12 Step Fool Proof Sales Letter

How to Overcome Hurdles

Get AttentionUse headlines

HOW TO ________SECRETS of ___ REVEALED!WARNING: Don’t Even Think of _____ Until You

Identify the ProblemAfter they read your copy, the reader should say to him/herself:

“Yeah, that’s exactly how I feel”

Provide the SolutionNow that you’ve built your readers interest by making them feel the pain it’s time to provide the solution.Introduce yourself, your produce and/or service, relieve the reader’s mind by telling them that they don’t need to struggle through all their problems because your product or service will solve it for them.

Present Your CredentialsInclude:

Successful case studiesPrestigious companies or people you have done business withThe length of time you have been in your field of expertise.Conferences where you have spokenImportant awards or recognitions.

Show the benefitsHow can they personally benefit?A hot tub not only soothes and relaxes your muscles but it also gives you an opportunity to talk to your spouse without interruptions.

Give Social ProofBuild your credibility and believability by testimonials from satisfied customers.Include pictures of customers with their names.

Make Your OfferThe best offers are usually an attractive combination of price, terms, and free gifts.If you were selling a car your offer might be a discounted retail price, low interest rate, and a free year of gas.

Give a GuaranteeMake your offer even more irresistible by taking the risk out of the purchase. Give the absolute strongest guarantee you are able to give.

Example: 100% No questions asked, take it to the bank guantee.

Inject ScarcityMost people take their time responding to offers, motivate them to take action:

“If you purchase by (date) you will get the entire set of free bonuses.

Call to ActionYour call should be action-

oriented. Do this by using words like:

Pick up the Phone and Call Now!

Tear off the order form and Send Today

Give a WarningUse the Risk of Loss strategy: tell readers what would happen if they didn’t take advantage of your offer.Try to paint a graphic picture in the mind of the reader of the consequences.

Close with a ReminderAlways include a postscript (P.S.)Remind them of your irresistible offer.