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1 September 19, 2018 AMERICAN INDIAN TOURISM CONFERENCE Nick Mattera Senior Director, Consumer Marketing Brand USA Many Voices – Telling the Story of the USA Through Film

111 AIANTA PPT - PD nm final€¦ · 7KDQN

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September 19, 2018

AMERICAN INDIAN TOURISM CONFERENCE

Nick Mattera

Senior Director, Consumer Marketing

Brand USA

Many Voices – Telling the Story of the USA Through Film

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BREAKER TITLE IS ALL CAPS

Brand USA mission:Increase INCREMENTAL international visitation, spend and market share to fuel our nation’s economy and enhance the image of the USA worldwide.

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BREAKER TITLE IS ALL CAPSTRAVEL TRADE & MEDIA OUTREACH

Wisconsin Italian Journalist and Tour Operator FAM – 2019

Photo Credit: Massimo Terracina

Italy Familiarization Tour of Wisconsin

Locations Visited:• Red Cliff Band of Lake Superior Chippewa

• Lac Courte Oreilles Band• Lac du Flambeau Band

• Forest County Potawatomi• Sokaogon Chippewa Community

• Menominee Indian Tribe of Wisconsin• Stockbridge Munsee Band of Mohican Indians

• Oneida Nation

Coming Soon: 2020 Journalist and Tour Operator

Familiarization - Alaska

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BREAKER TITLE IS ALL CAPS

GLOBAL CAMPAIGNS & VIDEO STORYTELLING

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In 2019, the average consumer will spend 6 hours and 35 minutes each day with Digital.

• - eMarketer 2019 Trends Report

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According to Facebook, the

average user scrolls through

over 300 feet of content daily

in their Facebook and

Instagram feeds.

310”

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BRAND USA’S MANY VOICES STRATEGY

BRAND USA’S MANY VOICES STRATEGY

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BRAND USA’S CORE CONSUMER PLATFORMS

GoUSA TV NetworkUnited Stories Giant-screen Films

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UNITED STORIES

UNITED STORIES: SOUTH DAKOTAFEATURING: CRAZY HORSE MEMORIAL

UNITED STORIES

UNITED STORIES: FLAGSTAFF, ARIZONAFEATURING: HOPI ARTIST DUANE KOYAWENA

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UNITED STORIES

UNITED STORIES: HILO, HAWAIIFEATURING: SURFER CLIFF KOPONO

UNITED STORIES

UNITED STORIES: WASHINGTON, D.C.FEATURING: THE NATIONAL MUSEUM OF THE AMERICAN INDIAN

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UNITED STORIES

COMING SOON: UNITED STORIES: NEW MEXICOFEATURING: ACOMA PUEBLOFilming: September 2019

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GoUSATV – Spirit Song

GIANT SCREEN FILM

INTOAMERICA’S WILDIn Theatres February 2020

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Thank You!

TheBrandUSA.com

VisitTheUSA.com

@BrandUSA

VisitTheUSA

BrandUSA

Like/Follow/Share

BrandUSATV

@VisitTheUSA

Travel Industry

Consumer

VisitTheUSA

VisitTheUSA

VisitTheUSA

Thank You


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