9.9.1110.31.11

One of the latest trends in contemporary crafting is creating cute and fun homemade

toys, gifts and fashion accessories on a miniature scale. These ingenious crafts are a

great fun and creative way to get kids involved in crafts. The miniature size and creative

spirit of micro crafts is great inspiration for quick DIY jewelry, gifts, and accessories.

Key projects for tweens and teens include DIY earrings, pendants and badges, key

chains and phone charms with motifs such as fruit, sweet treats, flowers, skulls, cute

animals and crazy creatures.

KEY TAKEAWAYS:

• Micro and mini sizes

• Crochet, knit and felt

• Nano Origami

• Great application for accessories

• New craft trend for tweens , teens and adults

• Ties back into the blogging world for sharing

FOR FULL REPORT: http://www.wgsn.com/content/report/Trend_Analysis/HBL/2011/November/microcrafts_kidsinspiration.html

01KIDSWEAR: LIFESTYLE REPORTS

ARTS & CULTURE: EXHIBITIONS

Taking place from October 13-16, Frieze Art Fair showcased over 170 of the most

exciting contemporary art galleries from all over the globe. WGSN presents the major

art trends from this year's fair and surrounding events.

KEY TRENDS:

• Sci-tech and biochemical references

• Bio-psychedelia

• Past and present, real and fake are combined

• Regional idiosyncrasies are celebrated

• Illuminated presence

• Prosaic landscapes

FOR FULL REPORT: http://www.wgsn.com/content/report/Art_and_Culture/Exhibitions/2011/october/frieze_art_fair_2011highlights.html

02

FOOTWEAR TREND ANALYSIS

As we continue to track the Outdoors trend in Japan we note a move

towards a more active sports shoe shape for summer, with block colour

application and tactile fabrications.

KEY TAKEAWAYS:

• Deck trainers

• Keen trekking boots

• Rubberized and neoprene hyrids

• Smooth rounded shapes

• Bold, graphic color

• Composite layering

• Tactile mixes

FOR FULL REPORT: http://www.wgsn.com/content/report/Trend_Analysis/Footwear/2011/October/tropical_hiking_footweartrendanalysisjapan.htmll

03

THINK TANK: INNOVATION & TECHNOLOGY

Taking place seven months after the triple disaster, it was no surprise that the

innovation at CEATEC 2011 focused on energy management, disaster relief, and

health, in addition to developments in consumer 3D content production, wireless

power, and gesture-based appliances. CEATEC Japan is a comprehensive IT and

electronics trade show held in Tokyo where world-leading technologies, products,

and services are announced.

KEY IDEAS:

• Digital health

• Interconnected emergency home

• Wireless power

• Smart energy

• Advanced navigation

• Consumer 3D

• OLED

FOR FULL REPORT: http://www.wgsn.com/content/report/Think_Tank/2011/October/ceatec_2011_cutting-edgetechnologiestocreatethefuture.html

04

RETAIL: ONLINE STRATEGY

Thomas Pink’s new e-commerce platform represents some of the best practices for

effective multi-channel strategies. The new design maintains a consistent voice

between the high-street stores and the site. Neat pages, improved product zoom and

color groupings provide a more sensory e-shopping experience for customers.

Product categories are broken down and simplified, allowing easier navigation and

fast searching. A reduced number of checkout steps makes the buying process quick

and easy, with a guest checkout available for one-off purchases.

KEY FEATURES:

• Video is integral to site

• Access to brand’s media channels

• Customer is core to strategy

• Objective is to make shopping simple

FOR FULL REPORT: http://www.wgsn.com/content/report/Retail_and_VM/Online/2011/September/thomas_pink_new_looke-commercesite.html

05

YOUTH THINK TANK

Although printed media is still the most popular medium in Japan, fashion

blogging is gaining momentum. WGSN profiles five blogs to watch and then

looks at the key themes striking a chord within the online community. One

of WGSN’s favorites is Drop Tokyo. With a huge cult following of fashion

insiders, style icons and young fashion students, the page offers a glimpse of

what is hot in the capital city.

WGSN TAKEAWAYS:

• Drop Tokyo launched in 2008

• Based on a collective voice

• Bloggers are chosen for their orginality and occupation

• The blog is multi-lingual

FOR FULL REPORT: http://www.wgsn.com/content/report/Think_Tank/Youth_Think_Tank/2011/October/japan_s_fashion_bloggerspeopletowatch.html

06

BRANDING & PACKAGING: BEAUTY

WGSN takes a look at the latest beauty products, inspired by the spooky season.

Trick or treat...

WGSN FAVORITES:

• DuWop’s Venom Crimson Lipstain

• Sephora’s Halloween Beauty Box

• OPI’s Spookettes set of mini lacquers

• Illamasqua’s first fragrance: Freak

• Refinery29’s Halloween nail feature

FOR FULL REPORT: http://www.wgsn.com/content/report/Beauty/Product_and_Packaging/2011/10_October/halloween_beautytrendanalysis.html

07

CITY BY CITY

Berlin has always been an essential destination for urban sport and street style

aficionados who are drawn to its progressive, inspirational and creative energy, and

now WGSN reveals its strong kidswear direction and fantastic vintage retail markets.

Check out 72 hours in Berlin to get the quickest dose of all the city has to offer.

DO NOT MISS:

• Prenzlauer Berg

• Mitte

• Charlottenburg

• Friedrichschain

• Flea markets of Arkonaplatz and Mauerpark

FOR FULL REPORT: http://www.wgsn.com/content/report/Trend_Analysis/Kidswear/2011/City_Guides/kidswear_focus_72hrs_in_berlin.html

08

YOUTH TREND ANALYSIS

In line with the continuing 90s revival, yacht, polo and country clubs references re-

emerge as the Lo-Life look moves from niche vintage hip-hop collectors to the clubs

and festivals of Tokyo. The trend has been picked up by influential streetwear brands,

and has also been seen across the catwalks with nautical references throughout this

seasons men’s collections. Nautical with updated pastel-blocking and dip-dye candy-

coated denim alongside casual 90s sportswear inspiration.

KEY DETAILS:

• Pastel dip-dye denim

• Nautical imagery

• Scuba mesh

• Sailor denim

• Industrial clasps

• Stripe panelling

.

FOR FULL REPORT: http://www.wgsn.com/content/report/Marketing/Communication_Strategy/2011/October/s_s_12_fashion_weeksdigitalinitiatives.html

09

RETAIL STRATEGY: BUSINESS INSIGHT

Global technology company HP says some retailers need a wake-up call

over their use of in-store technology, with customers expecting a better

experience than the one they often get. Ray Carlin, VP and GM of HP’s

Retail Systems Global Business Unit stated that “the in-store bar is being

raised. “It’s about selling to customers the way they want to be sold to.”

Technology is embedded in people’s lives, and they want the retail

experience to reflect that. The question becomes, how can you use

technology to help the customer come to a decision faster.

WGSN ANALYSIS:

• Technology should help the customer make quicker decisions

• The mobile phone is a key channel

• Key is making mobile and in-store work together

FOR FULL REPORT: http://www.wgsn.com/content/report/Business_Strategy/Business_Insight/2011/October/in-store_technologymeetingexpectations.html

10

NEW REPORTS FROM THE WGSN MENSWEAR TEAM

View full reports: http://www.wgsn.com/content/report/Design_Direction/Menswear/2013_Summer/SS13_mens_key_details_shirts.html

SHIRTSSHORTS & TROUSERS

OUTERWEAR TAILORING

This season we are updating the way we publish our key details information so that each category is published in its own specific report. In the link below, WGSN's menswear team presents the fourth of our key details reports for spring/summer 2013.