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8/3/2019 100831 AD Broschure
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Eine kommunikative Headlineber zwei Zeilen
Subheadline
DescriptorTextile Chemicals
Taking Denim to a new dimension: more colors, more perormance, more sustainability.
Ask or Advanced Denim by Clariant.
Just when you thought youd seen it all:Clariant redefnes the world o denim
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Advanced Denim design:
The look-good, eel-good actor
Colors blowing the spectrumwide openAdvanced Denim overcomes the limitations o
conventional, indigo-based denim production:
no single blue base: time to widen
your horizons
a vast range o new shades and hues,
inspired by and created or nature: arctic
night, blue sky, dark sea, earthy tones,
greens
with traditional blues, navies, grays and
blacks perect or any use or occasion.
Finishes denim never lookedthis good beoreAdvanced Denim has multiple options, em-
bracing the entire manuacturing process,
rom pre-treatment to dyeing and nishing.
It brings a brand new interpretation to the
concept o look and eel:
luxurious or smart, glitzy or urban
special nishes that are ultra sot to
the touch
nishes designed to repel liquids or to
release soiling and stains in the wash
or magic soteners that produce abrics
with a abulous, ull, smooth nish.
Quality superior qualityyou can see and eelIts not just about nish and ashion appeal,
Advanced Denim raises the quality bar,
whether its solid or ring denim, brilliant
highlights or subtle details:
minimize ading ater repeated washing
retain the natural light touch o inalterable
raw denim
produce abric that withstand riction
and abrasion
cut out yellowing problems.
Advanced Denim oers the ultimate in versa-
tility and the best processes and dyestus or
any requirement. For more details, please visit
www.advanceddenim.clariant.com
> Design & Fashion.
Rediscover the material that embodies the spirit o our times. Clariants Advanced Denim sets a
new production benchmark and opens up a whole world o design and ashion possibilities.
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Revolutionizing denim manuacture:
Weve made it aster, simpler and kinder to the environment
Advanced Denims Diresul Indicolor concept
opens up new production and design possibili-
ties or manuacturers and brand owners:
eliminates hydrosulte in the dyeing process
makes manuacturers more versatile
choice o solid or ring denim
specially suitable or small and varied
batches
wider range o blues and navies,
blacks and grays
new eects using sustainable techniques
at either the dyeing or wash-down stage
guaranteed higher-quality results overall.
Industrial case: blue denim production
(10,000m batch)
The savings obtained by eco-ecient Ad-
vanced Denim will be appreciated by ashion-
able people who care about sustainability:
rom green concern to green consumption.
We are moving orward to Advanced Denim.
That is our promise.
Advanced Denim technology:
Maximum results with minimum resources
Pad/Sizing Ox process eatures in a nutshell:
more precise, compact dyeing process
quick and ecient color shit
better color astness
improved reproducibility o tones and
shades
signicantly reduced water usage
much lower power consumption
huge savings in cotton waste
no waste-water issue.
Dyeing and sizing Conventional
blue denim
(slasher machine)
Pad/Sizing-OX
process
WATER
CONSUMPTION58,000 l 4,590 l Less water 92%
ENERGY
CONSUMPTION14,740 kWh 10,744 kWh Less energy 27%
COTTON WASTE 215 kg 27 kg Less cotton waste 87,5%
WASTE WATER*
* dye bath recycled
46,000 l
with sultes0 liters Less waste water 100%
Advanced Denim oers denim mills and manu-
acturers the prospect o genuinely sustainable
production. Manufacturers and consumers who
care about sustainability now have a real choice:
Advanced Denim. For more details, please visit
www.advanceddenim.clariant.com
> Technology.
Ater reducing conventional 12-box dyeing
production to just 4 in the Denim-Ox process,
our new Pad/Sizing Ox process cuts it urther
to just one box and thats without sacricing
any o its abulous visual eects, some o
them unique.
Groundbreaking Advanced Denim technology opens up a vast range o new production benefts,
while reducing the impact o manuacturing on the environment.
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The environmental bonus:
Making denim production lean and clean
Conventional textile production, with low-
eciency processes, results in considerable
wastage o resources and damage to the
environment and the denim industry is no
exception.
The challenge to make denim processes sus-
tainable as ar as environmental resources
are concerned is a pressing reality, now and
in the uture.
Most jeans on the market use a lot o water in
manuacture, especially in dyeing and wash-
down, and this leads to waste-water problems
around the world.
A new era o jeans production is called or,
one based on eco-ecient technologies and
products, without compromising on ashion
possibilities and quality.
The uture needs change and the way ahead
is Advanced Denim by Clariant.
Clariants Advanced Denim system complies
with the requirements o environmental
guidelines. For more details, please visit
www.advanceddenim.clariant.com
> Eco-efciency.
I 25% o the jeans on the market were dyed using
Advanced Denim technology, it would save:-
62 million cubic meters o water per year, the annualwater consumption o over 1.7 million people- up to 8.3 million cubic meters o waste water per year
would not be wasted or treated- and 220 million kWh o power would be saved and the
corresponding CO2 emissions eliminated.
- saving of water consumption during dyeing yarn process- saving of water consumption because of saving cotton
waste (~4000 liters o water consumption to grow 1kg
cotton)
Advanced Denim distils the fndings o Clariants R&D into a product that combines leading-edge
technology with environmental and health benefts. It saves resources, cuts waste and is set to
change the world o denim orever.
Water Savings inWASH-DOWNusing eco-treatments vs. Conventional bleaching
100
80
60
40
20
0
30
92
Up to 62 litersper pair o jeans
water savings!
Ble ach in g ( Na CI O) Oz on e
Liters per pair o jeans
Water Savings per pair o jeansusing sustainable vs. Conventional procedures
Up to 186 litersper pair o jeans
water savings!119
282
Liters per pair o jeans
Conventional(dyeing + bleaching)
Denim-OX+Ozone
Pad/Sizing-OX+Ozone
96
300
250
200
150
100
50
0
Water Savings in DYEINGusing Advanced Denim vs. Conventional procedures
200
150
100
50
0
Up to 124 litersper pair o jeans
water savings thanks to eicientdyeing procedure!
89
190
Liters per pair o jeans(batch production 10.000m)
Conventional dyeingprocess (2% Indigo depth)
Denim-OXdyeing process
Pad/Sizing-OXdyeing process
66
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Advanced Denim
DyeingAdvanced Denim oers a range o eco-ecient
processes and sustainable wash-downs.
Clariants innovative dyeing products combine
quality with a sustainable protection concept.
Diresul RDT sulphur dyes such as
Diresul Indicolors RDT are:
pre-reduced, in ready-to-use liquid orm
with a very low sodium sulde content.
combined with biodegradable reducing
agents, they ensure sulde-ree efuents
eliminate unpleasant odors during
applications.
Diresul Indicolors RDT dyes, the most inno-
vative Advanced Denim products: enhancedlook, a wealth o new hues, wash-down eects
and smart nishes.
FinishingClariant manuactures an outstanding range
o nishing products, including the ultra-low
ormaldehyde Appretan E polymer dispersions
and the Nuva N series, a new generation ofuorocarbons based on C6 chemistry.
Appretan E
Designed or specic visual and tangible
eects, this range o high-perormance
polymer dispersions also streamlines cost
eciency thanks to water, chemical and
energy savings.
Appretan N
Appretan N products are solvent-ree,
sot dispersions; all are ree o APEO (alkylphenol ethoxylates) and NPEO (nonyl phenol
ethoxylates); the acrylic thickener requires
no added ammonia.
Nuva N
Give your denim additional highlights and
extra value with our Nuva N range. Nuva N
products are based on the new C6 chemis-
try, ocially classied as PFOA-ree
(below LOD).
As the worlds leading innovator in denim
processing, Clariant provides all-round cus-
tomer support and service, and applications
know-how, covering every processing step,
rom pre-treatment, dyeing, sizing, special
one-step dyeing and sizing, through fnishing.
Magic sotenersClariant oers a wide range o
magic soteners or abrics with a abulous,
ull, smooth nish. Eects include:
outstanding sotness; silky kid-glove eel
voluminous, sot and elegant handlegreater elasticity and resilience
Improved sewability o woven abrics
better rubbing astness or pigment-printed
abrics
superior inner sotness, even or
open-end textile yarns
stronger abrasion- and tear-resistance
improved crease recovery angles
enhanced wash-and-wear properties.
For more details, please visit
www.advanceddenim.clariant.com
> Products.
The Advanced Denim system:
A rat o pathbreaking products, processes and applications
Product serviceAdvanced Denim isnt just a process but
a whole product philosophy, with all-round
support all down the supply chain.
Our services include:
checking and analyzing specic colors
or eects
testing and trials, process optimization
product support and quality control
optimized dye recipes and process
recommendations
global technical expertise and marketing
support.
New products, shades and special eects,
combined with a shorter time rom product
design to release. In the world o ashion,
that means: rst come, rst sell!
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DP
6121E,
08.2
010
* For sales to customers located within the
United States and Canada the ollowing
applies in addition
NO EXPRESS OR IMPLIED WARRANTY
IS MADE O F THE MERCHANTABILITY,
SUITABILITY, FITNESS FOR A PARTICULAR
PURPOSE OR OTHERWISE OF ANY PRODUCT
OR SERVICE.
= Trademark o Clariant registered
in numerous countries.TM = Trademark at introductory stage.
= 2010 Clariant International Ltd
This inormation corresponds to the present state o our knowledge and is intended as
a general description o our products and their possible applications. Clariant makes no
warranties, express or implied, as to the inormations accuracy, adequacy, suciency
or reedom rom deect and assumes no liability in connection with any use o this inor-
mation. Any user o this product is responsible or determining the suitability o Clariants
products or its particular application. * Nothing included in this inormation waives any
o Clariants General Terms and Conditions o Sale, which control unless it agrees other-
wise in writing. Any existing intellectual/industrial property rights must be observed.
Due to possible changes in our products and applicable national and international regu-lations and laws, the status o our products could change. Material Saety Data Sheets
providing saety precautions, that should be observed when handling or storing Clariant
products, are available upon request and are provided in compliance with applicable
law. You should obtain and review the applicable Material Saety Data Sheet inormation
beore handling any o these products. For additional inormation, please contact Clariant.
www.advanceddenim.clariant.com
Clariant International Ltd
BU Textile Chemicals
Rothausstrasse 61, CH - 4132 Muttenz
Competence Center Special Dyes
Phone: +34 93 817 61 38
Marketing Apparel & Interior
Phone: +41 61 469 7056 or 7 219