1.01 & 1.02Vocabulary

Marketing –The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

Goods – Tangible objects that are useful to consumers

Services – Intangible and include tasks or acts performed for a customer for a price or fee

Sports Marketing – The process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods and services to create exchanges that satisfy individual

and organizational objectives

Entertainment Marketing – Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

Participant – A person or group that participates or partakes in the event

Spectator – Observers of an event

Sponsor – Businesses or organizations that pay to associate their names or products with a

sporting event

Event Marketing – Designing or developing a live themed activity, occasion, display or exhibit, such as a sport, music festival or concert to promote a product, cause, or

organization

Event MarketingMarketing

Sports MarketingEntertainment Marketing

GoodsServices

ParticipantSpectatorSponsor