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1
WEB RADIO
105.NET
RMC.IT
VIRGINRADIO.IT
WEB RADIO
INDEX
January 2014
1
Gruppo Finelco offers its audience a captivating “total” musical and listening experience, going beyond
the radio station to reach its audience everywhere, any time of the day.
Total Radio Experience is the formula we employ in any of our editorial and commercial initiatives, to
raise their profile and to widen their reach, multiplying and personalizing the interactivity between
listeners and content.
Gruppo Finelco is no longer just a Radio Station, with the addition of Web TV, video, online social
media, mobile content and special events!
3 Web TVs offering 2,500 video-clips on demand and 400,000 streams every month*
3 websites: 7,7 million page views and 803.000 unique visits per day**
34 Online Radio Stations with over 4 million streams per month*
Over 5.5 million FM radio listeners monthly *
Over 3 millions fans on social networks
Events, tours and participation in major events
Daily Average: 06.00-06.00
4,836,000
1,261,000
2,352,000
Radio Web
GRUPPO FINELCO
2
* Webtrekk – gennaio 2014 ** Fonte: Audiweb View, Gennaio 2014 - Nielsen
WWW.105.NET
105.NET
Source: Audiweb Database - Audiweb powered by Nielsen
3
JANUARY 2014
Page views Unique visitors Time per visit Facebook Fan Twitter Follower
3.461.000 427.000 00.05.03 1.202.221 968.000
105.net offers contents and events in the sign of two key words: Music & Fun, which perfectly match the Radio 105 Programming. Our web users are mainly male (66% men, 34% women), the most important age group is 25 – 44. Contents Online radio stations, web tv, music specials and premieres, charts, news, pictures and footage of what’s going on in the station broadcasting studios, contests and shows expressly conceived for the web and the community. Values Positive, Dynamic, young, Irreverent, fun.
GENDER & AGE GROUP GEOGRAPHIC AREA
% compos.
4
% compos.
% compos.
Source: Audiweb View - Audiweb powered by Nielsen
66,4%
33,6%
Male Female
0,3%
1,2%
12,7%
28,4%
25,0%
19,4%
13,0%
2/11
12/17
18/24
25/34
35/44
45/54
55+
27,4%
16,9%
16,2%
26,0%
13,5%
Northwestern Italy
North-east Italy
Middle Italy
South Italy
N.A.
105.NET profile
EMPLOYMENT & INCOME EDUCATION
5
% compos.
% compos.
38,3%
10,3%
4,0%
23,9%
4,5%
3,0% 16,0%
Employee/Teacher
Student
Entrep./Manager/FreelancerRetailer
Retired
Household
Other
23,9%
24,2%
14,6%
19,2%
13,2%
4,9%
Up to 18.000 EUR
18.001 - 27.000 EUR
27.001 - 36.000 EUR
36 001 - 54 000 EUR
54.001 EUR +
No answer
0,6%
13,4%
58,8%
2,9%
1,8%
22,1%
0,4%
Elementary school
High School
Technical Diploma
Academic studies
PHD/Master
Degree
No answer
Source: Audiweb View - Audiweb powered by Nielsen
% compos.
105.NET profile
WWW.RMC.IT
Source: Audiweb Database – Audiweb powered by Nielsen
6
radiomontecarlo.net website focuses on “classy music” selected for you by the chicest radio station in Italy. Audience: Adult (35 – 54), high profile and cultured. Substantial equivalence of genre: men (53%) to women (47%). Contents Online radio stations, radio, web TV, music specials and premieres, charts, news, pictures and footage of what’s going on in the station broadcasting studios, special events for the community. Values Elegant, Sophisticated, Dynamic, Ironic, High Profile.
JANUARY 2014
Page views Unique Visitors Time per visit Facebook Fan Twitter Follower
1.715.000 145.000 00.09.12 111.345 32.000
RMC.IT
Source: Audiweb View - Audiweb powered by Nielsen
7
0,0%
0,0%
7,1%
13,7%
19,9%
45,2%
14,2%
2/11
12/17
18/24
25/34
35/44
45/54
55+
% Compos.
% Compos.
GENDER & AGE GROUP GEOGRAPHIC AREA
52,8% 47,2%
Male Female
% Compos.
26,5%
4,7%
12,6%
27,7%
28,5%
Northwestern Italy
North-east Italy
Middle Italy
South Italy
N.A.
RMC.IT profile
8
% compos.
Source: Audiweb View - Audiweb powered by Nielsen
EMPLOYMENT & INCOME EDUCATION
% compos.
43,7%
1,3%
5,5%
36,5%
0,3%
2,9% 9,9%
Employee/Teacher
Student
Entrep./Manager/Freelancer
Retailer
Retired
Household
Other
20,9%
25,0%
14,1%
23,6%
12,6%
3,7%
Up to 18.000 EUR
18.001 - 27.000 EUR
27.001 - 36.000 EUR
36 001 - 54 000 EUR
54.001 EUR +
No answer
0,0%
6,6%
39,2%
6,9% 6,3%
41,0%
0,0%
Elementary school
High School
Technical Diploma
Academic studies
PHD/Master
Degree
No answer
% compos.
RMC.IT profile
WWW.VIRGINRADIO.IT
VIRGINRADIO.IT
Source: Audiweb Database – Audiweb powered by Nielsen
9
JANUARY 2014
Page views Unique visitors Time per visit Facebook Fan Twitter Follower
1.933.000 197.000 00.09.16 527.708 33.200
www.virginradio.it is the most “style rock” website online with its rock Online Radio Stations, with Virgin TV, and news from the music and racing world (two wheels), plus exclusive live performances! The website contents appeal both contemporary rock young fans and adults who love the 70s and 80s rock music. Substantial equivalence of genre (55% men, 45% women). Contents
A lot of music of course with our online radio stations, music specials and premieres, concerts and exclusive live performances. The website also deals with motor racing, “the look” (from tattoos to fashion) and anything that’s “style rock”!
Values
“Style Rock”, Modern, Dynamic, Forceful, Cool.
VIRGINRADIO.IT profile
10
1,2%
0,0%
11,1%
36,7%
28,4%
15,3%
7,1%
2/11
12/17
18/24
25/34
35/44
45/54
55+
% Compos.
% Compos.
GENDER & AGE GROUP GEOGRAPHIC AREA
54,8%
45,2%
Male Female
% Compos.
42,7%
9,2%
11,4%
25,5%
11,1%
Northwestern Italy
North-east Italy
Middle Italy
South Italy
N.A.
Source: Audiweb View - Audiweb powered by Nielsen
11
% Compos.
% Compos.
% Compos.
EMPLOYMENT & INCOME EDUCATION
32,0%
14,4%
5,2%
28,3%
0,1%
2,0% 18,0%
Employee/Teacher
Student
Entrep./Manager/FreelancerRetailer
Retired
Household
Other
26,9%
18,4%
20,4%
11,3%
9,3%
13,6%
Up to 18.000 EUR
18.001 - 27.000 EUR
27.001 - 36.000 EUR
36 001 - 54 000 EUR
54.001 EUR +
No answer
1,5%
14,8%
47,7%
1,1%
6,9%
28,0%
0,0%
Elementary school
High School
Technical Diploma
Academic studies
PHD/Master
Degree
No answer
VIRGINRADIO.IT profile
Source: Audiweb View - Audiweb powered by Nielsen
Le web radio
Gruppo Finelco is the unique Radio broadcaster offering more than 30 web radio channels (on 105.net, radiomontecarlo.net, unitedmusic.it, virginradio.it) and on mobile devices (iOS platform, Android, BlackBerry e Windows Phone). 34 radio channels generating 4,2 millions stream views, with a schedule, their own “clock” and focused on a particular musical genre.
12
Source: Webtrekk – gennaio 2014
Streaming FM Streaming Web Radio
4.280.280 1.506.169
1.693.244 1.210.386
1.849.445 1.409.919
Radio 105 Web Radio
13
STREAM VIEWS WEB RADIO 105
WEB RADIO WEBSITE MOBILE TOTAL
105 Hits 232.147 164.398 396.545
Zoo Radio 206.644 93.005 299.649
105 Story 109.886 87.375 197.261
105 Latino 85.720 33.957 119.677
105 Music Star Ligabue 76.385 45.431 121.816
105 Hip Hop 42.580 27.634 70.214
105 Music Star Vasco Rossi 34.172 24.880 59.052
105 2k&more 28.376 18.245 46.621
105 Miami 20.694 22.230 42.924
105 In Da Klubb 13.385 19.342 32.727
105 Generation 13.385 13.997 27.382
Music Star Jovanotti 7.701 15.875 23.576
Music Star Zucchero 7.320 11.900 19.220
Music Star Coldplay 5.968 12.505 18.473
Music Star Tiziano Ferro 6.177 10.192 16.369
Music Star Pino Daniele 4.486 6.544 11.030
Radio Bau and Co. 2.048 1.587 3.635
Total Stream Views 897.074 609.095 1.506.169
STREAM VIEWS FM
Radio 105 FM 2.592.442 1.687.838 4.280.280
Source: Webtrekk - January 2014
Radio 105 offers to its audience 17 thematic web radio, some of them related to a specific musical genre (like HIP HOP, LATINO, IN DA KLUB, MIAMI) others more oriented to Radio 105 FM programming (Zoo Radio, Best For You, Hits) and some temporary web radio focused on a single artist. Each web radio is available on 105.net, unitemusic.it, on Facebook (via tab) and on all the “new device” using the official mobile APP.
RMC Web Radio
RMC web radio bouquet is composed by 17 different thematic channels proposing diverse music selections sorted by musical genre, giving the possibility to listen to “never FM broadcasted” tracks. All the web radio are available on rmc.it, unitemusic.it, on Facebook (via tab) and on all the “new device” using the official mobile APP.
14
STREAM VIEWS WEB RADIO RMC
WEB RADIO WEBSITE MOBILE TOTAL
MC2 173.486 81.476 254.962
RMC Monte Carlo Nights 164.703 16.423 181.126
RMC Kay Rush 150.270 110.129 260.399
RMC New Classics 132.489 50.690 183.179
RMC Italia 60.630 7.791 68.421
RMC Great Artists 51.975 7.927 59.902
RMC Love Songs 36.782 8.439 45.221
RMC 80 22.886 6.525 29.411
RMC Marine 19.135 7.329 26.464
Music Star Giorgia 5.591 14.507 20.098
RMC 90 12.397 3.747 16.144
Music Star Pino Daniele 6.340 9.248 15.588
Music Star Zucchero 4.749 7.721 12.470
Music Star Coldplay 3.708 7.769 11.477
Music Star Tiziano Ferro 4.206 6.940 11.146
Music Star Jovanotti 3.216 6.629 9.845
Radio Bau and Co. 2.554 1.979 4.533
Total Stream Views 855.117 355.269 1.210.386
STREAM VIEWS FM
Radio Monte Carlo FM 1.327.196 366.048 1.693.244
Source: Webtrekk - january 2014
Virgin Radio satisfies its audience’s desire of rock with 10 web radio, covering all rock musical genre (rock classic, hard rock, rock 80, etc…) and celebrating the most important artists within the Italian and international panorama (like the temporary radio dedicated to Litfiba and Coldplay). All the web radio are available on virginradio.it, unitemusic.it, on Facebook (via tab) and on all the “new device” using the official mobile APP.
15
STREAM VIEWS WEB RADIO VIRGIN RADIO
WEB RADIO WEBSITE MOBILE TOTAL
Virgin Rock Alternative 56.638 285.687 342.325
Virgin Hard Rock 55.465 247.121 302.586
Virgin Rock 80 107.015 92.885 199.900
Virgin Rock 70 101.521 68.182 169.703
Virgin Rock Classic 68.298 81.339 149.637
105 Music Star Ligabue 66.385 55.431 121.816
105 Music Star Vasco 21.908 22.550 44.458
Virgin Rock Star Litfiba 12.352 26.710 39.062
Music Star Coldplay 11.303 23.683 34.986
Radio Bau and Co. 3.069 2.377 5.446
Total Stream Views 503.954 905.965 1.409.919
STREAM VIEWS FM
Virgin Radio FM 1.105.836 743.609 1.849.445
Source: Webtrekk - january 2014
VIRGIN Web Radio
Web radio: spazi e formati
16
SPOT MUSICA
Our online radio stations have a downright programming and “clock”, and each one of them focuses on a music genre or a specific subject.
They’re On line (on 105.net and unitedmusic.it websites) and on every “new device” (Apple, Android, Symbian, BlackBerry).
Ad campaigns can be run on one single online radio station or on the whole station set, choosing among classic radio formats, web formats, or special formats:
RADIO FORMATS (AUDIO)
Spot 15 sec., 20 sec., 30 sec., 45 sec.
WEB FORMATS
•Advertising on the online radio stations
•Advertising on a single page of an online radio station
•Total Branding (skin, 728x90, 300x250, logo co-brand)
Ad Spots are played in rotation every 20 e 45 sec. in the 24 hours.
Programming is TBD according to the Company’s sales policy
CLOCK ONLINE RADIO STATION
17