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Big BusinessWhy Beauty Means
84%
of women use at least one beauty or styling aid each day
46%
of men use at least one beauty or styling aid each day
100% of Sei Bella products are clinically or consumer tested against premium
department store leaders
200+beauty products in the Sei Bella line
$121 billion spent on skin care globally
$62 billion
spent annually on cosmetics in the U.S. market
30 SEPTEMBER 2017 | MELALEUCA.COM
35% average cost savings when comparing Sei Bella beauty
products to leading department store brands
The beauty industry is booming, which means there’s never been a better time to share what you love about Sei Bella® with your family and friends. Whether you’re looking for a way to attract new customers, increase order sizes, or boost customer retention, a good place to start is with Sei Bella. Here’s a quick look at the beauty market and what it could mean for your business.
13 more Product Points
ordered on average when customers purchase Sei Bella
products regularly
$429 billion predicted for the global cosmetics market by 2022
$300,000
spent on average on the face during a U.S. woman’s lifetime
$50 billion
spent on male grooming worldwide
SEPTEMBER 2017 | MELALEUCA.COM 31
Col
or P
rote
ctio
n
Ant
i-B
reak
age
Prot
ectio
n
Ther
mal
Pro
tect
ion
UV
Pro
tect
ion
Para
ben-
Free
Sei Bella
Luxury Shampoo
$15.50
Biolage
Hydrasource Shampoo
$17.50
Aveda
Damage Remedy Restructuring Shampoo
$29.00
Pureology®
Hydrate Shampoo
$28.00
Ingredients and Benefits Comparison
H A I R C A R E
Sei Bella
Salon Brands
When it comes to premium beauty products, Sei Bella® outperforms market leaders with superior ingredients, superior performance, and superior quality. Here are just a few examples of how Sei Bella outshines the competition and delivers better results across all beauty categories.
vs. the Competition
Sei Bella Estēe Lauder
Advanced Revital R3™
Triple-Benefit Age-Defying Creme/Lotion
DayWear Advanced
Multi-Purpose Anti-Oxidant Creme/Lotion
Moisturization
Increased Supple Appearance
Overall Performance
Preferred Over Current Moisturizer
Skin Softness
Paraben-Free
Price $28 $54
M O I S T U R I Z E R
Sei Bella Estēe LauderBlind Consumer Testing
Sei Bella Estēe Lauder
Enhance Eye Shadow
Pure Color Envy Defining Eye
Shadow Wet/Dry
Green Tea
Vitamins A, C, E
Glycerin
Phytosterols
Olive Oil
Carrageen Moss
Jojoba Oil
Safflower Seed Oil
Paraben-Free
Price $12 $26
Ingredients and Benefits Comparison
E Y E S H A D OW
Sei Bella Estēe Lauder
AG E - D E F Y I N G T R E AT M E N T S
Sei Bella La Prairie
Luxury Creme
Skin Caviar Luxe Cream
Improving Skin Tightness
Moisturizing Skin
Smoothing Skin Tone
Brightening Skin
Balancing Skin pH Levels
Paraben-Free
Price $130 $450
Sei Bella La PrairieDouble-Blind Clinical Testing
Sei Bella Lancôme
Volume Extreme + Length & Lift
Mascara
Hypnôse Drama Instant Full Body Volume Mascara
Volumizing
Easy Application
Easy to Wash Off
Brush Design
Coverage
Dry Time
Lengthening
Lasted All Day
Overall Performance
Paraben-Free
Price $15 $27.50
Blind Consumer Testing
M A S C A R A
Sei Bella Lancôme
Product names are registered trademarks of their respective owners.
1. SAFE FOR SENSITIVE SKINAll Sei Bella products are paraben-free, dermatologist tested, and ophthalmologist tested when applicable. We combine the power of science and nature to formulate products with the highest quality of ingredients. Every Sei Bella product helps condition skin and provide optimum benefits without irritation.
SHARE YOUR EXPERIENCE: Share how easy it was for you to make the switch to Sei Bella. Tell your friends what you like most about your new products, and why you think it will fit their specific needs.
2. YOU CAN TRY IT RISK-FREEIf you try a Sei Bella product and you don’t love it, simply return it for a full refund.
SHARE YOUR EXPERIENCE: If you’ve returned a product, share how easy the process was. You can also just share your experience with customer service in general and the ease of working with them.
3. IT COSTS LESS AND PERFORMS BETTERSei Bella costs an average of 30%–40% less than the leading premium department store brands, and it outperforms these market leaders in clinical and consumer testing (see the preceding spread for more details).
SHARE YOUR EXPERIENCE: Share an example of how switching to Sei Bella has saved you money, while also giving you better results. Show your friend one of your favorite new cosmetic or skin care products and tell them why you love it.
4. TARGETED PRODUCTS ADDRESS VIRTUALLY EVERY SKIN CONCERNSei Bella knows that skin care is not one size fits all. You need products that are formulated to target your individual needs. That’s why Sei Bella has multiple cleansers, toners, moisturizers, and treatments designed to meet the needs of varying skin types.
SHARE YOUR EXPERIENCE: What is one way Sei Bella Skin Care has improved the appearance of your skin?
Sharing with Your FriendsWhether you’re a new customer or seasoned Marketing Executive, here are a few talking points to share with friends about Sei Bella.
34 SEPTEMBER 2017 | MELALEUCA.COM
SEPTEMBER 2017 | MELALEUCA.COM 35
Start Building Your Business TodayYou don’t have to be a beauty expert to share Sei Bella with others, you just need to share your experience with others! Who are 10 people on your contact list you can approach by sharing your Sei Bella experience? You have everything you need to approach others, whether it’s someone at the coffee shop, on the playground, or at work. Just share what you love with others. They’ll thank you for it.
• Downloadable videos • Beauty tips and tricks • Presentations • Color selection worksheets • Skin type and skin care regimen quizzes • Training and Sei Bella business advice
Sharing Sei Bella® has
never been this easy and fun!
Sei Bella has an entire website dedicated to helping you build your businesss.
Go to Melaleuca.com/SeiBellaEvents to find: