10.Social Networks as a marketplace Getting the most from online
communities Pavel Kotyza @ VFS 26. 11. 2013 Slide 2 Agenda
Selling/Purchasing process What Social Networks are great for
selling B2B versus B2C Advantages of different Social Networks
Disadvantages of selling on Social Networks Project Task: Selling
on Slide 3 Last class presentation Slide 4 Warm up exercise! Define
selling process flow! Slide 5 Selling/Purchasing process Classic
Slide 6 Selling/Purchasing process NEW The Sales Funnel isnt really
a funnel any more Multi-channel journey Task: Where are you
targeted (channels) by brands before purchase? Slide 7
Selling/Purchasing process NEW The Sales Funnel isnt really a
funnel any more Multi-channel journey Slide 8 Five challenges for
marketers Every shopper is unique Its never been easier to walk out
the store Shopping cart abandonment is at all-time high Push
advertising alone isnt enough anymore Cross-shopping behavior is
snowballing Slide 9 Shopper trends cross device usage Task: How do
you shop now! What devices What tools Where did you start searching
Where did you finish purchase Slide 10 Shopper trends cross device
usage Slide 11 CASE STUDY Reebok experienced 131% lift in brand
response conversions once it began promoting its RealFlex running
shoes with video across all digital screens: PCs, mobile phones and
tablets. The Adidas All-In campaign generated more than 2 million
views by adapting the videos to engage viewers on PCs, smartphones
and tablets. Slide 12 How to grab users when decide to buy Add
click-to-call. Many ad networks (AdWords, Yahoo,) offer function,
where your phone number appears as a clickable link right in the
ad. That makes it simple for your shoppers to take action. Look at
mobile video ads. Mobile and video are both exploding worldwide.
Put them together for a double brand punch. Advertise in mobile
apps, especially if youre trying to get users to download an app.
There are special networks that make this easy, including Googles
own AdMob. Add reminders and alerts. Find new ways to signal to
shoppers by email or by alerts after they sign in that they may
have left something in their cart or shopping bag from a previous
visit. Slide 13 T-Commerce big opportunity Who of you owns a
tablet? 208 million tablets will be sold by 2014 Tablet time 8pm
till midnight 70% uses tablet while watching TV Case Study: Citrix
got a 50% greater CTR from non-branded search terms on iPads than
on desktops and other screens.4 Slide 14 What Social Networks are
great for selling eBay Facebook Twitter Google+ Linked In Tumblr
Pinterest Instagram Snapchat Foursquare Sound Cloud Slide 15 B2B
versus B2C What is difference between B2B and B2C? B2B Social
Networks B2C Social Networks Slide 16 5 Ways to Sell With Social
Media Slide 17 #1: Have clear Call to Action Post calls to action
like Click here for a Facebook fan exclusive coupon, or Enter to
win or More best offers HERE Slide 18 #2: Convey a Sense of Urgency
Limited amount of time to catch the attention of your
customers/fans/followers. Using words like For a limited time or On
sale this week or Own it first will catch the eye of your visitors.
Slide 19 #3: Offer Followers and Fans Exclusive Deals Make sure
that your fans know the deals youre offering are for fans of a
particular network only. Offer deals that are exclusive to each
network. Slide 20 #4: Encourage Sharing Ask your fans and followers
to retweet, repin or share Slide 21 #5: Keep All of Your Social
Media Profiles Current Go through each of your businesss social
profiles (Facebook, Google+, Twitter, LinkedIn, etc.) once a
quarter and make sure all of the information is current Why? Design
changes, sizes of the cover pictures, your contact info changes
etc. Slide 22 Disadvantages of selling on Social Networks 1. Bad
Branding 2. Commitment 3. Relevant content! 4. Time 5. No short
term ROI 6. The risk of negative comments Slide 23 Project Task:
Selling on Select merchandise / goods you currently own Select two
social networks Twitter vs. Facebook or any other combination
Define your campaign/promo for each network Slogan (25 characters)
Copy text (120 chars) Image (if applicable) Slide 24 Commercial
Break asov znakaYour Full NameUOURL to banned commercial 23.11.2013
15:25:06Jan Willem
Boone27512http://www.youtube.com/watch?v=l38blGqVeHc#t=11
24.11.2013 15:23:59Roy de
Witte27516http://www.youtube.com/watch?v=wqeXX3uoyoM 24.11.2013
16:52:32Juan Carlos
Morello27529http://www.youtube.com/watch?v=1ITAOtAFB98 25.11.2013
20:37:51Shipshiley
Ekaterina27598http://www.youtube.com/watch?v=HR0Vj-8dqTM&bpctr=1385409968
25.11.2013 20:59:52Fikrat
Gulahmadov23316http://news.az/articles/society/81024 25.11.2013
21:09:38Yuliya
Gordeiko27597http://www.youtube.com/watch?v=pNxehxeNj-0 25.11.2013
21:25:42Terez
Viktor23525http://rt.com/art-and-culture/borat-sacha-baron-cohen-703/
25.11.2013 22:01:31Nilufer
Babirli23712http://www.youtube.com/watch?v=uXC_4hOi6PU 25.11.2013
23:26:48Dominika
Masna23338http://www.designportal.cz/reklamy-kampane/pravo-na-zivot-kampan.html
26.11.2013 0:10:30Alyesya
Kharlan23705http://lipkovichea.livejournal.com/1698605.html
26.11.2013 2:11:40Turul
Atakan27510http://www.youtube.com/watch?v=1sG19kpwZ8k 26.11.2013
2:41:26Lev Alimpiyev23866http://www.youtube.com/watch?v=7jIfxg0byD0
26.11.2013 9:07:45Natalia Pankova23554
http://m.youtube.com/watch?v=DNjfw_waYyQ&desktop_uri=%2Fwatch%3Fv%3DDNjfw_waY
yQ 26.11.2013
10:25:23Kanan23318http://m.youtube.com/watch?v=_VV765ZJofA Slide 25
Project Task: Selling on Lets see your ideas and results
