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04/21/23
Quick & Clean Presentation Tips
04/21/23
Quick & Clean Presentation Tips
04/21/23
color
Contrast – Should be different enough, not yellow on white or
brown on red
Luminance/brightness– Balance: not bright blue and bright yellow (bright
yellow on dark blue instead)
04/21/23
Here is white on yellow
Ick Here’s brown White again White again Jiggity jig
04/21/23
Here is red on brown
Here is yellow, just for fun
04/21/23
color
Colors most often confused, so don’t use together:– pink/gray– orange/red– white/green– green/brown– blue green/gray– green/yellow – brown/maroon– beige/green– pastels and muted tones
04/21/23
color
beware of Certain combinations like red letters on blue
background (causes "stereopsis") “Colorblind” combinations
– Red/green– Blue/green
04/21/23
Here is red
Is it looking fuzzy? Is it wobbly? Is it nauseating? How long could you stand watching this
presentation? Has stereopsis set in?
04/21/23
Here’s our favorite: red
Here is some more red Hmmm, Christmas colors Any stereopsis happening here? Here’s where colorblind folks may also have a
lot of trouble
04/21/23
color
Color creates other physiological effects
04/21/23
color
Light on dark background in large rooms & with LCD projectors
Dark on light background for overhead transparencies or small rooms/web pages?
4 or less colors
04/21/23
color
Psychological effects– Red = anger or debt– Blue = calm, cold, relaxed– Warm colors (orange, red, yellow) can
excite/stimulate
04/21/23
color
happy courageous successfulromantic imaginative fantasygrowth abundance vitalityenthusiastic playful optimistic tranquil intuitive trustworthyoutrageous imaginative innovative
04/21/23
color
refreshing cool imaginativeenergy determination passionstability earthy reliablemotivated active dynamicknowledge power integrity illumination wisdom
04/21/23
color
spiritual passionate visionarypeaceful sincere affectionatefriendly compassionate faithful
04/21/23
mixed messages?
energy determination passionstability earthy reliable
04/21/23
The Exorcist Saw IV
The Hangover Hot Tub Time Machine
Font and Tone
04/21/23
Title Font
Body Font
Italics and bolding
04/21/23
color therapy
Based on “fact” that physiologic functions respond to specific colors
Healing with color/color and light – Based on modern medical/related research– Grounded in “research” through ages
04/21/23
color therapy today Certain parts of brain
– Are light sensitive– Respond differently to different wavelengths (color stimulates
or reduces, for instance, hormone production)
Plants react differently to colored light– Red stimulates growth but doesn’t sustain– Blue produces slower growth but thicker, taller plants– Plants under red light grow 4 times faster than with typical
sunlight and slower under green light
04/21/23
color therapy today
One in 6 research blindfolded participants could identify color with fingertips after training; blind could do so even more
Color-tinted glasses may help those with learning disabilities, particularly dyslexia
Yellow, highly stimulating, thought to be associated with violence and crime
04/21/23
color therapy today
Penal institutions now using color– Avoiding yellow, thought to stimulate – Using pink, thought to sap energy & have a
tranquilizing & calming effect, for holding cells– Avoiding red (used in athletics), found to
Increase strength by 13.5 percent Elicit 5.8 percent more electrical activity in arm muscles
04/21/23
color therapy today
Penal institution unintentionally painted four wings four different colors– Inmates in red and yellow wings more prone to
violence than those in blue and green wings
04/21/23
color therapy today Red found to help treat migraines and cancer Blue to help addictions, depression,
psychological impotence, eating disorders, pain relief, tissue healing, and particularly jaundice infants
Depression can respond to sunlight and full-spectrum (typically white) light/lamps, as can some cases of cancers, SAD, jet lag, shift-working, drug dependency
04/21/23
Implications???
For Web design? What might Robin & John & others say about
color and the Web (just by speculating)?