100 YEARS ANNIVERSARY 1

100 years anniversary

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VISION MISSSIONVision: Become a leading manufacturer of the ecological,

innovative, friendly to customer solid wood furniture in the Baltic states.

Mission:Help to our customers (B2B) to manage their

invested capital more effectively increasing the return of invested capital and availability of stock.

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MAIN ACTIVITY

– production and export of solid wood furniture

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HISTORY A lot of joiners, carpenters of Jonava and surrounded regions of it were

famed for production of high quality furniture in the beginning of XIX century. It was good opportunity to found a factory in year 1911. After the some period of time the Swedish company URAN renovated this factory as factory of matches in year 1919. One of the owners was J. Kriuger, Swedish businessman. In year 1930 this factory was taken AB “Lithuanian matches”, where the matches were produced till year 1936.

In year 1946 instead the factory of matches was founded the factory of furniture production „Beržas”and from year 1947 the factory was renamed in „Jonavos baldai”. In year 1994 the JSC „Jonavos baldai” was reorganized in five companies and one of them is JSC „Baldai Jums” Ltd.

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FACTS•400 employers;•2 shifts;•30 000m2 under the roof;Member of:• SEDEX since 2008; •Lithuanian association of wood industry;• Confederation of industry of Lithuania;• Chamber of commerce of Kaunas;

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DISTRIBUTION CHANNELS:Directly to retailers: Sainsbury’s, NEXT, XXXLutz, etc.Indirectly via trade representatives, as to Laura Ashley,

Jonh Lewis, etc.

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TCHNOLOGY(1) The Company has full production technological cycle from

purchase of logs up to manufacture of high-quality pieces of furniture that can be used for many years.

Every year the Company makes investments into modern technologies and equipment. Its wood drying facilities can be considered as the most modern in Lithuania. There are built the modern drying kilns (totally 15 kilns) with capacities of around 1000m3 planks in one time of drying.

It also has CNC and other modern processing equipmentt.

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TCHNOLOGY(2)Company is located in one area, has full production cycle,

because of this is flexible in whole stages of production, ensure the right quality and reach competitive costs.

Efficiency of production due to the full utilization of timber (finger jointing, cut off timber and wet sawdust are used for heating and dry sawdust is used for briquettes, that are sold to external customers).

Right investments in to the increasing of productivity and sustainability.

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DRYING KILNS ,,MÜHLBOCK”

1111

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UV FINISHING LINE

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The environmental protection system implemented in 2008 august

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BEST SELLING PRODUCT OF THIS YEAR

Small volume of moisture inside

Small volume of ash.Very good fuel for

fireplaces and stove heating.

High value of warmth.

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PRODUCT Company is involved in production of modern furniture for living room

and bedroom such as: beds, cabinets, nest of drawers, cupboards, tables, etc.

The customer value proposition and the customers’ needs.

A truly environmentally friendly, sustainable product.

Wide product range: more than 250 different article numbers in the production.

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CLASSIC FURNITURE FOR LIVING ROOM

Hand-finished richly colored solid birch items with hand made antiqued brass fittings.

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CONTEMPORARY FURNITURE FOR LIVING ROOM

Specially selected birch finished dark with the visible the grain of wood.

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BEDROOM RANGES

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CHILDREN FURNITURE

Made accordingly EU standard, meets safety requirements

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PROMOTION OF THE BRAND NAMEvia:Participation in the fairs as exhibitor: • Stockholm fair in February of 2010;• Helsinki fair in September of 2011; and as visitors in the fairs of Cologne,

Birmingham.Local store chain:

The store in Vilnius was opened in May 1st of 2010 in Akropolis. It takes over 100 square meters;

• The store in Kaunas was opened in December of 2010/ over 100 square meters.

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THANK YOU