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10/25/10
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Copyright 2010. McLellan Marke9ng Group. All Rights Reserved.
515-‐251-‐8400 [email protected]
Copyright 2010. McLellan Marke9ng Group. All Rights Reserved.
515-‐251-‐8400 [email protected]
Ahh, the good old days
10/25/10
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Why does it seem so much louder?
• More people shou9ng • More people ac9vely listening • Instantly shareable
The animals have taken over the zoo
More than 37% of search results on Google for the world’s 20 largest brands are links to consumer generated content.
Source: Nielsen Buzz Metrics
10/25/10
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The number of text messages sent and received every
day exceeds the popula9on of the Earth.
57% of adults are tex9ng on a regular basis.
80% of companies use LinkedIn as a recruitment tool
10/25/10
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63% of US adults have joined a social network, making it the number one plaYorm for crea9ng and sharing content
(Pew Research, 2010)
Facebook…
More than 300 million users
50% of users log on every day
Fastest growing demographic is 55+
Biggest demographic is 35-‐44
More than 50% of all C-‐level execs under 40 use TwiPer daily.
(New Forbes/Google Report, 2009)
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More than 34% of adults who own cell phones use it to access the web every day.
(PRC-‐Internet & American Life Project, 2010)
Read more
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The Geek Squad
h_p://www.google.com/alerts
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Social media isn’t just for talking to customers or end users
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If you look at it differently, the Fair Debt Collecaon Pracaces Act becomes a non-‐factor
Search Engine Opamizaaon Establishing/Demonstraang experase
Monitoring/protecang brand Prospecang for new clients Recruiang new employees Retenaon of employees
10/25/10
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The content equa9on
Content
hPp://www.DrewsMarkeangMinute.com/insideARM.html
Copyright 2010. McLellan Marke9ng Group. All Rights Reserved.
515-‐251-‐8400 [email protected]
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