Chapter 11 Creation of Advertisements and

Commercials(Part.2)

Novrita Widiyastuti, S.Sos

Radio Commercial

• It can be used to create the most marvelous WORD-PICTURES using the listeners’ IMAGINATIONS.

• With SOUND, there is not only the words but the fact that the words can be dramatic or humorous while SOUND EFFECTS and MUSIC can create exactly the right mood.

• Types: Radio Spot & Adlibs

Radio

Elements in Radio Commercial: Script, containing the main message Music, to get attention Sound effect (SFX) to promote

imagination in the listeners mind

Radio can create a “theatre of mind” with creative sound effect and music

Radio & TVC Terms

A. AUDIO FVO = Female Voice Over MVO = Male Voice Over SFX = Sound Effe(x)cts Music & Jingle ANNCR / AVO = ANnouNCeR

TVC Terms

B. VISUAL Camera Zoom in / Zoom Out Visual Effects / Special Effect Super Impose: Copy

C. CONCEPT Storyline Storyboard