Embed Size (px)
Citation preview
www.mobimix.be
Sustainable Mobility Sustainable Mobility
Opportunities and employee Opportunities and employee
support for sustainable car support for sustainable car andand
mobility policy mobility policy
Roel Vanderbeuren
Projectleader
Mobimix.be
www.mobimix.be
Mobimix.be ?
• Independent digital platform
• Started March 2008 with project finance from Flemish government
• Partners:
– VITO
– Vlaamse Stichting Verkeerskunde (VSV)
– Vlaamse overheid :
• Departement Mobiliteit en Openbare Werken (MOW)
• Departement Leefmilieu, Natuur en Energie (LNE)
– Mobiel 21
– Bond Beter Leefmilieu
www.mobimix.be
Mobimix.be• Content :
– Eco-driving– Sustainable Fleet Management (~green car policy)– Mobility Policy (~mobility policy)– Tax regulation � Mobility Budget– Technology (ICT, fleettools, ITS, track&trace…)– Smart and Green Logistics
• Seminars• Networking
www.mobimix.be
Mobimix.be – Aim
– Goals• Integration and dissemination of info
• Growing support for ecologicalfleets and smart mobilitymanagement
• Push sustainable purchasebehavior
– Targetgroup• Fleetmanagers
• Purchase and facility managers
• Mobility Managers
• Leasing
• HRM
• Government officers and policymakers
www.mobimix.be
Newsfeed :
-15 messages/week
- Up-to-date dossiers
- Good practices
- FAQ’s, Q&A
www.mobimix.be
Companies as ‘good practices’ and inspiration for others
Mars BelgiumBureau voor urbanisme 'Buur’Vlerick Management SchoolTelenet nvIkeaGroup Thermote & VanhalstBeltramiElectrabelNikeBig BazartDe WebfabriekEstée LauderElectrawinds…
www.mobimix.be
Dossiers:
Tax regulation, electric vehicles, green programs leasing companies, natural gas, mobilitybudget …
www.mobimix.be
Events, seminars, conferences, workshop dealing with the subject of sustainable mobility
Monthly Newsletter
> 1800 registered
www.mobimix.be
>600
Fleet & mobilityprofessionals
Discussion
News
Networking
Opportunities and employee support Opportunities and employee support
for sustainable car en mobility policyfor sustainable car en mobility policy
www.mobimix.be
Overview
• Car policy
– Company cars
– Eco-driving and drive style measuring (black box)
– Leasing programmes
• Mobility policy
– Alternatives trough parking, bicycle, carpooling and car sharing policy
– Examples
• Choice of location
www.mobimix.be
Car policy
• Company cars
– CO2 emission
• ~fuel usage
• ~propulsion / fuel
• ~size
– LCA
– Ecoscore!
www.mobimix.be
Ref: Van Mierlo J., Messagie M., ; Vrije Universiteit Brussel; Ecoscore project; 2009
13
J. Van Mierlo - VUB
Car policy
www.mobimix.be
Ref: Van Mierlo J., Messagie M., ; Vrije Universiteit Brussel; Ecoscore project; 2009
Good
Bad
14
J. Van Mierlo - VUB
Car policy
www.mobimix.be
Car policy
• Company cars
– Greening company cars
• Downsizing
• Fuel-efficiency
• Alternative propulsion / fuels
– Hybrids
– Electric vehicles
– Gas (LPG, CNG)
– (biofuels)
– (hydrogen, fuelcell)
= Choose cars with
Ecoscore > 70
www.mobimix.be
Car policy
• Company cars
– Financial support
• Tax deduction
• “Ecologiepremie”
www.mobimix.be
Car policy
•Company cars
– Employee support
• “Honey”: examples
– Parking spots near entrance for clean cars
– Discount on parking fee
– “Mobility budget”: smaller car + rail pass / bicycle…
Ex.: National Bank gives 10% discount on monthly parking fee for employee who choose a car in A-category (CO2 < 100g/km).
www.mobimix.be
Car policy
•Company cars
– Employee support
• “Vinegar”: examples
– Limitation fuel pass
– Limitation car choice (ex. max. 140g CO2/km or min. Ecoscore 70)
www.mobimix.be
Overview
• Car policy
– Company cars
– Eco-driving and drive style measuring (black box)
– Leasing programmes
• Mobility policy
– Alternatives trough parking, bicycle, carpooling and car sharing policy
– Examples
• Choice of location
www.mobimix.be
Car policy
• Eco-driving
– Soft measure
– Half day course (drive – test – drive)
– Up to 10% fuel reduction
– Also for trucks (up to 7,5%)
→ More info: www.mobimix.be/thema/ecodriving
www.mobimix.be
Car policy
• Eco-driving
– Black box: measuring & feedback
• Fuel consumption
• Emissions
• Drive style (acceleration, breaking, shift gear)
– Employee support
• Free
• During working hours
• Communication on results
> Incentives!
www.mobimix.be
Overview
• Car policy
– Company cars
– Eco-driving and drive style measuring (black box)
– Leasing programmes
• Mobility policy
– Alternatives trough parking, bicycle, carpooling and carsharing policy
– Examples
• Choice of location
www.mobimix.be
Car policy
• Leasing programmes
– Cleaner cars
– Multi modal
• Railease: car + train
• Green lease
• Car + bike / scooter
Ex.: Railease Athlon Car Lease, 6 wheel contract D’Ieteren Lease (car + scooter), Ecodriving and CO2 registration LeasePlan, 7 Wheel Lease ALD Automotive …
www.mobimix.be
Overview
• Car policy
– Company cars
– Eco-driving and drive style measuring (black box)
– Leasing programmes
• Mobility policy
– Alternatives trough parking, bicycle, carpooling and carsharing policy
– Examples
• Choice of location
www.mobimix.be
Mobility policy
• Alternatives trough parking, bicycle, carpooling and carsharing policy
– Cutting in parking space
– Better parking space for green cars and carpoolers
– Don’t forget cyclists and pedestrians: safety!
– Reward carpoolers with free or cheaper parking space
– Collective transport
– Car sharing
– Lead by example: management!
www.mobimix.be
Overview
• Car policy
– Company cars
– Eco-driving and drive style measuring (black box)
– Leasing programmes
• Mobility policy
– Alternatives trough parking, bicycle, carpooling and carsharing policy
– Examples
• Choice of location
www.mobimix.be
The Green Pod
Bicycle rack (10 bikes), shower, dressingroom and lockers the size of 1 parking space
www.mobimix.be
Nike Laakdal
�From 20 to 30 reserved carpool parking spaces
�Monthly lottery
�Yearly incentive for carpoolers
Results:
Carpooling in Flanders 2008: 5,1%
Carpooling at Nike 2009: 51%!!!
www.mobimix.be
Projecten in de praktijkEstée Lauder
Nijverheidsstraat
Covered
busstop
Bicycle
racksBicycle
racks
www.mobimix.be
Duvel - Moortgat
= SUCCES!
Before project: 19% cyclists (35 employees)
First sign up round: 38%
Word of mouth: 43%!!!
�86 Duvel-bikes
Extension of bicycle infrastructure
www.mobimix.be
Mobility policy
•Alternatives trough parking, bicycle, carpooling and carsharing policy
– Employee support
• Communication!
• Soften the vinegar with honey
• Freedom of choice: mobility budget!
• Lead by example
• Campaigns
www.mobimix.be
Keys to succes
•Acceptable alternatives
•Incentives
•Less free or cheap parking space
•Company philosophy
•Communication
•Legislation and taxation
TO A (MOBI)MIX OF COMPATIBEL MEASURES
www.mobimix.be
Questions?
Roel Vanderbeuren
www.mobimix.be
Tel. 02/282.19.47
Stay up to date withour monthlynewsletter!
