1100 Main Street, Suite 2200 • Kansas City, MO 64105

816-691-3800 • VisitKC.com

Igniting global passion for Kansas City

ABOUT THE KCCVA

• A nonprofi t, 501(c)6 organization.

• Committed to promoting and elevating Kansas City’s status as a prime spot for conventions, meetings, tour groups, business travel and leisure travel.

• Directed by a board comprised of up to 30 civic and business leaders.

• Supported by a full-time staff of 39 and an on-call registration assistance staff of 30.

• Supported by membership of more than 2,000 businesses involved in the local hospitality community. KCCVA members represent a variety of businesses including convention services, hotels, attractions, restaurants, transportation companies and others.

HISTORY

The KCCVA was initially formed in 1918 as the hospitality arm of the Chamber of Commerce. On June 20, 1966, the Convention and Visitors Bureau of Greater Kansas City became independently incorporated as a not-for-profi t corporation under the laws of the State of Missouri. Engaged by the City of Kansas City, Missouri, the KCCVA is a marketing and service organization charged with promoting existing convention, meeting and hotel facilities and to market related services and area attractions to association and corporate meeting planners, to individual business travelers and to the leisure travel market. In 2005, the Convention and Visitors Bureau of Greater Kansas City began doing business as the Kansas City Convention & Visitors Association.

FUNDING

The KCCVA’s primary source of funding is a tax on hotel/motel occupancy and a business license fee with-in the incorporated boundaries of Kansas City, Missouri. The ordinances creating the tax provide that the proceeds are to be used for marketing and operations of the KCCVA. The organization’s budget is greatly enhanced by private funds raised through a variety of sources including membership partnerships, advertising participation and in-kind services.

KCCVA VISION

To serve as a primary catalyst for extraordinary and continuous economic growth of the Kansas City region convention and visitor industry.

MISSION

Ignite global passion for visiting Kansas City.

• Agenda: USA, Inc.• All Seasons Party Rental, Inc.• American Academy of Family Physicians• Ameristar Casino Hotel Kansas City• Anderson Restaurant Group• Arabia Steamboat Museum• Aramark Sports & Entertainment• Argosy Casino Hotel & Spa• Arrow Stage Lines• Blue Cross & Blue Shield of Kansas City• Boulevard Brewing Co.• Brancato’s Catering• Briarcliff Village• Brookside Shopping District• City Center Square Food Gallery• Clay County Parks-Tourism Division• The College Basketball Experience• Conference Center & Town Pavilion Rotunda• Corinth Square Shops• Country Club Bank, N.A.• Crossroads Arts District• Crown Center• Enterprise Rent-A-Car• Excelsior Springs Area Chamber of Commerce• Gates Bar-B-Q • George E. Fern Company• Greater Kansas City Attractions Association• Greater Kansas City Restaurant Association• Harrah’s Casino• Harvest Productions, Inc.• Hawthorne Plaza Shopping Center• Highwoods Properties, Inc.• Hollywood Casino at Kansas Speedway• Hotel & Lodging Association of Greater Kansas City• Image Technologies Corporation• Independence Events Center• Isle of Capri Casino• JE Dunn Construction• Johnson County Community College• Kansas City Area Transportation Authority• Kansas City Aviation Department• Kansas City Chiefs

• Kansas City International Airport• Kansas City Power & Light District• Kansas City Renegades• Kansas City Royals• Kansas City Sports Commission & Foundation• Kansas City Star Company• Kansas City T-Bones Baseball Club• Kansas City Transportation Group• Kansas City Zoo• KC Live! Block• KCI Expo Center• Lathrop and Gage• Legends Outlets Kansas City• Liberty Exposition Services, Inc.• Main Street Parkville Association• Miami County, KS• Mid-America Minority Business Development Council• National Association of Intercollegiate Athletics• The Nelson-Atkins Museum of Art• Overland Park Convention Center• Park Place• Parkville Chamber of Commerce• Pepsi Beverage Co.• Pizza Hut• Prairie Village Shops• Pro Staff• The Roasterie, Inc.• Shop Kansas City USA• Show-Me Audio Visual Resources• Sprint• Sprint Center• Sysco Food Services of Kansas City• Trapiche Consulting Group, Inc.• University of Missouri-Kansas City• The Urban League of Greater Kansas City• Vista Productions, Inc.• Waldo Area Shops & Nightlife• Weston Chamber of Commerce• Westport• Worlds of Fun

• Zona Rosa

2013 CORPORATE CIRCLE PARTNERSSpecial thanks to the following companies for their support of the Kansas City tourism industry.

To learn more about becoming a partner, contact April Jackson at 816-691-3831 or ajackson@visitkc.com. CONNECT WITH US: VisitKC @VisitKC VisitKC (#instaKC)

2013 KEY ACCOMPLISHMENTS• Assisted with the successful execution of 183 meetings in Kansas City, including 15 citywide conventions. • Exceeded 2013 lead generation and defi nite booking goals each by 2 percent.• Hosted 119 personalized site visits to Kansas City, resulting in 56 new bookings that will generate $72 million in economic impact. • Met or exceeded attendance projections for 78 percent of meetings held in 2012. • Increased awareness and visibility of Kansas City by attending 22 industry tradeshows, representing 499 customer interactions. • Processed more than 94,466 room nights through housing reservations, an 8-percent growth. • Showcased Kansas City to 32 clients during four themed familiarization trips throughout the year. • Launched new programming for planners at the Convention Center including enhanced visitor services, new way-fi nding visuals and greater integration of the local arts scene. • Developed a $200,000 advertising campaign in 14 convention trade publications, totaling 32 placements and 49 insertions of added value. Impressions totaled more than 2 million. • Conducted 12 personalized sales trips to key markets calling on prospective buyers. • Generated 3.4 million impressions about Kansas City’s convention package through earned media placements, including major stories in Successful Meetings, Rejuvenate, Smart Meetings and Black Meetings & Tourism. • Increased level of participation on major third-party meeting planner site, Cvent, to provide greater exposure for Kansas City.• Sponsored a 20-page special section inside the Sports Business Journal, a national trade magazine, touting KC as a sports destination. • Surveyed meeting planners to fi nd out that 98 percent would recommend Kansas City as a convention site to other organizations. • Enhanced digital communications with prospective clients with the introduction of e-cards and e-proposal materials.

CONVENTION SALES ACTIVITY 2011 2012 2013 Meetings Booked 213 210 232 Defi nite Room Nights 232,400 236,343 305,869 Leads Generated 584 669 654 Tentative Room Nights 1,034,645 1,054,258 1,122,161 Site Visits 105 100 119 Convention Center Bookings 28 31 30 Convention Center Room Nights 128,054 158,744 202,398

MEETINGS HELD IN KC 2011 2012 2013 Conventions 204 217 183 Room Nights 252,291 258,217 275,036 Attendance 242,993 321,925 313,977 Economic Impact $191,568,717 $213,552,684 $229,917,338

CONVENTION MARKETING 2011 2012 2013 Advertising Impressions 1,123,621 2,479,281 2,081,965 MeetKC.com Impressions 77,373 70,769 69,259

MAJOR BOOKINGS IN 2013

KCCVA ACHIEVEMENTS BY AUDIENCE

AUDIENCE 1 MEETING & CONVENTION PLANNER

CONVENTION SALES, DESTINATION SERVICES & MARKETING

OBJECTIVE Retain and attract new meetings and conventions to Kansas City with creative marketing initiatives, aggressive direct selling and servicing with strong partnerships to maximize customer satisfaction and economic impact within the community.

2013 BOARD OF DIRECTORS

CHAIRMAN • Troy A. StremmingExecutive Vice President of Government Relations & Public Affairs, Pinnacle Entertainment, Inc.*

VICE CHAIR • Gayle Holliday, Ph.D.President, G & H Consulting, LLC*

TREASURER • Brenda TinnenGeneral Manager and Senior Vice President, AEG-Kansas City Sprint Center

• Vic Allred, President, Jazz: A Louisiana Kitchen• Kay Barnes (Ex Offi cio Board Member), Director/Distinguished Professor for Public Leadership, Park University• Grant Burcham, President & CEO, Missouri Bank & Trust • Cindy Circo, Mayor Pro-Tem, Councilwoman, Fifth District At-Large, City of Kansas City, Missouri • Mark Donovan, President, Kansas City Chiefs Football Club • Arzelia Gates, Corporate Secretary, Gates Bar-B-Q Corporation• Bill George, President, Kansas City Transportation Group**• Rachel Hack, Community Manager, Kansas City, Google Fiber• Debra Mozie Jenkins, Community Relations & Training Specialist, Connections to Success• Steve Klika, Commissioner, Third District, Johnson County• Bill Lucas (Immediate Past Chairman), President, Crown Center**• Riccardo Lucas, President & CEO, N.STRIDE Consulting, LLC• Jan Marcason, Councilwoman, Fourth District, City of Kansas City, Missouri • Bradley McCormack, Senior Associate, The Sader Law Firm• Oscar McGaskey, Jr. (Ex Offi cio Board Member), Department of Convention and Entertainment Facilities, City of Kansas City, Missouri• Kevin Pistilli, President, Raphael Hotel Group* • Jeanette Prenger, President, ECCO Select Corporation • Clayton Reid, President, MMGY Global*• CiCi Rojas, President & CEO, Central Exchange• Rosemary Salerno, General Manager, Zona Rosa Development, LLC• Troy Schulte, City Manager, City of Kansas City, Missouri*• Jewel D. Scott, Executive Director, The Civic Council of Greater Kansas City • Steve Shalit, Complex General Manager, Westin Crown Center/Sheraton Kansas City Hotel at Crown Center• Angie Stanland, Vice President of Associate Services & Recruiting, Cerner Corporation • Jon Stephens (KCCVA Interim President & CEO), President, Rockhill Strategic • Scott Wagner, Councilman, First District At-Large, City of Kansas City, Missouri* • Keli Wenzel, President/Managing Partner, O’Neill Marketing & Event Management, Inc.• Randy Wisthoff, Director, Kansas City Zoo• Amy Jordan Wooden, President & CEO, AJW Consulting

CVA MANAGEMENT STAFF

• Jon Stephens, Interim President & CEO• Janet Ziegler, Vice President of Finance & Administration• Carl Leonard, Director of Technology• Denise DeJulio, Executive Director of Convention Sales• Stacy Bartlett, Vice President of Destination Services• Alan Carr, Vice President of Marketing & Communications• Cindy Dowers, Director of Marketing

* 2013 Executive Com

mittee; ** Ex O

ffi cio Mem

bers of Executive C

omm

ittee

MAJOR BOOKINGS IN 2013(ORGANIZATION, DATE & ROOM NIGHTS)

Educational Testing Service/Advanced Placement Reading June 2018 • 26,951

USA Volleyball/Show Me National Qualifi er April 2017 • 13,938

USA Volleyball/Show Me National Qualifi er April 2018 • 13,879

Cerner Corporation/Annual Health Conference November 2014 • 13,852

American Choral Directors Association/Biennial Conference February 2019 • 11,595

National Society of Black Engineers/Annual National Convention March 2017 • 11,275

Veterans of Foreign Wars of the United States/Annual Convention July 2018 • 9,812

USA Volleyball/National Collegiate Volleyball Championships April 2015 • 9,005

USA Volleyball/National Collegiate Volleyball Championships April 2017 • 9,005

NeighborWorks America/National Training Institute May 2015 • 7,640

Sonic Corporation/Annual Convention September 2015 • 7,590

Phi Theta Kappa/Annual Convention -The Centennial April 2018 • 6,038

International House of Prayer/One Thing Conference December 2017 • 5,445

International House of Prayer/One Thing Conference December 2018 • 5,445

International House of Prayer/One Thing Conference December 2019 • 5,445

International House of Prayer/One Thing Conference December 2020 • 5,445

International Code Council/Annual Conference October 2016 • 5,243

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KCCVA ACHIEVEMENTS BY AUDIENCE

AUDIENCE 2 LEISURE TRAVELERMARKETING, COMMUNICATIONS & DESTINATION SERVICES

OBJECTIVE Increase overall leisure travel to Kansas City in 2012 through cost-effective, research-based marketing programs.

2013 KEY ACCOMPLISHMENTS• Generated more than 392 million brand impressions through integrated marketing—advertising, media relations, interactive and social media in both convention and leisure. • Executed a $1 million destination advertising campaign that generated 219,000 incremental hotel room nights and $71 million in incremental economic impact. The campaign realized a $65 return on investment for every KCCVA media dollar spent. • Recorded the KCCVA’s best year ever in terms of earned media coverage for the fourth consecutive year— producing an estimated 148 million brand impressions for Kansas City. National exposure included major features by Travel + Leisure, The New York Times, USA Today, Redbook and many others. Regional coverage included stories in seven of Kansas City’s top 10 markets. • Realized a 30-percent jump in website visits, eclipsing 2 million visits for the second year in a row. VisitKC.com also sent more than 250,000 referrals to our member websites.• Generated 82.7 million brand impressions for Kansas City through social media campaigns. Surpassed 90,000 likes on Facebook and 25,000 followers on Twitter. • Hosted 97 travel journalists on customized press visits throughout the year, including representatives from GQ, Esquire, Saveur, New York Post and The Boston Globe. • Produced Kansas City’s slate of offi cial visitor publications, including the 2013 Visitors Guide, Visitor Map, Dine KC Guide, Golf Guide and other resources. For the fi rst time, an iPad app based on the Visitor Guide was also produced. • Expanded the 7th Annual Visitors’ Choice Awards, a program that recognizes traveler favorites in 50 categories. • Launched an online store featuring Kansas City-branded merchandise. • Hosted the fall meeting for the Midwest Travel Writers Association meeting, attracting 29 travel journalists and spurring coverage in the Chicago Tribune, Cleveland Plain Dealer and others. • Pitched and secured Kansas City’s inclusion as one of Lonely Planet’s Top 10 U.S. Destinations for 2014.• Fulfi lled 4,468 visitor calls and 250 front desk visitors at the KCCVA offi ce.

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KCCVA ACHIEVEMENTS BY AUDIENCE

AUDIENCE 4 KCCVA ORGANIZATIONPROFESSIONAL DEVELOPMENT, TECHNOLOGY & OPERATIONS

OBJECTIVE Seamlessly enhance and support all KCCVA efforts by providing consistent, ethical and transparent policies in the fi nancial, human resources and technological operations.

2013 KEY ACCOMPLISHMENTS• Generated more than $1.8 million in tax revenue for the city, following the successful passage of legislation to lift the Convention/Tourism Tax exemption allowed for non-profi ts. • Continued evaluation and update of staff programming/development in support of “igniting passion for Kansas City.” • Facilitated a company-wide update of CRM and CMS platforms. • Rolled out and installed a new phone system for the organization. • Updated network infrastructure to accommodate increased web traffi c demand tied to multiple projects, including Kansas City Restaurant Week. • Maintained the KCCVA’s successful college internship program.

KCCVA AWARDS & HONORS

Meetings & Conventions Magazine

2013 REVENUES

Net Convention Tourism Tax $6,090,662

Arena Business Fees $1,126,659

Advertising Participation $592,256

State Co-Op Marketing $462,406

Neighborhood Tourist Development $54,228

Membership Dues $222,800

Hotel Consumption Program $209,014

Convention Services Revenue $91,306

Advertising Sales $11,600

Other Revenues $314,470

TOTAL REVENUE $9,175,401

46%

31%17%

6%

2013 EXPENDITURES BY TARGET AUDIENCE

Meeting & Convention Planner

$4,305,501 (46%)

Leisure Traveler $2,952,240 (31%)

KCCVA Organization $1,621,453 (17%)

Local Community $549,323 (6%)

LEISURE MARKETING CAMPAIGNS 2011 2012 2013 Media Budget $1,075,879 $1,192,200 $1,095,165 Local Media Partner Investment $545,000 $625,000 $545,000 State of Missouri Investment $429,690 $420,680 $419,700 Advertising Impressions 162,865,910 162,650,000 153,702,625 ROI per Media Dollar $88 $75 $65 Incremental Room Nights Generated 242,000 233,700 219,000 Incremental Economic Impact $94,600,000 $89,300,000 $71,200,000

INTERACTIVE MARKETING 2011 2012 2013WEB TRAFFIC (DESKTOP & MOBILE)

Web Visits 1,648,337 2,142,776 2,505,697 Page Views 7,374,171 8,399,419 9,187,169

E-MAIL MARKETING E-mail Subscribers 96,445 94,971 44,526 E-mails Delivered 2,597,769 1,768,379 1,473,346 E-mails Opened 320,461 211,345 233,362

MOBILE APPLICATION Total Downloads 20,967 13,028 9,141 Mobile Application Sessions 1,368,888 48,851 48,301

COMMUNICATIONS 2011 2012 2013MEDIA RELATIONS Journalists Hosted 54 57 97* Stories in Target Markets 138 149 174 Publications Assisted 436 486 460 Earned Media Circulation 115,326,030 145,185,621 148,542,661

SOCIAL MEDIA 2011 2012 2013 Total Subscribers 72,134 83,558 124,705 Interactions/Impressions 4,314,845 42,197,229 82,745,475 * Includes 29 writers hosted during the fall 2013 MTWA meeting

KCCVA AWARDS & HONORSMeetings & Conventions MagazineGold Service Award Kansas City CVA

Facilities & Destinations MagazinePrime Site AwardKansas City Convention & Entertainment Facilities

CventTop 50 Meeting DestinationsKansas City, MO

Public Relations Society of America, Kansas City

Silver PRISM AwardSpecial Publications, Visit KC Magazine

Silver PRISM AwardEditorials, As I See It: March Basketball in Kansas City

KC Business MagazineRising Stars of Kansas City BusinessJon Stephens

Successful Meetings Magazine40 Under 40 Derek Klaus

The KCCVA staff is dedicated to the industry. 100% of our staff are Certifi ed Tourism Ambassadors and more than 1/3 hold additional accreditations in industry programming.

NOTEWORTHY RANKINGS

America’s #1 Affordable Getaway Travel + Leisure

America’s Next Great Cocktail City Chicago Tribune

20 Cities to Visit in Your 20sHuffi ngton Post

Top Place to See in 2013 Refi nery29

Happiest Cities in U.S. Business Insider

Top 10 Cities for Young Job Seekers Business Insider

America’s Most Literate CitiesUSA Today

35 Best Cities for People Under 35 Vocativ

Best Cities to Raise a Family Movoto Real Estate

Best States to Retire In Bankrate

America’s Best Barbecue National Geographic

Top 10 Cities Winning the Battle for the Fastest Growing High-Wage SectorNew Geography

Third Most Charitable Community Charity Navigator

America’s Best Cities for Christmas Travel Travel + Leisure

Top 10 Romantic City Livability.com

America’s Best Beer Cities Travel + Leisure

America’s Best BBQ CitiesFood & Wine

America’s Best Cities for Ice Cream Travel + Leisure

KCCVA ACHIEVEMENTS BY AUDIENCE

AUDIENCE 3 LOCAL COMMUNITY DESTINATION SERVICES & MARKETING

OBJECTIVE Increase member and partner investment with the KCCVA through the delivery of valued benefi ts and targeted marketing opportunities resulting in signifi cant return on investment for members and increased relevance and revenue for the KCCVA.

2013 ACCOMPLISHMENTS• Maintained Kansas City’s position as the second-largest membership-based CVB in the country at 2,061 partners. • Maintained a membership retention rate of 93 percent. • Presented the fourth annual KC Restaurant Week in partnership with the Kansas City Restaurant Association, raising a record-breaking $170,000 for three local charities.• Continued the Heartland Tourism Ambassador training program, recognizing 602 Certifi ed Tourism Ambassadors in 2013. Kansas City ranks second in the nation for CTA renewals. • Continued partnerships with the Hotel & Lodging Association, Greater Kansas City Restaurant Association, Southtown Council and area CVBs to present educational and networking events throughout the year. • Assisted with promotions and support of the MLS All-Star Game, MLS Cup, American Royal, Celebration at the Station and KC’s 18th & Vine Jazz & Blues Festival, all which attract thousands to the Kansas City area. • Introduced new partnership with the Neighborhood Tourist Development Fund to provide CVA marketing tools to assist in the promotion of a larger array of local festivals and events, laying the foundation for future partnerships.

MEMBERSHIP 2011 2012 2013 Corporate 83 83 82 Community Partnerships 22 27 29 All Dining 746 708 712 Retail 468 479 514 Downtown 486 471 498 Total Membership 2,077 2,130 2,061 Retention 90% 95% 93%

PARTNER REVENUES 2011 2012 2013 Membership Dues $263,188 $221,355 $222,800 Hotel Lead Share $170,967 $186,052 $209,014 Web Advertising $48,913 $48,939 $58,856 Marketing Campaign Partners $545,000 $625,000 $545,00 TOTAL $1,053,893 $1,081,346 $1,035,670

TOURISM AMBASSADORS 2011 2012 2013 Certifi ed Tourism Ambassadors 539 585 602 CTA Renewals 191 216 237 Retention Rate 58% 62% 53%

NOTEWORTHY RANKINGS

America’s #1 Affordable Getaway Travel + Leisure

America’s Next Great Cocktail City Chicago Tribune

20 Cities to Visit in Your 20sHuffi ngton Post

Top Place to See in 2013 Refi nery29

Happiest Cities in U.S. Business Insider

Top 10 Cities for Young Job Seekers Business Insider

America’s Most Literate CitiesUSA Today

35 Best Cities for People Under 35 Vocativ

Best Cities to Raise a Family Movoto Real Estate

Best States to Retire In Bankrate

America’s Best Barbecue National Geographic

Top 10 Cities Winning the Battle for the Fastest Growing High-Wage SectorNew Geography

Third Most Charitable Community Charity Navigator

America’s Best Cities for Christmas Travel Travel + Leisure

Top 10 Romantic City Livability.com

America’s Best Beer Cities Travel + Leisure

America’s Best BBQ CitiesFood & Wine

America’s Best Cities for Ice Cream Travel + Leisure

KCCVA ACHIEVEMENTS BY AUDIENCE

AUDIENCE 3 LOCAL COMMUNITY DESTINATION SERVICES & MARKETING

OBJECTIVE Increase member and partner investment with the KCCVA through the delivery of valued benefi ts and targeted marketing opportunities resulting in signifi cant return on investment for members and increased relevance and revenue for the KCCVA.

2013 ACCOMPLISHMENTS• Maintained Kansas City’s position as the second-largest membership-based CVB in the country at 2,061 partners. • Maintained a membership retention rate of 93 percent. • Presented the fourth annual KC Restaurant Week in partnership with the Kansas City Restaurant Association, raising a record-breaking $170,000 for three local charities.• Continued the Heartland Tourism Ambassador training program, recognizing 602 Certifi ed Tourism Ambassadors in 2013. Kansas City ranks second in the nation for CTA renewals. • Continued partnerships with the Hotel & Lodging Association, Greater Kansas City Restaurant Association, Southtown Council and area CVBs to present educational and networking events throughout the year. • Assisted with promotions and support of the MLS All-Star Game, MLS Cup, American Royal, Celebration at the Station and KC’s 18th & Vine Jazz & Blues Festival, all which attract thousands to the Kansas City area. • Introduced new partnership with the Neighborhood Tourist Development Fund to provide CVA marketing tools to assist in the promotion of a larger array of local festivals and events, laying the foundation for future partnerships.

MEMBERSHIP 2011 2012 2013 Corporate 83 83 82 Community Partnerships 22 27 29 All Dining 746 708 712 Retail 468 479 514 Downtown 486 471 498 Total Membership 2,077 2,130 2,061 Retention 90% 95% 93%

PARTNER REVENUES 2011 2012 2013 Membership Dues $263,188 $221,355 $222,800 Hotel Lead Share $170,967 $186,052 $209,014 Web Advertising $48,913 $48,939 $58,856 Marketing Campaign Partners $545,000 $625,000 $545,00 TOTAL $1,053,893 $1,081,346 $1,035,670

TOURISM AMBASSADORS 2011 2012 2013 Certifi ed Tourism Ambassadors 539 585 602 CTA Renewals 191 216 237 Retention Rate 58% 62% 53%

KCCVA ACHIEVEMENTS BY AUDIENCE

AUDIENCE 4 KCCVA ORGANIZATIONPROFESSIONAL DEVELOPMENT, TECHNOLOGY & OPERATIONS

OBJECTIVE Seamlessly enhance and support all KCCVA efforts by providing consistent, ethical and transparent policies in the fi nancial, human resources and technological operations.

2013 KEY ACCOMPLISHMENTS• Generated more than $1.8 million in tax revenue for the city, following the successful passage of legislation to lift the Convention/Tourism Tax exemption allowed for non-profi ts. • Continued evaluation and update of staff programming/development in support of “igniting passion for Kansas City.” • Facilitated a company-wide update of CRM and CMS platforms. • Rolled out and installed a new phone system for the organization. • Updated network infrastructure to accommodate increased web traffi c demand tied to multiple projects, including Kansas City Restaurant Week. • Maintained the KCCVA’s successful college internship program.

KCCVA AWARDS & HONORS

Meetings & Conventions Magazine

2013 REVENUES

Net Convention Tourism Tax $6,090,662

Arena Business Fees $1,126,659

Advertising Participation $592,256

State Co-Op Marketing $462,406

Neighborhood Tourist Development $54,228

Membership Dues $222,800

Hotel Consumption Program $209,014

Convention Services Revenue $91,306

Advertising Sales $11,600

Other Revenues $314,470

TOTAL REVENUE $9,175,401

46%

31%17%

6%

2013 EXPENDITURES BY TARGET AUDIENCE

Meeting & Convention Planner

$4,305,501 (46%)

Leisure Traveler $2,952,240 (31%)

KCCVA Organization $1,621,453 (17%)

Local Community $549,323 (6%)

LEISURE MARKETING CAMPAIGNS 2011 2012 2013 Media Budget $1,075,879 $1,192,200 $1,095,165 Local Media Partner Investment $545,000 $625,000 $545,000 State of Missouri Investment $429,690 $420,680 $419,700 Advertising Impressions 162,865,910 162,650,000 153,702,625 ROI per Media Dollar $88 $75 $65 Incremental Room Nights Generated 242,000 233,700 219,000 Incremental Economic Impact $94,600,000 $89,300,000 $71,200,000

INTERACTIVE MARKETING 2011 2012 2013WEB TRAFFIC (DESKTOP & MOBILE)

Web Visits 1,648,337 2,142,776 2,505,697 Page Views 7,374,171 8,399,419 9,187,169

E-MAIL MARKETING E-mail Subscribers 96,445 94,971 44,526 E-mails Delivered 2,597,769 1,768,379 1,473,346 E-mails Opened 320,461 211,345 233,362

MOBILE APPLICATION Total Downloads 20,967 13,028 9,141 Mobile Application Sessions 1,368,888 48,851 48,301

COMMUNICATIONS 2011 2012 2013MEDIA RELATIONS Journalists Hosted 54 57 97* Stories in Target Markets 138 149 174 Publications Assisted 436 486 460 Earned Media Circulation 115,326,030 145,185,621 148,542,661

SOCIAL MEDIA 2011 2012 2013 Total Subscribers 72,134 83,558 124,705 Interactions/Impressions 4,314,845 42,197,229 82,745,475 * Includes 29 writers hosted during the fall 2013 MTWA meeting

KCCVA AWARDS & HONORSMeetings & Conventions MagazineGold Service Award Kansas City CVA

Facilities & Destinations MagazinePrime Site AwardKansas City Convention & Entertainment Facilities

CventTop 50 Meeting DestinationsKansas City, MO

Public Relations Society of America, Kansas City

Silver PRISM AwardSpecial Publications, Visit KC Magazine

Silver PRISM AwardEditorials, As I See It: March Basketball in Kansas City

KC Business MagazineRising Stars of Kansas City BusinessJon Stephens

Successful Meetings Magazine40 Under 40 Derek Klaus

The KCCVA staff is dedicated to the industry. 100% of our staff are Certifi ed Tourism Ambassadors and more than 1/3 hold additional accreditations in industry programming.

KCCVA ACHIEVEMENTS BY AUDIENCE

AUDIENCE 2 LEISURE TRAVELERMARKETING, COMMUNICATIONS & DESTINATION SERVICES

OBJECTIVE Increase overall leisure travel to Kansas City in 2012 through cost-effective, research-based marketing programs.

2013 KEY ACCOMPLISHMENTS• Generated more than 392 million brand impressions through integrated marketing—advertising, media relations, interactive and social media in both convention and leisure. • Executed a $1 million destination advertising campaign that generated 219,000 incremental hotel room nights and $71 million in incremental economic impact. The campaign realized a $65 return on investment for every KCCVA media dollar spent. • Recorded the KCCVA’s best year ever in terms of earned media coverage for the fourth consecutive year— producing an estimated 148 million brand impressions for Kansas City. National exposure included major features by Travel + Leisure, The New York Times, USA Today, Redbook and many others. Regional coverage included stories in seven of Kansas City’s top 10 markets. • Realized a 30-percent jump in website visits, eclipsing 2 million visits for the second year in a row. VisitKC.com also sent more than 250,000 referrals to our member websites.• Generated 82.7 million brand impressions for Kansas City through social media campaigns. Surpassed 90,000 likes on Facebook and 25,000 followers on Twitter. • Hosted 97 travel journalists on customized press visits throughout the year, including representatives from GQ, Esquire, Saveur, New York Post and The Boston Globe. • Produced Kansas City’s slate of offi cial visitor publications, including the 2013 Visitors Guide, Visitor Map, Dine KC Guide, Golf Guide and other resources. For the fi rst time, an iPad app based on the Visitor Guide was also produced. • Expanded the 7th Annual Visitors’ Choice Awards, a program that recognizes traveler favorites in 50 categories. • Launched an online store featuring Kansas City-branded merchandise. • Hosted the fall meeting for the Midwest Travel Writers Association meeting, attracting 29 travel journalists and spurring coverage in the Chicago Tribune, Cleveland Plain Dealer and others. • Pitched and secured Kansas City’s inclusion as one of Lonely Planet’s Top 10 U.S. Destinations for 2014.• Fulfi lled 4,468 visitor calls and 250 front desk visitors at the KCCVA offi ce.

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MAJOR BOOKINGS IN 2013(ORGANIZATION, DATE & ROOM NIGHTS)

Educational Testing Service/Advanced Placement Reading June 2018 • 26,951

USA Volleyball/Show Me National Qualifi er April 2017 • 13,938

USA Volleyball/Show Me National Qualifi er April 2018 • 13,879

Cerner Corporation/Annual Health Conference November 2014 • 13,852

American Choral Directors Association/Biennial Conference February 2019 • 11,595

National Society of Black Engineers/Annual National Convention March 2017 • 11,275

Veterans of Foreign Wars of the United States/Annual Convention July 2018 • 9,812

USA Volleyball/National Collegiate Volleyball Championships April 2015 • 9,005

USA Volleyball/National Collegiate Volleyball Championships April 2017 • 9,005

NeighborWorks America/National Training Institute May 2015 • 7,640

Sonic Corporation/Annual Convention September 2015 • 7,590

Phi Theta Kappa/Annual Convention -The Centennial April 2018 • 6,038

International House of Prayer/One Thing Conference December 2017 • 5,445

International House of Prayer/One Thing Conference December 2018 • 5,445

International House of Prayer/One Thing Conference December 2019 • 5,445

International House of Prayer/One Thing Conference December 2020 • 5,445

International Code Council/Annual Conference October 2016 • 5,243

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2013 KEY ACCOMPLISHMENTS• Assisted with the successful execution of 183 meetings in Kansas City, including 15 citywide conventions. • Exceeded 2013 lead generation and defi nite booking goals each by 2 percent.• Hosted 119 personalized site visits to Kansas City, resulting in 56 new bookings that will generate $72 million in economic impact. • Met or exceeded attendance projections for 78 percent of meetings held in 2012. • Increased awareness and visibility of Kansas City by attending 22 industry tradeshows, representing 499 customer interactions. • Processed more than 94,466 room nights through housing reservations, an 8-percent growth. • Showcased Kansas City to 32 clients during four themed familiarization trips throughout the year. • Launched new programming for planners at the Convention Center including enhanced visitor services, new way-fi nding visuals and greater integration of the local arts scene. • Developed a $200,000 advertising campaign in 14 convention trade publications, totaling 32 placements and 49 insertions of added value. Impressions totaled more than 2 million. • Conducted 12 personalized sales trips to key markets calling on prospective buyers. • Generated 3.4 million impressions about Kansas City’s convention package through earned media placements, including major stories in Successful Meetings, Rejuvenate, Smart Meetings and Black Meetings & Tourism. • Increased level of participation on major third-party meeting planner site, Cvent, to provide greater exposure for Kansas City.• Sponsored a 20-page special section inside the Sports Business Journal, a national trade magazine, touting KC as a sports destination. • Surveyed meeting planners to fi nd out that 98 percent would recommend Kansas City as a convention site to other organizations. • Enhanced digital communications with prospective clients with the introduction of e-cards and e-proposal materials.

CONVENTION SALES ACTIVITY 2011 2012 2013 Meetings Booked 213 210 232 Defi nite Room Nights 232,400 236,343 305,869 Leads Generated 584 669 654 Tentative Room Nights 1,034,645 1,054,258 1,122,161 Site Visits 105 100 119 Convention Center Bookings 28 31 30 Convention Center Room Nights 128,054 158,744 202,398

MEETINGS HELD IN KC 2011 2012 2013 Conventions 204 217 183 Room Nights 252,291 258,217 275,036 Attendance 242,993 321,925 313,977 Economic Impact $191,568,717 $213,552,684 $229,917,338

CONVENTION MARKETING 2011 2012 2013 Advertising Impressions 1,123,621 2,479,281 2,081,965 MeetKC.com Impressions 77,373 70,769 69,259

MAJOR BOOKINGS IN 2013

KCCVA ACHIEVEMENTS BY AUDIENCE

AUDIENCE 1 MEETING & CONVENTION PLANNER

CONVENTION SALES, DESTINATION SERVICES & MARKETING

OBJECTIVE Retain and attract new meetings and conventions to Kansas City with creative marketing initiatives, aggressive direct selling and servicing with strong partnerships to maximize customer satisfaction and economic impact within the community.

2013 BOARD OF DIRECTORS

CHAIRMAN • Troy A. StremmingExecutive Vice President of Government Relations & Public Affairs, Pinnacle Entertainment, Inc.*

VICE CHAIR • Gayle Holliday, Ph.D.President, G & H Consulting, LLC*

TREASURER • Brenda TinnenGeneral Manager and Senior Vice President, AEG-Kansas City Sprint Center

• Vic Allred, President, Jazz: A Louisiana Kitchen• Kay Barnes (Ex Offi cio Board Member), Director/Distinguished Professor for Public Leadership, Park University• Grant Burcham, President & CEO, Missouri Bank & Trust • Cindy Circo, Mayor Pro-Tem, Councilwoman, Fifth District At-Large, City of Kansas City, Missouri • Mark Donovan, President, Kansas City Chiefs Football Club • Arzelia Gates, Corporate Secretary, Gates Bar-B-Q Corporation• Bill George, President, Kansas City Transportation Group**• Rachel Hack, Community Manager, Kansas City, Google Fiber• Debra Mozie Jenkins, Community Relations & Training Specialist, Connections to Success• Steve Klika, Commissioner, Third District, Johnson County• Bill Lucas (Immediate Past Chairman), President, Crown Center**• Riccardo Lucas, President & CEO, N.STRIDE Consulting, LLC• Jan Marcason, Councilwoman, Fourth District, City of Kansas City, Missouri • Bradley McCormack, Senior Associate, The Sader Law Firm• Oscar McGaskey, Jr. (Ex Offi cio Board Member), Department of Convention and Entertainment Facilities, City of Kansas City, Missouri• Kevin Pistilli, President, Raphael Hotel Group* • Jeanette Prenger, President, ECCO Select Corporation • Clayton Reid, President, MMGY Global*• CiCi Rojas, President & CEO, Central Exchange• Rosemary Salerno, General Manager, Zona Rosa Development, LLC• Troy Schulte, City Manager, City of Kansas City, Missouri*• Jewel D. Scott, Executive Director, The Civic Council of Greater Kansas City • Steve Shalit, Complex General Manager, Westin Crown Center/Sheraton Kansas City Hotel at Crown Center• Angie Stanland, Vice President of Associate Services & Recruiting, Cerner Corporation • Jon Stephens (KCCVA Interim President & CEO), President, Rockhill Strategic • Scott Wagner, Councilman, First District At-Large, City of Kansas City, Missouri* • Keli Wenzel, President/Managing Partner, O’Neill Marketing & Event Management, Inc.• Randy Wisthoff, Director, Kansas City Zoo• Amy Jordan Wooden, President & CEO, AJW Consulting

CVA MANAGEMENT STAFF

• Jon Stephens, Interim President & CEO• Janet Ziegler, Vice President of Finance & Administration• Carl Leonard, Director of Technology• Denise DeJulio, Executive Director of Convention Sales• Stacy Bartlett, Vice President of Destination Services• Alan Carr, Vice President of Marketing & Communications• Cindy Dowers, Director of Marketing

* 2013 Executive Com

mittee; ** Ex O

ffi cio Mem

bers of Executive C

omm

ittee

ABOUT THE KCCVA

• A nonprofi t, 501(c)6 organization.

• Committed to promoting and elevating Kansas City’s status as a prime spot for conventions, meetings, tour groups, business travel and leisure travel.

• Directed by a board comprised of up to 30 civic and business leaders.

• Supported by a full-time staff of 39 and an on-call registration assistance staff of 30.

• Supported by membership of more than 2,000 businesses involved in the local hospitality community. KCCVA members represent a variety of businesses including convention services, hotels, attractions, restaurants, transportation companies and others.

HISTORY

The KCCVA was initially formed in 1918 as the hospitality arm of the Chamber of Commerce. On June 20, 1966, the Convention and Visitors Bureau of Greater Kansas City became independently incorporated as a not-for-profi t corporation under the laws of the State of Missouri. Engaged by the City of Kansas City, Missouri, the KCCVA is a marketing and service organization charged with promoting existing convention, meeting and hotel facilities and to market related services and area attractions to association and corporate meeting planners, to individual business travelers and to the leisure travel market. In 2005, the Convention and Visitors Bureau of Greater Kansas City began doing business as the Kansas City Convention & Visitors Association.

FUNDING

The KCCVA’s primary source of funding is a tax on hotel/motel occupancy and a business license fee with-in the incorporated boundaries of Kansas City, Missouri. The ordinances creating the tax provide that the proceeds are to be used for marketing and operations of the KCCVA. The organization’s budget is greatly enhanced by private funds raised through a variety of sources including membership partnerships, advertising participation and in-kind services.

KCCVA VISION

To serve as a primary catalyst for extraordinary and continuous economic growth of the Kansas City region convention and visitor industry.

MISSION

Ignite global passion for visiting Kansas City.

• Agenda: USA, Inc.• All Seasons Party Rental, Inc.• American Academy of Family Physicians• Ameristar Casino Hotel Kansas City• Anderson Restaurant Group• Arabia Steamboat Museum• Aramark Sports & Entertainment• Argosy Casino Hotel & Spa• Arrow Stage Lines• Blue Cross & Blue Shield of Kansas City• Boulevard Brewing Co.• Brancato’s Catering• Briarcliff Village• Brookside Shopping District• City Center Square Food Gallery• Clay County Parks-Tourism Division• The College Basketball Experience• Conference Center & Town Pavilion Rotunda• Corinth Square Shops• Country Club Bank, N.A.• Crossroads Arts District• Crown Center• Enterprise Rent-A-Car• Excelsior Springs Area Chamber of Commerce• Gates Bar-B-Q • George E. Fern Company• Greater Kansas City Attractions Association• Greater Kansas City Restaurant Association• Harrah’s Casino• Harvest Productions, Inc.• Hawthorne Plaza Shopping Center• Highwoods Properties, Inc.• Hollywood Casino at Kansas Speedway• Hotel & Lodging Association of Greater Kansas City• Image Technologies Corporation• Independence Events Center• Isle of Capri Casino• JE Dunn Construction• Johnson County Community College• Kansas City Area Transportation Authority• Kansas City Aviation Department• Kansas City Chiefs

• Kansas City International Airport• Kansas City Power & Light District• Kansas City Renegades• Kansas City Royals• Kansas City Sports Commission & Foundation• Kansas City Star Company• Kansas City T-Bones Baseball Club• Kansas City Transportation Group• Kansas City Zoo• KC Live! Block• KCI Expo Center• Lathrop and Gage• Legends Outlets Kansas City• Liberty Exposition Services, Inc.• Main Street Parkville Association• Miami County, KS• Mid-America Minority Business Development Council• National Association of Intercollegiate Athletics• The Nelson-Atkins Museum of Art• Overland Park Convention Center• Park Place• Parkville Chamber of Commerce• Pepsi Beverage Co.• Pizza Hut• Prairie Village Shops• Pro Staff• The Roasterie, Inc.• Shop Kansas City USA• Show-Me Audio Visual Resources• Sprint• Sprint Center• Sysco Food Services of Kansas City• Trapiche Consulting Group, Inc.• University of Missouri-Kansas City• The Urban League of Greater Kansas City• Vista Productions, Inc.• Waldo Area Shops & Nightlife• Weston Chamber of Commerce• Westport• Worlds of Fun

• Zona Rosa

2013 CORPORATE CIRCLE PARTNERSSpecial thanks to the following companies for their support of the Kansas City tourism industry.

To learn more about becoming a partner, contact April Jackson at 816-691-3831 or ajackson@visitkc.com.

CONNECT WITH US: VisitKC @VisitKC VisitKC (#instaKC)

1100 Main Street, Suite 2200 • Kansas City, MO 64105

816-691-3800 • VisitKC.com

Igniting global passion for Kansas City