1104B – Dr. Jackie. Papers were great! Everyone hit the mark Remember to contact me ◦ [email protected] [email protected] ◦ On AIM at [email protected]@gmail.com

1104B – Dr. Jackie

Papers were great! Everyone hit the mark Remember to contact me

◦ [email protected]◦ On AIM at [email protected]◦ On SKYPE at jackiekrause◦ On the phone at 760-608-8004◦ On Wednesday evenings between 5 – 6 PM, PST

What do I cite?◦ Everything you read that provided you

understanding and gave you insight Magazine articles, books, text, web pages

How do I cite it?◦ Include an in-text citation where the information

came from another source◦ Place the reference on the reference page

Do I have to cite something in-text if I don’t quote the work?◦ ABSOLUTELY!◦ You need to provide a citation for EVERYTHING that

include in your paper, regardless if you paraphrase OR directly quote.

Paraphrase?◦ To write someone else’s ideas in your own words. ◦ Requires a citation or it is plagiarism

Direct Quote◦ Rule of thumb – never have more than 20% of your

citations be direct quotes.◦ Requires page or paragraph number

Next week,◦ Tools that can help you manage your references!

Copyright © 2010 Certification Partners, LLC -- All Rights Reserved

Lesson 2:Law and the Internet

E-Commerce SpecialistCopyright © 2010 Certification Partners, LLC -- All Rights Reserved

Introduction to Internet Legal Issues

• Intellectual property rights– Brand ownership– Trademarks– Copyrights– Patents

• Crossing international boundaries– Jurisdiction

• Business ethics


Electronic Publishing

• Sending copyrighted material to others • Newsgroups and message boards • Artistic representations • Defamatory information


Intellectual Property Issues

• Industrial property– Industrial

designs– Inventions– Trademarks and

service marks– International

protection

• Copyrighted material– Literary works– Musical works– Artistic works– Photographic

works– Audiovisual

works– Software


Areas of Liability

• Copyright, trademark and patent issues– Copyright term is described as follows:

• Private authors – 70 years after author’s death

• Corporate authors– 95 years after first publication or

120 years after creation (whichever is shorter)

• Privacy and confidentiality issues• Jurisdictional issues


Copyright, Trademark and Patent Issues

• United States copyright– Authors have exclusive rights to their own

work for a limited time– Authors may transfer rights to their work

• Trademarks– "Any word, name, symbol or device, or any

combination thereof, adopted and used by a manufacturer or merchant to identify his goods and distinguish them from those manufactured or sold by others"

• Patents– Protect inventions


Privacy and Confidentiality

• Easy access to public information• Marketing and databases• Misuse of sensitive information


Jurisdiction and Electronic Publishing

• Laws are territorial • Cases have established jurisdictional

precedent:– State of Minnesota vs. Granite Gate

Resorts• Methods for protecting a site against suits

from other states:– Do not advertise that products are

available nationwide if some jurisdictions could be expected to consider them illegal

– Keep "interactivity" to a minimum


Internet Taxation

• Internet Tax Freedom Act (ITFA) – Moratorium extended until 2006

• Bit tax• International tax• Customs• Tariffs


Protecting a Brand

• Threats to a brand include:– Counterfeiting– Unauthorized use of logos– Domain name parodies– Misinformation– Rumors – Impostors


Ethical Business Practices

• Questionable practices include:– Selling customer information without

permission– Spamming– Spyware

Write a 3 page paper, discuss the following:◦ What are the two branches of intellectual property and

what do they cover?◦ How does copyright law apply to material published on

the Internet? ◦ Describe two approaches available to protect a client’s

website or digital assets (images, video, sound files, etc.).◦ What is the current legal situation in the United States

regarding taxes being levied on interstate Internet purchases?

Project requirements: ◦ Write a 3 page paper, with APA formatting applied,

include cover and reference page. ◦ Apply double spacing, 12pt type. ◦ There is an APA template in Doc Sharing. Please use APA

for all written work submitted during this course.

It never hurts to add additional research!

Documents

1104B – Dr. Jackie. Papers were great! Everyone hit the mark Remember to contact me ◦ [email protected] [email protected] ◦ On AIM at [email protected]@gmail.com