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Computing Economics: Leveraging the Low Cost of Enterprise Linux on System z for Collaboration Solutions An InformationWeek Webcast Sponsored by

111302011 iw computing_economics_final_v2

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Computing Economics: Leveraging the Low Cost of Enterprise Linux

on System z for Collaboration Solutions

An InformationWeek Webcast

Sponsored by

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Webcast Logistics

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Today’s Featured Presenter

Ken Webster

IBM Collaboration Solutions

Z Software Brand Client Leader

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Leveraging the Low Cost of Enterprise Linux on System z for IBM Collaboration Solutions

Ken Webster | z Software Brand Client Leader | IBM Collaborations Solutions

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Agenda

• Introduction to Portal and Social trends and how it impacts your Enterprise

•Benefits of System z platform and cost comparisons

• Q and A

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Portal Principle

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IBM WebSphere Portal

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Hide Complexity

Consolidation

Self Service

Adoption Rates

Cost Avoidance

App Reuse

Multi-channel

Role Based

Security

Single Sign On

Navigational Model

Branding

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Exceptional Web Experiences Take many forms ...

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Exceptional Web Experiences … to Meet the Needs of the Target Viewer

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Exceptional Web Experiences Characteristics

Know Your Intended Audience: Deliver Precisely What They Need/Want

Balance Form & Function: Visual Appeal + Ease of Use Equally Important

People Are Everywhere: Explosion of Mobile Means A Moving Target!

Turn Customers & Users Into Advocates: Ensure A Reliable, Secure Experience

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Engaging

Transparent

Nimble

What is a Social Business?

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Engaged

T ransparent

N imble

Social Business Social Media

Primarily marketing and PR Encompasses organization

and business processes

Social Media vs. Social Business

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Governance, Compliance

and Security

Identity Integration

and Management

Interaction Content Insight

Social Business Foundation Technologies Enable data capture, analysis and collaboration

User Experience and Mobility

Solution

planning,

design and

development

Solution

delivery and

management

Hybrid model

supporting cloud

and on premises

components

Social Business Solutions Transform business processes using social technologies

Cooperative Application Technologies Integrate business functions with the social infrastructure

Business process

management

Information

management

Business analytics

and optimization

Roles Processes Applications Strategy Change

Management

Social Business Reference Architecture Describes the capabilities available from IBM and IBM Business Partners to implement social business solutions

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“The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010

30%

15%

20% HR & Talent Management Increased speed to

knowledge and experts

Marketing & Sales Increased revenue

R&D Increased time to

market and successful

innovation

Value of Social Business

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Source: ―Get Bold: Creating a Bold Social Media AGENDA for Your Business‖ by Sandy Carter,

ISBN: 0132618311, Copyright © 2011, IBM Press

Align Organizational Goals & Culture

Gain Social Trust

Engage Through Experiences

Network Your Business Processes

Design for Reputation and

Risk Management

Analyze Your Data

The Social Business Agenda

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Product & Service Development

Marketing, Customer Service

Operations, Human Resources

Traditional Business

'Push' marketing Control brand

Invest R&D Ideas from inside

Siloed Rigid

Outcomes

Social Business

Listen to market Build advocates

Embed social in process Connect in and outside

Build communities Act small

(Social) Network Processes

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Customer Successes

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―CEMEX Shift‖ – Forrester

Groundswell Award BNY – CIO 100 for Social

Platform built on Connections

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Collaboration on System z Leveraging platform economics

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Simplifying your Infrastructure • Near-linear scalability up to 900,000+ concurrent users;

TBs of data

• “Mean Time Between Failure” measured in decades versus months

• ¼ network equipment costs virtual and physical connectivity

• 1/25th floor space 400 sq. ft. versus 10,000 sq. ft

• 1/20 energy requirement $32/day versus $600/day

• 1/5 the administration < 5 people versus > 25 people

• Highest average resource utilization

Up to 100% versus < 15%

• Capacity Management & upgrades On demand; in hours, not weeks/months

• Security intrusion points Reduced by z architecture and # of access pts.

• Higher concurrent workload hundreds of applications versus few

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Enabling Virtualization with

the Highest Scalability ...

With the Least

Overhead Cost

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WHY BECOME AN ON DEMAND BUSINESS:

IBM’s 420,000 employees must constantly access information and expertise,

build new skills and communicate worldwide to provide many of the world’s

most advanced IT and business solutions. But because critical data and

applications existed in hundreds of fragmented systems, they wasted time

getting to the person, process or piece of information they required. IBM

needed to streamline communication and simplify access to information

company-wide with a single robust, flexible virtual IT platform.

SOLUTION:

IBM On Demand Workplace — an open, integrated communication and

collaboration solution that delivers relevant information and tools to employees

when and where they need them — using IBM WebSphere®, IBM DB2® and

IBM Lotus® middleware and IBM Tivoli® and z/OS software running on IBM

eServer® systems.

BENEFITS: Productivity gains of 1–3 hours per month per employee

3,900 Distributed Servers to 33 System z Servers

119,000 MWH Annually, enough electricity to power

approximately 9,000 average homes in the US.

Over US$680 million per year in cost savings

» On Demand Business defined

An enterprise whose business

processes—integrated end-to-end

across the company and with key

partners, suppliers and customers —

can respond with speed to any

customer demand, market opportunity

or external threat.

IBM On Demand Workplace Productivity boost and cost savings with IBM Social Collaboration and System z!

“This new, deep collaboration

allows our employees to

dynamically team, sparking

innovation to solve client

problems in a way that will

ultimately drive revenue growth

for both our clients and our

business.”

- Carol Sormilic, VP, Enterprise

BTE and Total Workplace Experience

Center of Excellence

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Example of TCO for large client 5 Year Cost Analysis of all 3 cases (115,000 lic of Notes/Domino)

Case 1 (p) Case 2 (x) Case 3 (z)

Hardware $11,303,340

$14,561,125 $6,294,491

Software $3,964,653 $5,106,344 $5,047,217

Labor +$594,000 +$6,097,500 Baseline

Power and cooling $232,206

$716,230 $162,499

Space +$520,800 +$1,005,795 Baseline

DR Not Included Not Included Not Included

Total $16,615,000 $27,486,993 $11,504,206

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The Enterprise Linux on System Z Value Proposition

•Private cloud implementation that delivers enterprises with: security, governance and privacy.

• Consolidation platform that can provide >10x virtualization density over other hardware/software platforms.

• Green solution that cuts data center space requirements, power and cooling by 95%.

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Lotusphere 2012

• Sessions : System z and Social Business Sessions

• Peds : ―System z Solutions for Social Business‖

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Questions?

Contact: Ken Webster

[email protected] | 919-524-3698

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Q&A Session

Ken Webster

IBM Collaboration Solutions

Z Software Brand Client Leader