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05/16/22 Designing Visual Language-Chapter 5 1 Notes to Chapter Five Notes to Chapter Five English 308

10/9/2015 Designing Visual Language-Chapter 5 1 Notes to Chapter Five English 308

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Page 1: 10/9/2015 Designing Visual Language-Chapter 5 1 Notes to Chapter Five English 308

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Notes to Chapter FiveNotes to Chapter FiveEnglish 308

Page 2: 10/9/2015 Designing Visual Language-Chapter 5 1 Notes to Chapter Five English 308

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Text FieldsText Fields

Can be defined as “a distinguishable area of visual interest or attention”

And can be thought of as paragraphs, series of paragraphs, pages, panels, screens, and other surfaces

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It is not just a pageIt is not just a page

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It is not just a pageIt is not just a page

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Access to Information in a FieldAccess to Information in a Field

Can be enhanced by visual cues in Textual: headings, numbers, lettersSpatial: paragraph blocks, lists, columnsGraphic: bullets, shading, lines

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Conventions of Text Fields—Conventions of Text Fields—Textual ElementsTextual ElementsHeadings: a road map that guides readers through a textSome conventional formats

Centered Flush Left Run-in Marginal Columns

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Conventions of Text Fields—Conventions of Text Fields—Textual ElementsTextual ElementsNumbers and Letters Breaks text into lists Hierarchically arranges text using a scheme, such

as I. First Part A. First Subpart 1. First sub-subpart

Or 1.0 First Part

1.1 First subpart 1.1.1 First sub-subpart

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Conventions of Text Fields—Conventions of Text Fields—Spatial ElementsSpatial ElementsBreaking text into listsYou won't be able to check for everything (and you don't have to), so you should find out what your typical problem areas are and look for each type of error individually. Here's how. Find out what errors you typically make. Review instructors' comments about your writing and/or review your paper(s) with a tutor. Learn how to fix those errors. Talk with your instructor and/or with a tutor. The instructor and the tutor can help you understand why you make the errors you do so that you can learn to avoid them. Use specific strategies. Use these strategies to find and correct your particular errors in usage and sentence structure, and spelling and punctuation.

You won't be able to check for everything (and you don't have to), so you should find out what your typical problem areas are and look for each type of error individually. Here's how:

1. Find out what errors you typically make. Review instructors' comments about your writing and/or review your paper(s) with a tutor.

2. Learn how to fix those errors. Talk with your instructor and/or with a tutor. The instructor and the tutor can help you understand why you make the errors you do so that you can learn to avoid them.

3. Use specific strategies. Use these strategies to find and correct your particular errors in usage and sentence structure, and spelling and punctuation.

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Conventions of Text Fields—Conventions of Text Fields—Spatial ElementsSpatial ElementsBreaking text into lists

An outline has a balanced structure based on parallelism, coordination, subordination and division.

An outline has a balanced structure based on the following principles: Parallelism Coordination Subordination Division

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Conventions of Text Fields—Conventions of Text Fields—Spatial ElementsSpatial ElementsAdjusting Leading

1-point Lab Reports are one of the most common writing formats for engineering students. They should have enough detail so that someone else may replicate your work and have the same results. A lab report summarizes, in detail, what the student learned after completing an experiment or procedure.

2-point Lab Reports are one of the most common writing formats for engineering students. They should have enough detail so that someone else may replicate your work and have the same results. A lab report summarizes, in detail, what the student learned after completing an experiment or procedure.

3-point Lab Reports are one of the most common writing formats for engineering students. They should have enough detail so that someone else may replicate your work and have the same results. A lab report summarizes, in detail, what the student learned after completing an experiment or procedure.

4-point Lab Reports are one of the most common writing formats for engineering students. They should have enough detail so that someone else may replicate your work and have the same results. A lab report summarizes, in detail, what the student learned after completing an experiment or procedure.

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Conventions of Text Fields—Conventions of Text Fields—Spatial ElementsSpatial ElementsJustified Text

Ragged Right The lab report format is used in industry with minor variations to report on equipment analysis, feasibility studies, and original research done for the corporation. Once you are comfortable with writing a lab report, you will have one more skill that to use throughout your engineering career.

Lab Reports are one of the most common writing formats for engineering students. They should have enough detail so that someone else may replicate your work and have the same results. A lab report summarizes, in detail, what the student learned after completing an experiment or procedure.

Justified The lab report format is used in industry with minor variations to report on equipment analysis, feasibility studies, and original research done for the corporation. Once you are comfortable with writing a lab report, you will have one more skill that to use throughout your engineering career.

Lab Reports are one of the most common writing formats for engineering students. They should have enough detail so that someone else may replicate your work and have the same results. A lab report summarizes, in detail, what the student learned after completing an experiment or procedure.

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Conventions of Text Fields—Conventions of Text Fields—Spatial ElementsSpatial ElementsColumns

Scientific research is a group activity. Individual scientists perform experiments to test hypotheses about phenomena. After experiments are completed and duplicated, researchers attempt to persuade others to accept or reject their hypotheses by presenting the data and their interpretations. The lab report or the scientific paper is the vehicle of persuasion; when it is published, it is available to other scientists for review. If the results stand up to criticism, they become part of the accepted body of scientific knowledge unless later disproved.

In some cases, a report may not be persuasive in nature but instead is an archival record for future generations. For example, data on the distribution and frequency of rabid skunks in a certain year may be of use to future epidemiologists in deciding whether the incidence of rabies is increasing.

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Conventions of Text Fields—Conventions of Text Fields—Spatial ElementsSpatial ElementsColumns

Scientific research is a group activity. Individual scientists perform experiments to test hypotheses about phenomena. After experiments are completed and duplicated, researchers attempt to persuade others to accept or reject their hypotheses by presenting the data and their interpretations. The lab report or the scientific paper is the vehicle of persuasion; when it is published, it is available to other scientists for review. If the results stand up to criticism, they become part of the accepted body of

scientific knowledge unless later disproved.

In some cases, a report may not be persuasive in nature but instead is an archival record for future generations. For example, data on the distribution and frequency of rabid skunks in a certain year may be of use to future epidemiologists in deciding whether the incidence of rabies is increasing.

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Conventions of Text Fields—Conventions of Text Fields—Spatial ElementsSpatial ElementsColumns (Mixed)

Scientific research is a group activity. Individual scientists perform experiments to test hypotheses about phenomena. After experiments are completed and duplicated, researchers attempt to persuade others to accept or reject their hypotheses by presenting the data and their interpretations. The lab report or the scientific paper is the vehicle of persuasion; when it is published, it is available to other scientists for review. If the results stand up to criticism, they become part of the accepted body of scientific knowledge unless later disproved.

In some cases, a report may not be persuasive in nature but instead is an archival record for future generations. For example, data on the distribution and frequency of rabid skunks in a certain year may be of use to future epidemiologists in deciding whether the incidence of rabies is increasing.

A scientific report usually consists of the following: 1. Title 2. Abstract 3. Introduction 4. Materials and methods 5. Results 6. Discussion 7. Literature cited

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Conventions of Text Fields—Conventions of Text Fields—Spatial ElementsSpatial ElementsField Grids—Two Column Grids

A scientific report usually consists of the following: 1. Title 2. Abstract

Scientific research is a group activity. Individual scientists perform experiments to test hypotheses about phenomena. After experiments are completed and duplicated, researchers attempt to persuade others to accept or reject their hypotheses by presenting the data and their interpretations. The lab report or the scientific paper is

3. Introduction 4. Materials and methods 5. Results 6. Discussion 7. Literature cited

the vehicle of persuasion; when it is published, it is available to other scientists for review. If the results stand up to criticism, they become part of the accepted body of scientific knowledge unless later disproved.

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Conventions of Text Fields—Conventions of Text Fields—Spatial ElementsSpatial ElementsField Grids—Two Column Grids

Scientific research is a group activity. Individual scientists perform experiments to test hypotheses about phenomena. After experiments are completed and duplicated, researchers attempt to persuade others to accept or reject their hypotheses by presenting the data and their interpretations. The lab report or the scientific paper is

A scientific report usually consists of the following: 1. Title 2. Abstract 3. Introduction 4. Materials and methods 5. Results 6. Discussion 7. Literature cited

the vehicle of persuasion; when it is published, it is available to other scientists for review. If the results stand up to criticism, they become part of the accepted body of scientific knowledge unless later disproved.

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Conventions of Text Fields—Conventions of Text Fields—Graphic ElementsGraphic ElementsBullets and Other Highlighting Cues (from ITC Zapf Dingbats)

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Conventions of Text Fields—Conventions of Text Fields—Graphic ElementsGraphic ElementsLines (Varying line widths)

1 point2 point3 point4 point5 point6 point

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Conventions of Text Fields—Conventions of Text Fields—Graphic ElementsGraphic ElementsShading—measured as a gray-scale percentage ranging from 1 to 100 percent

text text text text text text text text text

5 10 15 20 25 30 35 40 10

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Applying the Cognate StrategiesApplying the Cognate Strategies

How do we apply this rich visual vocabulary to text fields?

We can do so by considering the six cognate strategies.

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Arrangement QuestionsArrangement Questions

How can I use the visual structure of the field to map the text for my readers?

Will visual hierarchy of the text field help?What text field conventions—headings,

columns, lists—might best suit this situation?

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Arrangement StrategiesArrangement Strategies

Headings—order and chunk text but also provide easy access to specific parts

Lists and columns—can improve legibility and communicate logical relationships

Bullets and linework can create arrangement strategies

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Arrangement Strategies (cont.)Arrangement Strategies (cont.)

The Research Process

Research papers are easy if you start early and work systematically. In this type of assignment you gather and interpret facts, ideas, theories, and opinions from articles written by others. As you do the research, your knowledge and expertise about your topic grows. In the finished paper, you use the information you gather for your own arguments and purposes.

Choosing a Topic

The topic should be something that you feel is important, interesting and worth exploring. Don’t worry if you don’t know what you think about the topic at the beginning of the process. Even if you have an opinion, it is better to start with an open mind, ready to see the issues from other perspectives. As the research progresses and you learn more about the issues, the topic will become more focused and your position may solidify.

It is useful to formulate your topic as a question you are trying to answer. Some samples:

1. Should smoking be legal in the United States?

2. Does the current welfare system create a cycle of poverty?

3. Should Affirmative Action programs be abolished?

Remember that if too many people are working on the same topic area, the first person to the library will get the best sources. You may want to choose something a little different.

Search Words

Before you start a subject or keyword search on any of the on-line databases, you should work up a list of terms that may be relevant to your particular research project. The wrong keyword (or a misspelled one) can frustrate any project.  

The Research ProcessResearch papers are easy if you start early and work systematically. In this type of assignment you gather and interpret facts, ideas, theories, and opinions from articles written by others. As you do the research, your knowledge and expertise about your topic grows. In the finished paper, you use the information you gather for your own arguments and purposes.

Choosing a TopicThe topic should be something that you feel is important, interesting and worth exploring. Don’t worry if you don’t know what you think about the topic at the beginning of the process. Even if you have an opinion, it is better to start with an open mind, ready to see the issues from other perspectives.

As the research progresses and you learn more about the issues, the topic will become more focused and your position may solidify.

It is useful to formulate your topic as a question you are trying to answer. Some samples:

1. Should smoking be legal in the United States?

2. Does the current welfare system create a cycle of poverty?

3. Should Affirmative Action programs be abolished?

Remember that if too many people are working on the same topic area, the first person to the library will get the best sources. You may want to choose something a little different.

Search Words

Before you start a subject or keyword search on any of the on-line databases, you should work up a list of terms that may be relevant to your particular research project. The wrong keyword (or a misspelled one) can frustrate any project.  

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Emphasis QuestionsEmphasis Questions

What part of the field do I want readers to notice first?

What parts should be emphasized to improve readers’ understanding or draw readers in?

When text and visuals appear in the same field, which needs greater prominence?

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Emphasis StrategiesEmphasis Strategies

Vary type sizeIncrease figure-ground contrastIsolate textPlacement on page affects emphasisBreak text out into lists

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Emphasis Strategies: Emphasis Strategies: Marginal HeadingsMarginal Headings

The Research Process

Research papers are easy if you start early and work systematically. In this type of assignment you gather and interpret facts, ideas, theories, and opinions from articles written by others. As you do the research, your knowledge and expertise about your topic grows. In the finished paper, you use the information you gather for your own arguments and purposes.

Choosing a Topic

The topic should be something that you feel is important, interesting and worth exploring. Don’t worry if you don’t know what you think about the topic at the beginning of the process. Even if you have an opinion, it is better to start with an open mind, ready to see the issues from other perspectives. As the research progresses and you learn more about the issues, the topic will become more focused and your position may solidify.

It is useful to formulate your topic as a question you are trying to answer. Some samples:

1. Should smoking be legal in the United States?

2. Does the current welfare system create a cycle of poverty?

3. Should Affirmative Action programs be abolished?

Remember that if too many people are working on the same topic area, the first person to the library will get the best sources. You may want to choose something a little different.

Search Words

Before you start a subject or keyword search on any of the on-line databases, you should work up a list of terms that may be relevant to your particular research project. The wrong keyword (or a misspelled one) can frustrate any project.  

The Research Process Research papers are easy if you start early and work systematically. In this type of assignment you gather and interpret facts, ideas, theories, and opinions from articles written by others. As you do the research, your knowledge and expertise about your topic grows. In the finished paper, you use the information you gather for your own arguments and purposes.

Choosing a Topic The topic should be something that you feel is important, interesting and worth exploring. Don’t worry if you don’t know what you think about the topic at the beginning of the process. Even if you have an opinion, it is better to start with an open mind, ready to see the issues from other perspectives.

As the research progresses and you learn more about the issues, the topic will become more focused and your position may solidify.

It is useful to formulate your topic as a question you are trying to answer. Some samples:

1. Should smoking be legal in the United States?

2. Does the current welfare system create a cycle of poverty?

3. Should Affirmative Action programs be abolished?

Remember that if too many people are working on the same topic area, the first person to the library will get the best sources. You may want to choose something a little different.

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Emphasis Strategies: Emphasis Strategies: Pull QuotesPull Quotes

The Research Process

Research papers are easy if you start early and work systematically. In this type of assignment you gather and interpret facts, ideas, theories, and opinions from articles written by others. As you do the research, your knowledge and expertise about your topic grows. In the finished paper, you use the information you gather for your own arguments and purposes.

Choosing a Topic

The topic should be something that you feel is important, interesting and worth exploring. Don’t worry if you don’t know what you think about the topic at the beginning of the process. Even if you have an opinion, it is better to start with an open mind, ready to see the issues from other perspectives. As the research progresses and you learn more about the issues, the topic will become more focused and your position may solidify.

It is useful to formulate your topic as a question you are trying to answer. Some samples:

1. Should smoking be legal in the United States?

2. Does the current welfare system create a cycle of poverty?

3. Should Affirmative Action programs be abolished?

Remember that if too many people are working on the same topic area, the first person to the library will get the best sources. You may want to choose something a little different.

Search Words

Before you start a subject or keyword search on any of the on-line databases, you should work up a list of terms that may be relevant to your particular research project. The wrong keyword (or a misspelled one) can frustrate any project.  

The Research Process Research papers are easy if you start early and work systematically. In this type of assignment you gather and interpret facts, ideas, theories, and opinions from articles written by others. As you do the research, your knowledge and expertise about your topic grows. In the finished paper, you use the information you gather for your own arguments and purposes.

Choosing a Topic The topic should be something that you feel is important, interesting and worth exploring. Don’t worry if you don’t know what you think about the topic at the beginning of the process. Even if you have an opinion, it is better to start with an open mind, ready to see the issues from other perspectives.

As the research progresses and you learn more about the issues, the topic will become more focused and your position may solidify.

It is useful to formulate your topic as a question you are trying to answer. Some samples:

1. Should smoking be legal in the United States?

2. Does the current welfare system create a cycle of poverty?

3. Should Affirmative Action programs be abolished?

Remember that if too many people are working on the same topic area, the first person to the library will get the best sources. You may want to choose something a little different.

Don’t worry if you don’t know what

you think about the topic at the

beginning of the process.

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Emphasis Strategies: Emphasis Strategies: Placement Affects EmphasisPlacement Affects EmphasisThis stuff is

more likely to

be noticed

than this

stuff.

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Emphasis Strategies:Emphasis Strategies:ListingListing

Although the five-paragraph essay format does provide a basic organizational structure, there are many potential problems. For example, most newspaper editorials, magazine essays, scholarly articles, and other examples of writing of this general type don’t have five paragraphs. The reader usually needs some sort of context for the thesis, some idea of why he or she should be interested in reading about this now. In general this format doesn’t do much to engage the reader. Such essays are usually too short to require a summary at the end. The summary repeats ideas that the reader has just read about and hasn’t had time to forget. The format encourages too much repetition—often the same three phrases are repeated in the introduction, the body paragraphs, and the conclusion. The reader gets bored. If you follow this format too strictly, you are letting the form generate the content. In other words, you are putting far more emphasis on how you organize the content than on what you want to say, the purpose you have in mind, and what your readers need.

 

Although the five-paragraph essay format does provide a basic organizationalstructure, there are many potential problems. To list a few: Most newspaper editorials, magazine essays, scholarly articles, and other

examples of writing of this general type don’t have five paragraphs.

The reader usually needs some sort of context for the thesis, some idea of why he or she should be interested in reading about this now. In general this format doesn’t do much to engage the reader.

Such essays are usually too short to require a summary at the end. The summary repeats ideas that the reader has just read about and hasn’t had time to forget.

The format encourages too much repetition—often the same three phrases are repeated in the introduction, the body paragraphs, and the conclusion. The reader gets bored.

If you follow this format too strictly, you are letting the form generate the content. In other words, you are putting far more emphasis on how you organize the content than on what you want to say, the purpose you have in mind, and what your readers need.

 

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Clarity QuestionsClarity Questions

What design choices can I make to ensure that readers understand the message, line by line, paragraph by paragraph, or field by field?

What kinds of field designs are my readers used to?

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Clarity StrategiesClarity Strategies

WatchLine lengthsLeadingJustified TextVisual Clutter

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Clarity Strategies (cont.)Clarity Strategies (cont.)

Line lengths that are too short or too long can erode clarity

Justified text can produce irregular spacing

Contrary to what many students believe, there is no rule that says that a college essay, or any other kind of essay, must have five paragraphs and five paragraphs only. Paragraph divisions perform two functions: 1) they help the reader understand the text by organizing it into groups of ideas that work together, and 2) they help the eye return to the proper place in the text after looking away for a brief moment. A text without enough breaks is difficult to read because you keep losing your place.

Contrary to what many students believe, there is no rule that says that a college essay, or any other kind of essay, must have five paragraphs and five paragraphs only. Paragraph divisions perform two functions: 1) they help the reader understand the text by organizing it into groups of ideas that work together, and 2) they help the eye return to the proper place in the text after looking away for a brief moment. A text without enough breaks is difficult to read because you keep losing your place.

Contrary to what many students believe, there is no rule that says that a college essay, or any other kind of essay, must have five paragraphs and five paragraphs only. Paragraph divisions perform two functions: 1) they help the reader understand the text by organizing it into groups of ideas that work together, and 2) they help the eye return to the proper place in the text after looking away for a brief moment. A text without enough breaks is difficult to read because you keep losing your place.

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Clarity Strategies (cont.)Clarity Strategies (cont.)

The longer the line, the more attention you must give to leading

Contrary to what many students believe, there is no rule that says that a college essay, or any other kind of essay, must have five paragraphs and five paragraphs only. Paragraph divisions perform two functions: 1) they help the reader understand the text by organizing it into groups of ideas that work together, and 2) they help the eye return to the proper place in the text after looking away for a brief moment. L

Contrary to what many students believe, there is no rule that says that a college essay, or any other kind of essay, must have five paragraphs and five paragraphs only. Paragraph divisions perform two functions: 1) they help the reader understand the text by organizing it into groups of ideas that work together, and 2) they help the eye return to the proper place in the text after looking away for a brief moment.

Contrary to what many students believe, there is no rule that says that a college essay, or any other kind of essay, must have five paragraphs and five paragraphs only. Paragraph divisions perform two functions: 1) they help the reader understand the text by organizing it into groups of ideas that work together, and 2) they help the eye return to the proper place in the text after looking away for a brief moment.

1 pt leading

2 pt leading

1 pt leading but shorter

lines

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Conciseness QuestionsConciseness Questions

How can I get the most impact for the least design?

How can I avoid over-designing the field?If I decide to embellish the field, does that

embellishment do enough rhetorical work to justify itself?

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Conciseness StrategiesConciseness Strategies

Headings affect concisenessLeading affects concisenessColumns and margin width affect

concisnessUse of graphic elements affects

conciseness

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Conciseness Strategies: Conciseness Strategies: Headings Affect ConcisenessHeadings Affect Conciseness

The Research Process

Research papers are easy if you start early and work systematically. In this type of assignment you gather and interpret facts, ideas, theories, and opinions from articles written by others. As you do the research, your knowledge and expertise about your topic grows. In the finished paper, you use the information you gather for your own arguments and purposes.

Choosing a Topic

The topic should be something that you feel is important, interesting and worth exploring. Don’t worry if you don’t know what you think about the topic at the beginning of the process. Even if you have an opinion, it is better to start with an open mind, ready to see the issues from other perspectives. As the research progresses and you learn more about the issues, the topic will become more focused and your position may solidify.

It is useful to formulate your topic as a question you are trying to answer. Some samples: Should smoking be legal in the United States? Does the current welfare system create a cycle of poverty? Should Affirmative Action programs be abolished?

Remember that if too many people are working on the same topic area, the first person to the library will get the best sources. You may want to choose something a little different.

Search Words

Before you start a subject or keyword search on any of the on-line databases, you should work up a list of terms that may be relevant to your particular research project. The wrong keyword (or a misspelled one) can frustrate any project.  Because the assignment this time requires that the topic focus on a person, event, issue or problem mentioned in one of the articles from the syllabus, this core article should be a good source of possible search terms. Any subsequent article you find may also be a source for new search terms. As the research process goes on, your searches should become more specific.

The Research Process Research papers are easy if you start early and work systematically. In this type of assignment you gather and interpret facts, ideas, theories, and opinions from articles written by others. As you do the research, your knowledge and expertise about your topic grows. In the finished paper, you use the information you gather for your own arguments and purposes.

Choosing a Topic The topic should be something that you feel is important, interesting and worth exploring. Don’t worry if you don’t know what you think about the topic at the beginning of the process. Even if you have an opinion, it is better to start with an open mind, ready to see the issues from other perspectives.

As the research progresses and you learn more about the issues, the topic will become more focused and your position may solidify.

It is useful to formulate your topic as a question you are trying to answer. Some samples:

1. Should smoking be legal in the United States?

2. Does the current welfare system create a cycle of poverty?

3. Should Affirmative Action programs be abolished?

Remember that if too many people are working on the same topic area, the first person to the library will get the best sources. You may want to choose something a little different.

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Conciseness Strategies:Conciseness Strategies:Leading Affects ConcisenessLeading Affects Conciseness1-pt leading

The process of language acquisition begins when we are born (or perhaps even before) and continues throughout our lives. We acquire words, grammatical forms, and syntactic structures from our social environment and later, from reading. Research has shown that writing skills, and the acquisition of written language, depend to a large extent on the amount and type of reading that an individual does. Sometimes when an individual becomes so involved with work and family that there is no time left for reading, language development, especially vocabulary acquisition, stops. If an individual in this situation finds it necessary to improve language skills, some sort of reading program is essential.

3-pt leading

The process of language acquisition begins when we are born (or perhaps even before) and continues throughout our lives. We acquire words, grammatical forms, and syntactic structures from our social environment and later, from reading. Research has shown that writing skills, and the acquisition of written language, depend to a large extent on the amount and type of reading that an individual does. Sometimes when an individual becomes so involved with work and family that there is no time left for reading, language development, especially vocabulary acquisition, stops. If an individual in this situation finds it necessary to improve language skills, some sort of reading program is essential.

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Conciseness Strategies: Conciseness Strategies: Overuse of Graphic ElementsOveruse of Graphic Elements

Types of Reading There are a number of types of reading and reading strategies. Reading for total comprehension is usually appropriate only for classroom study or in crucial business and technical situations. Scanning for specific information, and skimming for general ideas are important skills that also contribute to language development. Vocabulary Development Vocabulary development is probably the most obvious benefit of reading. Every individual has both a passive and an active vocabulary.

Your active vocabulary consists of words you know and use. Your passive vocabulary includes those words you understand in context but do not use.

Dictionary Use Dictionaries are an important resource, but many people overuse them. In general, looking up words in a dictionary disrupts your natural reading process. When reading, you should look up a word only when you can't make sense of the article without it.

Types of Reading There are a number of types of reading and reading strategies. Reading for total comprehension is usually appropriate only for classroom study or in crucial business and technical situations. Scanning for specific information, and skimming for general ideas are important skills that also contribute to language development. Vocabulary Development Vocabulary development is probably the most obvious benefit of reading. Every individual has both a passive and an active vocabulary.

Your active vocabulary consists of words you know and use. Your passive vocabulary includes those words you understand in context but do not use.

Dictionary Use Dictionaries are an important resource, but many people overuse them. In general, looking up words in a dictionary disrupts your natural reading process. When reading, you should look up a word only when you can't make sense of the article without it.

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Tone QuestionsTone Questions

How do I want the tone of the text field to sound to my readers: serious, friendly, formal, personable, low-key, energetic, technical?

Which of these voices is appropriate for viewers in this field?

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Tone Strategies:Tone Strategies:Formal and InformalFormal and Informal

Formal

Begin in the MiddleStart writing at whatever point you like. If you want to begin in the middle, fine. Leave the introduction or first section until later. The reader will never know that you wrote the paper "backwards." Besides, some writers routinely save the introduction until later when they have a clearer idea of what the main idea and purpose will be.

Less formal

Begin in the MiddleStart writing at whatever point you like. If you want to begin in the middle, fine. Leave the introduction or first section until later. The reader will never know that you wrote the paper "backwards." Besides, some writers routinely save the introduction until later when they have a clearer idea of what the main idea and purpose will be.

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Tone Strategies:Tone Strategies:Formal and InformalFormal and Informal

Less formal

Begin in the MiddleStart writing at whatever point you like. If you want to begin in the middle, fine. Leave the introduction or first section until later. The reader will never know that you wrote the paper "backwards." Besides, some writers routinely save the introduction until later when they have a clearer idea of what the main idea and purpose will be.

Less formal

Begin in the MiddleStart writing at whatever point you like. If you want to begin in the middle, fine. Leave the introduction or first section until later. The reader will never know that you wrote the paper "backwards." Besides, some writers routinely save the introduction until later when they have a clearer idea of what the main idea and purpose will be.

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Tone Strategies:Tone Strategies:Formal and InformalFormal and Informal

Less formal

Begin in the MiddleStart writing at whatever point you like. If you want to begin in the middle, fine. Leave the introduction or first section until later. The reader will never know that you wrote the paper "backwards." Besides, some writers routinely save the introduction until later when they have a clearer idea of what the main idea and purpose will be.

Less formal

Begin in the MiddleStart writing at whatever point you like. If you want to begin in the middle, fine. Leave the introduction or first section until later. The reader will never know that you wrote the paper "backwards." Besides, some writers routinely save the introduction until later when they have a clearer idea of what the main idea and purpose will be.

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Tone Strategies:Tone Strategies:Formal and InformalFormal and Informal

Formal

1.0 Brainstorm 1.1 Keep writing 1.2 Don't censor or evaluate 1.3 Keep returning to the problem2.0 Talk to your reader 2.1 What questions would they ask? 2.2 What different kinds of readers might you have?3.0 Ask yourself questions

Less formal

I.   Brainstorm A. Keep writing B. Don't censor or evaluate C. Keep returning to the problemII Talk to your reader A. What questions would they ask? B. What different kinds of readers might you have?III. Ask yourself questions

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Tone Strategies:Tone Strategies:Formal and InformalFormal and Informal

Less formal

1. Brainstorm • Keep writing • Don't censor or evaluate • Keep returning to the problem2. Talk to your reader • What questions would they ask? • What different kinds of readers might you have?3. Ask yourself questions

Less formal

• Brainstorm – Keep writing – Don't censor or evaluate – Keep returning to the problem• Talk to your reader – What questions would they ask? – What different kinds of readers might you have?• Ask yourself questions

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Tone Strategies:Tone Strategies:What’s the Tone Here?What’s the Tone Here?

EXPLORE the problem -- not the topic

Who is your reader?

What is your purpose?

Who are you, the writer?

EXPLORE the problem -- not the topic

Who is your reader?

What is your purpose?

Who are you, the writer?

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Tone Strategies:Tone Strategies:What’s the Tone Here?What’s the Tone Here?

EXPLORE the problem -- not the topic

Who is your reader?

What is your purpose?

Who are you, the writer?

EXPLORE the problem -- not the topic

Who is your reader?

What is your purpose?

Who are you, the writer?

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Ethos QuestionsEthos Questions

How can I design the text field so it creates credibility for me, the other authors, or the organization?

How can design decisions in the other five categories enhance the visual credibility of this field?

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Ethos StrategiesEthos Strategies

Create a professional lookRespect genre conventionsDevelop a style

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Ethos Strategies: Ethos Strategies: Professional and StylishProfessional and Stylish

The Research Process

Research papers are easy if you start early and work systematically. In this type of assignment you gather and interpret facts, ideas, theories, and opinions from articles written by others. As you do the research, your knowledge and expertise about your topic grows. In the finished paper, you use the information you gather for your own arguments and purposes.

Choosing a Topic

The topic should be something that you feel is important, interesting and worth exploring. Don’t worry if you don’t know what you think about the topic at the beginning of the process. Even if you have an opinion, it is better to start with an open mind, ready to see the issues from other perspectives. As the research progresses and you learn more about the issues, the topic will become more focused and your position may solidify.

It is useful to formulate your topic as a question you are trying to answer. Some samples:

1. Should smoking be legal in the United States?

2. Does the current welfare system create a cycle of poverty?

3. Should Affirmative Action programs be abolished?

Remember that if too many people are working on the same topic area, the first person to the library will get the best sources. You may want to choose something a little different.

Search Words

Before you start a subject or keyword search on any of the on-line databases, you should work up a list of terms that may be relevant to your particular research project. The wrong keyword (or a misspelled one) can frustrate any project.  

The Research Process Research papers are easy if you start early and work systematically. In this type of assignment you gather and interpret facts, ideas, theories, and opinions from articles written by others. As you do the research, your knowledge and expertise about your topic grows. In the finished paper, you use the information you gather for your own arguments and purposes.

Choosing a Topic The topic should be something that you feel is important, interesting and worth exploring. Don’t worry if you don’t know what you think about the topic at the beginning of the process. Even if you have an opinion, it is better to start with an open mind, ready to see the issues from other perspectives.

As the research progresses and you learn more about the issues, the topic will become more focused and your position may solidify.

It is useful to formulate your topic as a question you are trying to answer. Some samples:

1. Should smoking be legal in the United States?

2. Does the current welfare system create a cycle of poverty?

3. Should Affirmative Action programs be abolished?

Remember that if too many people are working on the same topic area, the first person to the library will get the best sources. You may want to choose something a little different.

Don’t worry if you don’t know what

you think about the topic at the

beginning of the process.

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Ethos Strategies: Ethos Strategies: Meet Genre ConventionsMeet Genre Conventions

Perception of Different Sugars by Blowflies

 

Alexander Hamilton

Biology 110

October 24, 1995

Lab partners:

Sharon Flynn,

Andi Alexander

 

INTRODUCTION

All animals rely on senses of taste and smell to find acceptable food for survival. Chemoreceptors are found in the taste buds on the tongue in humans (Arms & Camp, 1995), for example, for tasting food. Studies of sensory physiology have often used insects as experimental subjects because insects can be manipulated with ease and because their sensory-response system is relatively simple. Flies taste food by walking on it (Dethier, 1963). Hollow hairs around the proboscis and tarsi contain receptor neurons that can distinguish among water, salts, and sugars, and flies can distinguish among different sugars (Dethier, 1976).

In this experiment we tested the ability of the blowfly Sarcophaga bullata to taste different sugars and a sugar substitute saccharin. Because sucrose is so sweet to people, I expected the flies to taste lower concentrations of sucrose than they would of maltose and glucose. Because saccharin is also sweet tasting to people, I expected the flies to respond positively to it as well.

Perception of Different Sugars by Blowflies

Alexander Hamilton

Biology 110

October 24, 1995

Lab partners:

Sharon Flynn,

Andi Alexander

INTRODUCTION All animals rely on senses of taste and smell to find acceptable food for survival. Chemoreceptors are found in the taste buds on the tongue in humans (Arms & Camp, 1995), for example, for tasting food. Studies of sensory physiology have often used insects as experimental subjects because insects can be manipulated with ease and because their sensory-response system is relatively simple. Flies taste food by walking on it (Dethier, 1963). Hollow hairs around the proboscis and tarsi contain receptor neurons that can distinguish among water, salts, and sugars, and flies can distinguish among different sugars (Dethier, 1976).

In this experiment we tested the ability of the blowfly Sarcophaga bullata to taste different sugars and a sugar substitute saccharin. Because sucrose is so sweet to people, I expected the flies to taste lower concentrations of sucrose than they would of maltose and glucose. Because saccharin is also sweet tasting to people, I expected the flies to respond positively to it as well.

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Ethos Strategies: Ethos Strategies: Meet Genre ConventionsMeet Genre Conventions

February 26, 2003

The Lone Gunmen

26 Bradley Road

Los Angeles, CA 90024

Dear Readers,

What Happened at Port Chicago?

It was August 6, 1945 when a blinding flash cut across the sky of Hiroshima causing the eventual death of some 80,000 men, women and children. But a year earlier in July, 1944 a huge explosion had occurred at the naval ammunition facility at Port Chicago, California. All contemporary accounts described the disaster as due to conventional explosives but an odd quirk of fate worthy of a Perry Mason show or a mystery novel started author Peter Vogel probing in other directions. The results of that quest which we will summarize here was published in the Spring 1982 issue of The Black Scholar in an article called The Last Wave From Port Chicago by Peter Vogel.

In the spring of 1980 the author found a document at the bottom of a box of photographic equipment and supplies from a church rummage sale. That document was entitled the "History of the 10,000 ton gadget" and had come from Los Alamos laboratories in Autumn of 1944. Many people might have never paid any attention to this paper which was a previously top secret technical description of the timing of the various events taking place within a nuclear explosion after detonation. The "history" proceeds through a number of steps indicating, for example, the detonation wave reaching the tamper in .067 milliseconds (step 2), The tamper being fully compressed at .127 ms (step 3), ball of fire fully expanded at approximately 160 ms (step 8). But the Rosetta stone here was step 11. It stated: "Ball of fire mushroom

THE LONE GUNMEN 

What Happened at Port Chicago? It was August 6, 1945 when a blinding

flash cut across the sky of Hiroshima causing the eventual death of some 80,000 men, women and children. But a year earlier in July, 1944 a huge explosion had occurred at the naval ammunition facility at Port Chicago, California. All contemporary accounts described the disaster as due to conventional explosives but an odd quirk of fate worthy of a Perry Mason show or a mystery novel started author Peter Vogel probing in other directions. The results of that quest which we will summarize here was published in the Spring 1982 issue of The Black Scholar in an article called The Last Wave From Port Chicago by Peter Vogel.

In the spring of 1980 the author found a document at the bottom of a box of photographic equipment and supplies from a church rummage sale. That document was entitled the "History of the 10,000 ton gadget" and had come from Los Alamos laboratories in Autumn of 1944. Many people might have never paid any attention

to this paper which was a previously top secret technical description of the timing of the various events taking place within a nuclear explosion after detonation. The "history" proceeds through a number of steps indicating, for example, the detonation wave reaching the tamper in .067 milliseconds (step 2), The tamper being fully compressed at .127 ms (step 3), ball of fire fully expanded at approximately 160 ms (step 8).

But the Rosetta stone here was step 11. It stated: "Ball of fire mushroom (sic) out at 18,000 ft in typical Port Chicago fashion." This line set off alarm bells. The author learned that the Port Chicago explosion was indeed characterized by a brilliant white flash and that a ball of fire mushroomed out to at least 10,000 feet before it was obscured by nightfall.

So now the author had a few questions come to mind that needed some answers:

> "Did the U.S. in fact have the capability