8/7/2019 11th World Intellectual Property Day special section on
the Philippine Star
1/5
World Intellectual Property Day
11th
Designing the Future April 26, 2011
Today, we celebrate the creativity of
the Pinoy as we listen to his music,read his prose, and enjoy
the fruitsof his inventions and innovations.
As we join the world in celebratingthe 11th World Intellectual
PropertyDay, we at the Intellectual PropertyOce of the Philippines
are here topromote respect for and protect thePinoy talent. We want
to see thattalent bear fruit, gain recognition,and earn just
remuneration.
We also thank our partners in theNational Commiee on
IntellectualProperty Rights, the variousintellectual property
organizationsand associations, the World Intellectual
PropertyOrganization, the United States Patent and Trademark
Oce,the European Union, and many others who have helped usachieve
milestones in the development of domestic creativeactivity for the
common good.
Let us continue to create and respect Filipino art,
brands,inventions and innovations. They help shape our future.
Mabuhay!
Ay. Ricardo R. BlancaorDirector General
Intellectual Property Oce of the Philippines
Design touches every
aspect of human creativity.It shapes the things we
appreciatefrom traditional cras to consumerelectronics; from
buildings and
bicycles to fashion and furniture.Design has been called
intelligencemade visible.
Design is where form meetsfunction. It determines the lookand
feel of the products weuse each day from everydayhousehold items to
the latesttablet computers. Design marriesthe practical with the
pleasing.It brings style to innovation.
This years World Intellectual Property Day celebrates therole of
design in the market-place, in society, and in shapingthe
innovations of the future.
Originally referred to as art in industry, industrial
designprovides the means to dierentiate between
mass-producedobjects, drawing us to one product rather than
another,making one brand more successful than another. Behindevery
new design is a desire to break new ground, to improveand to
enhance consumer experience. Good design makesproducts easier, more
comfortable, and safer to use.
With todays increasing emphasis on ecologically soundliving,
designing out waste is now an aspiration shared
by many creators. Sustainable design processes can helplower
production costs and reduce environmental impact.The designs of the
future will necessarily be green, and theintellectual property
system will encourage designers toproduce them, by helping to
protect original designs againstunauthorized copying and
imitation.
In international markets, companies need to be able to
protecttheir designs quickly and cost-eectively in several
countries.WIPOs Hague System for the International Registration
ofIndustrial Designs - which simplies that process - saw a
30percent increase in international applications last year.
On World Intellectual Property Day 2011, WIPO joins
thePhilippines in celebrating the designers today, who aredesigning
the future.
Francis GurryDirector General
World Intellectual Property Organization (WIPO)
IPOPHL Director General Ricardo R. Blancaor and WIPODirector
General Francis Gurry signed two cooperationagreements to establish
patent libraries in the Philippines andautomate IPOPHLs systems
during the 48th General Assemblyof WIPO member states held in
Geneva.
Most people are aware of
intellectual property (IP) -of copyright, patents,
industrialdesigns and trademarks. But manystill view these as
business orlegal concepts with little relevanceto their own lives.
To addressthis gap, WIPOs Member Statesdecided in 2000 to designate
anannual World Intellectual PropertyDay. They chose April 26,
thedate on which the Conventionestablishing WIPO originallyentered
into force in 1970.
Intellectual property surroundsus in nearly everything we do.
Athome, at school, at work. At restand at play. No matter what we
do,we are surrounded by the fruits of
human creativity and invention.World IP Day is an opportunityto
highlight the signicanceof creativity and innovation inpeoples
daily lives and in thebetterment of society.
Each year, WIPO and itsMember States celebrate World
Intellectual Property Day with activities, events and campaigns.
These seek to increase publicunderstanding of what IP really means,
and to demonstrate how the IP system fosters not onlymusic, arts
and entertainment, but also all the products and technological
innovations that helpto shape our world.
The aims of World IP Day are:to raise awareness of how patents,
copyright, trademarks and designs impact on daily life;to increase
understanding of how protecting IP rights helps promote creativity
and innovation;to celebrate creativity, and the contribution made
by creators and innovators to thedevelopment of societies across
the globe;to encourage respect for the IP rights of others.
World IP Day poster from www.wipo.int
The Intellectual Property Oce of the Philippines(IPOPHL) will
formally launch specialized arbitrationas an alternative mode of
dispute resolution forintellectual property disputes in a ceremony
to be heldat the Supreme Court in Padre Faura, Manila. Chief
Justice Renato Corona and IPOPHL Director GeneralRicardo
Blancaor will grace the event. IPOPHL
previously opened its mediation center last January.By oering
both mediation and arbitration, IPOPHLis the rst intellectual
property oce in Asia to oera complete range of options for quality
and ecientdispute resolution.Intellectual property disputes have a
number of
characteristics that may be beer addressed byarbitration than
litigation. Because of the special natureof intellectual property
issues, there is a need for moreappropriate rules for disputes,
which oen containprovisions for condentiality and require a
measureof technical expertise from the decision maker. With aview
to securing neutrality, exibility, eciency andexpedited
enforcement, parties are increasingly resortingto arbitration to
resolve existing or future disputesinvolving intellectual property
rights.The IPOPHL responded to this challenge through
the establishment of an arbitration mechanism incooperation with
the World Intellectual PropertyOrganization and the Philippine
Dispute Resolution
Center, Inc.The nal IPOPHL Arbitration Rules were draed
in cooperation with local and international expertsincluding
Dean Custodio Parlade, Ay. Victor Lazatin(PDRCI), Ay. Salvador
Panga (PDRCI), Ay. LopeManuel (Executive Director of the IPOPHL
ArbitrationOce), Professor Gwen De Vera (UP Law Center andPDRCI),
Ms. Sarah Theurich (WIPO) and Mr. Ignacio DeCastro (Deputy Director
of Arbitration and MediationCenter of WIPO).Since the success of
arbitration depends in large
part on the quality of the neutral arbitrators, a special
N e w sRoundup
accreditation program was held.From October to December
2010,IPOPHL, PDRCI and WIPO hostedthree high level trainings in
local andinternational intellectual property andarbitration laws,
development and
best industry practice. Mr. Ignacio
De Castro, Deputy Director of WIPOArbitration and Mediation
Center, cameto the Philippines to conduct training onspecialized
arbitration for intellectualproperty cases. The arbitrators also
tookand passed an accreditation examinationconducted in the UP Law
Center.
Arbitration forIntllctual Proprty Diput
April 25-27
Patent and Patent Information Review for Innovation
Technology Support Ofces in Visayas and Mindanao
Patent Drafting Seminar-Workshop for facultymembers, scientists,
and researchers, Tacloban City
April 26
Piracy Watch, 11AM on DZRJ 810 kHz
April 27-29
Patent and Patent Information Review for Innovation
Technology Support Ofces in Luzon and NCR
April 28
Opening of the 10th IPOPHL Satellite Ofce inTacloban C ity
Workshop on Copyright Systems in the Philippinesand South Korea,
2-6PM, Edsa Shangri La Hotel
IP Basic Orientation Seminar for small and mediumenterprises
(SMEs) in DTI Regional HQ Tacloban City
April 29
Issuance of maiden copyright registration anddeposit certicates
in favor of the Ninoy and CoryAquino Foundation over Former Pres.
Cory Aquinospaintings, 8-10AM, IPOPHL
IPOPHL, PDRCI launches arbitration for intellectualproperty
disputes, 11AM-2PM, Supreme Court
IP on TV presents World IP Day on Global NewsNetwork, channel 8
on Destiny, 7-8PM
----------------------------------------------------------------
For more details, contact IPOPHL at(02) 238 6300 local 514.
2011 World Intellectual Property DayCalendar of Activities
IPOPHL starts trainings for patent librariesThirty universities
all over the country have signed into the Innovation
Technology Support Ofce (ITSO) program of IPOPHL. Two
on-siteworkshops and a distance learning course have been completed
in partnership
with the World Intellectual Property Ofce. A review course will
be held onApril 25-27 in Cebu and on April 27-29 in Manila.ITSOs
are composed of universities and associations which have
considered patents and the patent system as a potent source of
informationthat will help them further develop their own researches
and other services.They also act as patent libraries.
According to IPOPHL Director General Ricardo R. Blancaor,
IPOPHLenvisions the ITSOs to be the engines of development that
will put thecountry in the map of innovation and technological
development. Thereare now 18 institutions which will attend the
trainings in Manila and 10institutions in Cebu.
Among the institutions with IPOPHL-established ITSOs in Manila
areAdamson University, Ateneo De Manila University, Ayala
Foundation, Inc.,Benguet State University, Bicol University, De La
Salle University, DonBosco Technical College, Don Bosco
Communications and InformationTechnology Institute, Mapua Institute
of Technology, TechnologyApplication and Promotion Institute,
University of the Philippines Manila,and the University of Santo
Tomas. ITSOs in Cebu are located in the CebuInstitute of Technology
University, Mindanao University of Science and
DOST Secretary Mario Montejo (second from left) and IPOPHL
DirectorGeneral Atty. Ricardo R. Blancaor (second from right) sign
an agreement toestablish patent libraries in universities and
research institutions nationwideto address missed innovation
opportunities.
Technology, University of Cebu, University of the
PhilippinesVisayas, University of San Carlos, University of San
Jose-Recoletos, University of Southeastern Philippines, Visayas
StateUniversity, and West Visayas College of Science and
Technology.
Corys Paintings to begranted CoPyright
registration by iPoPhLOn April 29, 2011, IPOPHL will issue
the
maiden copyright registration and depositcerticates in favor of
the Ninoy and CoryAquino Foundation (NCAF). These certicateswill
cover the paintings created by the latePresident Corazon C.
Aquino.
The Copyright Registration and DepositSystem (CoRDS) will be
fully operationalby June 2011, after IPOPHL has
completelytransferred to its new ofce in Taguig City. Withthe
launching of CoRDS, IPOPHL will beginaccepting applications from
artists, scholarsand all copyright stakeholders in behalf of
the National Library of the Philippines (NLP). This project is
the long-awaited fruit of a Memorandum of Agreement signed by the
NLP andIPOPHL last January 25, 2011.
Although registration is not the source of copyright, the
process islegally required in order to complete the records of the
National Library.In addition, IPOPHL magnies the value of the
copyright certicate byrequiring the applicant to execute an afdavit
of ownership, which willbe reproduced at the back of each
certicate. This serves as prima
facie evidence of ownership and may beused in any
proceeding.
The IPOPHL-NLP partnership aims tomodernize the system and
provide thisonce Manila-based service to other areaswhere
Intellectual Property Satellite Ofces(IPSOs) are located, namely,
Baguio,
Tuguegarao, Angeles, Legazpi, Iloilo, Cebu,Cagayan De Oro,
Davao, General Santos,
and soon, in Tacloban.
IPOPHL, through its IP Legal Knowledge
Managementy Group, will present topics on
intellectual property research to be undertaken
by its partner organizations on April 29 at the
launch of the IPOPHL Arbitration Centre at the
Supreme Court.
The topics on legal research are the following:
fair use in the academe (IP Alumni Association),
comparative study of the systems of registration
of geographical indications either under a sui
generis protection system or under the trademark
system in different jurisdictions (IP Associationof the
Philippines), comparative study on the
systems of registration of certication marks in
different jurisdictions (IP Coalition), criteria and
indicators for determining well-knownness of a
trademark (IP Foundation), comparative study
on the systems of registration of non-traditional
marks in different jurisdictions (Licensing
Executives Society - Philippines), patents (IP
PRO); and originality requirement in literary
and artistic works (DLSU Manila-IPO).
The research will be presented in a lecture
series in October in celebration of the Intellectual
Property Rights Week.
iPoPhL plll c
llcul pp
8/7/2019 11th World Intellectual Property Day special section on
the Philippine Star
2/5
11thWorld Intellectual Property Day
Theme:Designing the Future April 26, 2011
Register your intellectual property now.Contact your nearest IP
field specialist
Region IP Field Specialist / Address Phone Numbers
National CapitalRegion (main) Fely JarataIntellectual Property
Ofce of the Philippines,
#351 Gil Puyat Avenue, Makati City 1200
(02) 238-6300 local140 / 751-0395
Cordillera
Administrative
Region
Jeanne Dugui-es
DTI - Cordillera Administrative Region
Ground oor, Jesnor Building, #4 Carino
Street, Baguio City
(074) 442-6185
Region 2 -
Cagayan Valley
NERBAC Bldg., DTI Region 2 Regional
Government Center, Carig Sur,
Tuguegarao City
(078) 846-7466
Region 3 -
Central Luzon
Arnel A. Diego
2/F Angeles Business Centre, Teresa
Avenue, Nepo Mart Complex, Angeles City,
Pampanga
ABN Plaza, 2nd oor, MacArthur Highway,
Sindalan, San Fernando, Pampanga
(045) 625-9290
(045) 860-4625
Region 5 - Bicol Sarah C. Deleoz
3/F ACCI Foundation Bldg., Bonot,
Legazpi City
(052) 480-5721
Region 6 -
Western Visayas
Joenell S. Projillo
Ground Floor DTI Building, J.M. Basa-Peralta
Streets, Iloilo City
(033) 335-0548/ 335-
0060
Region 7 -
Central Visayas
Jeonero B. Bollozos
Unit 311 WDC Building, Osmena Blvd. corner
P. Burgos St., Cebu City
(032) 255-0037/ 412-
1868 local 209
Region 8 -
Eastern Visayas
DTI Region 8 Government Center,
6501 Pawing, Palo, Leyte
(053) 323-5680
Region 10
- Northern
Mindanao
Regybelle Joy P. Fuentes
NACIDA Building, Corrales St. cor. A. Luna
St. 9000 Cagayan de Oro City
(08822) 722278
Region 11
- Southern
Mindanao
Marie Lou M. Gabiana
4/F, Mintrade Building, Monteverde Avenue
corner Sales Street, Davao City
(082)224-0511 local
417
Region 12 -
Soccsksargen
Jessel P. Original
Ground Floor, R.A. Building, South Osmena
St., General Santos City
(083) 552-8385 /
553-1033
MAKATI CITY, Philippines - The culture ofinnovation continues to
ourish all over thecountry as patent and trademark applicationspost
triple digit growth.
In a report released today, the IntellectualProperty Oce of the
Philippines (IPOPHL)stated that its satellite oces in
Baguio,Tuguegarao, Angeles, Legazpi, Iloilo, Cebu,Cagayan de Oro,
Davao, and General Santoshave recorded 1,026 patent and
trademarkapplications across the country from Januaryto December
2010.
An eective IP regime in the countrysidewill reap benets for the
entire nation as itwill generate jobs, eradicate poverty,
enhanceglobal competitiveness and improve thequality of life o f
Filipinos, said Ay. RicardoR. Blancaor, Director General of
IPOPHL.
Of the 1,026 applications led in 2010, 789were for trademarks,
154 for utility models, 47for industrial designs and 35 for
inventions.
Region VII (Central Visayas), where theCebu IP Satellite Oce is
located, contr ibutedthe most trademark applications with 119lings,
followed by Region XI (Davao) with 70lings. With patent lings,
Region VII againtopped the list with 45 patents; the
NationalCapital Region (NCR) ran a close second with44 patent
lings.
Another tangible output from theIP Satellite Offices is the
Embedmentof IP Education in the Curriculum ofHEIs in the Caraga
Region. This wasmade possible through the collaboration
between IPOPHL and the IntellectualProperty Advocates of
Caraga.
Before 2008, the Western Visayas Collegeof Science and
Technology (WVCST) triedseveral times to apply for a patent or
utilitymodel of products developed by their facultyand student
researchers. Their requestfor help resulted in a three-day
seminarworkshop with follow-up workshops that
yielded heartening results. The college nowhas six granted
utility models registration,eight utility model pending
applications, andtwo patent pending applications.
Aside from the initial training conducted by DOST-TAPI, IPOPHL
set up a series ofseminar-workshops for the college. Theseworkshops
helped the college hone its IPpolicy, change the research paradigm,
andinuence faculty researchers and researchprofessors. The college
is working to be theInnovation Technology Support Oce (ITSO)in
Region VI. The goal is for region VI to
become the IP hub in the Visayas.The IP satellite oces (IPSO)
program was
created to engage inventors and entrepreneursin the countryside
and encourage them to growtheir intellectual property (IP) by
registeringtheir creations. Through this initiative,IPOPHL taps not
just individual IP generators
but industry associations, inventors groups,and the creative
sectors as well.
By decentralizing its services from itsheadquarters in Makati,
Metro Manila, IPOPHLis able to provide fast and ecient service to
IPgenerators and users in the provinces.
This initiative is undertaken by IPOPHLin cooperation with the
Department of Tradeand Industrys Regional Operations andDevelopment
Group.
In 2008, its rst year of implementation, atotal of 139
applications were received by theIP satellite oces 133 for
trademarks and 6for patents.
In 2009, a total of 642 applications wereled (530 trademarks and
112 patents) or anincrease of 362%.
In 2010, IP lings signicantly increased by60% over the previous
year.
IPOPHL will open its 10th satellite oce inTacloban City on April
28, 2011. The launchwill be held at the Region 8 headquarters ofthe
Department of Trade and Industry (DTI).
Bringing Intellectual PropertyCloser to the Regions
8/7/2019 11th World Intellectual Property Day special section on
the Philippine Star
5/5
New PHAP head focuses on access and ethics in healthcare
PHAP names 2011 ofcers and trusteesThe Pharmaceutical and
Healthcare Association of the Philippines (PHAP), composed of the
countrys trusted
providers of life-saving medicines, has announced the
appointment of Merck, Sharp & Dohme (MSD) managingdirector
Chris Tan as its new president.
Tan succeeded PHAPs immediate past president Reiner W. Gloor who
will co ntinue to serve as the organizationsexecutive director. Tan
will serve as concurrent president of the PHAPCares Foundation, the
corporate socialresponsibility arm of PHAP.
Serving with Tan are elected PHAP Board Ofcers and Trustees for
2011, namely: First Vice-President CarlitoRealuyo (Sano-Aventis,
general manager), Second Vice-President Roberto Taboada
(GlaxoSmithKline, presidentand managing director), Secretary Jane
Villablanca (Janssen Pharmaceutica, general manager), TreasurerMike
Becker (Zuellig Pharma, president and CEO), Reiner Gloor (PHAP
executive director), Amal Kelshikar(AstraZeneca, marketing company
president), Chris Eberle (Metro Drug, general manager), Sang Noh
(BayerSchering Pharma, general manager) and Eric Van Oppens
(Novartis, president and CEO).
As president, Tan said that the organization will continue
working with the government in realizing its vision toprovide
access to affordable, quality and equitable healthcare to
Filipinos. Under the new set of ofcers and trustees,PHAP members
will remain committed to the research and development of
life-saving medicines for diseases with
high incidence rates in the country so that Filipinos will lead
healthier, longer and more productive lives.As PHAP turns 65 this
year, Tan committed to the active participation of industry members
in various efforts toachieve Universal Health Care which is a
sectoral reform program that embodies the national aspiration that
allFilipinos would have access to the highest health care possible
regardless of ones status in life.
PHAP will likewise continue to be instrumental in
professionalizing the industry and its workforce through thestrict
adherence to local and international codes of ethics for the
pharmaceutical industry.
Answers to IP Trivia:
1. Patent No. 0000001 was awarded to the process of extracting
vegetable oil from fresh
mature coconut meat on September 14, 1948. The patent owner were
Pablo Robledano and
Eduardo Ruiz de Luzuriaga of Bais Central, Negros Oriental. 2.
Coca-Cola, according to
Interbrands.com. 3. The University of Florida earns US$11M a
year in royalties from Gatorade,
a sports drink invented in 1965 by a team of researchers at the
University of Florida.
4. The trademark Mang Inasal Home of Real Pinoy Style Barbecue
is registered to Edgar Sia
since May 28, 2007. 5. FrancisM Clothing Company was granted
registration for the 3 Stars& a Sun logo in August 20, 2009.
Manny Pacquiao was granted a trademark over his name on
January 20, 2011. Sharon Cuneta is a registered trademark for
jewelry, bags, hair accessories
and the like since February 25, 2008. 6. Rolando dela Cruz
developed RCCs formula that easily
removes deeply grown moles and warts from the skin without pain
or scarring. 7. None. However,
Binibining Pilipinas Charities owns three registered trademarks
over the Binibining Pilipinas logo.
8. San Miguel Beer and Tanduay. The trademark law of the
Philippines was rst promulgated by
Queen Regent Maria Cristina of Spain on October 26, 1888.
11th
World Intellectual Property Day
Theme:Designing the Future April 26, 2011
9x26 B&W
MICROSOFT
