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11
IAT 102 Graphic Design
11
The digital revolution and beyond:
Review
Graphic Design meets the Computer
Type Design in the 90s:
Emigre, Greiman, Brody, Carson
Jan Tschichold. Die Frau ohne Namen. 1927
The New Typography-
-Dynamic force must be present
-Sans- serif
- Kinetic design of contrasting elements
-Flush left text with ragged right
-White space
-Rules, brars, boxes used for structure, balance and emphasis
- (Chapter 16, Meggs)
The New Typography- Germany 1928c
Armin Hofmann, 1954
Swiss Design -1950’s
(International Typographic Style)
- asymmetrical organization
- grid
- objective photography
- abstracted repeated geometric form
- clear and factual
- sans serif typography
-Design solution comes from content
Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann
- (Chapter 18, Meggs)
New York School - America 1940 – 1970’s
Paul Rand, cover for 'Direction' magazine, 1940. x
Paul Rand -
- invented shapes could be symbolic and expressive
-Strong form (shape, colour, line, value,...)
-Reduce communication content to symbolic essence.
-
- (Chapter 19, Meggs)
http://www.youtube.com/watch?v=hH446lgDrW8&feature=related
Designer Jamie Reid 1977
Graphic Design meets the Computer
Susan Kare - Macpaint - control panel, 1983
Susan Kare - Macpaint - interface, 1983
The New Wave- Holland & America 1970’s
•retained certain Swiss elements•subverted the grid •playfully incorporated eclectic cultural references•Replaced objectivity with a reflective subjectivity•Inspired by new forms electronic media
Cover for WET magazine, designed by April Greiman, 1979.
Emigre Magazine, 1984-
Rudy van der Lans – Émigré magazine – late 1980’s (Netherlands)
Emigre_magazineEmigre Type Foundryhttp://www.emigre.com Rudy VanderLans Zuzana Licko
Postmodern Design-1980’s
- Breaking and expanding the rules of the Swiss style- Complexity- Ornaments
- Odermatt and Tissi- Weingart- Schraivogel- Sagmeister
(Chapter 23, Meggs)
Ralph_Schraivogel, 1989
Postmodern Design-1980’s
Postmodernism was an international style, influencing all aspects of design.
The Dancing House by Vlado Milunić and Frank Gehry 1992
Postmodern Design
- Wolfgang Weingart
-Wolfgang Weingart
-Wolfgang Weingart
Does It Make Sense?April Greiman 1984
Neville Brody
Neville Brody Face Magazine 1981- 86
David Carson
David Carson, 1995, Ray Gun Magazine, the End of Print
Graphic Design develops a conscious
Postmodern Design-1990’s
-- Found elements-- type in bars-- collage approach-- decoration -- humor / playfulness- grunge typography
- Art Chantry- Sagmeister-Tibor Kalman-David Caron
Art Chantryl, 1994
Art Chantryl, 1994
Tibor Kalman
Clicker question
What is the difference between international typographic style and new wave?
A)Uses gridsB)Asymmetrical layout C)SubjectiveD)SymbolicE) Uses graphics
Clicker question
What is the difference between international typographic style and new wave?
A)Uses gridsB)Asymmetrical layout C)SubjectiveD)SymbolicE) Uses graphics
fin