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$100 1 The ABC’s of selling stands for -Back-

$1001 The ABC’s of selling stands for -Back- -Back-

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Page 1: $1001 The ABC’s of selling stands for -Back- -Back-

$100 1

The ABC’s of selling stands for

-Back-

Page 2: $1001 The ABC’s of selling stands for -Back- -Back-

$200 2

The closing technique considered the simplest and

most natural of closes

-Back-

Page 3: $1001 The ABC’s of selling stands for -Back- -Back-

$300 3

What closing technique can be used effectively when the

product is in very limited supply

-Back-

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$400 4

When a salesperson tells a story about people who have

solved a problem by purchasing the good or service

-Back-

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$500 5

Which closing technique is being used in the following situation:

“You’ll enjoy using this portable heater this winter to keep your home warm and heat

only those rooms your family uses. Also, you will be able to move the heater from one

room in your home to another very easily.”

-Back-

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$100 6

A car salesperson said, “This model has a drivers side air

bag.”

The sales person has identified a product

-Back-

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$200 7

A salesperson who tells a customer that a particular product will be

easy to keep clean has presented a

-Back-

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$300 8

The realtor said “As you can see, the larger space of this home will enable

you to expand your family without having to move in the future.”

The salesperson has identified a (n) _________ benefit of the product

-Back-

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$400 9

In explaining the difference in the prices of two tables, the salesperson said,

“Although these tables look just alike, this one is more durable. It is made of higher quality material and should last

for years. The sales person has identified a(n) _________benefit.

-Back-

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$500 10

Salespeople often gain first hand knowledge about features

and benefits of the products they sell by

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$100 11

By satisfying customers’ needs and wants…this should ensure the

business will benefit over time from this

-Back-

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$200 12

What do many businesses believe to be their most

important resource

-Back-

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$300 13

This marketing technique refers to how you want your market to

see you

-Back-

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$400 14

This is the biggest objection by customers during the sales

process

-Back-

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$500 15

The personalized part of selling helps customers determine their needs by providing an

opportunity fortwo-way

-Back-

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$100 16

“We will provide you with the highest quality pasta dishes in town. Each dish is made from our own renown

chefs and uses all organic ingredients”.

This is an example of a

Brand_________

-Back-

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$200 17

This government office provides information about how to obtain legal protection for the exclusive use of a brand name

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$300 18

Consumers develop feelings toward brands in terms of

various levels of awareness and preference. This is referred to

as brand:

-Back-

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$400 19

Opportunities businesses and products have to interact with

customers are called this

-Back-

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$500 20

A significant international consideration to take into

account when developing a brand

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$200 21

The first step a salesperson must take before the selling

process

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$400 22

Responding to customer needs and wants through planned,

personalized communications in order to influence purchase

decisions and ensure satisfaction is called

-Back-

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$600 23

Laura knows her products inside and out. She knows all their features and is

able to explain them in terms of benefits for specific customers. Which

characteristic of a successful salesperson does Laura display

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$800 24

By buying resources and selling goods or services, businesses help keep this

moving

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$1000 25

Salespeople create this type of utility when they create a desire for the products they are selling

-Back-

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$200 26

A salon recently added nail services to it product mix. This product mix strategy is called

-Back-

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$400 27

A product-mix strategy in which a business removes, or deletes, product lines from its

product mix is

-Back-

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$600 28

The particular assortment of products a business offers to meet

its market needs and company goals is its

-Back-

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$800 29

The number of product lines a company carries is a referred to

as

-Back-

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$1000 30

A product-mix strategy in which a business redesigns its

products is

-Back-

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$200 31

This part of the sales presentation often uses action to back up the sales person’s

claims for the product’s features and benefits

-Back-

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$400 32

If the customer does not state a price preference, the

salesperson should show this type of priced item

-Back-

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$600 33

The best way to convert price objections into selling points

is to sell the product’s

-Back-

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$800 34

X-Box would be an example of this type of brand

-Back-

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$1000 35

This type of objection is the hardest to overcome

-Back-

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$200 36

This part of the selling process takes place after the sale

-Back-

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$400 37

This type of business is following up more frequently

with their customers as a result of increased competition

Service or Product

-Back-

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$600 38

This is considered to be the most expensive follow-up

technique

-Back-

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$800 39

This follow technique up can be used to gather information from

the customer

-Back-

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$1000 40

Follow ups are primarily used to build this with the consumer

-Back-

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41

1st RD Back Go to 2nd RD

Its closing time Hey I’m going to Benefit

MarketingMisc?

Brand me

100 100 100 100

200 200 200 200

300 300 300 300

400 400 400 400

½ G ½ G ½ G ½ G

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42

2nd RD back rd 1 GO to Final Jeopardy

Selling is Everywhere

Products that mix it up

Marketing Misc?

Follow that up

200 200 200 200

400 400 400 400

600 600 600 600

800 800 800 800

1G 1G 1G 1G

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43

Start

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Final Jeopardy 44

Final Jeopardy

Wager

Page 45: $1001 The ABC’s of selling stands for -Back- -Back-

45

Question:The rising price of Super Bowl ads are fueled by the number

of viewers who tune in to watch. Approximately, how

many Americans, tuned in for this years Super Bowl?

100-105 million 120-125 million

110-115 million 130-135 million