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ASSIGNMENT TOP ICS F OR E XECUTI VE M.B.A, Decem ber 2011.

First Years

DEMB 1 P ERSP ECTIVES OF MANAGEMENT

ASSIGNME NT -I 1. (a) Mana gement profession

(b) Man agem ent by exception

(c) Line organ isat ion

(d) Placement

(e) Effective Commu nicat ion

(f) Use s of CPM.

2. Sta te th e social responsibilities of ma na gement .3. Explain t he scope an d significan ce of ma na gement .4. Classify plans with examples.

ASSIGNME NT -II

5. En um era te th e steps involved in decision making.6. What ar e th e test s employed in t he selection of employees?7. How do you motivat e employees?8. William R. Hewlett and David Packard are two organizational leaders who demonstrated a

unique managerial style. The began their operation in a one-car garage in 1939 with $ 538 andeventu ally built a very successful compa ny th at now produces more tha n 10,000 products, such

as computers, peripheral equipment, test and measuring instruments, and handheld

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calculators. Perhaps even better known than its products is the distinct managerial style

preached and pra ctised at H ewlett-Packard (HP). It is kn own as t he HP Way.

What is the HP Way ? I feel that in general terms it is the policies and actions that flow from

the belief that men and women want to do a good job a creative job, and that if they are

provided th e proper en vironm ent th ey will do so.

Bill Hewlett, HP co-founder.21

The values of the founders, who withdrew from active management in 1978, still permeate the

organization. The HP way emphasizes honesty, a strong belief in the value of people and

customer satisfaction. The managerial style also emphasizes an open-door policy, which

promotes team effort. Informality in personal relationships in illustrated by the use of first

names. Management by objectives is supplemented by what is known as managing by

wandering around. By strolling through the organization, top managers keep in touch with

what is really going on in the company. This informal organizational climate does not mean

that the organization structure has not changed. Indeed, the organizational changes in the

1980s in r esponse t o environm ent al forces were quite pa inful. However, these chan ges resulted

in extraordinary compan y growth in th at decade.

In th e 2lst century, however, the fortune began to change. In the new competitive environment,HP felt it necessary to merge with another computer giant, Compaq. The merger architect,

Carly Fiorina, was strongly opposed by Walter Hewlett, the son of William Hewlett. After a

close vote, the merger was approved, but not without a challenge by Mt Hewlett. Still, the

merger, which was opposed by the majority of HPs employees, went through. Now the

cha llenge begins for Ms. Fiorina not only to reestablish t he m orale of the H P p eople but a lso to

mer ge the HP cultu re with t ha t of Compa q. Critics predict th e HP Way cannot be continu ed.22

Questions:

(a) Is the HP way of ma na ging creating a climat e in which employees ar e motivated to

cont ribut e to th e aims of th e organ ization? Wha t is unique about th e HP way?

(b) Would th e HP ma na gerial style work in an y organization? Why or why not? What ar e th e

conditions for such a style to work?

(c) Do you think it is possible to ma inta in the HP Way after the merger with Compaq, th e

court battle, and t he dam aged morale at HP ? Why or why not?

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ASSIGNMENT TOP ICS F OR E XECUTIVE M.B.A, Decemb er 2011

First Years

DEMB 2 BUSINESS ENVIRONMENTASSIGNMENT -I

1. (a) Cultur al environmen t.(b) Tiny sector .

(c) Regulat ory environm ent .

(d) Foreign collaborat ion.

(e) Liberalisation.

(f) Sympt oms of sickness.

2. Stat e th e changing role of governm ent in business.3. How do you assess th e impact on legal environment on business?4. Explain the stru cture of Indian indu stry.

ASSIGNMEN T -II 5. Describe the features of recent industrial policy of India.6. Critically examin e th e EXIM policy of India .7. Enu mera te th e finan cial sector reforms int roduced in India .8. Cast study

Nicholas Piramal India, a giant in the pharmaceutical market, achieved a sale growth of 26% in 2003-04 at

about Rs. 1,435 crore, its net profit rose by 60% from Rs. 118 crore in 2002-03 to Rs. 188 crore in 2003-04.

Nicholas Piramal had a different growth strategy as it started as a small player with big dreams. The

strategy was organic growth coupled with acquisitions. Piramal acquired nine entities and integrated them

quickly into th e pa rent compan y to deliver h igher growth from th e acquired portfolio.

Nicholas Piramal is also focusing on exports market. It has decided to partner with innovator companies in

global markets, rather than compete or patent litigate against them. Building on this base, the company has

built an export model tha t delivers th e India a dvant age to th e global firms. It pla ns t o provide end-to-end

outsourcing solutions across the pharmaceutical life cycle, from custom-made synthesis and bulk

intermediates to formulations. it has established four process development groups at multiple locations inIndia and has also set up a 100% subsidiary in the US for closer customer reach. Nicholas Piramal believes

tha t t he futu re growth driver will be exports, a bly supported by a st rong domestic mark et.

Questions :

(a) What are the growth stra tegies formulated by Nicholas Piram al to explore the opportunities?

(b) What ar e th e risk factors that th e compa ny ma y face in inter na tional ma rket ?

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ASSIGNMENT TOPICS FOR EXECUTIVE M.B.A, December 2011

First Years

DEMB 3 MANAGER IAL ECONOMIC S

ASS IGNMEN T - I

1. (a) Economic an alysis(b) Delphi techn ique

(c) Opportu nit y cost.

(d) Differen tia l pricing.

(e) Concept of pr ofit

(f) Pa yback period.

2. Explain different meth ods of estimating dema nd for a pr oduct.3. Stat e th e ma na gerial uses of production function.4. Critically examine t he beh avioral theory of firm.

AS SIGN MENT - I I

5. Enu mera te th e nat ure of economics of risk an d uncerta inty.6. Elucidate the relat ionship between cost an d outpu t in the long term.7. State the techniques employed for decision making. 8 Mr. Soma Sunda ra m has recently ta ken over as the new chief of th e Mar keting Division of Hilltop

Refrogeratopm Ltd., a reputed manufacturer of air conditioners of window mount and car varieties.In the recent Board meeting Sundaram tried to convince the Board members that at present the bestway to improve profitability of the company is through product diversification. According to his, since itis almost always economically just ifiable for th e compa ny to expan d th rough exten ding th e product line,th e compa ny would do good to star t producing refrigera tors, besides air-conditioner s. I concede tha t t herefrigerator market is highly competitive and is dominated by two giants firms ever cool and polarbear. Both these companies are producinga variety of refrigerators but the economy class refrigerators

are their forte. It is but logical for us to go in for the production of premium (up-scale, high price)refrigerat ors. This will not only expose us to lesser compet ition bu t also fetch h igh profit m ar gins for t hecompany. I must confess that the refrigerator sales involve substantial discounts which vary overseasons. The MD of hilltop tu rn ed towards th e pur chase man ager for his opinion. He informed th at , "th emarket supply of good quality compressor units for the refrigerators is erratic and its price has been

foun d t o spurt up occasionally. I believe th at th e refrigerat or business would be successful only when wehave our own facility to produce good quality compressors. When the chief of the production unit askedabout his r eactions wa s n ot rea dy to tr y th is proposal. According to him The compr essor production is ahighly automated process. Creating compressor production facilities in the company for the proposed

refrigerator project, no doubt, seem justified. But, there are some aspects of production which do notjust ify this project. I shall stu dy them in d eta il and send a det ailed note to every member with in a week".

(a) What do you think are th e issues which th e production mana ger will highlight in this

case?

(b) Can you point out some oth er flaws in th e project proposal?

(c) Can you suggest an alter na tive proposal?

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ASSIGNMENT T OP ICS F OR E XECUTI VE M.B.A, Decem ber 2011

First Years

DEMB 4 ACCOUNTING F OR MANAGER S

AS SIGN MENT - I

1. (a) Accoun tin g cycle(b) Quick ra tio

(c) Forfeitur e of sha res

(d) Auditors report

(e) Cost concep t

(f) P/V ra tio

2. Bring out t he account ing standa rds relat ing to depreciation and inventory.3. How do you an alyse profit and loss accoun t?4. Stat e th e account ing procedure for distributing dividend.

ASS IGNMEN T - I I

5. Discuss the practical applications of marginal costing.6. Explain different methods of inflation accounting.7. The compa rat ive balan ce sheet of Doba Compan y showed the following changes in balance sheet items from 1991

to 1992.

Rs .

Workin g capita l 1,27,500 increa se

Long-term investment s 45,000 increase

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Land 48,000 increase

Machinery

(Less accumu late d depr eciat ion) 90,000 increas e

15% debentu re 2,40,000 increase

Shar e capital 60,000 increase

Reserves an d Surplus 10,500 decrease

The following additional data are provided :

(a) Net profit for th e year was Rs.1,57,500.

(b) Accumu lat ed depre ciat ion for 1991 was Rs.67,500 an d for 1992 Rs.90,000.

(c) A ma chine of Rs.1,12,500 was purcha sed dur ing th e year ; depr eciation expense for th e year was Rs.

22,500.

(d) A bonus issue of sha res of Rs.60,000 was ma de dur ing th e year .

(e) A cash dividend of Rs.87,000 was declared an d paid dur ing th e year .

Prepa re a stat ement of changes in financial position for Doba Compan y.

8.

From the under-mentioned details extracted from the books of Mr.Venkatramana prepare Trading and ProfitLoss Accoun t a nd Ba lance Sheet a s on 31st March, 1994.

Amount (Rs.)

Plan t an d Machinery 28,800

Stock on 1.4.1993 89,680

Sundr y Creditors 59,630

Sundr y Debtors

(includin g Bha ra t's dishonour ed bill of Rs.1,000) 62,000

Cash in hand 3,030

Cast at Bank 18,970

Fixture & Fittin gs 8,970

Pr ovision for doubtful debts 2,500

Bills receivable 9,500

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Amount (Rs.)

Tra velling Expen ses 1,880

Repair & renewals 3,370

Bad debts 3,620

Returns Inward 2,780

Sales 3,65,430

Manu factur ing Wages 40,970

Purchases 2,65,590

Salaries 11,000

Rent & Taxes 5,620

Int erest & Discoun t (Dr.) 5,620

Commission Received 5,870

Insurance

(Including prem ium of Rs.300 p.a paid upt o 30.9.94) 400

6% Loan Accoun t (Cr.) 20,000

Venkatr am an a's Capital A/c 1,19,400

Venkatr am an a's Drawings A/c 10,550

Depreciate plant and machinery by 10% and fixture and fitting 5% p.a. Commission earned but not received

am ounts to Rs.600/-. Manu factur ing wages include Rs.1,200 for erection of new m achinery pu rchased last year.

Char ge interest on capital @ 6%. Interest on loan for th e last two month s is not paid. Stock in h an d on 31st

March, 1994 was Rs.1,28,960. Write off half of Bharat's dishonoured bill. Create a provision of 5% on Sundry

Debtors.

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First Year

DEMB 5 QUANTITATIVE TECH NIQUES F OR MANAGER IAL DECISIONS

AS SIGN MENT I

1. (a) Wha t ar e th e requ isites of a good classification?(b) Sta te an d prove add itive law of probability.

(c) Explain sampling distribution and stan dard error.

(d) Explain cyclical varia tion.

(e) Define :

(i) One ta il test

(ii) Two ta il test

(iii) Crit ical re gion.

(f) Explain seconda ry da ta .

2. Explain Mean, Median an d Mode.3. (a) Sta te an d prove Baye's th eorem.

(b) A bag conta ins 8 white an d 6 red balls. Find th e probability of dra wing two balls of th e sam e colour.

4. Discuss t he formu lation an d testin g the validity of hypothesis.AS SIGN MENT - I I

5. (a) Find th e inverse of th e ma tr ix

=

431

341

331

A

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(b) Show th at th e ma tr ix A sat isfies th e equat ion 042

=+- IAA .

6. A sample analysis of examination results of 200 MBA's was made. It was found that 46 students hadfailed, 68 secured a third division, 62 secured a second division and the rest were placed in first division.

Are these figures commensur ate with th e general examin ation result which is in the r atio of 4 : 3 : 2 : 1 for

various categories respectively?

7. The following table gives the ma rks deta ined in English and Ma them at ics by 8 students .Mar ks in En glish : 44 42 40 52 39 32 24 46

Marks in Math s : 24 25 28 29 32 35 36 41

(a) Comput e th e coefficient of corr elat ion for th e above da ta .

(b) Fin d th e equa tions of regre ssion lines.

8. (a) An insu ra nce salesm an sells policies to 5 men all of ident ical age an d good hea lth . Accordin g to th eactua rial ta bles the probability that a m an of this particular a ge will be alive 30 years h ence is

3

2.

Find th e probability tha t 30 years hence

(i) At least 1 ma n will be alive

(ii) At least 3 men will be alive.

(b) A ma rket resear ch organisation want s to determin e on the basis of the following informa tion,

whether there is a relationship between the size of a tooth paste which a shopper buys and the

nu mber of persons in the shopper's House H old (SH)

No. of per son in S.H 1-2 3-4 5-6 7 or more

Size of tu be giant : 23 116 78 43

Lar ge : 54 25 16 11Sma ll : 31 68 36 8

Is th ere a relat ionsh ip at 1 % level of significance?

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First Year

DEMB 6 INFORMATION MANAGEMENT AND COMP UTER APP LICATIONS

A SS I G N M E N T -I

1. (a) Uses of Per sonal compu ter .(b) Comput ers in HRM.

(c) Comput er virus.

(d) Programm ing langua ge.

(e) Hardware.

(f) Worksheet.

2. Sta te th e applicat ions of Spread Sh eet softwar e.3. Enumerate the role of computers in management.4. What a re the features comput er based inventory system?

ASSIGNMENT -II

5. Elucidate the social dimensions of computerization.6. Discuss th e app licat ions of COBOL.7. Bring out th e economics of MIS.8. C a s e s t u d y .

Mr. Rajendar P rasa d is the h ead of the a ccounting section in a fast growing man ufacturing compa ny. In th e

section, he has 30 employees under his control. The company has three hundred employees mostly drawn

from nearby areas. The recent changes in science and technology have prompted management to introduce

mechanization in the accounting section, Mr. Prasad is asked to explain the importance of having a

compu ter in t he a ccounts departm ent to his em ployees. The introduction of compu ter, u ndoubtedly, affects

the lives of all those who are working in the section. Some fifteen employees will have to restructure their

job responsibilities; ten em ployees require t ra ining in t he u se of computer an d t he r emainin g five employees

may have to knock the doors of other companies for jobs. Of course, all these chances though painful, take

place grad ua lly. This situat ion is quite similar to another situ at ion witness by Mr. Prasa d some time ba ck.

Eight m onths a go, the compan y has h ired a compu ter on lease basis to han dle the production inventory. The

management is highly pleased with the arrangement, for the inventory processing has improved terribly

afterwar ds. But un fortu na tely, the production people have resisted the move strongly. Now, Mr. Pra sad is in

a tight corner. Strangely, he is entrusted with the responsibility of introducing the computer in his own

section.

Question: If you were the section head, entrusted with the responsibility of installing the computer, how

would you go about informing your em ployees about th e proposed change a nd m ake t hem accept it?

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First Year

DEMB 7 FINANCIAL MANAGEME NT

A S S I G N M E N T -I

1. (a) Wealth ma ximization.(b) Fina ncial asset.

(c) IRR.

(d) BEP.

(e) Net income app roach.

(f) St ock dividen d.

2. What a re the determ inant s of working capita l in a manu facturin g compa ny?3. Explain the techniques of cash man agement .4. Describe differen t m eth ods of valu ing a firm.

ASSIGNMENTII

5. Enu mera te th e role of fina ncial mana ger in a concern.6. Discuss t he working of Indian money ma rket.7. Stat e different meth ods of measur ing leverage of a firm.8. Case study

Ever-Responsive Ltd is a widely-held company. It is considering a major expansion of its production

facilities an d t he following altern at ives a re a vailable :

Particulars Alternatives

A B C

(Rs.) (Rs.) (Rs.)

Sha re capita l 50,00,000 20,00,000 10,00,000

14% debent ur es 20,00,000 15,00,000

Long-ter m loan @18% p.a. 10,00,000 25,00,000

Expected rate of return before tax is 25%. The rate of dividend of the company has

been not less t ha n 20%. Taxation ra te a pplicable th e compa ny is 50%.

Assuming that at present, there is no debt, which alternative financing strategy do you recommend? And

why?

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First YearDEMB 8 OPERATIONS MANAGEMENT

AS S IGNMEN T -I

1. (a) Pr oduct selection.

(b) Capa city plan nin g.

(c) Bat ch production.

(d) ABC an alysis .

(e) Qua lity assur an ce.

(f) Waste ma na gement .

2. What ar e different techniques of ha ndling mat erials?

3. Sta te t he n at ur e an d significan ce of value engineering.

4. Explain the process of purchase procedure.

ASSIGNMENT -II

5. Wha t a re t he factors th at affect t he selection of facilities locat ion?

6. Describe the significance of operations management.

7. Bring out th e process of stores ma na gement.

8. Case study :

Consider the following data on locating a new facility which has to serve 5 different existing

facilities. The coordinates of the existing facilities are (30, 20), (40, 50), (30, 30), (15, 30) and

(20, 40). The number of tons of material transported per year from the new facility to each of

th e existing facilities is given below. Find th e opt ima l X an d Y coord ina tes of th e new facility.

Existing Facility

1 2 3 4 5

New Fa cility 1000 980 1500 2000 1750

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First Year

DE MB 9 MARKETIN G MANAGEME NT

A S S I G N M E N T - I

1. a) Selling concept.b) Regulat ed mark et.

c) Tar get m ar keting.

d) Consu mer decision m ak ing process.

e) Geogra phic pr icing.

f) Pr oduct mix.

2. What are the ethics in market ing?3. Explain the relationship between marketing and accounts department.4. State the influence of psychological factors on marketing management.

ASSIGNMENT- II

5. Discuss t he factors th at influence pricing decisions.6. Describe th e steps involved in m ark eting resear ch.7. Bring out th e objectives of ad vertisin g.8. Case study

Par ke-Davis used direct ma rket ing to mark et its a fter-sha ve lotion brand Listerin e. A

list of around 1,00,000 prospective consumers was used to send mailers which

highlighted the need for fresh breath and also offered a discount of 4% on a

400 ml bott le.

HLL used direct ma rket ing for its after-shave lotion bran d Denim. Each Mailer ha d a

brochu re wit h a scrat ch an d sniff coat ing of the fra gran ce as a sa mple. The comp an y

also offered gifts and held a contes, with a trip to Kenya as the prize. Order were

ta ken over t he t elephone an d product was home delivered.

Direct m ar ket ing could a lso be us ed by two advert isers; a concept called co-op m ailers

which would reduce the cost for both the brands provided the target segment is

broadly th e same, for both t he bra nds.

Suggest wh ich pr oposal of ma rk etin g shall be more profita ble.

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First Year

DEMB 10HUMAN R ESOURCE MANAGEMENT

A S S I G N M E N T - I

1. (a) Objectives of HRM.(b) J ob design.

(c) Attitudes.

(d) Discipline.

(e) Tra nsfer policy.

(f) Placement.

2. Explain t he environment th at influences HRM.3. Discuss t he n at ur e an d significan ce of J ob an alysis.4. Sta te th e techniques of forecasting employees in an organisat ion.

ASSIGNMENT - II

5. En um era te th e tests em ployed in th e selection of employees.6. Bring out the recruitm ent practices of Indian indust ry.7. Explain th e need an d objectives of a tr aining pr ogra mm e.8. Case study :

Pa rekh , a machine operat or, worked as a mechan ic for Mukesh , the Super visor. Mukesh t old

Par ekhs to pick u p some tr ash t ha t h ad fallen from P arekh s work a rea a nd P arekh replied,

I wont do the janitors work.

Muke sh r eplied, when you dr op it, you pick it u p. Par ekh became a ngr y an d abu sive, calling

Mukesh a n um ber of names in loud voice an d r efusing to pick u p th e tr ash . All employees in

the depart ment h eard Pa rekhs comments.

Mukesh had been trying for two weeks to get his employees to pick up trash in order to have

cleaner work pla ce and pr event accidents. He ta lked to all employees in a weekly depar tm ent al

meeting and to each employee individually at least once. He stated that he was following the

instr uctions of the Genera l Manager . The only objection cam e from Pa rekh .

Parekh has been with the company for five years, and in this department for six months.

Mukesh ha d spoken t o him t wice about excessive alcoholism, but otherwise his r ecord was good.

He was known to have quick temp er.

This outburst by Parekh hurt Mukesh badly. Mukesh told Parekh to come to the office and

suspended firm for one day for insubordination and abusive language to a supervisor. The

discipline was within company policy, and similar behaviours had been punished in otherdepar tm ents.After P ar ekh left Mukeshs office, Mukesh phoned th e HR Mana ger, reported

what he h ad done an d said th at he was sending a copy of the suspen sion order for Par ekhs file.

Questions :

(a) How would you ra te Par ekhs behaviour? What met hod of appr aisal would you use? Why?

(b) Do you assess any tra ining needs for employees? If yes; what inp ut s should be embodied

in the tra ining program me?

Documents

101-MBA1