View
1.872
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Digital Revenue Innovation in Scholarly PublishingExpanding industry-related revenue opportunities in the digital arena
Amy Clarke Luchsinger, Director of Corporate SalesDigital Innovation with Society Partners
1
Oxford University Press (OUP)Introduction
• Founded in 1478• Part of Oxford University and a non-
profit organization• Largest university press in the world:
larger than all other US and UK university presses combined
• We have a presence in 51 countries• We employ 6,000 people worldwide –
the majority outside the UK and US• We publish approximately 270
journals, 150 of which are Society owned, and 7,000 new titles each year
John Fell
JournalsOver 270 journals representing a wide range of disciplines
• Medicine• Law• Economics• Biology• Education• Technology• Music• Mathematics• Religion• Philosophy• Social Science• Public Health• History
3
OUP’s Digital Approach
• Societies remain conservative in regard to digital revenue-generating products
• Significant time and effort is spent on building the digital knowledge required for approval
• Society gets the final say on what type and location of advertising and/or sponsorship
• Every Society is different and we must be flexible in order to meet their needs
• Customized Digital Roadmap
4
OUP’s Digital Product Suite
• Banner Advertising– Leaderboard, Skyscraper,
Rectangular Box, Mid-Page Units– Homepages, Search Results,
Abstracts, Article Level• Online Sponsorships
– Collections, Quick Polls, Most Viewed/Downloaded
• Microsites• Apps (in development)
5
Ads on Abstract Pages
• Added 4 new advertisers
• Available impressions increased by 200%
• No negative feedback from users
6
Ads on abstract pages
Ads at the Article Level
7
Ads appear on full text content
• Revenues increased 30% in first 6 months
• No negative user feedback
• Random serving meets society and
advertiser needs
What’s Next?
• Ongoing Society education• Expansion beyond medicine• Cross-journal buys• Contextual and behavioral targeting• Books & Journal content combinations
8