decorators and the retail
ecosystem) in regard to printed wall decoration wallpapers,
decoration stickers, stencils To develop innovative offering
concepts to fit stakeholders needs, the retail channel and the case
company existing technology HP
Slide 20
TEAM 1 Artsiom Daniliuk (PM) Cao Kun Sviatoslav (Slava)
Klimchuk Yu-Chao Chien Claudia Molins TEAM 2 Ian Janes (PM) Giulio
Dadamo Alain Bruttin Franziska Kuntz Kevin Castlunger
Slide 21
Education Reinvented for Water Professionals Professionalizing
education has the need to adapt its training programs to its
students: mainly busy pros, balancing learning and work. The
classroom-based lessons need to be rethought and new methodologies
are required. How may we deliver professional education in new
engaging ways, going beyond both MOOCS and traditional classroom
time? How can we increase interactivity, engagement and make
students deliver value to each other? Some key aspects to explore:
Rethink the classroom-based lessons and new methodologies How can
students deliver value to each other and not only be passive
recipient of knowledge from the instructors? Test case: water
professional education (water purification and treatment, water
supply, water distribution) AQUALOGY SCHOOL OF WATER
Slide 22
TEAM 1 Tarun Dokania (PM) Jouni Kari Paula Harjula Jenni
Huttunen William Varley TEAM 2 Meredith Neyrand (PM) Ettore Velluto
Sooa Hwang Anas Meunier Mark Oldenburg
Slide 23
DBE - Delightful Billing Experience The user experience of
billing is often a negative thing: nobody likes receiving bills and
having to pay for something. Can that be changed? What does it take
to change the user experience of receiving a bill? How would a
customer-friendly company communicate with its customers? Some key
aspects to explore: Test case: energy company How can we challenge
customer touch-point conventions - like electricity bills and
contracts - to increase brand value, customer experience and
awareness in energy consumption? Create options on how to enhance
or change the bill for the benefit of customer FORTUM
Slide 24
TEAM 1 Avinash Dhital (PM) Mona Taponen Zineb Ghoudrani Jaume
Ferrer Emre Kumet Anco Ven der Wurff TEAM 2 Miia Kekkonen (PM)
Gaspar Mostafa Olawubunmi Michael Agbede Vincent Esclusa Bhawna
Thairani
Slide 25
eCommerce Value Chain Development E-commerce requires logistics
services, new models are emerging, and changes in the value chain
are inevitable. What is the future value chain that takes into
account all the developments we are currently seeing. E.g. how will
Uber-taxis and other trends impact the value chain? How might the
eCommerce value chain look like in the next 10-15 years? Will the
value chain structure change and how? Will there be new players?
Where is the money going to be allocated in the future value chain?
Some key aspects to explore: Create different scenarios/options of
value chains of the future Design business models that will be
required and would thrive in this new value chain What technologies
are required Test case: eCommerce in Europe POSTI GROUP 1
Slide 26
TEAM 1 Ines (Isa) Vaittinen (PM) Elizaveta (Liza) Staravoitava
Theodosios (Theo) Makris Thomas Harsch Giorgio Ciancaleoni Emil
Beck TEAM 2 Alina Baykova (PM) Luca Acito Ha Nguyen Hannes Detjen
Jorge Ferrer
Slide 27
Postman 2020 The postmen touch every home every day. Bikes,
cars, vans and scooters of post companies can be seen everywhere on
the territory. What kind of new services could the post office
bring to homes in 2020 through postmen & logistics network?
Some key aspects to explore: Explore new type of services the post
office could deliver to homes. How will the future look like in
2020? What could people expect to get as services in home? How
could the Post provide the platform for other businesses to reach
consumers at home? POSTI GROUP 2
Slide 28
TEAM 1 Chitrak Mitra (PM) Jos Jcome Marcus Nordstrm Maud
Verhaak Emile Petit Marek Medvesek TEAM 2 Tiina Toskovich (PM)
Pouyan Mohseninia Sonja Hannus Filip Egert Leith Kevin Bahar
Slide 29
Live like a local - Tourism When travelling, tourists want to
experience genuine, unique and memorable experiences typical of the
place they are visiting. The aim of the project is to find new ways
to give tourists an authentic experience of the Finnish way of life
through their own experience by seeing, feeling, observing, and/or
participating etc. How can The Finnish-Way-Of-Living be packaged
into attractive and innovative products and services, where the
tourist experiences the country as a true local? How to promote
these packages internationally and to whom (current / future
tourists)? Some key aspects to explore: Explore the current tourism
environment and analysing trends Identify new business models Find
innovative and scalable product mix, that can be implemented in
different locations in Finland VISIT FINLAND
Slide 30
TEAM 1 Eliana (Eli) Henao Rincon De Sarpila (PM) Satu Toivakka
Giao Le Alejandro Briceno Maximilian Eisendle David Steves TEAM 2
Ancuta (Anca) Agapi (PM) Anton Annala Gksu Sarigl Angelina Ebeling
Josep Cases
Slide 31
Cheat sheets to kick-start your project in Noppa (Aalto) and
Moodle (ESADE)
Slide 32
Coaches in Helsinki Stefania Posti Postman 1 + 2 Fortum 1 + 2
Visit Finland 1 + 2 Reetta Aqualogy Abbvie Patient 2.0 HP Anssi
& Anki Posti E-commerce 1 + 2
Slide 33
Coaches in Barcelona Lotta Abbvie Patient 2.0 Posti E-commerce
Visit Finland Cristina Abbvie Pharma Relationship HP Aqualogy Ian
Posti Postman Fortum
Slide 34
Project Managers Each team has its own project manager, who Is
not a slave, nor a dictator Push the team towards excellence Keep
the team on track with deliverables Keeps on eye on the budget
Communicates with the company liaison and coaches The role of the
PM
Slide 35
Course Calendar birds eye view of the course I2P in numbers 16
weeks of project work 2 intensive weeks 4 coaching sessions 2
workshops 2 checkpoint presentations 1 final presentation In Noppa
& Moodle
Slide 36
Course Structure Week by Week Gives you guidelines for the
weekly work Weekly performance not followed, but weekly activities
give you a more-or-less idea of where you should be in the process
Coaching sessions are support and evaluation points Always come
into the coaching session with the Project Update Deliverable In
Noppa & Moodle
Slide 37
Course Evaluation Final Grade = project evaluation +/-
individual evaluation Project evaluation: o The process: 65%
(project update deliverables, checkpoint presentations) o Outcome:
35% (final solution, final presentation, final deliverable)
Individual evaluation: o peer-evaluation o coaches evaluation of
individual contribution
Slide 38
EGARAGE ACCESS CARDS FOR AALTO STUDENTS AND A FEW WORDS ABOUT
THE USE OF THE SPACE
Slide 39
Get out your scarfs and follow Walid :-)
Slide 40
LUNCH BREAK Lets continue at 14:30
Slide 41
Successful teamwork
Slide 42
1.Utilizing all the skills, knowledge and expertise you have in
your team 2.Creating an atmosphere that allows everyone to get out
of their comfort zone 3.Establishing ways of working (and sticking
to them) right from the beginning 4.Paying attention to
communication and providing feedback Source: Satu Rekonen, 2014 Key
issues in successful teamwork
Slide 43
Exercises in teams: Be aware of all the capabilities in your
team and utilize them. Establish ways of working that suit your
team.
Slide 44
Find a spot for your team to work. Lets regroup at 17:00.
Slide 45
Wrap-up
Slide 46
Findings from the Lifeline exercise?
Slide 47
Kick-off week practicalitiesand then you are off for the
evening!
Slide 48
Meeting the company liaison You will meet them tomorrow, live
or via Skype/Lync/etc. They will brief you in more detail + you can
ask them any questions you may have about the brief. You will have
time tomorrow to prepare for the meeting. Monday 09:00 Course
Kick-off 10:00-12:00 Workshop: Breaking the ice with the challenge
12:00-14:00 Lunch OR Skype with Finnish companies 14:00-16:00
Lecture: Needfinding 16:00 --> Meeting the company liaisons from
Spain
Slide 49
Fortum 12:00-13:00 In room 4M1N, by phone. Contact: Marianne
Tikkanen Itella 1 - eCommerce 12:00-13:00 In room 1M2S, via Videra
or Lync (Back-up room 108S) Contact: Elvira Vainio, Jaakko
Kaidesoja Itella 2 - Postman 13:00-14:00 In room 1M2S, via via
Videra or Lync Contact: Elvira Vainio, Kaj Kulp Visit Finland
12:00-13:00 In room 1M1S, via Skype: susanna.markkola Contact:
Susanna Markkola, Terhi Hook If needed, the company can call to the
landline phone in each room. Ask them to call Esade at +34
932806162 and ask for the right extension: Room 1M1S extension 5477
Room 1M2S extension 5458 Room 4M1N extension 5472 Meeting the
company liaison
Slide 50
Abbvie 1 16:00-17:00 In room 1M1S, Webex Contact: Jose Martinez
Abbvie 2 17:00-18:00 In room 1M1S, Webex Contact: Jose Martinez
Aqualogy (dont bring any forks, knives, etc.!) 17:30 At Agbar
Tower, Av. Diagonal 211 Contact: Ivan Chica HP 17:15 At HP Sant
Cugat Contact: Alan Lobban, Maria Pero Please give me your passport
numbers. If needed, the company can call to the landline phone in
each room. Ask them to call Esade at 932806162 and ask for the
right extension: Room 1M1S extension 5477 Meeting the company
liaison
Slide 51
The goal of the first meeting with the company: Meet the
company contact and introduce the team to them Get acquainted with
the companys business and the case they have presented Go through
your questions about the brief (you will have time to prepare them
on Monday in class) Ask for help to get in touch with stakeholders
you consider important to speak with Agree on the next meeting
(suggested for week 23.2.-1.3.) Meeting the company liaison
Slide 52
SundayMondayTuesdayWednesdayThursdayFriday 09:00 Course
Kick-off 09:00-13:00 Teamwork: needfinding 09:00-13:00 Teamwork:
Prototyping & experimenting 09:00-13:00 1st Checkpoint
Presentations 10:00-12:00 Workshop: Breaking the ice with the
challenge 11:00-13:00 Signing Ceremony 12:00-18:00 Teaming kick-off
at EGarage 12:00-14:00 Lunch OR Skype with Finnish companies
13:00-14:00 lunch break 14:00-16:00 Lecture: Needfinding
14:00-18:00 Workshop: Ideation 14:00-16:00 Lecture: experimen-
tation 14:00-16:00 Lecture: preparing to present 14:00-17:00
Workshop: Cornerstones of successful teamwork 16:00 --> Meeting
the company liaisons from Spain 16:00--> Teamwork: Prototyping
& experimenting 16:00 --> Teamwork: Preparing presentations
17:0018:00 Wrap-up of the week
Slide 53
See you tomorrow at 09:00!
Slide 54
We are 85-90 people. Patience is in high demand! 12 teams can
fit into EGarage 4 teams will be in additional space We need to
move flexibly between a lecture set-up and a team working set-up
Team working spaces
Slide 55
Abbvie 2,1 Abbvie 1,1 Teams working in the EGarage: Posti 1,1 +
1,2 Posti 2,1 + 2,2 HP 2 Aqualogy 2 Visit Finland 1 + 2 Abbvie 1,1
+ 1,2 Abbvie 2,1 + 2,2 Teams working in the additional space, in
case: Monday: 113 Tuesday: 010 Wednesday: 009 Thursday: 010 Friday:
010 Posti 1,1 Posti 2,2 Abbvie 2,2 Aqua- logy 2 HP 2 Posti 2,1
Posti 1,2 Abbvie 1,2 Visit Finland 1 Visit Finland 2 Fortum 2
Fortum 1 Aqua- logy 1 HP 1