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TOP 10 REASONS WHY MOST PEOPLE ARE
NOT GETTING BUSINESS THROUGH
Quite often simple ideas, which can be easily implemented, can have a massive impact on your
business.
LinkedIn is one of the most cost effective ways of marketing your business yet it is HABITUALLY
UNDER UTILISED.
Over 20m people in the UK use LinkedIn yet quite often their profile is no more than a glorified CV
with a covering letter! They don’t realise the power of LinkedIn and what it can do for their
business in terms of more leads and orders.
LinkedIn allows you to Find, Connect & Engage with more ideal prospects getting you straight to
decision makers and missing out ‘contact preventers’ (you will know them as ‘gatekeepers’, PAs
and receptionists etc.) All of this WITHOUT any cold calling! You can also position yourself for
people to easily find and contact you, AND IT IS SO SIMPLE.
Here’s why most people are missing out:
1. THEIR HEADLINE DOESN’T SAY “WHAT’S IN IT FOR THE READER”
2. THEIR SUMMARY IS JUST DETAILS OF WHAT THEY DO. NOT THE BENEFITS
THEY BRING.
3. THEY DON’T HAVE ENOUGH CONNECTIONS
4. THEY DON’T HAVE ENOUGH RECOMMENDATIONS TO BUILD THE RIGHT
CREDIBILITY
5. MOST RECOMMENDATIONS ARE NOT WRITTEN IN A SPECIFIC ENOUGH WAY
6. THEY DO NOT HAVE A PROCESS FOR CONNECTING WITH THEIR TARGET
MARKET
7. THEY DO NOT KNOW HOW TO ACCEPT CONNECTIONS IN A WAY THAT
GENERATES LEADS
8. THERE IS NO FREE VALUABLE INFORMATION FOR THE READER TO
DOWNLOAD
9. THERE ARE NO VIDEO TESTIMONIALS ON THEIR PROFILE
10. THERE IS NO OTHER VIDEO OF INFORMATION TO BENEFIT THE READER
11. THEY DO NOT “OVER DELIVER” AND “WOW” THEIR TARGET MARKET
(Hence the 11 items ☺☺☺☺)
If you are serious about getting business through LinkedIn then there are two key components
that are required:
� You need a powerful personal profile that gets you found when your ideal contacts are
searching on LinkedIn. This needs to be compelling & full of evidence of the value you give
so that when you find and connect with people, you gain instant credibility with your
reader.
If your profile is ‘shoddy’ the reader just might think that everything else you do is
shoddy as well!
� You then need a clear strategy to find, connect and engage with your prospects.
If you want to start your journey to being, not in the top 10% but in the top 1% of people who
really know how to use LinkedIn to get more business and make more money, then we need to
talk.
Please ring me, Ian Preston (The Man Who Makes LinkedIn Better) now on 07504 056368, or
email me at [email protected]
I’ll even give you a FREE 15 minute critique of your current profile!
I look forward to hearing from you.
Ian
IJP Consultancy Ltd
