10 Questions
1. Which group of consumer market makes up the greatest for Home
Depot?a. Do-it-yourself customersb. Homeowners who purchase
materials/supplies from Home Depot and then hiring outside source
for installationc. Professional contractors, homebuilders,
electricians and plumbersd. College students
2. Home Depots selling off their 5 brand new stores is an
example of which of the following?a. Divestmentb. Captivec.
Bankruptcyd. Liquidation
3. Which of he following growth pattern best describes Home
Depot?a. Horizontal integration with concentric diversification b.
Horizontal integration with conglomerate diversificationc. Vertical
integration with concentric diversificationd. Vertical integration
with conglomerate diversification
4. Which distribution form best describes Home Depot?a. Direct
selling to end-usersb. Direct selling to retailersc. Whole
sellersd. None of the above
5. Home Depots signature marketing strategy known as Every Day
Low Prices is known as a. Cost leadership in the narrow marketb.
Cost leadership in the broad marketc. Differentiation in the narrow
marketd. Differentiation in the broad market
6. What is the promotion emphasis placed?a. Pushb. Pullc. Both a
and bd. None of the above
7. What is the degree of selectivity of channels for Home
Depot?a. Extremely lowb. Lowc. Mediumd. High8. Home Depot uses
which of the following method of growth in the recent years?a.
Internal developmentb. External acquisitionc. Both a and b d. None
of the above
9. What is the pricing level of Home Depot?a. Undercut pricingb.
Competitive pricingc. Overpricingd. Not measurable
10. What percentage of the merchandise shipped to the stores was
processed through the network of distribution centers?a. 10%b.
40%c. 60%d. 80%
