10 September 2015 Brands & Sellers Showroom Brief v1 15- 17 September Strictly confidential

10 September 2015

Brands & Sellers Showroom Brief v115- 17 September

Strictly confidential

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Up to 50% off on the best brands! Over 10,000 deals! Secret Flash Sales: 24 flash deals total (8 per day) Top Brands & Sellers: 12 different brands & sellers will be featured Star Deals: 100 star deals per category App-Only Prices: 50 deals that are cheaper on the apps Next Day Delivery: Next business day delivery for select products Additional discounts: Maybank Cardholders 10% off storewide (capped $25)

Lazada Brands and Sellers ShowroomCampaign & Concept

www.lazada.sg/brands-sellers-showroom/

This campaign aims to showcase the top brands & sellers on Lazada.SG

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Overview

1. Campaign Mechanics Secret Flash Sales Top Brands & Sellers Star Deals App-Only Prices Next Day Delivery Facebook Game

2. Storewide Offers Maybank Discount

3. List of all Voucher Codes & Cart Rules

4. Post-Campaign: App Only Weekend Sale

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Overview





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Secret Flash SalesMechanics

24 flash deals in total, daily from 15-17 September– 8 deals per day, each lasting for 2 hours

Flash Deal prices remain a secret throughout the entire campaign, and will only be revealed at the start of Flash Deal timing (refer to slides 6-13)

Customers must complete payment for flash deal before the 2-hour period ends

Cart rule and voucher code discounts are NOT applicable on flash deals

Notes: Flash Sale SKUs are subject to change, you will be notified of any changes via Skype. Prices should not be revealed to the public until the exact Flash Deal timing

8am 10am 12pm 2pm 4pm 6pm 8pm 10pm

HIGH IMPACT Orders & Queries

Time SKU Name SKU # Variation Options Sale Price (excludes shipping)

8am Electrolux Vacuum Cleaner ZLUX1831AF EL818HLAE2TRSGAMZ-200802 N/A $94.90

10am MamyPoko Extra Dry Super Jumbo Pack x3

MA593TBAYQIBSGAMZ-1191888MA593TBAYQICSGAMZ-1191889MA593TBAYQIDSGAMZ-1191890MA593TBAYQIESGAMZ-1191891MA593TBAYQIFSGAMZ-1191892MA593TBAYQIGSGAMZ-1191893

New Born 80s x 3Small 68s x 3Medium 62s x 3Large 52s X 3XLarge 46s X 3XXLarge 36s x 3

$48.90

12pm ASUS Zenpad C7.0 (8GB) AS575ELAXQZSSGAMZ-1137643 N/A $174.90

2pm HomeBuddy Bean Bag Chair HO546HLAW6I4SGAMZ-1051953HO546HLAW6I7SGAMZ-1051956

BlackBlue $47.90

4pm Philips Food Processor HR7761 PH272HABFDNLSGAMZ-1516860 N/A $109

6pm MTG Sixpad Abs Fit + Active Link & Gel Sheet MT064SPBH6RQSGAMZ-1603046 N/A $299

8pm Philips 32" LED TV 32PHA4110 PH272ELAXXBUSGAMZ-1147121 N/A $229

10pm Samsung 850 Pro 128GB SSD SA356ELASCHASGAMZ-840274 N/A $109


Secret Flash SalesDay 1 Schedule: 15 Sep Tuesday


8am FITBIT Charge HR Wireless Activity + Sleep Wristband

FI087ELBH21KSGAMZ-1597015FI087ELBH214SGAMZ-1596999FI087ELBH1ZRSGAMZ-1596951FI087ELBH1ZOSGAMZ-1596948

Purple LargePurple SmallBlack SmallBlack Large

$94.90

10am Oxytarm 2-Pack Food Supplements

OX842HBAEA87SGAMZ-210871OX842HBAEA85SGAMZ-210869OX842HBAEA83SGAMZ-210867

2-Pack Garcinia Pure2-Pack Raspberry Ketone2-Pack OxyPlus Food Supplement

$50.90

12pm Microsoft Office 365 Home for Windows & Mac MI175ELAU7Q7SGAMZ-947048 N/A $44.90

2pm Innofresh Stand Fan SF810R IN619HLACIGRSGAMZ-121978 N/A $59

4pm Little Tikes 4-in-1 Trike LI262TBAAUOESGAMZ-40269LI262TBAYBKCSGAMZ-1165801

PrimaryBasic Blue $114

6pm SJCAM SJ4000 WiFi 1080P Full HD Action Camera

SJ972ELBMULCSGAMZ-1870268 SJ972ELAS3RISGAMZ-828968SJ972ELBMULSSGAMZ-1870290SJ972ELBMUL6SGAMZ-1870260SJ972ELBMUL9SGAMZ-1870264SJ972ELBMULZSGAMZ-1870299

SilverBlackWhiteGoldRedPink

$74

8pm Lenovo A3600D Quad Core 4G/LTE 4GB - Black LE106ELALE2KSGAMZ-459052 N/A $77

10pm Philips HMP8100 Android Media Player PH272ELBH4RWSGAMZ-1600484 N/A $38


Secret Flash SalesDay 2 Schedule: 16 Sep Wednesday


8am HomeBuddy Ironing Board HO546HLAQ0NXSGAMZ-714955HO546HLARRJYSGAMZ-811866

GreyBlue $26.90

10am Samsung M3 2TB USB 3.0 Slimline Portable Hard Drive SA356ELAURRMSGAMZ-978736 N/A $117

12pm Philips 39" LED TV Black 39PHA4250 with FREE HDMI Cable PH272ELBE95JSGAMZ-1461281 N/A $379

2pm SK-II Whitening Power Spots Specialist 50ML SK159HBAHDPBSGAMZ-233814 N/A $156

4pm Tag Heuer Sunglasses(SG) / Eyeglasses (EG)

TA441FAALSLLSGAMZ-480988TA441FAALSLWSGAMZ-480999TA441FAALSM5SGAMZ-481008TA441FAALSM4SGAMZ-481007TA441FAALSMBSGAMZ-481014TA441FAAPSF6SGAMZ-703838TA441FAAPSEVSGAMZ-703827TA441FAAPSEOSGAMZ-703820TA441FAAPSESSGAMZ-703824

Blue Light Grey (EG)Silver Black Red (SG)Light Grey Blue (SG)Black Brushed Grey (SG)Matte Black Grey (SG)Red (SG)Black Red (EG)Brown Orange (SG)Grey Red (SG)

$199

6pm Harman Kardon Onyx Studio Speaker HA937ELALQU6SGAMZ-478179 N/A $105

8pm Palit GeForce GTX 970 4GB DDR5 PCI-E (Black) PA372ELACKNXSGAMZ-125074 N/A $439

10pm Daniel Wellington Dapper Rose Gold DA436OTBE8KTSGAMZ-1460535DA436OTBE8IJSGAMZ-1460450

Sheffield 38mm Black LeatherSt Mawes 38mm Brown Leather $275


Secret Flash SalesDay 3 Schedule: 17 Sep Thursday

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SKU Name SKU # Variation Options Sale Price (excludes shipping)

Adidas Exercise Equipment

AD617FAAAL1HSGAMZ-27312AD617FAAAL1NSGAMZ-27318AD617FAAAL1PSGAMZ-27320AD617SPAAKUBSGAMZ-27029

Training MatSkipping RopeSpeed RopePush Up Bars

$38.35$21.39$12.29$18.85

Office Mesh Chair - Adjustable Height and Angle

OE702HLAENOHSGAMZ-230076OE702HLAENOISGAMZ-230077OE702HLAEO2HSGAMZ-230787OE702HLAENOLSGAMZ-230080

BlackGreenRed Blue

$69

Casio Mens G SHOCK Watch

CA599FAAIT63SGAMZ-311738CA680FAAI1E5SGAMZ-257478CA599FAAKYQ4SGAMZ-437732CA680FAAIAI0SGAMZ-271080

GA-100MC-2AGA-100MC-3AGA-100MC-1AGA-100MC-1A4

$125

Speedy X6 Multi-USB Charger (White/Blue) SP691ELALTOVSGAMZ-482555 N/A $33.90

Philips Mite Cleaning Vacuum Cleaner FC6232 PH272HABE9TGSGAMZ-1463959 N/A $249

Tory Burch Bags

TO620FAAPX92SGAMZ-710318

TO620FAAPX93SGAMZ-710319

TO620FAAO5YESGAMZ-595217

TO620FAAJ43USGAMZ-326523

Marion Chain Shoulder Slouchy Tote (Massai Red)Marion Chain Shoulder Slouchy Tote (Light Oak)Marion Chain Shoulder Slouchy Tote BlackRobinson Micro Double-Zip Tote (Black)

$288

Spare Flash Deals

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Overview





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Dedicated feature on Top Brands 4 brands featured per day 4 deals featured per brand


Top 12 Brands/SellersMechanics

Dedicated feature on Top Sellers 4 sellers featured per day 4 deals featured per seller

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Overview





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Star Deals 100 star deals per category

Indicated onsite with this product sticker

App-Only Prices 50 deals that are cheaper on apps

10% discount voucher can be applied to these select SKUs on apps

Indicated onsite with this product sticker

T&Cs: https://docs.google.com/spreadsheets/d/1r4tAhVpCnTFy6_T8xgOJzDAsTVnN2B5-SjEKj3pqgUI/edit#gid=334941911

Deal Types

Loss Leaders Ongoing exercise, separate from campaign.

All cart rule and voucher code discounts are NOT applicable on loss leaders

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Overview





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Next business day delivery for select products Order must be made before 2PM T&Cs: https://docs.google.com/spreadsheets/d/1r4tAhVpCnTFy6_T8xgOJzDAsTVnN2B5-SjEKj3pqgUI/edit#gid=334941911

Vote for your favourite brand among our shortlisted Top 12 Brands! One lucky winner who voted for the most popular brand will win a product from their

favourite brand, capped at $100 Game period: 13-17 Sep T&Cs: https://docs.google.com/spreadsheets/d/1r4tAhVpCnTFy6_T8xgOJzDAsTVnN2B5-SjEKj3pqgUI/edit#gid=334941911

Next Day Delivery & FB Game

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Overview





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10% discount for Maybank cardmembers valid

throughout campaign (15-17 September)

Discount capped at $25

Discount is applicable on items on Lazada.sg

excluding Top 100 products and Flash Deals

Discount is limited to first 300 users daily only and

will not be available once quota has been reached

Discount is automatically applied when customer

enters their Maybank card details

T&Cs: https://docs.google.com/spreadsheets/d/1r4tAhVpCnTFy6_T8xgOJzDAsTVnN2B5-

SjEKj3pqgUI/edit#gid=334941911

Maybank Discount

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Overview





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Promo Voucher Code Amount Min Spend

Start Date

End Date

Applicable Platforms

Remarks

Buy More Promotion BUYMORE15 $15 $75 15 Sep 17 Sep App only

• Not applicable for Flash Sales and Top 100 products

• For All Customers• Limited to first 300

customers only

Newsletter Promotion LZDRMxxxxxx $15 $75 15 Sep 17 Sep App only



customers only• 60k unique codes

Cheaper on App Promotion BRANDSAPP10

10% off (capped at

$20)15 Sep 17 Sep App only



customers only

T&Cs here:https://docs.google.com/spreadsheets/d/1r4tAhVpCnTFy6_T8xgOJzDAsTVnN2B5-SjEKj3pqgUI/edit#gid=334941911

General Voucher Codes

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Promo Voucher Code Amount Min Spend

Start Date End Date Applicable Platforms

Remarks

Hellopay

HELLOBRAND $10 $25 15 Sep 17 Sep

Website only

• Not applicable for Flash Sales

• Not applicable for Top 100 products

• Need to make payment with Hellopay

• Limited to first 300 users only

HELLOSHOWRM $20 $50 15 Sep 17 Sep

Line LINESHOP15 $15 $60 15 Sep 17 Sep APP only


• New Customers only• Limited to first 100

users only

Shopback SHOPBACK15 $15 $100 15 Sep 17 Sep All platforms



users only

SGtips SGTIPS15 $15 $100 15 Sep 17 Sep All platforms



users only


Voucher Codes for Partners

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Promo Discount Capped At

Start Date End Date Applicable Platforms

Remarks

Maybank Storewide Discount 10% $25 15 Sept 17 Sept All platforms • Not applicable for Flash Sales

• Not applicable for Top 100 products

• Limited to first 300 customers daily

• Maybank Cards Only


Cart Rule

Documents

10 September 2015 Brands & Sellers Showroom Brief v1 15- 17 September Strictly confidential