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12 - inspiration.ie · 12 Digital Marketing Tips of Christmas Start with Your W ebsite 1 Don’t Forget the Basics Think Local 2 Test, Test, and Test Again Follow the Rule of Three

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Page 1: 12 - inspiration.ie · 12 Digital Marketing Tips of Christmas Start with Your W ebsite 1 Don’t Forget the Basics Think Local 2 Test, Test, and Test Again Follow the Rule of Three

12 Digital Marketing Tips of Christmas

Start with Your Website1

Don’t Forget the Basics

Think Local

2

Test, Test, and Test Again

Follow the Rule of ThreeKeep it simple, be consistent, and always respond to feedback immediately.

Start with a blog for your business. and play with your keywords to optimise for SEO,

Identify your customers’ needs, test your hypothesis in paid ads, iterate, and test again.

Claim your listings on local search directories, such as Google My Business and Bing places for business

Your business address, phone number, hours of operation, etc

An updated, mobile-friendly website that is easy for users to navigate across all devices, with a modern, clean design.

Use Content Marketing

Put the ‘social’ aspect in your digital marketing and provide valuable content, rather than 1 promotion after the next.

Create a monthly email newsletter or send out regular marketing messages with special offers, news, and discounts.

Amp up the volume with pay-per-click online ads and ads on social media channels.

Video ads tend to be more effective than other varieties, as they can capture the audience’s attention in the most engaging way

Use your 2017 budget - don’t lose it! and if you haven’t started already now’s the time to sort your budget for 2018

Optimise Marketing Budget

Video advertising

Explore Digital Advertising

Connect with Customers Via Email

Designed by inspiration.ie

Happy Marketing and have a Merry Christmas!

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Use Social Media to Be Social

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