100/100 Lutosławski • logotype 1

Logotype

100/100 Lutosławski2013

The centenary of the birth of Witold Lutosławski

manual

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Logotype – basic version

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Logotype – basic version / inverted

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Logotype – grayscale

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Logotype – grayscale / inverted

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Logotype – achromatic version

The achromatic version of the logotype is used when its basic version cannot be applied, e.g. stamps and engraving techniques.

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Logotype – achromatic version / inverted

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The protection area of the 100/100 Lutosławski* logotype is based on the (x) module, i.e. half of the size of the zero digit in 100.

* The inverted logotype options presented on pages 3, 5 & 7 are placed within the protection area.

= x

3 x

4 x

4 x 4 x

Logotype protection area is a space where no other graphics – not belonging to the logotype itself or its acceptable background – should appear.

Logotype – protection area

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Logotype – colour

CMYK: M: 84, Y: 88

RGB: R: 235, G: 38, B: 41

LAB: 52 72 51

HTML: EB2629

Grayscale: K: 65Pantone: 1788

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Logo smaller than the suggested minimum size should be avoided.

Logotype – minimum size

20 mm

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Logotype – prohibited modifications

Do not modify element proportions.

Unjustified logo colour modifications.

Do not expand vertically and/or horizontally.

Do not add elements, e.g.: contours, shadows

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Logotype – improper use

Logotype should not be placed on backgrounds which hinder its legibility.

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Logotype applicationexamples

100/100 Lutosławski

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Because of the special character of the 100/100 Lutosławski logo, it should not appear among other logos of sponsors, partners, media sponsors, etc. See the above example of a poster.

The 100/100 Lutosławski logo constitutes a form of a quality mark. Thus the logo should be appropriately exposed in all the event’s promotional materials, publications, etc.

Logotype application – examples

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Examples of application of the 100/100 Lutosławski logotype.1. CD cover (obverse & reverse).2. Billboard

1.

2.

Logotype application – examples

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