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    ProposalI am going to create a magazine that the UK will be able to sell in everyday shops, such as big retailers and supermarkets. The genre of my

    magazine will be film magazine, I have chosen to do a film magazine because it is an interesting topic to do. I will pick a t ypical magazine

    layout, such as Empire or Total Film magazine layout.

    The target audience I have picked for this magazine is 16 20, so older teenagers. I have chosen this age group, because I believe they are more

    interested in blockbuster films, and they have more ability to go and watch the films that will be in my magazine. I am targeting this

    magazine to both sexes, but because the first issue I will be making will be horror, I am going to target this film magazine issue to males

    because they are more likely to watch horror films. I am targeting this film magazine issue to males so I am going to use more masculinecolours and it is going to be a dark shade of these colours to imply the horror genre. The social class of the general magazine will be A-C1

    grade, because I believe they are more able to go and buy this magazine monthly. The magazine will be released monthly because it will be

    very large and informative. My target audience will want to read these types of magazines regularly, they will be the sort of people to have

    and collect DVDs, they will also go to the cinema regularly. This magazine will interest them because it will be not only entertaining, but

    informative. It will also help them improve their personal relationships, this will be because you can have sociable conversations with

    people based on this magazine.

    I will do research of other magazines that are related to my one. For the first issue, I am doing a horror special, I am looking for the way

    magazines such as Empire and Total Film design their horror specials. This will help me design my masthead and colour schemes. The

    prices on both magazines will determine what price my magazine will be, and from looking at the covers I will be able to find out what

    different things I can do for my sell lines, competitions and more.

    The main features of my magazine issue, will include a full bleed image of an actress dressed up in a doll costume. This will be on the front cover.

    The movie will be called Scarlett and the name of my magazine will be Silver Screen. There will be more Information included on the

    front cover but it will be small and not covering the face of the actress, because she is the main feature. Inside on the double page spread,

    the audience will be able to read an interview of this actress, about the new film and also her personal life. This magazine be a collectors

    item, a collector would want to buy this magazine because it has special features, such as a fold out cover. It will also include competitions

    on the front, such as 4 tickets to Universal studios in Florida and special red carpet premiere of the new Twilight movie, Breaking Dawn part

    2. The reader may believe they are getting more for their money if they buy this, because it includes every object the target audiencewould want.

    Key ConceptsRepresentation:

    The subject of my magazine is presented by the mode of address which is were we stereotype the audience, and assume

    what they would like. This includes the styles and colours of the magazine. The magazine mode of address changes

    depending on what type of magazine it is based upon. My magazine is a film magazine, so it will be presented with quite a

    unisex colour and style masthead, with quite plain colours surrounding the masthead. Although, if I were to do a fashion

    magazine, I would use very girly colours such as pink, which have connotations of peace and love, because that is what thereader would want to see as they would be young women.

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    Key concepts (page 2)Codes and conventions:Magazines are a way of telling different audiences about what is happening in their world. The way Magazines tend to do this is by

    using codes and conventions. These include the masthead, the barcode, the date and price line on the front cover. This can also

    include a letter to the editor page, a game (a crossword or word search) and sell lines or plugs. All the things in the previous

    sentence attract audiences in the same way and this is because they include everything the audience would want. The letter to

    the editor page involves the audiences opinion and helps the magazine improve the way the audience want it to improve. The game

    involves the audience, and also it tends to have a prize, so not only that do you have fun but you also might win something. The sell

    lines/plugs tell the what's inside the magazine theyre going to purchase, which they normally show people who would attract the

    audience. In music or film magazines, one way they draw in an audience is by having a full bleed poster of a famous person or

    band, which would make the audience want to read the magazine because theyll think that the magazine is trying to connect with

    them, also the reader feels as if theyre getting more for their money.

    Audience:All different types of people read magazines, it doesnt matter about their gender, age or occupation. This is because there are

    many different types of magazines that are released worldwide, such as music, fashion, film, photography and more. All these

    groups of people read these magazines for different reasons. The four main reasons are for entertainment, information, to identify

    their personal identity and to build their personal relationships. Magazines are used to build personal relationships because theyhelp you socialise and talk about something, which helps creates friendships. Personal identity is built by different types o f media

    because it helps you identify yourself and your hobbies within something.

    Institution:The main publishing companies in the UK are:IPC mediatheyre a very large publishing company who publish over 60 magazines from all sorts of different

    genres in Britain. The main brands/genres they publish are womans weeklies, TV entertainment, fashion and

    beauty and sport & leisure. Some magazines these include are Teen Now, Look, Soap Life, and Woman.

    Bauer mediatheyre a worldwide publishing companies who offer 300 magazines in 15 different countries.

    They include many different genres such as Lifestyle, photography, national broadcast and womens. Some ofthese magazines include Closer, Heat, Kerrang!, and Digital Photo.

    Conde NastTheyre a worldwide up-market publishing company who publish some of the most popular

    magazines in the world. Theyre mostly fashion and lifestyle magazines. These magazines include Vogue,

    Vanity Fair, GQ and Glamour magazine.

    Hearst CorporationTheyre a worldwide company, in fact one of the worlds largest publisher in monthly

    magazines. The main magazines that are published by Hearst are Cosmopolitan, Elle and Seventeen.

    These publishing companies usually use the cover price and the advertisements to generate money. Theygenerate most of their money by using advertisements.

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    The masthead empire is changed to

    suit the genre of the main feature

    film. It is in capital bold letters, which

    is eye catching and it emphasises the

    name. Empire has connotations of

    domination and strength. The title is

    coloured red for this movie feature,

    red can connotation blood. The title

    also bleeds out blood on the wallbehind Aaron Johnson, maybe

    showing the violence that will be

    involved in this film.

    The main image of this film is of

    Aaron Johnson, the main character.

    His eyes are looking straight in to the

    camera, showing either anger or

    determination. His mouth is quite

    straight, showing that it this is aserious film. The image is above the

    masthead, showing that the image is

    more significant than the magazine

    title, but also, because it is covered it

    shows how popular the magazine is

    because everyone still knows what

    magazine this is.

    The main sell line or the actual filmtitle, Kick ass is green. Green can

    connotate evil and jealousy. This

    shade of green is quite bright, so this

    might highlight the film title and make

    it stand out to the audience. The main

    sell line also looks like it has been

    made out of paint. Above and below The Barcode is shown on every

    magazine cover to allow the reader to

    purchase the magazine.

    the two ks there are paint splashes showing the

    audience that this is probably graffiti, hinting whichsort of people are in this film, and who the target

    audience is (late teenage males).

    This sell line uses alliteration. This

    alliteration helps the magazine

    catch the audience because it is

    eye-catching and memorable,

    because it is memorable people

    will most likely buy it because it

    caught a lot of the audiences

    attention.

    There is a picture of a girl behind the main image. She is purple, catching

    female viewers eyes. This lets the audience know there is a female section

    to this magazine, this opens the target audience wider.

    The price is 3.99 and this magazine is

    released monthly. It is released

    monthly because it is quite a big

    magazine with lots of information in it.

    The target audience would appreciate

    a longer more informative magazine

    rather than a shorter one that is

    released weekly. The price is deer

    because the target audience can afford

    it, because they are older.

    This fold out is a sell line, it

    mentions the word collectors

    because it wants to invite

    people who will buy the

    magazine regularly in to what

    they would enjoy.

    This is a competition which

    people might be interested in.

    They would want to buy this

    magazine so they could try to

    win the competition.

    Front page analysis

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    The date is large on the

    page, this is for the

    dedicated fans of the

    magazine who buy it every

    month as it highlights that

    it is this months issue. This

    shows that the date is

    important as well.

    Subheadings are used to

    demonstrate some of the

    main features in the

    magazine. Such as cover

    feature regulars ect.

    Article title just

    highlights what some of

    the features in themagazine are in a

    short and snappy way.

    The article summary explains what the

    article is about to the reader in quite a

    descriptive but not too much of a giving

    way.

    The page number is given here to tell you wh

    ere

    to turn for the article. It gives a sense of direction

    but its not emphasised. The page numbers are in

    a different font to catch the readers eye. It

    doesnt say the word page *number* because it

    is a convention, the reader automatically know it

    is the page number

    The pictures on this contents screen are from a

    variety of different genres of films. Some of the

    shots are from the movie it is based upon.

    The picture of Harrison Ford looks like it has

    been taken behind the scenes of the movie he

    was working on (he was in a car but it s not for a

    photo shoot) hinting the behind the scenes

    features of the magazine.

    The page number is

    very large and is

    positioned over

    the

    photo (but only some

    of the photos.) This

    can hint to you the

    importance of the

    article because you

    dont even need an.

    article title to know

    what the film is.

    The small summary

    over the pictures is

    emphasised by the

    white box layout and

    the small writing, the

    reader will be quite

    concerned over what

    it is and will want to

    read it. This picture focuses on the cinema

    it also shows the feature of the

    cinema in the magazine.

    Contents page analysis

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    The text is in columns

    which makes the page look

    good and neater, also

    more professional. The

    font is a reasonable sizeand a normal readable font

    the customer will be

    satisfied with this.

    The pull quote was taken out of

    the magazine article. It is in

    yellow so it is emphasised and it

    stands out among the page. It is

    an interesting quote which would

    tell the reader overall what the

    rest of the article would be about.

    The main image is of a

    young girl in a purple wig

    and a mask. She has a

    look of anger on her

    face, which is quitemysterious. This picture

    looks like a scene out of

    the movie this picture is

    from. She is holding on

    to the guys head or neck,

    which can demonstrate

    that she could be deadly,

    which can make the

    reader of the magazinecurious of the movie and

    the girl.

    Double page spread analysis

    The picture of Nicholas Cage in Big Daddy is alow-angled shot which connotates power and

    strength. He is wearing a batman costume which

    is an intertextual reference. The fact Nicholas

    Cage is wearing a batman costume is enigma.

    Batman is quite a famous character which could

    bring in an audience as some of the audience

    may like batman.

    Kick ass briefing tells us information about the movie. This is

    important for film fanatics because they will want to know every

    detail of the movie even if it isnt important.

    The phrase Big

    Daddy is bold, and

    it stands out on

    the page. This is

    quite a catchy

    and memorable

    title, it is also

    quite intriguing

    which guides the

    reader to read the

    paragraph.

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    Mood Board

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    Design sketches

    Front cover designContents design Double page spread

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    Sell lines Contents ideas

    84thAcademy awards special inside Meet Liam HemsworthThe hunger games actor speaks to Silver Screen about his last three years as an actor in Hollywood.

    First look Breaking Dawn part two. Robert Pattinson VS Taylor Lautner. Must sees this month!Associated with VUE cinemas, see what must see movies you have to see this month! Visit www.myvue.com

    for extra information.

    The special inside to the Halloween must see movie. ScarlettThe horror film special that will make your mouth water with excitement.

    World exclusive: This means war Sandra BullockAll the reasons why Sandra Bullock is the actress of the moment.

    The Hunger Games exclusive Only in Silver Screen! Worst moments at the OscarsWhat were you thinking?! The cringe moments that occurred at the 84th Academy awards.

    Win a trip to Hollywood USA. CrosswordTest your knowledge on the actors and actresses of the our generation.

    The horror film of the century; exclusive inside. Letters to the editorFind out what our regulars are thinking about the recent issues of Silver Screen.

    The must get DVD of the year. This Means WarReece Witherspoon speaks about her first role in an action film.

    Top ten films of all time A Friends Movie?!Who else believes the cast of Friends should have made a movie? Here at Silver Screen, we all do!

    FREE A3 poster of Zac Efron inside! WOW Johnny DeppThe legend will live forever, especially In his new film Mistreated.

    Your one hundred favourite movies EVER The VowEven though we here at Silver Screen cried in the first minute, it is defiantly a must see! See why!

    Flashback who remembers Weird Science? One hundred movies you love!These movies picked out by our lovely regulars of Silver Screen - are your favourite movies from the last

    century.

    The return of The Titanic The NotebookWhy The Notebook is the greatest love movie to ever exist.

    Scarlett the must see horror film this Halloween Ryan GoslingRyan Gosling is back in the game with his long list of films, read his interview with silver screen to find out

    more about the hottest man in Hollywood!

    The collectors edition a collectors fold out cover. Daniel RadcliffeEven Daniel Radcliffe had horror experiences as a child. Find out what the women in black star had to say

    about this and why it affected his role in The woman in black.

    Read Inside to be a part of the Breaking Dawn Part 2 premiere

    Win a trip to Universal in Florida!

    The woman in black star DANIELRADCLIFFES horror experiences

    Why Insidious is our new favourite movie

    10 reasons why horror movies are horrifically Awesome!

    http://www.myvue.com/http://www.myvue.com/http://www.myvue.com/
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    Article draft accomplishing the unexpected

    In this months special edition of Silver screen, we are lucky enough to speak to Ruth Prada! This teenage actress is the actress of the moment, and now she is appearing in her

    first horror movie role. Awesome!

    Q: How does it feel to be the most popular teenage actress In the world with the largest fan base?

    A: It is an amazing feeling, honestly I cannot be more thankful for my fans. They have supported me throughout my career and ifit wasnt for them I wouldnt be here today,

    because I would have given up. I love my fans so much. Theyre incredible. Thats why I try to always connect with them so much, by the internet, meeting them, and so on.

    Because without them, Id still be the teenager who dreamed of fame.

    Q: This is your first horror movie role, how do you think the public are going to react to the change?

    A: I dont know, it is quite a big change but I think theyre ready for it. Although, I love doing rom-coms, trust me (winks) Haha. But, if I never change the movie genre, I will never

    find my comfort zone. Who knows, maybe horror movies are my speciality, but I will never know if I dont try. I do know that some of my fans will not be able to see this movie, as

    theyre underage, but I hope they still continue to support me throughout my whole career, no matter what change happens.

    Q: So, you were in a relationship with one of the biggest actors in the world, how did that feel?

    A: it felt great, two years with him was amazing. But, I was bullied by the world for being in love. My own fans were turning on me, I got so much hate it was unbelievable. Ofcourse, he kept me strong and he was always there, but knowing people dont support your actions and hate on you as much as they hated on me was not cool. I dont know, but

    I didnt even feel safe walking out my house because of the hate. But, haha him and I are still very good friends and we alwa ys will be.

    Q: Anyone you have your eye on lately? Heard Niall Horan from One Direction is interested!

    A: I do fancy him quite a bit (winks) but, I have no time for a relationship. Im focusing on my career at the moment, maybe Ill think about a relationship after filming this year.

    Q: but you do fancy Niall?!

    A: Haha yes, hes gorgeous and he s incredible. Hes also an amazing friend, I think hed be an amazing boyfriend.

    Q: Moving on before you feel awkward haha, When your fans meet you, they say you seem very down to earth. What is the craziest thing a fan has ever done for you?

    A: Im just going to say to your first point, that Im normal. Fame isnt going to change that. My fans will always be my number one priority and even if my security say no tomeeting them, I try to. Its only fair. But, to answer your question, my fans are mental. Haha. I think the whole process ofcamping out to meet me is crazy, but so very dedicated.

    Oh my god, and last week my fan proposed to me. I said yes, so were going to get married haha yay.

    Q:There were rumours going around that you were not happy with your relationship with the director (James Wan) of Scarlett, is this true?

    A: haha I saw them, theyre not true whatsoever. James is great, we have so much banter its unbelievable. Someone probably mistook what I said and twisted it. James knows

    the rumours arent true because I told him, so its okay. Our relationship is still great. What an awesome guy, Id love to w ork with him again.

    Q: From your last answer, I guess we were getting another horror film from you?

    A: I think well have to see. I would love to do another horror film, but Im going to see the feedback I get from the public. However, I am filming at the moment for a new film

    though, cant say what the films about yet. But I can say, it will feature Ryan Gosling and Channing Tatum. Yeah, life is goo d. (winks) haha.

    Q: Scarlett is out next week! At Silver screen, we are all so excited. Can you give us some inside details of this movie?

    A: as you said its out next week Friday! What more inside details could you want? Haha. I cant say, apart from Christine Bishop is Scarlett the doll and I am the child who grewup with the doll. Not like you didnt know that already. Haha.

    Q: Anything else youd like to say?

    A: I love everyone supporting me, thank you guys.

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    Masthead names/designs

    Masthead

    names

    Silver Screen

    Big Screen

    The pictures

    Motion picture

    Record

    Distinctive

    Opening

    Debut

    Horror special:

    Normal magazine:

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    Target audienceJenny is a 16 to 22 year old girl who goes to school or university

    and enjoys going to the cinema with her friends, whichimproves her personal relationships. She is in the A-C1social class grade. She likes to read her film magazinemonthly to find out about all the new releases of films forentertainment and information.

    The target audience for my film magazine will be a 16 22 year old with a male skew who are interested in blockbuster films and the making of films. My

    target audience will go to the cinema regularly , buy many DVDS of all different genres and they would also be interested in blockbuster move actors and

    actresses lives. They will be very typical mainstreamers, theyll listen to pop music from the very popular radio station. I have chosen this as my target

    audience because I think these type of people will buy the magazine because they will want to build their personal relationship.

    The social class for my target audience will be in the A-C1 grade. I have chosen the A-C1 grade because they will have more disposable income which they will

    be able to spend on the magazine, the cinema, DVDs and even books of the DVDS. A-C1 grade are a wide range of people who will be able to build an interest

    in something.

    My magazine will be quite mainstream because it will be for big blockbuster films that are new and recent, and also it will feature interviews with big

    blockbuster movie stars. Mainstreamers make up to 40% of consumers, so having a large target audience will be a benefit. The audience are mainstreamersso they would like to fit in with the crowd rather than stand out, so having this would Improve their personal relationships with their peers. The audience

    reads this magazine to reinforce their personal identity and to receive information and entertainment.

    The advertising for my magazine will be mostly around public transport (at the train stations, on the side of buses, ect.) I am going to position the adverts

    (billboards, posters) of Silver Screen around public transport because this is mainly how the target audience will travel around, so they would see the

    advertisement and be more likely to buy it.

    My magazine will have a special theme for every issue. For this issue, I will be creating a horror special. This will definitely interest the 16-22 year old male

    skew because it involves a lot of topics that they would like.