14th - 15th September 2011, Thistle City Barbican, London, UK

Organised By

Assessing the current landscape and exploring effective methods to optimise return on investment

To Book Call: +44 (0) 20 7336 6100 | www.visiongain.com/pricing-and-reimbursement

Philippe Godfroid, Director, Head of Global Pricing & Reimbursement, GSK Biologicals

Anne-Toni Rodgers, Lead, Pricing & Market Access, AstraZeneca

Toros Sahin, P&R Coordinator, Sanofi-Aventis Turkey

Hervé Lilliu, Vice President Global Market Access, Health Outcomes & Pricing, UCB Pharma

Ulrich Reese, Partner, Clifford Chance

Nick Bosanquet, Professor of Health Policy, Imperial College

Leslie Galloway, Chairman, Ethical Medicines Industry Group

Andrew Lilico, Managing Director, Europe Economics

George Wyatt, Managing Director, Wyatt Health Management

Cyrus Chowdhury, Vice President, Global Market Access, Insight Strategy Advisors

Key Speakers

BOOK NOW!

Driving the Industry Forward | www.futurepharmaus.com

Media Partners

Silver Sponsor Associate Sponsor

10th Annual Pricing and Reimbursement

Conference Introduction10th Annual Pricing & Reimbursement

14th - 15th September 2011, London, UK

Dear Colleague,

WiththepassingofthenewPatientProtectionandAffordableCareAct(2010)intheUSandincreasingpressuresinEuropebynationalhealthcareauthoritiestolowerpharmaceuticalspending,worldwidepricingandreimbursementaresettobecomemorestringent.ItisnowthecasethatcountrieslikeGermanyandUK,which traditionally exert less control,plan to introducevalue-basedpricing. This trend is set to extend to emerging markets with governmentsvowingtocurbhealthcarespending.

Visiongain’s10thAnnualPricingandReimbursementConferencewilladdressthelatestinternationaldevelopments,providedetailedanalysisofthepricingmarketandenableyoutogainbetterunderstandingofaproduct’spotentialpriceprofile.

Why you should attend this conference

•Hearthelatestinvaluebasedpricing

•ReviewtheimpactofthehealthcarereformbillintheUS

•DiscusscurrentdevelopmentsinP&RpolicyinCanada,TurkeyandRussia

•Explorerisk-sharingpricingschemesacrossEurope

•Evaluatetheinfluenceofparalleltradeondrugpricing

•Analysetheeffectsofgenericdrugsuse

•Examinethefutureofglobalpricingandreimbursement

•Usethisplatformtostayaheadinthiseverevolvingsector

Ilookforwardtomeetingyouattheconference Bestregards

Sumita Sengupta Conference Producer

Who should attend?Chief Executives, Vice Presidents, Directors, Heads and Managers of:

• Pricing and Reimbursement

• Market Access

• Strategic Pricing

• Price Monitoring

• Health Economics

• Commercial Pricing

• Economics and Government Affairs

• International Trade and Market Policy

• Parallel Trade

• Research and Development

• Business Strategy

• Sales & Marketing

• Brand Management

• Corporate Strategy

• Operations

• Legal & Regulatory Affairs

• Health & Healthcare Policy

• Outcomes Research

Silver Sponsor:PriceSpectiveisaleadingglobalvaluestrategyconsultancy,specializingininnovativestrategiestodefine,driveandcapturevalueforthebiopharmaceuticalindustry.Usingouruniqueintegratedapproachwehelpourcustomersoptimizepricingand

marketaccessstrategies.Webelievethereisvalueinenhancingandprolonginghumanlifethroughthedevelopmentandmarketingofbiopharmaceuticals.Weguideourclientstodevelopproductsforpatientswiththemosturgentmedicalunmetneedorfordiseaseswiththehighesteconomicburden.Throughourworkwehelppatients,healthcaresystemsandsocietyandenableourclientstobejustlyrewardedfortheireffortsFor further information please visit: www.pricespective.comAssociate Sponsor:

InpharmationprovidethepharmaceuticalindustrywithanEvidencebasedapproachtopricing.Ourmodelsarefullyvalidatedandarebaseduponfacts(whatpayersandprescribersdo)asopposedto

opinions(whattheyoranyoneelsesaystheywilldo).Inpharmationmodelsandtechniquesareoftenunique,refreshinglysimpleandtransparentwithoutcompromisingaccuracy.Wecanhelpyoutopricetothefullvalueofyourproductandassessthepricepotentialofnewassetsinunfamiliardiseaseareas.Inpharmationhasalsodevelopedindustryleadingtechnologiesthatallowustofullymodeltheinteractions(paralleltradeandinternationalpricereferencing)presentinglobalpharmaceuticalmarkets.For further information please visit: www.inpharmation.co.ukMedia Partners:

PharmiWeb.comistheleadingindustry-sponsoredportalforthepharmaceuticalsector.Supportedbymostoftheleading

pharmaceuticalcorporations,PharmiWeb.comprovidesdynamicreal-timenews,features,eventslistingsandinternationaljobstoindustryprofessionalsacrossEuropeandtheUS.For further information please email: corporate@pharmiweb.com

BIOTECHNOLOGYEUROPEisownedbyBIOTECHNOLOGYWORLD.ItisbasedandlocatedinWarsaw,Poland.BiotechnologyWorld

wasfoundedin2007toprovidetheworld’sbiotechandpharmainformationandmarkettomakeituniversallyaccessibleandusefulforscientificandbusinessprocesses.ItsfirststeptofulfillingthatmissionwasbuildingtheBIOTECHNOLOGYEUROPEplatformthatwillallowaquickspreadofinformationindifferentchannels.BIOTECHNOLOGYEUROPEofferscompaniescompletedinternetpublicrelations,publicationandmarketingsolutions.OneofthemainsgoalsofBIOTECHNOLOGYEUROPEistointegratetheBiotechandPharmaSectorinEuropetoglobalbiotechnology,pharmaceuticalandlifescienceactivities.For further information please visit: www.biotechnology-europe.com

FuturePharmaceuticalshasforgedpowerfulrelationshipswithkeyindustryleaderstoprovideaplatformforsuccessful

brandrecognition,andforseniordecision-makerstohavethemeanstoprocureandplanimplementationstrategiesbasedonthetopicscovered.Positionedtobeanauthoritativeresourcewithintoppharmacompaniesaswellassmall,specialty,andbiotech,FuturePharmaceuticalsmagazineisgearedtocreateadeeppenetrationintoahighlytargetedandresponsiveaudience,bridgingthegapbetweentheindustries’topissuesandthesolutionstop-tiervendorscanprovide.For further information please visit: www.futurepharmaus.com

InPharmistheonlineplatformforexclusivepharmaceuticalnews,comment,contracts,services,jobsandeventsandishometoInPharmjobs.com,PharmafileandPharmafocus.

For further information please visit: www.inpharm.com

Driving the Industry Forward | www.futurepharmaus.com

Sponsorship and exhibition opportunitiesThiseventoffersauniqueopportunitytomeetanddobusinesswithsomeofthekeyplayersinthepharmaceuticalandbiotechindustries.Ifyouhaveaserviceorproducttopromote,youcandosoatthiseventby:•Hostinganetworkingdrinksreception•Takinganexhibitionspaceattheconference•Advertisinginthedelegatedocumentationpack•Providingbrandedbags,pens,gifts,etc.Ifyouwouldlikemoreinformationontherangeofsponsorshiporexhibitionpossibilitiesforvisiongain's10thAnnualPricing&ReimbursementConference,pleasecontactus:Damian Gorman, +44 (0)20 7549 9934 damian.gorman@visiongainglobal.com

Poster PresentationAtabusyconferenceitishardtomakesureeveryonewhosharesyourinterestsknowswhatyouaredoing.MaximiseyourtimeatVisiongain’s10thAnnualPricing&Reimbursementmeetingbysharingyourresultsinaposterpresentation.Withaplethoraofkeydecisionmakers,takeadvantageofthisseniornetworkingopportunity.Pleasesendyour200wordabstract,inEnglish,to:info@visiongainglobal.comforapproval.ThedeadlineforsubmissionsisThursday1stSeptember,2011.Pleaseincludecontactdetailsforthecorrespondingauthor(s).Academicinstitutionswillnotbechargedafeeifbookedasfull-pricedelegates.Posterssubmittedbypharmaceuticalandbiotechnologyfirmswillbechargedafeeof£199.Posterssubmittedbyserviceproviders/vendorsarewelcomeandwillbesubjecttoevaluation.Uponapprovalafeeof£500willapply.Twodelegatesfromyourorganisationmustbebookedatfullpricetopresentaposter.PleasenotethatallposterswillbedisplayedatthediscretionofVisiongainLtdandaresubjecttoapproval.Duetolimitedspace,pleaseregisteryourinterestearly.

09:00 Registration and refreshments

09:30 Opening address from the Chair

Hervé Lilliu VicePresidentGlobalMarketAccess,HealthOutcomes&PricingUCB Pharma

09:40 Valued based pricing: UK perspective

•ReviewoftheobjectivesofaVBPsystem

•ExperiencesfromtheexistingVBPmechanismsintheUK

•GlobalmechanismsforVBPthatexist,currentlyinothercountries

Adrian Towse DirectorOffice of Health Economics

10:20 Value based pricing

•Outlineofproposedsystem

•Keyelementsofthemodel

•Howthesystemmightoperate

•Industryperspective

Leslie Galloway ChairmanEthical Medicines Industry Group (EMIG)

11:00 Morning refreshments

11:20 Market access in Germany after the Healthcare Reform Act - moving towards a fourth hurdle?

•Howtodesignthevaluedossier

•Strategicimplicationsforthepharmaceuticalindustry

•Legalremediesandjudicialreview

Ulrich Reese PartnerClifford Chance

12:00 Pricing and reimbursement in Turkey

•OverviewofTurkishHealthcareEnvironment

•Turkishpricingsystem

•Turkishreimbursementsystem

•FuturechallengesformarketaccessinTurkey

Toros Sahin PricingandReimbursementCoordinatorSanofi-Aventis Turkey

12:40 Networking lunch

13:40 Pricing and reimbursement in Canada

•PricingRegulationandPatentedMedicinePricesReviewBoard(PMPRB)

•NewstrategiesfortheCanadianAgencyforDrugsandTechnologiesinHealth(CADTH)

•Reimbursement–publicandprivatemarketsinCanada

George Wyatt ManagingDirectorWyatt Health Management

14:20 Russian localisation: access and pricing opportunities

•ParticipatingintheexpansionoftheRussianmarket

•Maximisingyourreturnoninvestmentformarketaccess

•ImproveyouroverallcommercialsuccessinRussia?

Cyrus Chowdhury VicePresident,GlobalMarketAccessInsight Strategy Advisors

15:00 Payer engagement and launch price planning – consequences of recent environmental events

•Whatarepayerslookingforinanewproductandwhatevidencedotheyrequire?

•Howhavetherecentchangesinsomecountriesalteredhowweengagewithpayersatlaunch?

•Whataretheelementsofalaunchpriceplanthatwemustconsidertobesuccessful?

•Whattimelinesarecriticaltothesuccessfulmarketaccessforourproducts?

Keiron Sparrowhawk PartnerPriceSpective

15:20 Afternoon refreshments

15:40 A patient-centric approach to HTA

•Howtodevelopapatient-centricvalueproposition

•Theroleofpatient-reportedoutcomesandhealtheconomics

•Therightdrugfortherightpatientattherightprice

Hervé Lilliu VicePresidentGlobalMarketAccess,HealthOutcomes&Pricing

UCB Pharma

16:20 Presentation to be announced

Donald Macarthur GlobalPharmaceuticalBusinessAnalystJustpharmareports

17:00 Closing remarks from the Chair

17:10 Networking drinks

Take your discussions further and build new relationships in a relaxed and informal setting

Day 110th Annual Pricing & Reimbursement

Wednesday 14th September 2011

Due to unforeseen circumstances the programme may change and visiongain reserves the right to alter the venue and/or speakers c Copyright visiongain Ltd, 2011

Day 210th Annual Pricing & Reimbursement

Thursday 15th September 2011

09:00 Registration and refreshments

09:30 Opening address from the Chair

Cyrus Chowdhury VicePresident,GlobalMarketAccessInsight Strategy Advisors

09:40 Pricing & reimbursement in a changing healthcare environment

Fabian Schmidt DirectorGeneralSimon Kucher & Partners

10:20 European centralisation of HTA; pricing and value

•Themythsandrealityofcentralisation

•CurrentEUPolicyandProjects

•Whatorphandiseasescanteachus

•Futurethinking:beaheadofthegame

Anne-Toni Rodgers Lead,Pricing&MarketAccessAstraZeneca

11:00 Morning refreshments

11:20 HTA or reference pricing: Latin American market access revolutions

•LatinAmerica-fromdecentralisationtoregionalisation

•Brazil’spricingleadershippositionintheregionandinfluenceonothermarkets

•CanpharmaceuticalMNCsshapepricingpoliciesinLatinAmericanmarkets?

Monica Martin de Bustamante Principal,GlobalMarketAccessInsight Strategy Advisors

12:00 How can pharma companies become legendary for value?

•Opportunitiesforpresentingimprovedoutcomes

•Pharmaandnewmodelsofhealthcare

•Healtheconomicsforinnovators--notregulators

•ThedifferentialoutlookforpharmaEurope/US/Asia

Professor Nick Bosanquet HeadofHealthPolicyImperial College, London

12:40 Networking lunch

13:40 Accessibility to vaccines in the world today

•Accessibilitystrategytargets

•Accessibilitylevers

•Tieredpricingmodels

•Usageoftieredpricing

•Keychallenges

•Exampleofcurrentinitiativeofaccessibility

Philippe Godfroid Director,HeadofGlobalPricing&ReimbursementGSK Biologicals

14:20 Pathway mapping and clinical audit-critical processes for pharmaceutical reimbursement

•Pathwaymappinginhealthcare-relevancetopharmaandhealthcareproviders

-Opportunitiestobridgetheprovider/commissionergap

•Clinicalauditing-thepolicycontext

-Supportingthevaluepropositionandreimbursement

15:00 Afternoon refreshments

15:20 How do we score pricing and reimbursement goals when the goalposts keep moving?

•Predictingwhenthepricingsystemisinflux(e.g.Germany,UK,Spain)

•Predictingwhenthepricingsystemiscyclical(e.g.USformulary‘openness’)

•Predictingwhenthenextshoedrops(e.g.thenextenforcedpricecut)

Gary Johnson ManagingDirectorInpharmation

16:00 Risk-sharing pricing schemes in the NHS and elsewhere in Europe

Andrew Lilico ManagingDirectorEurope Economics

16:40 Chair’s closing remarks

16:50 End of conference

How to bookEmail:Piyush.patel@visiongainglobal.com Web:http://www.visiongain.com/pricing-and-reimbursement

UK Office:Tel: +44 (0) 20 7549 9961 Fax:+44(0)2075499932 VisiongainLtd230CityRoadLondonEC1V2QYUK

General informationVenue:ThistleCityBarbican,CentralStreet,Clerkenwell,London,EC1V8DS,Phone:08713769004/+448453058304,Fax:08713769104/+448453058343http://www.thistle.com/en/hotels/united_kingdom/london/thistle_city_barbican/index.html

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Registration Form10th Annual Pricing & Reimbursement

14th - 15th September 2011, London, UK

www.visiongain.com/pricing-and-reimbursement

10th Annual Pricing & Reimbursement 2011 14th - 15th September 2011Location:ThistleCityBarbican

Address:CentralStreet,ClerkenwellLondonEC1V8DSUK