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Memorial Drive Revitalization:Connecting the Pioneer Valley
City of Chicopee, MA
Emily Anyzeski, Pei-Yu Chen, Noam
Goldstein, Stephanos Koullias, Jesse Regnier,
Elena Shulman
Hills House Planners
Memorial Drive Corridor
● 3.7 miles long
● “Crossroads of New
England”
● Mix of ‘Big Box’ retail,
shopping centers,
restaurants, medical
offices, and residences
Tasked Issues● Land use and current zoning constraints
● Redevelopment potential
● Analysis of vacant parcels
● Opportunities and constraints near
rotaries
● Improve transitions
● Improve pedestrian access and crossings
● Route, signage, lighting and wayfinding
options
● Green infrastructure options
Transportation Existing Conditions
Traffic VolumesVehicles Traffic Counts
annual averages
Britton ² 20,000
Northern Rotary¹ 27,000
North of Southern Rotary¹ 30,300
Southern Rotary² 30,800
Marketplace² 27,300
South of Marketplace² 19,400
Deady² 12,700
Southern Memorial Drive¹ 12,900
● A Freeway in the middle of the city● 7 out of the top 100 intersections with most car accidents in Western Massachusetts *
*=Source: PVPC(2013)
¹ = 2000; ² = 2001, ³ = 2002Source: MassDot
Bus RoutesBus lines' performances
G-19 R-22 G-1
Length in miles 15.8 7.1 7.4
Annual ridership¹ 44,558
76,929
822,221
Daily trips 10 13 63
Weekend trips 0 10² 32/11
¹ = FY2010² = Saturdays onlySource: PVTA
● G-19 is the 2nd longest line in Chicopee (the longest makes 42 daily trips)
● G-19 is the only line serving Memorial Drive in its entirety.
● Only 1 mile of G-1 and R-22 run in Memorial Drive
Transportation ● Road Diet - reducing car’s
speeds and exclusive lanes
(without reducing travel time)
● Add sidewalks, bike paths and
elevated crosswalks
● Turn rotaries into multiple
lane roundabouts
● Expand G-19 frequencies
● Synchronize traffic lights
(Green wave)
Green Infrastructure
● What is Green Infrastructure?○ Rain Gardens○ Bioswales○ Planter Boxes○ Urban Tree Canopy○ Permeable pavements○ Green parking, etc.
● Benefits?○ Sustainability○ Stormwater overflows
mitigationSource: United States Environmental Protection Agency
Green Infrastructure
● Existing locations in the City of Chicopee
Source: Pioneer Valley Planning Commision
Green Infrastructure
Encourage Green Parking● What is Green Parking?
● Benefits?
o Reduces stormwater runoff
o Filters pollutants
o Urban Heat Island Mitigation
o Cost-effective
o Aesthetically pleasing
o WalkabilitySource: Ontario Association of Landscape ArchitectureSource: Cawrse & Associations, Inc.
Conclusion
● Performance zoning &
wayfinding
● Identified priority areas
for redevelopment
● Redesign of rotaries
● Pedestrian access &
crossings
● Bike path
● Green parking
Thank you
Your attention is appreciated, and we welcome all questions and feedback.