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INTRODUCTION TO CSRINTRODUCTION TO CSR(Corporate Social Responsibility)(Corporate Social Responsibility)

WHAT IS CSR?WHAT IS CSR?Though CSR as a concept is appreciated byThough CSR as a concept is appreciated byCorporate and the Civic World, there is noCorporate and the Civic World, there is nouniversally accepted definition of CSR. Thereuniversally accepted definition of CSR. Thereare varied views on what CSR is and what it isare varied views on what CSR is and what it isnot. Having become a buzzword in boardroomsnot. Having become a buzzword in boardroomsand the media, CSR is more oftenand the media, CSR is more oftenmisunderstood as giving bac to the society andmisunderstood as giving bac to the society andconsidered to be synonymous with philanthropy.considered to be synonymous with philanthropy.

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WHY CSR?WHY CSR?

There have been researches conductedThere have been researches conducted

by !rofessional and "cademic #nstitutionsby !rofessional and "cademic #nstitutionson this wonderful $uestion of Why CSR%on this wonderful $uestion of Why CSR%&ften, these researches loo at CSR from&ften, these researches loo at CSR fromthe perspective of Why Corporates havethe perspective of Why Corporates haveor do not have CSR #nitiatives.or do not have CSR #nitiatives.

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#'TR&()CT#&' T& #'()STR*#'TR&()CT#&' T& #'()STR*INTRODUCTION TO INDUSTRYINTRODUCTION TO INDUSTRY ++#nformation technology #T-, as defined by the#nformation technology #T-, as defined by the#nformation Technology "ssociation of "merica#nformation Technology "ssociation of "merica #T""-, is the study, design,#T""-, is the study, design,development, implementation, support or development, implementation, support or management of computer/basedmanagement of computer/based information systemsinformation systems , particularly software, particularly softwareapplications and computer hardware. #T deals with the use of electronicapplications and computer hardware. #T deals with the use of electronic computerscomputers andand computer softwarecomputer software toto convertconvert ,, storestore ,, protectprotect ,, processprocess , transmit, and securely, transmit, and securelyretrieve information.retrieve information.Today, the term information technology has ballooned to encompass many aspects ofToday, the term information technology has ballooned to encompass many aspects ofcomputing and technology, and the term has become very recognizable. Thecomputing and technology, and the term has become very recognizable. Theinformation technology umbrella can be $uite large, covering many fields. #Tinformation technology umbrella can be $uite large, covering many fields. #Tprofessionals perform a variety of duties that range from installing applications toprofessionals perform a variety of duties that range from installing applications to

designing comple0 computer networ s and information databases. " few of the dutiesdesigning comple0 computer networ s and information databases. " few of the dutiesthat #T professionals perform may include data management, networ ing, engineeringthat #T professionals perform may include data management, networ ing, engineeringcomputer hardware, database and software design, as well as the management andcomputer hardware, database and software design, as well as the management andadministration of entire systems.administration of entire systems.

http://en.wikipedia.org/wiki/Information_Technology_Association_of_Americahttp://en.wikipedia.org/wiki/Information_Technology_Association_of_Americahttp://en.wikipedia.org/wiki/Information_systemhttp://en.wikipedia.org/wiki/Information_systemhttp://en.wikipedia.org/wiki/Computershttp://en.wikipedia.org/wiki/Computershttp://en.wikipedia.org/wiki/Computer_softwarehttp://en.wikipedia.org/wiki/Computer_softwarehttp://en.wikipedia.org/wiki/Data_conversionhttp://en.wikipedia.org/wiki/Data_conversionhttp://en.wikipedia.org/wiki/Computer_data_storagehttp://en.wikipedia.org/wiki/Computer_data_storagehttp://en.wikipedia.org/wiki/Data_securityhttp://en.wikipedia.org/wiki/Data_securityhttp://en.wikipedia.org/wiki/Data_processinghttp://en.wikipedia.org/wiki/Data_processinghttp://en.wikipedia.org/wiki/Data_processinghttp://en.wikipedia.org/wiki/Data_securityhttp://en.wikipedia.org/wiki/Computer_data_storagehttp://en.wikipedia.org/wiki/Data_conversionhttp://en.wikipedia.org/wiki/Computer_softwarehttp://en.wikipedia.org/wiki/Computershttp://en.wikipedia.org/wiki/Information_systemhttp://en.wikipedia.org/wiki/Information_Technology_Association_of_America

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Inrod ction to or!ni"ationInrod ction to or!ni"ation

History #$History #$Wipro began in 1234, as aWipro began in 1234, as a vegetable oilvegetable oil company fromcompany froman old mill founded by "zim !rem5i6s father. When hean old mill founded by "zim !rem5i6s father. When hedied in 1277, "zim, a graduate in 8lectrical 8ngineeringdied in 1277, "zim, a graduate in 8lectrical 8ngineeringfromfrom Stanford )niversityStanford )niversity , too on the leadership of the, too on the leadership of thecompany at the age 91. He repositioned it and createdcompany at the age 91. He repositioned it and created

Western #ndia :egetable !roducts ;td- Wipro ;td inWestern #ndia :egetable !roducts ;td- Wipro ;td in1277 into a consumer goods - company that was1277 into a consumer goods - company that was

then a ?9 million hydrogenated coo ing oils@fat company,then a ?9 million hydrogenated coo ing oils@fat company,laundry soap, wa0 and tin containers and later set uplaundry soap, wa0 and tin containers and later set upWipro

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Some of the milestones in the journey of WiproSome of the milestones in the journey of Wipro

19451945 Incorporation as Western India Vegetable Products LimitedIncorporation as Western India Vegetable Products Limited19471947 Establishment of an oil mill at Amalner !aharashtra IndiaEstablishment of an oil mill at Amalner !aharashtra India19"#19"# !anufacture of laundr$ soap 7%7 at Amalner !anufacture of laundr$ soap 7%7 at Amalner 197#197# !anufacture of &a'er$ (hortening Vanaspati at Amalner !anufacture of &a'er$ (hortening Vanaspati at Amalner 19751975 )i*ersification into engineering and manufacture of h$draulic c$linders as WI+,-.L /no0 called)i*ersification into engineering and manufacture of h$draulic c$linders as WI+,-.L /no0 calledWipro luid Po0er2 di*ision in &angalore3Wipro luid Po0er2 di*ision in &angalore3

19771977 +ame of the ompan$ changed to Wipro Products Limited +ame of the ompan$ changed to Wipro Products Limited19911991 )i*ersification into Lighting and launch of &ab$ are products)i*ersification into Lighting and launch of &ab$ are products19951995 Wipro Infotech and Wipro ($stems merged 0ith Wipro LimitedWipro Infotech and Wipro ($stems merged 0ith Wipro Limited199"199" -egistered .ffice of Wipro shifted from !umbai to &angalore-egistered .ffice of Wipro shifted from !umbai to &angalore19971997 (i (igma 6ualit$ ourne$ begins(i (igma 6ualit$ ourne$ begins199%199% Wipro launches its repositioned orporate Identit$ /-ainbo0 lo0er and Appl$ing ,hought2 andWipro launches its repositioned orporate Identit$ /-ainbo0 lo0er and Appl$ing ,hought2 andrearticulates its e ternall$ reoriented *aluesrearticulates its e ternall$ reoriented *alues199%199% Wipro branded computers and s$stems launchedWipro branded computers and s$stems launched199%199% Achie*ed (EI8 !! Le*el 5 highest global soft0are ualit$ ran'ing in all (oft0are (er*icesAchie*ed (EI8 !! Le*el 5 highest global soft0are ualit$ ran'ing in all (oft0are (er*icesoffered b$ Wiprooffered b$ Wipro19991999 Wipro becomes : 1 in mar'et capitali;ation in the countr$Wipro becomes : 1 in mar'et capitali;ation in the countr$

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%resent%resent

Today it has emerged as a multi business and multi location corporate entity.Today it has emerged as a multi business and multi location corporate entity.#ts businesses range from Consumer !roducts, #nfrastructure 8ngineering to#ts businesses range from Consumer !roducts, #nfrastructure 8ngineering tospecialized #T !roducts B Services. Recently, Wipro had focused on buildingspecialized #T !roducts B Services. Recently, Wipro had focused on buildingits enterprise applications business. Wipro realised that global giants whoits enterprise applications business. Wipro realised that global giants whohad installed e0pensive pac ages li ehad installed e0pensive pac ages li e &racle&racle andand S"!S"! wanted to get morewanted to get more

out of their investments. "merican consultancy firms typically charged ?19A/out of their investments. "merican consultancy firms typically charged ?19A/1 D per hour for this while #ndian companies did it for ?4A/ED per hour. #t is1 D per hour for this while #ndian companies did it for ?4A/ED per hour. #t isthe global #T services arm of Wipro ;imited in operation since 123A,the global #T services arm of Wipro ;imited in operation since 123A,incorporated 1237-. #t is head$uartered inincorporated 1237-. #t is head$uartered in FangaloreFangalore and is the third largestand is the third largest#T services company in #ndia. #t has 24,9AD employees as of 'ovember 3,#T services company in #ndia. #t has 24,9AD employees as of 'ovember 3,9DDE, including its9DDE, including its business process outsourcingbusiness process outsourcing F!&- arm which itF!&- arm which itac$uired in 9DD9.ac$uired in 9DD9. G1G1 (ue to the company being one of the top three(ue to the company being one of the top three

recruiters in #ndia, the present applicant pool for Wipro is over DD,DDDrecruiters in #ndia, the present applicant pool for Wipro is over DD,DDDapplicants. Wipro is a preferred employer for the top talent class in #ndia andapplicants. Wipro is a preferred employer for the top talent class in #ndia andrecruits from over 17D leading engineering and management colleges.recruits from over 17D leading engineering and management colleges.

http://en.wikipedia.org/wiki/Oraclehttp://en.wikipedia.org/wiki/Oraclehttp://en.wikipedia.org/wiki/SAPhttp://en.wikipedia.org/wiki/SAPhttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Business_process_outsourcing_in_Indiahttp://en.wikipedia.org/wiki/Business_process_outsourcing_in_Indiahttp://en.wikipedia.org/wiki/Wiprohttp://en.wikipedia.org/wiki/Wiprohttp://en.wikipedia.org/wiki/Wiprohttp://en.wikipedia.org/wiki/Business_process_outsourcing_in_Indiahttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/SAPhttp://en.wikipedia.org/wiki/Oracle

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Wipro Senior &ana!e'ent Tea'Wipro Senior &ana!e'ent Tea'

"zim !rem5i "zim !rem5iChairman, WiproChairman, Wipro

>irish !aran5pe>irish !aran5peIoint C8& B =ember of the FoardIoint C8& B =ember of the FoardWipro TechnologiesWipro Technologies

SureSuresh :aswaniSureSuresh :aswaniIoint C8& B =ember of the FoardIoint C8& B =ember of the Foard

Dr A L RaoDr A L RaoChief &perating &fficer,Chief &perating &fficer,Wipro ;imitedWipro ;imited

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In rastr ct reIn rastr ct re

&ur highly secure, robust and agile infrastructure has&ur highly secure, robust and agile infrastructure hasbeen rated 6best in class6 during client audits.been rated 6best in class6 during client audits.

#nfrastructure

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alityality

The maturity of our $uality processes ta esThe maturity of our $uality processes ta esoffshore engagements to another level, ensuringoffshore engagements to another level, ensuring

that our customers benefit from+that our customers benefit from+D/3DK lower Total Cost of &wnershipD/3DK lower Total Cost of &wnership

9D/ DK higher productivity9D/ DK higher productivity&n/time deliveries 2 K pro5ects completed on&n/time deliveries 2 K pro5ects completed ontime-time-;ower field defect rates 74K lower than industry;ower field defect rates 74K lower than industryaverage-average-

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*%O A+ards*%O A+ards

Wipro F!& B Cairn #ndia declared winner at theWipro F!& B Cairn #ndia declared winner at thefirst annual Llobal F!&Standard Fearer by #M!CStandard Fearer by #M!CWipro F!& is the winner of the >lobal F!&Wipro F!& is the winner of the >lobal F!&Standard Fearer N Talent =anagement by #M!CStandard Fearer N Talent =anagement by #M!CWipro F!& is the winner of the 9DD4 >lobal

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CSR o +iproCSR o +ipro

Corporate CaresCorporate CaresWipro Cares is an initiative by the Wiproites, theirWipro Cares is an initiative by the Wiproites, theirfamily members and friends to contribute in the areasfamily members and friends to contribute in the areasof education, community and social development.of education, community and social development.Wipro Cares philosophy is to utilize the collectiveWipro Cares philosophy is to utilize the collectivewisdom of volunteers to bring long term benefits andwisdom of volunteers to bring long term benefits andsatisfaction to the community, as we believe thatsatisfaction to the community, as we believe thatproviding funds alone will not help the community.providing funds alone will not help the community.This is a uni$ue corporate e0periment to channeliseThis is a uni$ue corporate e0periment to channelisethe contributions of the Wiproites matched by Wipro,the contributions of the Wiproites matched by Wipro,and the desires of Wiproites to ma e meaningfuland the desires of Wiproites to ma e meaningfulcontributions to society, on a continuous basis.contributions to society, on a continuous basis.

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Disaster Re,abilitationDisaster Re,abilitation

Wipro Cares has adopted !ushpavanam village inWipro Cares has adopted !ushpavanam village intsunami/ravaged belt of Tamil 'adu with a desire totsunami/ravaged belt of Tamil 'adu with a desire torehabilitate survivors and rebuild the village. &ur partnerrehabilitate survivors and rebuild the village. &ur partnerin this effort is F#Tsunami, a trust formed by the alumni ofin this effort is F#Tsunami, a trust formed by the alumni ofF#TS, !ilani.!ushpavanam, about an hourOs drive fromF#TS, !ilani.!ushpavanam, about an hourOs drive from'agapattinam, has around 19DD house holds with a'agapattinam, has around 19DD house holds with apopulation of about 7DDD. #t lost 12 people to the tsunamipopulation of about 7DDD. #t lost 12 people to the tsunamiwhich washed away 9DD housesP ADD families lost theirwhich washed away 9DD housesP ADD families lost theirlivelihood and another 9AD families were affectedlivelihood and another 9AD families were affectedindirectlyP A boats supporting around 9DD families, anindirectlyP A boats supporting around 9DD families, animportant means of livelihood were lost or damaged andimportant means of livelihood were lost or damaged andalmost all cultivable land about 1DD acres- was leftalmost all cultivable land about 1DD acres- was leftbarren, leaving both cultivators and the agriculturalbarren, leaving both cultivators and the agriculturallabourers without a means of livelihood.labourers without a means of livelihood.

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-earnin! .n,ance'ent-earnin! .n,ance'ent

Wipro Cares has initiated ;earning 8nhancementWipro Cares has initiated ;earning 8nhancement!rogrammes at schools catering to the children!rogrammes at schools catering to the childrenfrom the under privileged section of the society.from the under privileged section of the society.The main ob5ectives of this programme is toThe main ob5ectives of this programme is toimprove the standards of learning, buildimprove the standards of learning, buildconfidence, ignite curiosity, broaden theirconfidence, ignite curiosity, broaden theirawareness levels, improve their communicationawareness levels, improve their communications ills ins ills in 8nglish , build a8nglish , build a healthy self/esteem andhealthy self/esteem andhelp them brea through self imposed limits tohelp them brea through self imposed limits toachieve his@her greatest potential.achieve his@her greatest potential.

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&a//ala 0a!riti $ Wipro Cares&a//ala 0a!riti $ Wipro Cares-earnin! Centre-earnin! Centre

;earning Center focused on providing enriching, e0citing, safe and;earning Center focused on providing enriching, e0citing, safe andsecure environment to children from under privileged sections of thesecure environment to children from under privileged sections of thesociety was inaugurated by =a ala Iagriti, and Wipro Cares insociety was inaugurated by =a ala Iagriti, and Wipro Cares inFangalore. =a ala Iagriti is an '>&, whose focus is to wor withFangalore. =a ala Iagriti is an '>&, whose focus is to wor with

underprivileged children in the area of underprivileged children in the area of education.education.The ;earning Centre will also provide opportunities for contributingThe ;earning Centre will also provide opportunities for contributingto the community to Wipro employees, their friends and families.to the community to Wipro employees, their friends and families.They can get involved by interacting, involving, teaching B learningThey can get involved by interacting, involving, teaching B learningin mutually enriching way to reach $uality/learning environment toin mutually enriching way to reach $uality/learning environment tothe economically disadvantaged children in an integrated mannerthe economically disadvantaged children in an integrated mannerthrough the;earningCentrethrough the;earningCentre

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S ''er Ca'p or C,ildrenS ''er Ca'p or C,ildren

The idea of interacting with the children of theThe idea of interacting with the children of theschool using creative and innovative ways suchschool using creative and innovative ways suchas arts, crafts and other fun activities appealedas arts, crafts and other fun activities appealed

to the Wipro Cares volunteers. #t had two foldto the Wipro Cares volunteers. #t had two foldob5ectives+

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Ob1ecti2e o st dy#Ob1ecti2e o st dy#Realign corporate culture with corporate social responsibilityRealign corporate culture with corporate social responsibilitystrategiesstrategies)nderstand the political conte0t of operations, and successfully)nderstand the political conte0t of operations, and successfullyinteract and communicate with governments, '>&s, and eyinteract and communicate with governments, '>&s, and eysta eholderssta eholders

8nsure that systems are in place for both avoiding potential8nsure that systems are in place for both avoiding potentialdamaging events and mitigating the effects of a crisis after it hasdamaging events and mitigating the effects of a crisis after it hasoccurredoccurred#dentify and e0plore the most critical emerging issues facing the field#dentify and e0plore the most critical emerging issues facing the fieldof corporate social responsibility in the ne0t decadeof corporate social responsibility in the ne0t decade.To help the lesser/privileged sections of the society.To help the lesser/privileged sections of the society

To support people affected by natural calamities and disastersTo support people affected by natural calamities and disasters

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Researc, 3'et,odolo!yResearc, 3'et,odolo!y

Wipro Technologies, the global #T servicesWipro Technologies, the global #T servicesbusiness of Wipro ;imited '*S8+W#T-, abusiness of Wipro ;imited '*S8+W#T-, aprovider of information technology #T- servicesprovider of information technology #T- services

and products and consumer care and lightingand products and consumer care and lightingproducts, reported yesterday 7 &ctober- that forproducts, reported yesterday 7 &ctober- that forimplementation in its application managementimplementation in its application managementservices and hosting operations, the companyservices and hosting operations, the companyhas adopted the Run S"! methodology.has adopted the Run S"! methodology.The company is among the first S"! partners toThe company is among the first S"! partners toadopt Run S"! and the methodology will help #Tadopt Run S"! and the methodology will help #Tand business process e0perts use their #T ...and business process e0perts use their #T ...

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4ACT 3 4INDIN54ACT 3 4INDIN5 ##

Wipro becomes the first #ndian #T Service !rovider to be awardedWipro becomes the first #ndian #T Service !rovider to be awarded>old/;evel Status in =icrosoftOs Windows 8mbedded !artner>old/;evel Status in =icrosoftOs Windows 8mbedded !artner!rogram!rogramWipro is the worldOs largest independent RB( Services !rovider Wipro is the worldOs largest independent RB( Services !rovider Worlds 1st !C== ;evel A software companyWorlds 1st !C== ;evel A software company

Wipro one among the few companies in the world to be assessed atWipro one among the few companies in the world to be assessed atmaturity level A for C==# :1.9 across offshore and onsitematurity level A for C==# :1.9 across offshore and onsitedevelopmentdevelopmentWorlds 1st #T Services Company to use Si0 SigmaWorlds 1st #T Services Company to use Si0 SigmaThe pioneers in applying ;ean =anufacturing techni$ues to #TThe pioneers in applying ;ean =anufacturing techni$ues to #TservicesservicesWorldOs first S8# C==@C==# ;evel A #T services companyWorldOs first S8# C==@C==# ;evel A #T services companyThe first to get the FS1ADDD certification for its >lobal CommandThe first to get the FS1ADDD certification for its >lobal CommandCentreCentre

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Fenefits of CSRFenefits of CSRThe benefits of CSR are substantial. They include+The benefits of CSR are substantial. They include+Q #mproved financial performanceQ #mproved financial performanceQ Reduced operating costsQ Reduced operating costsQ 8nhanced brand value and reputationQ 8nhanced brand value and reputation

Q ;ong/term sustainabilityQ ;ong/term sustainabilityQ ;ong/term return on investmentsQ ;ong/term return on investmentsQ Fetter ris and crisis managementQ Fetter ris and crisis managementQ >ood relations with government and communitiesQ >ood relations with government and communitiesQ ;icence to operateQ ;icence to operate

Q #ncreased productivityQ #ncreased productivity

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Concl sionConcl sion Create a po+er l 6isionCreate a po+er l 6ision*ou must articulate your own :ision of the future. =a e it powerful*ou must articulate your own :ision of the future. =a e it powerfulenough to ignite the combined imagination of people. ;et it becomeenough to ignite the combined imagination of people. ;et it becomea rallying point to create a positive stretch. The :ision must alwaysa rallying point to create a positive stretch. The :ision must alwaysbe beyond reach but not an impossible dream either. *ou mustbe beyond reach but not an impossible dream either. *ou mustcommunicate the :ision in a way that it generates enthusiasm. )secommunicate the :ision in a way that it generates enthusiasm. )se:ision to drive change:ision to drive change%lay to Win%lay to Win!laying to win is one of the finest things you can do. !laying to win!laying to win is one of the finest things you can do. !laying to winstretches you and everyone around you. #t gives you a new sense ofstretches you and everyone around you. #t gives you a new sense ofdirection and energy. )ltimately, your only competition is yourself.direction and energy. )ltimately, your only competition is yourself.!laying to win does not mean playing dirty. #f you cut corners along!laying to win does not mean playing dirty. #f you cut corners alongthe way, you will miss out on the personal satisfaction of winning.the way, you will miss out on the personal satisfaction of winning.Fecause, winning means reaching the depth of your own potentialFecause, winning means reaching the depth of your own potentialand utilising it to its fullestand utilising it to its fullest