1101 Section (April 19, 2013) Attendance Roll Call Clarification: Voting Models v. Voting Factors Roadmap Reminder Study Suggestions Textbook Highlights: Public Opinion and Political

Socialization Key Terms Learning Outcomes

Discussion: How Does Political Context Affect Presidential Campaign Strategy?

Some Georgia Distinctions

Voting Models v. Voting Factors Normative Model Friends and Neighbors Theory Psychological Model (aka Michigan

Model, American Voter Model) (1) Issues (2) Parties (3) Candidates

Rational Actor Model (4) Nature of the Times

Roadmap Reminder

Last lecture is Monday, April 29th

Final emphasizes last third of class: Voting and Elections Campaigns Public Opinion and Socialization Watergate

Final Exam on Monday, May 6th Final: 2 long essays, multiple choice

questions

Study Suggestions

Gurian essay on 2012 election (pdf on ELC)

Timeline of presidential elections (pdf on ELC)

Emailing Watergate cast of characters (because I don’t want you to get caught up in who’s who)

Public Opinion and Political Socialization

Define public opinion Why is public opinion important? Can politicians ignore public opinion?

Public Opinion and Political Socialization

Define political socialization What’s the difference between political

ideological and party identification? How does political socialization happen?

How Does Context Affect Campaign Strategy?

You can think about this question generally as well as in the context of presidential elections.

Why do people run for elected office? Does everyone want to win?

When to run? How often are elections? How do economic conditions affect decision? Open seat v. incumbent Redistricting?

Do Campaigns Matter?

Thomas Holbrook: Do Campaigns Matters?

Do Campaigns Matter?

Does the candidate who spends more always win?

Distinguish persuasion from mobilization How does information reach people?

Peer opinions more important than advertising

Social media increasingly important Personal contact important in smaller

elections

Presidential Elections

Very long campaign (know timeline) In presidential elections, what issue

should the candidate from incumbent’s party say is the most important?

What about the candidate from the out-party?

Chart on ELC provides nice summary of presidential campaigns

Presidential Elections

How many votes does it take to win presidential election?

What is a swing state? Why are swing states important? What factors do political scientists use to

predict outcome of general elections for president?

Georgia Distinctions

How often are Georgia Senators elected? Non-partisan judicial elections Run-off elections (in primary and general

elections)

For next week

Take note of how Watergate crisis illustrates the major themes of the class Checks and balances Presidential powers and approval Public opinion, public behavior