10 Smart Green Steps of Being a successful Green leader

AUTHOR MUTEBI JACKSON

1. Green vision

• Set up a clear green goals and objectives (smart)

• Write down your green mission statement

2. Indentify (Top line )Smart Green Products and Services.( smart ideas)

• Selecting Top line smart green products and services

• Re- engineer your business model to green business model – 10 smart green sustainable score board.

3. Indentify A Green Niche Target Market

• Indentify smart green customers• Indentify their disposable income• Market intelligence how, why , when, where,

what they shop • Market intelligence smart green life style • Indentify the current green trends

3. Smart Green ( Swot Analysis )

• Smart green strength• Smart green weakness• Smart green opportunities • Smart green threats

4. Smart Green corporate Strategic Plan

• Smart green marketing strategic plan • Smart green financial strategic plan • Smart green operation strategic plan

5. Select and lead A Smart green winning Team

• Smart green corporate team • Smart green marketing team• Smart green human resources team• Smart green innovation team • Smart green finance team • Smart operation/logistic team• Smart green sales force team • Smart green sustainability team • smart green technology system s and design team

6. Communicate your smart green social corporate sustainability program

• Smart green ambassadors• Smart green circles • smart green innovation club• Smart green opinion leaders• Smart green community leaders• Smart green celebrity

7. Integrate a smart green communication mix

• Green email marketing, direct marketing

• Green sponsorship ,exhibition and Trade fairs

• Green sales promotion and green Publicity

• Green advertising, personal selling

Smart green sale and marketing team green

webinars Indoor promotion , product sampling , smart green social

responsibility program

Green new letters, green direct mail

Smart green charity programs

Smart green apprenticeship

program, smart green exhibition, smart green

trade fair

8. Measure your Progress (Smart green performance scoreboard )

Smart green finance goals - measures

Smart Green vision -- Green cash flows

smart Green customers – monthly green sales growth

smart Green market share ---- green return on investment or

capital employed Smart Green toxic energy ----

percentage of energy saved and money saved

Smart green customersGoals -- measures

Smart green customers – percentage of green sales from new green customers smart Green supply chain --- online delivery sales per day, per week

Smart green customer satisfaction rates --- scores levels of green customers feedback Smart green customer data base ---- increased number of green customers and new green targets

Green internalGoals – measure

Green technology – efficiency , effectiveness of green technology as benchmark to your competitors

Green team satis

Smart green performance scoreboard