1308

SURFACTANTS Be DETERGENTS

Registrants were served winefrom the cellars of Montreuxand Vevey at 'he OpeningReception in the MontreuxMarketplace.

1,000+attend

detergentworld

conferenceThe detergent industry world-

wide will produce more con-centrated laundry cleaning

products and pay more anent ion 10environmental issues as it strives to bemore creative in meeting consumerneeds and CUlling the lime 10 bringnew products to market. according tospeakers at the 3rd World Conferenceand Exhibition on Detergents in Mon-treux. Switzerland. during September.

Attendance surpassed that of thetwo previous detergent world confer-ences in Montreux. A 10la1 of 1,037people particip3tcd-752 technical

registrants, 149 were exhibit person-nel, and 136 spouses and guests-rep-resenting 324 companies or organiza-tions from 54 coumnes.

The conference's theme was"Global Perspectives" with sessionson global business trends: regionalenvironmental, regulatory and producttrends; environmental and healthassessment of detergents andenzymes: regional trends in technolo-gy developments for laundry productsand for other cleaning products: trendsin surfactant raw materials and inother formulation ingredients, includ-ing builders, bleaches. specialties andenzymes. The conference ended witha presentation on "GlobalizationTrends in the Detergents Business."

AOCS will publish a proceedingsof the conference in 1994.

The opening session had two pre-sentations. The first, on global trendsin the detergent industry, was by A.G.Laney, a vice president of Procter &Gamble in Cincinnati, Ohio, who alsowas serving as the president of laun-dry and cleaning products and catego-ry executive for global laundry prod-ucrs and fabric conditioners for Proc-ter & Gamble. Shonly after the con-ference, Laney was appointed to acomparable post in P&G's Europeanoperations. The second presentation,on the world economic outlook, wasby William Gasser, vice president andsenior international economist at theUnion Bank of Switterland.

tNFORM. Vol. 4. no.12 (December 1993)

1309

Industry growthLalley said the next seven years couldbe a period of unprecedented world-wide growth in laundry. householdcleaning and personal cleaning mar-kets. The industry will have opponu-nities to develop major markets inEastern Europe and Russia, China,

Keynoter A.G. ulley otProcter & Gamble

India. the Middle East and Africa, hesaid. Another opportunity will lie incoordinating with "related industriesserving the same cnd consumers. likethe retail trade. washing machinemanufacturers and garment and textilemanufacturers."

Lafley briefly reviewed the world-wide economic and political changesthat have occurred since the 1986World Conference on Detergents.Those changes include the demise ofthe Union of Soviet SocialistRepublics and the rise of independentstates and confederations in EasternEurope, the reunification of Ger-many, new political leadership inRussia, Japan's increasing prosperityand continuing development as aworld economic leader, the openingof China to foreign business andinvestment, increasing governmentstability in African and Latin Ameri-can countries, new attempts at peaceand stability in the Middle East. andprogress in privatization of govern-ment-owned industries in Englandand France.

Laney said he hoped that the NorthAtlantic Free Trade Agreement(NAFfA) would be ratified, pointingOUI that it "would form a trading blocof 370 million people with a com-bined GDP (gross domestic product)of nearly $7 trillion."

Laney also had some predictions

for the detergents industry in theseven years leading up to the year2000. He estimated the dollar value ofsales in 1992 to be $55-60 billion."We should see another 50% increasein consumption of our products world-wide ... if we can create better con-sumer satisfaction and value," he said.

He reviewed the development andexpansion of compact powders intoNorth America, India. The Philip-pines. Mexico and the Middle East.and also noted the introduction ofdetergents that reduce color fadingand dye transfer.

Retailers are offering more private-label products because private prod-ucts improve retail profit margins. dif-ferentiate their stores from competi-tors and build shopper loyalty, he said.He gave four examples of gains insales of private-label products: (a) forSainsbury, the largest food retailer inthe United Kingdom, private labelsare 53% of dollar sales and 60% ofunit volume. "and still growing;" (b)in Canada, the largest grocery retail-er's private-label sales were 32% ofdollar sales and 37% of unit sales,"and still growing;" (c) Aldi in Ger-many "commands a 10-15% marketshare with a product line-up that isexclusively private-label;" and (d) inthe United States, the Wal-Mart chain"sells three broad lines of private-label products-Equate, Great Valueand Sam's Choice-and is rumored tobe entering the laundry detergent cate-gory this year:' he said.

"I don't believe private-labels aregood for the soap and detergent indus-try long term," Lafley said. "Private-label manufacturers copy establishedbrand products. They do not innovate.They create no new products or cate-gories. They do not improve productsor add value. In fact. they are sold pri-marily on price and they move theindustry down the value-added chain.They thrive in industries that have letproducts become commodities."

He said the detergent industryshould be more innovative and cost-efficient: "We can't let soap anddetergents degenerate into commodi-lies."

On other topics, Laney noted thatconsumer awareness of the environ-ment has affected product packaging:

"We're in a period where small isbeautiful. less is more and packageinnovation that delivers superior valuemoves quickly around the world."

Fabric conditioners have becomemore effective and efficient, more

D. Sch.rerGener.1 Ch.irperson

biodegradable. and are being market-ed in recyclable or refillable contain-ers, he said.

Dishwashing detergents use newsurfactants that are more effectiveagainst grease. and concentrated liq-uids "are beginning to appear inEurope, super-concentrated gels inLatin America and more compactpowder automatic dish detergents inEurope and North America," Laneysaid.

Many new hard-surface cleaningproducts have been introduced inWestern Europe and North America.such as liquid cleaners and sprays for-mulated for better cleaning of bath-room soils, like hard-water stains,lirnescale and soap scum, he added.

All-purpose hard-surface productsintroduced in the United States consti-tute a new spray-cleaner segment thathas achieved a combined share ofalmost 20% of the glass- and all-pur-pose-spray market. he said.

Personal-care products are becom-ing more convenient and mild, withbath gels and liquids now accountingfor half of the European market and athird of the Japanese market. In theUnited States, new synthetic bars aremilder. and liquid antibacterial soapsare gaining market share.

Foundations for growthReturning to his predictions forindustry expansion. Laney said thaipopulation growth is the first build-

INFORM. Vol. 4. 00.12 <December 1993)

1310

SURFACTANTS & DETERGENTS

ing block for such growth. Duringthe next seven years. he predicted.global population could grow by asmuch as 100-110 million per year or"equal to the population of Nigeriaevery year." He said that by the year2025 "virtually all of the world'spopulation growth will take place indeveloping countries."

Other building blocks promotingindustry growth. he said, are increas-ing disposable incomes and techno-logical innovation.

Consumer needs in both developedand developing countries "will bemore alike than different," he said. Hecharacterized those needs as productsthat are (a) effective against moresoils and that clean more thoroughly,(b) mild on the surfaces to be cleanedand on the consumers' hands, (c)biodegradable and minimize waste,and (d) affordable. He said that limit-ed disposable income in developingregions and competition from private-label products "will put price pressureon premium products:'

In conclusion. Laney called on theindustry to improve its understandingof consumers. to create better productsand packages. to bring new productsto market faster. to create new cate-gories of products for consumers, and

Left: World Confe ... nce p.r1lcl~nts !locked to tn. Opening In theMont ... ux M.rketpt.c •. G.... tlng guests .... IOC81hostesses A1ex8ndraC... OII and Ann Sophie F.rn8n6esln tradilionsl Swiss .ttl ....Righi: Sushll Kirahn.n and M.S. Thakur of God"'lln India renewacqu8lnt.nce. with Blpln Vor. from De. PI.lne., Illinois.

to eliminate costs that add no valuefor the consumer. He also proposedcloser working alliances with manu-facturers of laundry and dish washingequipment, textiles and garments.

"I hope when we convene again inseven years we can invite representa-

tives from theserelated industriesto discuss keytrends ... and wecan work togetherto deliver beliefconsumer valueand improve jointproduct perfor-mance:' he said.

The UnionBank's Gassersaid he could

find little evidence of global economicrecovery or other reasons for the opti-mism of some other economists.

"Recession or weak recovery nowplague the industrial world, while(the) former Soviet economies remainin deep depression. and growth hasslowed sharply in most developingcountries;' he said.

The U.S. economic recovery is tooweak to create jobs or stimulate othereconomies in the world, he said, and theJapanese economy has "bottomed out,

but shows no sign of recovering to pastgrowth rates." Western Europeaneconomies have not yet hit bottom andrecovery "remains in shadow," he said.

Gennany remains the key economyin Western Europe because it is thelargest single economy and "sets thepace for interest rate declines else-where that are critical to revivingbusiness investment and consumerconfidence," Gasser said.

However, West Germany's econo-my has transferred great sums to EastGennany. These government transfers"have averaged nearly $90 billion ayear since 1990. or nearly 6% of WestGerman gross national product thisyear:' he said. By comparison, a totalof $20 billion was transferred from allindustrial countries to all developingnations and former Soviet bloc coun-tries.

"Looked at another way, the trans-fers from Western to Eastern Gennanyeach year are about equivalent to thetotal national product of Denmark," hesaid.

In Eastern Europe. the formerSoviet satellites "that have made seri-ous reforms are doing relatively bet-ter," Gasser said. He said Poland's

INFORM. VOl. 4. no.12 (December 1993)

(continued on page 13/2)

H8ns VerbeakEuropean Ch,lrman

1312

SURFACTANTS Be DETERGENTS

•,,i

One of 1M two shlp.lhll Clrrted regl.lf'IInl. Ind IMlr spou .... nd guesls on. lour of lin Lehmln. The sculptureIn1M foreground por1~. 1M connectIon between humana and fIsh.

(cominued from pag~ /1/0) merly in the Soviet Union. Thosecountries are increasing trade withWestern Europe. Gasser said. bUI"unfortunatef y. the East's mostpromising exports are fann productsand basic industrial materials."which he said are in substantial ever-supply in Western Europe and sub-ject to strong protection.

Gasser then analyzed the West Ger-man economy. which he described ascrucial to the economies of other Euro-pean countries. Then. he began to lookfor causes of the poor global economy.West Germany's economy may havebeen hampered by East Germany'sneeds following reunification. butNorth American and Japaneseeconomies had no similar constraints.Projections for economic growth inNorth America and Japan in 1994remain in the low single digits. he said.

The probable causes usually citedfor poor economic growth include anordinary 50-year cycle. lack of inno-vation. high energy costs. falling ratesof savings. overbearing social welfaresystems. excessive environmentalconcerns and large governmentdeficits, Gasser said. adding that hefound any single one of the causes tobe improbable.

"I am suspicious of long cycleswithout logical explanations," besaid. He noted innovations in elec-tronics and communications and dis-coveries in genetics "make land more

economy. which grew modestly in1992, should experience furtherrecovery in 1993. When Poland firstbegan economic reforms in the1980s, the country endured "a periodof economic stagnation." But now.Gasser said. Poland appears to be ona course of "sustainable recovery."

Hungary's economy appearedheaded for growth in 1992 bur washampered by banking reform that"proved more costly than expected ...a poor harvest ... and a rising govern-ment budget deficit. inflation anduncertainty." Gasser prescribed basicreforms to underpin a sound economyand said that such reforms are notcomplete.

The Czech Republic is "furthestalong the path to a market economy,"according to Gasser. but its modestgrowth in the first part of 1992 gaveway to recession during the secondhalf of the year.

Gasser turned his attention to Asia:"East Asia remains about the onlybright spot on the economic globe. butwe must wait to see what happens ifthe highly overheated Chinese econo-my crashes."

Gasser discounted the influenceof low interest rates on economicgrowth in Europe. Japan and NorthAmerica. High inflation "remains aserious problem" in countries for-

productive and add to productivehuman life spans,"

Petroleum prices are "back near his-toric lows, and the industrial world hasnOI sprung noticeably back to life;'Gasser said. As to the concerns aboutthe environment. Gasser said thai "stop-ping production simply because some-thing might be harmful looks suspi-ciously like the many social and reli-gious taboos that have stalled economicdevelopment in the past. to However. hesaid that "correctly costing the use ofthe environment into products shouldalso spur growth rather than slow it inthe longer run. We can sec how ignor-ing environmental costs has left largetracts of Eastern Europe and the formerSoviet Union totally unproductive. ifnot uninhabitable."

The major drag on the global econ-omy is the combination of decliningsavings. increasing taxes and socialwelfare payments, and soaring gov-ernment deficits-factors that he saidare related and hamper monetary Iis-cal policy-making.

Gasser's prescription: work moreactively on the supply side by imple-menting revenue-neutral tax changes tostimulate savings and investment, initi-ate value-added taxes on consumptionto replace taxes on income and produc-tion. reduce subsidies and put ceilingson prices and wages and on tariffs and

INFORM. Vol. 4, no.12 (December 1993)

tcontinuea on page /3/5)

1315

SURFACTANTS Be DETERGENTS

[continued from page 1312)

quotas "to lower production costs,increase the flexibility of the economyand raiseoverall incomes:'

Gasser said that the EuropeanCommunity's 1992 Single MarketProgram and the NAFTA are goodprograms that should stimulateeconomies. But no country is freefrom traditional politics and socialconcerns that militate against openingmarkets. He said that past assumptionsmust be altered to create changes andbring about "efforts to make the econ-omy more competitive." Such effortswill "boost economic growth well intothe next century."

GlobalizationThe presentation on globalization wasby Kamran Kashani of the Interna-tional Institute for ManagementDevelopment in Lausanne, Switzer-land. His research focuses on the suc-cesses and failures of major corpora-tions in the global marketplace.

He said that gaps in lifestyles andbuying patterns from one country toanother are narrowing and that savvymarketing can successfully introducea new product worldwide. He showeda videotape of shampoo commercialstelecast in Europe. Asia and LatinAmerica. All the models in the com-mercials were young and shown in afitness workout environment,extolling the shampoo's convenienceand mildness. as well as the need forattractive hair.

Kashani also reviewed some fail-ures in global marketing. A pen man-ufacturing company that had been adecentralized organization brought innew top management. which decidedthat the company needed a globalstrategy. In the first phase of a drivetoward being a global competitor,management pruned the product line,centralized production and automat-ed much of it. standardizing productsand packaging. Managementappointed one advertising agency tohandle creative services and mediaplacement around the world. replac-ing smaller. regional agency con-tracts.

However. the finn's regional exec-utives balked at the new regimen,

Allhe banquet In lhe Monlreux Casino, guesls al 'llIbfe 29 ralselhelr glasses In aloaaL

asserting that each regional marketwas different and that regional man-agers should be able to control adver-tising for which they paid. The region-al executives described a new adver-tising Slogan as the lowest commondenominator-speaking to no one inorder to try to speak to everyone in theworld.

As losses mounted. a new top man-agement team was brought in to dealwith the company's growing deficits.The new chief executive determinedthat the global vision as a low-costproducer was counter to the compa-ny's tradition and image and. there-fore. had been rejected by the organi-zation'S corporate culture from theoutset.

"Managers are harder to globalizethan products," Kashani said. Hisadvice on "going global" included:centralize management without dis-couroging market-level experimenta-tion; standardize without losing mar-ket-level flexibility: and globalizewithout becoming insensitive to cus-tomer needs. He advised further thatsome decisions be delegated to amulti-country task force of key indi-viduals from key countries. Pilot pro-grams and test markets are usuallyvery useful.

"Stay as unified as possible and asdiversified as necessary. And allowtime for people to come on board.They may come on board slowly. butthey will come." he said.

Sponsoring organizationsThe 3rd World Conference on Deter-gents was sponsored by four organi-zations: The American Oil Chemists'Society (AOCS) in the United Statesof America; The Association Inter-nattonate de la Savonnerie er de laDetergence (AIS) in Europe; TheJapan Oil Chemists' Society (JOCS)in Japan: and The Soap and. Deter-gent Association (SDA) of the Unit-ed Slates of America.

In addition to the sponsoringorganizations, there were four partic-ipating organizations that helpedwith planning and promotion:FOSFA International. lnsritut desCorps Gras (lTERG). Com ittEuropten des Agents de Surface etleurs lnrermedtares Organiques(CESIO) and the Canadian Soap andDetergent Association.

The five members of the confer-ence executive committee were:general chairperson David Scharerof Shell Chemical Company inHouston. Texas; Jerome H. Collinsof Procter & Gamble in Cincinnati,Ohio, vice chairperson for the Unit-ed States: Hans Verbeek of Henkelin Dusseldorf. Germany. vice chair-person for Europe: Kurt Gehri ofVerband der SchweizerischenSeifen- und waschmittelindusrri(SWI) in Zurich, Switzerland. localchairperson: and AOeS ExecutiveDirector James Lyon of Champaign,ll1inois. •

INFORM, Vol. 4, 00.12 (December 1993)

1316

SURFACTANTS & DETERGENTS

Traffic in the exhibit hallprompted many exhibitorsto call the World Conferencea successful meeting.

Equipment,ingredientsdominateexhibition

Porty organizations filled theexhibit hall at (he 3rd WorldConference and Exhibition on

Detergents: Global Perspectives. Theconference was held at La Maison desCongres in Monrreux. Switzerland, onSeptember 26-30, 1993. Two eveningreceptions in the exhibition hall drewsubstantial crowds.

Soap, detergent productionEquipment manufacturers were out inforce. displaying and discussing newand improved machinery and equip-ment for manufacturing soap anddetergents.

Ballestra displayed a new kettlemix reactor for producing concentrat-ed detergent powders. Units are oper-ating in Finland and in a pilot plant inItaly, with orhers under construction inFrance. Great Britain and Brazil. Cor-rado Mazzanti, Batlestra representa-tive, said "the big draw for us is (that)the Europeans are making dioxin-freeernoxylate alcohol to produce highlyconcentrated detergent surfactams."The kettle reactor system, Mazzantisaid. allows a producer 10 "reach a

density up to 700-800 grams with30-40% active matter, U.S, concen-trates have about 600-700 grams perliter now, and European concentra-tions are similar in active matter." hesaid. Mazzanti predicted that deter-gents will continue to become moreconcentrated. "In the Far East," hesaid. "there are super-compact pow-ders with density of more than I kgper liter:'

Binacchi & Company displayed itsnew processes for spray drying anddry mixing. for which the technologywas acquired from Stelnfels of Ger-many in 1992, explained FabioBinacchi. Binacchi said that his com-pany sees new business opponunitiesin Asian nations because "theireconomies are growing and they aremajor producers of palm oil that canbe used in soap." His company hassold soap-making plants inVenezuela, Mexico and the Domini-can Republic. He said that there areopportunities for the industry in theformer Soviet Union. "They ncedsoaps and detergents:' Binacchi said,"but they don't have even eyes to cry

because they are so poor. But in thefuture. they will be major oppcnuni-ties for development of industry andtechnology."

Britannia Soap Machinery Com-pany spokesman Nigel Scott said,"We change the technology slowly.The majors (soap makers) and a lotof the smaller players are very inter-ested in more profits and a greaterrange of products. With the systemwe're showing (in Montreux), youcan change between products on asingle line within about an hour, notfour hours. Our vertical stamper hasa IO-minute die-changeout time, Anelectronic program can be dialedback in to start the new line. In thepast it was difficult to change fromone product to another, especiallychanging vacuum on the dies. But wehave been doing that electronicallyfor the last ten years:' He also saidthat the firm plans to open an officein Bejing. China. for sales and train-ing local people to be service engi-neers. Britannia is hoping to be ISO

INFORM, Vol. 4. no.12 (December 1993)

tcontinued onpage /3/8)

1318

SURFACTANTS & DETERGENTS

(continuedjrompage 1316)

9000 certified by the end of the firstquarter of 1994. "We set the targetdate two years ago," Scott said, "andwe are on schedule."

Buss Group of Switzerland dis-played and provided printed technicalinformation about its alkoxylationtechnology, used to producealkylphenol ethoxylates, natural andsynthetic fatty alcohol ethoxylates,primary and secondary amine erboxy-lares, amide ethoxylatcs. fatty acidethcxylares, fatty ester ethoxylates,polyethyleneglycols. polypropy-Jeneglycols and nonylphenolpropoxylates. Spokesman Urs Gessersaid the company launched its newalkoxytation technology in 1991. Hesaid that the new system, which hedescribed as safer, better for the envi-ronment and providing better productquality than older technology. hasbeen well received.

Chemithon also used the confer-ence to debut a dryer that can handle95-97% active ingredients, saidspokesman Jorge Aparicio. He saidvisitors had sbown interest in thedryer because of its relatively smallsize and energy efficiency. Apariciosaid that Chemithon is now makingmethyl ester sulfonates (MES), whichcan substitute for linear alkylbenzenesulfonate (LAS):' Feedstocks can be

Boolh, In the exhibitionh,1I .ttracted many jnter-elted groupl of reglltrllnt,at the 3rd WoridConferllnce and Exhibitionon Delaruenl,; Global Per-Spectlvel,

lard, tallow, palm oil, coconut oil andcottonseed oil. He said that his com-pany's equipment for manufacture ofsurfactants has several innovationsand that the firm was displaying MESin dry fonn to show one of the appli-cations of Chemithon equipment.Aparicio is the vice president of a newbranch of the company that opened inBelgium during the summer of 1993."Eastern Europe has old equipmentthat we want to upgrade or replace."Aparicio said, and with the big West-ern European companies buying facto-ries in the fonner Soviet Union. thereis not only a market but an ability topay for new technology."

GMV lmpianti SRL of Castellara-no. italy, is a 20-year-old group thatprovides process equipment and plantsfor production of detergent powderusing either batch or continuous pro-cesses. Equipment includes mixers.granulators, fluid-bed dryers and dos-ing systems. The company providedinformation on its new technologydesigned to reduce water content inslurries. The company said it is expe-riencing an increasing demand forturnkey plants.

I.I.T. of Italy displayed and dis-cussed its line of sutfonanon equip-ment. including pilot plants andindustrial-scale plants, multi-tubereactors, integrated S03 productionplants, heat-recovery steam boilers

and electrostatic precipitators andhomogenizers.

IMSA (Impianti Macchine Sapone& Affini) of Italy also presented anew system for stamping, cutting andfinishing soap. Called the VST Multi-plex Soap Press, it is of modulardesign and can be set up in any con-figuration with no mechanicalchanges. Specifications include fromthree 10 eight die cavities, soapweights from 100--200 grams and aspeed of 60 strokes per minute. result-ing in an output of 60 strokes multi-plied by the number of cavities.

Meccaniche Moderne SRL, Chemi-cal Plant Division, of Italy, promotedits line of soap machinery and plants.including continuous and discontinu-ous saponification plants for neutralfats and fatty acids, vacuum drying.and finishing lines for the productionof laundry soap and toilet and special-ty soap. The company can providemulti-tube or mono-tube reactors toproduce anionic surfactants as well asdetergent powder manufacturingequipment, such as spray dryers forproduction of low bulk-density pow-ders and granulation plants for highbulk-density concentrated powders.

SIPREC of Milan, Italy. providedinfonnation about "Sulfosip,' its newmulti-tube sulfonation reactor. Thereactor can convert between98.5-99.2% of the organic feed intodetergent products. a companyspokesman said. The firm also pro-vides engineering and constructionmanagement for the manufacture ofpowder and liquid detergents and spe-cial surtactanrs.

TEMA Technologies and Manufac-turing of Milan, Italy. exhibited a newsoap-bar stamping machine that canstamp up to 500 bars per minute ofsynthetic and glycerine soaps. Repre-sentative Aldo Mazzoni said that cus-tomers' suggestions played a majorrole in the development of the equip-ment. He said traditional equipmentoperates at 50 bars per minute. Thefirm has sold units to firms in Japan.China and The Philippines, but not yetin the United States.

Y.R.V. of Ornago, Italy, presentedits new flash dryer and flash reactorthat incorporates technology for mix-ing reaction, drying and granulation

INFORM. Vol. 4. no.12 (December 1993)

1319

for every kind of saponification.Weber + Seelander of Germany

highlighted soap production machin-ery, saponification equipment, finish-ing machinery and its capability toprovide complete turnkey installa-tions. Company representative Hans-Georg Raschper said that China andthe Far East represent "a big market inupgrading because they need highercapacity." He noted a trend throughoutthe world to retrofit old facilities withnew equipment. He said that liquiddetergents are gaining market share inthe United States and that sales ofsolid soap are declining, which willhave some impact on his company.

perborate but not for hypochlorite andother bleaches that work best at lowertemperatures." He said that bleach inlaundry powder is gaining acceptancein Asia and in the United States.

Sud Chemi's display centered onits detergent bentonite product calledLaundrosil , The company, based inMunich, Germany, said that it mines aspecial white bentonite, then modifiesit with a photoacnve bleaching agentby the process of agglomeration.Company spokesman WolfgangHeininger said that the product can beused in white detergents with bluespecks and that it "disperses easilyand releases the photobleaching agentjust as if the bleach were being addedseparately." Laundrosil, which hasbeen on the market for two years, metsales expectations in the first year andsales are increasing, Heininger said.

Warwick International Group LId.,of Wales in the United Kingdom, dis-

tributed information about its "MykonA" bleach activators and the uses oftetra acetyl ethylene diamine (TAED)bleach activator in laundry powders,dishwashing machine powders, drybleaches and bleach boosters. Warwickrepresentative David Smith said thatTAED used in powders must be granu-lated and coated. "We have improvedhow this is done and we are also look-ing at new activators," he said. predict-ing increased use of TAED and bleachactivators, especially in U.S. laundrypowders. He said that Procter & Gam-ble has been putting bleach into itsCheer. Tide and Oxydol brands usingits own activators (sodium nononoxybenzene sulphate).

Genencor International, formed in1990, comprises the biotechnologyefforts of Eastman Kodak in the Unit-ed States, Cultor Ltd. of Finland andGenencor Incorporated. The companysaid it has an array of industrial

Ingredient suppliersManufacturers of surfacrants, builders,enzymes, whitening agents, antirede-position agents, fragrances and othercleaning product ingredients wereexhibiting their newest materials forthe detergent industry.

Ciba-Geigy of Basel, Switzerland,promoted its whiteners, bactenostatsand fluorescent whitening agents.Company representatives were amongseveral who envisioned substantialgrowth opportunities in the Far East.Ciba's Ergosan brand bacteriostat"would be good for the general publichealth because it can be supplied inoral-care form and in bars for sur-geons' scrubbing procedures."

National Starch and Chemical ofthe United Kingdom promoted itsrange of synthetic and natural poly-mers for the soap and detergent indus-try, including its Narlex MA 410copolymer designed to control scalingand encrustation in detergent andother applications.

Degussa's display was staffed byspecialists in zeolites and bleach.Claus Dietrich said the company wasdisplaying "our normal list of zeolitesin slurry form, powder and com-pound." The company has new com-pounds for compact detergents andcolor-care detergents. Peter Kuzel dis-cussed Degussa's bleaching ingredi-ents, saying that perborate "is still themain bleach in Europe and is growingin imponance in the United States andSwitzerland. The now-declining Euro-pean practice of washing in very high-temperature water "was good for

oShusterA Multidiscipline R&D and

Testing Laboratory specializingin consumer products.

• Analytical Services• Reverse Engineering• Product Development• Claims Substantiation• In-home Use Tests• Bundle Testing• Product Optimization• Lipid Analysis

CONTACT: Patricia BaressiHERBERT V. SHUSTER, INC.

5 Hayward StreetQuincy, MA 02171

TEL. (617) 328-7600 FAX (617) 770-0957

for information circle *218

INFORM. Vol. 4. no.12 (December 1993)

;,.....-

1320

SURFACTANTS & DETERGENTS

enzymes and other fine and specialtychemicals. Genencor's Purafect andLumafast enzymes are used in laundrydetergents to remove stains such asmilk, blood, grease and tomato sauce."We collaborate with detergent manu-facrurers to create enzymes for devel-oping safer, more effective cleaningproducts for household and industrialuse," a spokesman said.

International Bio-Synthetics, adivision of Gist-Brocades in TheNetherlands, spread the word aboutMaxapem, its encapsulated high alka-line bleach-resistant detergent pro-tease introduced to the market in1991. A company representativecalled the industrial enzyme market"very competitive and characterizedby a small number of suppliers andsome very dominant buyers." Thecompany is working to have all of itsproduction facilities ISO 9000 certi-fied by the end of 1994.

Novo Nordisk, which said it has"about a 50% share of the world mar-ket for industrial enzymes," presentedinformation about its development,production and marketing of enzymesfor the detergent industry. The productline includes Alcalase for heavy-dutydetergents (HDO), Ourazym for stabil-ity in detergents containing bleach,Esperase for use in alkaline conditions,HOD and industrial laundry and dish-washing products. savrnesc for use in

Alfred ugnler (Ie") ofBuss AG and Ronald VanVoorst (right) of Dowaenene, TheNetherlands, discuss theBuss Loop Reactorethoxylatlon process.

low-temperature wash water, and Ter-rnamyl for dishwashing machines andelimination of starchy food residues.The company also supplies BAN, Cel-luzyme and Lipolase. A popular fea-ture of the firm's exhibit was a stuffed-toy gorilla wearing rompers with vari-ous soiling substances on the back halfand the front, laundered half withoutenzymes and half with to demonstrateNovo's products.

Colin Stewart Minchem ofCheshire, United Kingdom, in con-junction with Brunner Mond, formerlypart of ICI, promoted their co-agglom-eration of sodium silicate and sodaash, a product called Gransil, whichwas described as the first in a newrange of products.vlt has excellentsequesreraru properties," said compa-ny spokesman David Stuart. Heexplained that the business began as aminor processor of bentonite, thendetergents, and now is a special nichebusiness dealing with resolving stabil-ity problems. Colin Stewart Minchemis putting in a new facility in Winds-ford, Cheshire, with a capacity of50.000-60,000 metric tons per year.

Crosfield of Warrington in theUnited Kingdom promoted its newline of pyramidic sodium silicategranules. "We've been making silicatepowders for 100 years." said companyrepresentative John Newton. He saidthe company has manufacturing facili-

ties in The Netherlands, United States,England, Italy and Brazil, and a salesoffice in Singapore.

Norsohaas of Verneuil, France,promoted its Norasol polymers fordetergents and industrial and institu-tional applications. The company,formed in 1989, is a 50-50 joint ven-ture between Rohm and Haas Americaand Elf Autochem of France. Norso-haas spokesman Rene Siffrin said thatthe company built a plant in 1990,near DeGaulle airport just north ofParis, with a capacity of 100 metrictons of polycarboxylates. Siffrin saidthat 85% of the fum's product is soldin Western Europe, outside of France.He said that Eastern Europeans wantto switch from phosphate formulationsto the use of zeolites and polymers indetergents, "but they have moneyproblems." He said thai EasternEurope is now a minor market but isexpected to grow. Siffrin termed themarket in Western Europe as stable.

ICI Surfactants of the United King-dom, formulator of the superconcen-trated laundry liquid Aquaperle,exhibited its range of raw materialtechnologies, including erhoxytates.alkoxylates, sorbttor derivatives andpolymeric surfactants.

Hickson Munro Ltd. of the UnitedKingdom, Belgium and South Africadisplayed information about its opticalbrighteners, for detergents. and itsbulk linear alkylbenzene (LAB) sur-factants. Business in optical brighten-ers is declining in developing coun-tries, but it is expected to increase indeveloping nations, according tospokesman Mike Durrant. As peoplein Southeast Asia and Latin Americaimprove their living standards andpurchase more washing machines,"optical brighteners will makeprogress. There will be an overallsteady market for our products.although business is mature in theUnited States and Europe," he said.Hickson, which has modified its opti-cal brighteners to work in lower washtemperatures that are becoming com-mon in Europe and the United States,acquired a company near Liege inBelgium during 1992 to increasecapacity, Durrant said. Hickson's AlanHalman said that the company intendsto be a high-volume supplier of anion-

INFORM.Vol. 4. no.12 (December 19(3)

1321

ics. "We ship from two to five rail carsper week." he said. adding that anton-ics are being produced at higher activestrengths. He said that if major manu-facturers want. for example. 3% moreactive ingredients. "we would come inwith contracts for many thousands oftons. We have state-of-the-art hard-ware. which is more important to usthan inventing molecules." Halmansaid the finn expects to increase pro-ductlon capacity "over the next 12months" to meet demands in Europe.the Middle East and Far East.

International Specialty Products(ISP) of Rijswijk. The Netherlands.introduced a new product line,GAFTEX antiredeposition agents.GAFTEX manufacturing plants haveachieved ISO 9000 certification. ISPspokesman Arne Dessen said the com-pany developed its "first-generationscavenger" anti-dye transfer productbecause "people want more effectiveadditives." He said that in the futurethere will be fewer surracrants indetergent formulations and "our sol-vents allow the use of 12% less sur-factant."

Firmenich, the only fragrance com-pany exhibiting. is located about anhour outside Montreux andmanufactures fine perfume alcohol andfragrance for detergents and soaps."We came to find out about new tech-nologies and trends and to make newcontacts," representative Jose Concsasaid. Asked about u fledgling move-ment in the United States to ban fra-grances from personal-care products.Concsa said. "I've heard about it. butproducts will always have perfume ofsome kind to cover the base odor ofproducts. which is created by the male-rials used in formulations. We make afragrance for low-sense seekers tocover any unpleasant odor in a prod-uct." Environmental concerns are not amajor factor for fragrance companies."In a detergent you have .02-05% fra-grance. Of that amount. some degradesin water and some dissolves in air.After a wash. only half of what was inthe original detergent remains to moveinto the drain. and this is a very littlequantity." Conesa said.

OthersTestfabrics Inc. or the United States

INFORM,Vol. 4, 00.12 (December 1993)

Renewing oldacquaintances

and making newcontacts on tile

exhibit hall stairs

shared exhibit space with its Europeansuppliers and associate producers oftextile test media for the detergentindustry. Co-exhibitors were the Cen-ter for Test Materials of The Nether-lands, EMPA of Switzerland and wfk-Institutes Krefeld of Gennany.

Kruss of Germany displayedinstruments used to characterize solidand liquid surfaces and interfaces.Included were its contact-angle mea-suring systems and renslcmeters forboth static and dynamic surface ten-sion.

K-Tron Soder of Switzerlandoffered information about its modular-volumetric and weigh feeders for theprocess industry in general.

For Lauda Dr. R. Wobser GmbH &Co. KG or Germany. the 3rd WorldConference on Detergents was thefirst display of its new MaximumBubble Pressure Tensiometer. A com-pany spokesperson said that thedevice is fast enough to measuredynamic surface tensions, which isimportant in coating films and otherindustries where operators need toknow short-lived diffusion times.

Tintometer Ltd. of the UnitedKingdom displayed a variety orinstruments for measuring and gradingcolors in the fats and oils and deter-gems industry. The company's majorfocus was on its recently introducedPFX 990 unit.

Engelhard Technologies' chemi-cal catalysts division produces cop-

C.F.T. Center ForTestmaterials, Vlaardingen,Holland

EMPA St. Gallen,SwitzerlandSwiss Federal Laboratoriesfor Materials Testing andResearch

wfk-Testgewebe GmbH,Krefeld, Germany

Supplying soil test cloths,textile test materials andservices to the detergentindustries.

Technical information,catalogs from:r••tfab,ic., Inc.200 BlackfordAvenueP.O. Box420Middle$Ox,NJ 08846-0420 USA

Telephone: !9(8) 46lH446Fax:(9081469-1147

For information circle 1182

1322

SURFACTANTS Be DETERGENTS

per--chrome catalysts for processingfany alcohol. nickel and copper cata-lysts and nickel and noble metal forprocessing fatty acids, and nickelcatalysts for processing fatty amtnes.said Herman Beckmann, representa-tive. The company has productionfacilities in the United States, TheNetherlands, italy, Germany, Japanand Korea. Beckmann said that dur-ing the next five to seven years therewill be a trend to produce fatty alco-hols at lower pressures, "which willrequire a special catalyst. I also seedevelopment of a fixed-head processfor fatty alcohol and fany acidhydrogenation, and I see industryswitching to nonchrome-containingcatalysts for environmental reasons,"Engelhard distributed information onseveral types of catalysts, includingnon chromium-containing catalystsfor fatty alcohol production, fixed-bed catalysts for producing unsatu-rated fatty alcohols, catalysts foroxo-alcohot production and catalystsfor primary amines.

Euromel of London, England, partof an international reclamation, recov-ery and environmental managementassociation, promoted its capabilities10 recycle and reclaim spentcopper-chrome catalysts used in man-ufacturing fatty alcohols for detergentformulations. Euromet also recyclesspenl nickel catalyst, "but this is nOIas much a problem as copper-chrome,which is an environmental hazard," arepresentative said. Recycled catalystand other metallic materials are col-lected for a fee, treated and sold assecondary raw materials to users thathave contracts with Euromet. The firmis opening offices in Khasaklstan andhas entered into a joint venture inChina.

Herbert V. Shuster Inc. is aresearch-and-development and testinglaboratory. The company promoted itsrange of services, offered throughoutthe world, from its locations in Mas-sachusetts, Georgia and Texas. Thecompany said it can conduct testsranging from the "simple and com-monplace to complex reverse engi-neering studies of competitive prod-ucts." The company also offers ser-vices for product development, ingre-dient optimization and claims substan-

uauon. I! also provides ISO 9000reviews and total quality managementaudits.

CLER (the Council for LAB/LASEnvironmental Research) representsmanufacturers of linear alkylben-zene. Under the auspices of CLER,the two U.S. manufacturers of LABand five European producers cooper-ate in planning and conductingresearch and annually share testresults and recommendations. JimLieure of Monsanto and Mike

Reynolds of Vista represented CLERin Montreux.

CIMICAo8gilCHEMISTRYrodayof Milan, Italy, distributed copies ofits publication, an international mag-azine with 10 issues per year cover-ing the chemical industry, pharma-ceuticals, environmental topics andbiotechnology.

Hewin International, consultants,displayed condensed copies of severalrecent reports of interest to the deter-gent industry.

S Be D NEWS

Akzo reorganizes Rand D activitiesolefins, alcohols, arnines, alkyl suc-cinic anhydride and zeolites), bromineand derivatives, specialty chemicals(agricultural and pharmaceutical inter-mediates, ibuprofen, antioxidants,polyimide insulating foams, curativesand polyolefin catalysts) and electron-ic materials.

The group operates manufacturingplants in Arkansas, South Carolinaand Texas as well as in Belgium andFrance. Research and development isconducted at facilities in the UnitedStates (Louisiana) and in Belgium andFrance. The Chemicals Group isexpected to have 1993 sales of $955million, assets of approximately $1.2billion, and nearly 4000 employees.

Akzo has reorganized its research anddevelopment activities, combiningwhat had been three sites into two.The company will close its facility atHengelo, The Netherlands, eliminat-ing approximately 200 positions andwill move some Hengelo work to Am-hem and Deventer. also in TheNetherlands.

The new research and developmentgroup will be called the Akzo CentralResearch Unit. The unit's director isA.J.H. Noller, who has more than 20years of experience with Akzo.Akzo's laboratories in Dobbs Ferry,New York, will report to Notter.

Surfactant Congressset for June 1996The 4th World Surfactants Congresshas been scheduled for June 1996 inBarcelona, Spain, under sponsorshipof CESIO (Cornite Burcpeen desAgents de Surface et leurs Interrnedi-ares Organiques) and AEPSAT (Aso-ciaci6n Bspanote de Productores deSustancias para Aplicaciones Ten·sioacuves).

Persons interested in receiving fur-ther information on presenting a paperor attending the conference shouldsend their name, company affiliation,full mailing address, telephone num-ber and fax number to: General Secre-

INFORM. Vol. 4, no.12 (December 1993)

Ethyl may spin offspecialties operationsEthyl Corporation of Richmond, Vir-ginia. has announced that its commit-tee of outside directors is in favor ofspinning off the company's specialtychemicals operations.

Ethyl said it filed a request with theInternal Revenue Service (IRS) for atax-free ruling covering the proposal.If the corporation receives a favorableIRS ruling and final approval by itsboard of directors. the plan could becompleted by the end of 1993.

The change would involve creatingan independent. publicly traded com-pany consisting of the business unitsin Ethyl's Chemicals Group: olefinsand derivatives (u-olefins. poly 0.-

tariat, CEO, Jorge Girona 18-26,08034 Barcelona, Spain.

The international surfactant meet-ing is held every four years in Europe.

SDA seeks paperson glycerine useThe Soap and Detergent Association(SDA) has set a deadline of June I.1994, for submission of emnes forthe 1994 Recognition Award forInnovative Uses of Glycerine. Thecompetition is open to SDA mem-bers and nonmembers. Papers of notmore than 1.000 words shoulddescribe the applicant's proposal andits potential commercial use. Entriesshould be sent to The Soap andDetergent Association, Glycerineand Oleochemical Division, 475Park Avenue South. New York City,NY 10016, USA.

The winner will receive a 51,000honorarium and a commemorativeplaque, which will be presented atSDA's Annual Meeting.

SDA Glycerine and Oleochemical(G&O) Division members will judgethe papers on criteria that includeinnovation, creativity, potential fordevelopment and timely introductionfor use in commerce. The division iscomprised of companies that manu-facture glycerine. fatty acids and otheroleochemicals.

For additional information, contactAnita Kuemmel, director of industryinfonnation, SOA. 475 Park AvenueSouth, New York City, NY 10025,USA (fax: 212-213-0685).

Batelle: laundryproducts changingThe Batelle Institute has reponed thatlaundry products "have been undergo-ing a quiet revolution in response tomarket pressures. Formulations havebeen more widely modified in 1993than in any earlier time since the startof the BateiJe Detergent Analysis Pr0-gram in 1990."

The analysis program is conductedby Batelle Europe for the institute's

clients. Joel Houston, president ofColin A. Houston & Associates inMamaroneck, New York, is the U.S.representative for the Batelle project.Houston said that Batelle analyzes 80laundry products per year in the pro-gram.

Houston said that cost pressures areaffecting formulation practices. Inaddition, the development builder tar-trate monosucctncserenanrate disucci-nosate (fMSrrDS) is an example of adevelopment builder "pushed to thesidelines" as manufacturers move tomore compact formulations. Lessexpensive builders, such as citric acid.are replacing TMSrrDS. The reportwas given at a Batelle meeting inChicago earlier this year.

The 1994 analysis program willstan up after January of the new year.

Business briefslei Surfectants has hired Anhur B,Borton to be Household SurfactantsAccount Manager, located in Mariet-ta, Georgia. He will be responsiblefor marketing lei's household sur-factants to cosmetic, pharmaceuticaland food accounts in the Southeast-ern United States. He had been withProcter & Gamble, first in the chem-ical division and later as easternregional manager for the JercoChemical subsidiary.

Lion Corporation of Japan andShanghai JAWA Complex, a cosmet-ic manufacturer in China. have signedan agreement on a new venture. Lionwil provide technology for householdand dishwashing detergents to be soldin China by the Shanghai firm underthe Lion trademark. After three years,the venture will produce and sell otherLion products in China.

Toho Chemical Co. of Japan hasannounced development of two newsurfactenrs that may be used in basesfor shampoo products. The surfac-rants are produced from an ampho-teric surfactant (ether amine oxidesystem) and an anionic surfactant(amide ether sulfate system fromcoconut fatty acids). •

Keep YourJournals

Organized

with custom-madeslipcases! AOeS Pressslipcases provide an attrac-tive way to display a year'sworth of journals.

• Protect journals fromdust damage

• V-notched for easyaccess

• Journal logo stampedIn gold

• Gold personalizationfoil Included

QuantityOneThree

~$ 9.95"$27.95"

SEND ORDER TOPublication OrdersAOCSPress •P.O. Box 3489Champaign, IL61826-3489Phone: 217-359-2344Fax: 217-351-8091

Slipcasas ale also available lor JADCSand 1JpIds. When orderWlg. please Identifylhe journal (INFORM item IISCI. JAOCSItem IISCJ. L..Pds item IISCLjior wnchlhe ease w~1be used.

'Add $1.00 poe. case lor pos.aga and ha",dUng in.he U.S.; $2.50 per case outsideeeu.s.

1323