15
10-K Introduction & Summary Many of the General Electric– specific terms & acronyms used in this section are explained in About General Electric on page 19 and Glossary on page 120. Some of the information we provide in this section is forward-looking and therefore could change over time to reflect changes in the environment in which General Electric competes. IN PARTICULAR, PLEASE SEE THE FOLLOWING SECTIONS Forward- Looking Statements page 233 Legal Proceedings page 118 Risk Management page 107 Risk Factors page 112 Financial Resources and Liquidity page 73 Financial Measures That Supplement U.S. GAAP Measures page 94 INDEX OF FREQUENTLY REQUESTED 10-K INFORMATION Management’s Discussion & Analysis page 23 Five-Year Financial Performance Graph page 26 Segment Operations page 30 Corporate Items & Eliminations page 58 Pension Costs page 62 Income Taxes page 63 Share Repurchase Program page 187 This section provides an overview of General Electric. It does not contain all of the information you should consider. Please read the entire Annual Report on Form 10-K carefully before voting or making an investment decision. Power & Water Oil & Gas Energy Mgmt. Aviation Healthcare Transportation Appliances & Lighting GE Capital Throughout the Annual Report on Form 10-K, we use the following icons: 4 GE 2014 FORM 10-K

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Page 1: 10-K Introduction & Summarydsg.files.app.content.prod.s3.amazonaws.com/ge...10-K Introduction & Summary Many of the General Electric– specific terms & acronyms used in this section

10-KIntroduction & Summary

Many of the General Electric–specific terms & acronyms used in this section are explained in About General Electric on page 19 and Glossary on page 120.

Some of the information we provide in this section is forward-looking and therefore could change over time to reflect changes in the environment in which General Electric competes.

IN PARTICULAR, PLEASE SEE THE FOLLOWING SECTIONS

Forward- Looking

Statements

page 233

Legal Proceedings

page 118

Risk Management

page 107

Risk Factors

page 112

Financial Resources and

Liquidity

page 73

Financial Measures That Supplement

U.S. GAAP Measures

page 94

INDEX OF FREQUENTLY REQUESTED 10-K INFORMATION

Management’s Discussion & Analysis page 23

Five-Year Financial Performance Graph page 26

Segment Operations page 30

Corporate Items & Eliminations page 58

Pension Costs page 62

Income Taxes page 63

Share Repurchase Program page 187

This section provides an overview of General Electric. It does not contain all of the information you should consider. Please read the entire Annual Report on Form 10-K carefully before voting or making an investment decision.

Power & Water Oil & Gas Energy Mgmt. Aviation Healthcare Transportation Appliances & Lighting GE Capital

Throughout the Annual Report on Form 10-K, we use the following icons:

4 GE 2014 FORM 10-K

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GE in 2014

$148.6Brevenues

$15.3Bearnings from

continuing operations

$16.7Boperating earnings1

175countries in which

we compete

305,000employees

Target Actual Year-over-Year Change

REVENUESIndustrial segment organic revenues1

0%–5% growth

4%–7% growth

$148.6B$108.0B

2%

7%

OPERATING EARNINGS1

Industrial segment profit

GE Capital earnings

+

++

~$6.7B2

$16.7B$17.8B$7.0B2

1%

10%

12%

GE CFOA $14B–$17B $15.2B 6%

OPERATING MARGINS + 16.2% 50bps3

INDUSTRIAL SG&A EXPENSES AS % OF SALES ~14% 14.0% 190bps3

TOTAL CORPORATE COSTS (OPERATING)4 Adjusted total corporate costs (operating)4 $500M

$4.1B $953M

22%

1. Non-GAAP Financial Measure. See Financial Measures That Supplement U.S. Generally Accepted Accounting Principles Measures (Non-GAAP Financial Measures) on page 94.

2. Includes impact from GECC preferred stock dividend.

3. 100 basis points (bps) equals 1%.

4. For information on how we calculate these metrics, see GE Corporate Items and Eliminations on page 58.

How We Performed Against Our 2014 Operating Goals

GE 2014 FORM 10-K 5

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How We Are Shaping a New Kind of Industrial Company

See the following pages of the 10-K Introduction & Summary for more information.

EPS GROWTH THROUGH 2016

2015 OPERATING EPS GOAL4

$1.70–$1.80

Industrial…$1.10–$1.20 GE Capital…~$0.605

ExpectEPS

growth in 2015 & 2016

GE Capital~20¢

EPS loss due to split-off of

Synchrony Financial1 & sale

of non-core assets

IndustrialOrganic Industrial earnings growth

+ Alstom earnings1 + restructuring

benefits + reduction in GE’s overall share count

+ =

1. Subject to regulatory approvals.

2. LEAP is a trademark of CFM International, a 50-50 joint venture between Snecma (Safran) and GE.

3. For information on how we calculate this metric, see GE Corporate Items and Eliminations on page 58.

4. Non-GAAP Financial Measure. See Financial Measures That Supplement U.S. Generally Accepted Accounting Principles Measures (Non-GAAP Financial Measures) on page 94.

5. May be lower, depending on pace of GE Capital ENI reduction.

Recognized infrastructure leader Aggressively repositioning portfolio

— Announced Alstom & GE Appliances transactions1

Refocused & reduced size of GE Capital — Completed Synchrony IPO— Reduced GE Capital ENI by 5% from 2013

Accelerated cost reductions — Reduced Industrial SG&A as a percentage of sales 190 basis points

from 2013 — Reduced corporate costs ~$1B3

Intensified focus on gross margins

Drove culture of simplification & accountability— Released GE Beliefs — Changed executive cash bonus program to align it more closely with key

investor goals, including operating margin, free cash flow & ROIC

Built out GE Store to create unique competitive advantage— Expanded software & analytics product offerings based on Predix

(GE’s Industrial Internet software platform) — Services order growth of 10%; Industrial growth market orders +9%

— Big new product introduction (NPI) launches: H-turbine, LEAP engine,2 Tier 4 locomotive, SIGNA PET/MR scanner, 20K blowout preventer

2014 ACTIONSOUR STRATEGIC CHOICES

UNIFIED TEAM

CREATE SHAREOWNER VALUE

BUILD COMPETITIVE ADVANTAGE

BE IN MARKETS WHERE WE WIN

6 GE 2014 FORM 10-K

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Value From a Multi-business Company

Great infrastructure businesses built upon technical &

market leadership critical scale to take advantage of global

demographic trends

1

Diversity provides strength through disruptive events & commodity cycles2

Each business contributes to GE by providing unique expertise to the GE

Store & leverages the GE Store to compete more effectively (see page 11)3

POWER & WATER

MISSION: Leading globally in power generation & water technologies

Major products: gas turbines, engines & generators, steam turbines & generators, wind turbines, nuclear reactors, water systems, power generation services

Revenues Profits

$28.3B

2012 2013 2014 2012 2013 2014

13%$24.7B

11%$27.6B

$5.4B 8%$5.0B

7%$5.4B

Other 2014 resultsMargins: 19.4% Backlog: $65B # gas turbines shipped: 108 # wind turbines shipped: 2,879

+ Positive: Growing demand for H-technology, strong services model, continued growth in natural gas & strong global demand in renewables

– Negative: Excess capacity in developed markets & macroeconomic/geopolitical environments

Outlook: Outperforming the competition in a challenging environment

Year EventBusiness Impacted

Businesses Mitigating Impact GE Response Outcome

2001 9/11 attacks

Energy, GE Capital Invested in next-gen aircraft engines

GE 90, GENx, next-gen CFM

2004 U.S. gas turbine cycle bottom

Most other businesses saw double-digit growth

Invested to diversify Energy

Stronger, more diversified Energy1

2009 Financial crisis

Industrial businesses generated ~$17B of cash flow

Supported GE Capital with cash infusions

Smaller GE Capital that is stronger & more focused1

2015 Oil price drop Aviation, Healthcare

Restructuring Oil & Gas & acquiring Alstom energy businesses at attractive price2

How We Are Performing

Revenues Earnings from Continuing Operations Attributable to GE

Backlog Margins

$146.7B–

$146.0B

2%$148.6B

2012 2013 2014

$14.6B

4%$15.2B

1%$15.3B

2012 2013 2014

$210B

7%$261B

15.1%

50bps16.2%

60bps15.7%

16%$244B

2012 2013 2014 2012 2013 2014

1. See How We’ve Made Purposeful Portfolio Moves on page 14 for further details.

2. Subject to regulatory approvals.

Combustion science & services installed base

Contribution to GE Store

GE 2014 FORM 10-K 7

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1. Subject to regulatory approvals.

OIL & GAS ENERGY MANAGEMENT AVIATION

MISSION: Pushing the boundaries of technology in oil & gas to bring energy to the world

Major products: surface & subsea drilling & production systems, floating production platform equipment, mechanical drives & compressors, high-pressure reactors, artificial lift solutions, sensing & inspection solutions

MISSION: Being a global technology leader for the transmission, distribution & conversion of electrical power

Major products: electrical distribution & control products & services, lighting & power panels, grid management products & grid modernization services, industrial automation & software solutions, advanced motor, drive & control technologies

MISSION: Providing our aviation customers with the most technologically advanced & productive engines, systems & services for their success

Major products: jet & turboprop engines, components & integrated systems for commercial, military, business & general aviation aircraft & ship propulsion applications, global service network

Revenues Profits Revenues Profits Revenues Profits

2012 2013 2014 2012 2013 2014

$15.2B

11%$17.0B

10%$18.7B

$1.9B

13%$2.2B

19%$2.6B

$7.4B

2%$7.6B

3%$7.3B

$0.1B 16%$0.1B

124%$0.2B

2012 2013 2014 2012 2013 2014

$20.0B

10%$21.9B

9%$24.0B

$3.7B

16%$4.3B

14%$5.0B

2012 2013 2014 2012 2013 2014

Other 2014 resultsMargins: 13.8% Backlog: $19B

Other 2014 resultsMargins: 3.4% Backlog: $5B

Other 2014 resultsMargins: 20.7% Backlog: $134B # commercial engines shipped: 2,571 # military engines shipped: 1,068

+ Positive: Strong demand for standardizing solutions & reducing customer operating expenditures

– Negative: Industry challenges due to low oil prices & reductions in customers’ forecasted capital expenditures

Outlook: Aggressively reducing costs to help prepare for multiple scenarios

+ Positive: Growth in energy & marine industries driving demand for Power Conversion equipment & services

– Negative: Slow European economic recovery

Outlook: Restructuring + investing + expecting to close Alstom transaction in 20151 = solid growth

+ Positive: Differentiating through technology & supply chain momentum, lower fuel costs resulting in increased airline profitability & continued growth in passenger traffic & freight

– Negative: Lower military shipments due to continued pressure on U.S. military budget

Outlook: Positioning the business for long-term growth

Services technology & first-mover in growth markets

Electrification, controls & power conversion technology

Advanced materials/manufacturing & engineering productivity

Contribution to GE Store

Contribution to GE Store

Contribution to GE Store

8 GE 2014 FORM 10-K

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HEALTHCARE TRANSPORTATION APPLIANCES & LIGHTING

MISSION: Developing transformational medical technologies & services that are shaping a new age of patient care

Major products: diagnostic imaging systems (MRI, CT, nuclear & molecular imaging, digital mammography), surgical imaging products, ultrasound, protein & cellular analysis tools, software & analytics solutions to optimize healthcare delivery

MISSION: Being a global technology leader & supplier to the railroad, mining, marine, stationary power, drilling & energy storage industries

Major products: locomotives, diesel engines, drilling motors, mining equipment & propulsion systems, motorized drive systems, signaling systems, software & analytics solutions to optimize rail transportation

MISSION: Answering real-life needs, defining trends & simplifying routines. Leading a global lighting revolution to deliver innovative solutions that change the way people light & think about their world

Major products: lighting products & services, such as industrial-scale lighting solutions & major home appliances, such as refrigerators, cooktops, dishwashers & hybrid water heaters

Revenues Profits Revenues Profits Revenues Profits

$18.3B–

$18.2B 1%$18.3B

$2.9B 4%$3.0B

–$3.0B

2012 2013 2014 2012 2013 2014

$5.6B

5%$5.9B

4%$5.7B

$1.0B

13%$1.2B

3%$1.1B

2012 2013 2014 2012 2013 2014

$8.0B

5%$8.3B

1%$8.4B

$0.3B

23%$0.4B

13%$0.4B

2012 2013 2014 2012 2013 2014

Other 2014 resultsMargins: 16.7% Backlog: $16B U.S. orders: $8.5B Europe orders: $3.7B Growth region orders: $5.7B

Other 2014 resultsMargins: 20.0% Backlog: $21B # locomotives shipped: 796

Other 2014 resultsMargins: 5.1%

+ Positive: World-class data & analytics capability, continued growth in most emerging markets, hospital demand for services & IT solutions & signs of improvement in U.S. market

– Negative: Slow growth in other developed markets due to pressure on healthcare spend & effects of a stronger U.S. dollar

Outlook: Growing through product leadership, solution offerings & disciplined operations

+ Positive: Fewer parked locomotives & network velocity, increased commodity volume & U.S. growth driven by early demand for Tier 4 locomotives

– Negative: Continued softness in global commodity prices pressuring mining

Outlook: Growing earnings through technology leadership

+ Positive: U.S. housing up but normalizing & strong global shift to energy-efficient lighting

– Negative: Slowing demand in professional non-LED market segment

Outlook: Expecting to close sale of Appliances to Electrolux by mid-20151 & repositioning Lighting

1. Subject to regulatory approvals.

Diagnostics technology, software & first-mover in growth markets

Engine technology & growth market localization

LED is gateway to energy efficiency

Contribution to GE Store

Contribution to GE Store

Contribution to GE Store

GE 2014 FORM 10-K 9

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1. Non-GAAP Financial Measure. See Financial Measures That Supplement U.S. Generally Accepted Accounting Principles Measures(Non-GAAP Financial Measures) on page 94.

2. Subject to regulatory approvals.

VERTICALS Financing infrastructure

investments through Energy Financial Services, GE Capital Aviation Services, Healthcare

Financial Services

ACCESS GEProviding services beyond

traditional banking & leveraging industrial businesses to provide

industry-specific expertise

GE CAPITAL

MISSION: Investing financial, human & intellectual capital to help our customers build their businesses

Major products: GE-industry-focused financial services verticals, commercial loans & leases, commercial real estate, fleet management services, consumer credit cards

Revenues Profits % of GE Capital’s segment profits

$45.4B 3%

$44.1B 3%

$42.7B

$7.2B 10%$8.0B

12%$7.0B

2012 2013 2014 2012 2013 2014

39% Consumer

29% Commercial Lending & Leasing

14% GE Capital Aviation Services

13% Real Estate

5% Energy Financial Services

Other 2014 resultsENI (ex. liquidity)1: $363B Net Interest Margin: 5.0% Tier 1 Common Ratio (Basel 1) (estimated)1: 12.7%

+ Positive: Growing verticals & commercial finance

Negative: Reduced earnings through continued reduction in non-core assets, including split-off of Synchrony Financial, & regulatory cost2

Outlook: Executing portfolio transformation, including Synchrony Financial split-off,2 in investor-friendly manner

10 GE 2014 FORM 10-K

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HEALTHCARE

Provides diagnostics technology & is a first-mover & anchor tenant

in all of our growth markets

GLOBAL RESEARCH

CENTER

GLOBAL GROWTH

ORGANIZATION

SOFTWARE CENTER OF

EXCELLENCE

CULTURE & SIMPLIFICATION

ENERGY MANAGEMENT

Provides electrification, controls & power

conversion technology

TRANSPORTATION

Provides engine technology & localization in

growth regions

The GE StoreDriving Competitive Advantage Across Our Businesses

AVIATION

Provides advanced materials & manu-

facturing techniques, & engineering productivity

OIL & GAS

Provides services technology &

is a first-mover in growth regions

APPLIANCES & LIGHTING

LED is gateway to energy efficiency

POWER & WATER

Provides combustion science

& services installed base

GE 2014 FORM 10-K 11

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How We Use the GE Store to WinKey Differentiators for GE

Countries with $1B+ orders

2010 182013 222014 22

Non-U.S. infrastructure orders

2010 $47B2013 $65B2014 $69B

Growth market localization GE headcount (leadership, commercial & services)

2010 13,500+2013 19,000+2014 19,500+

Factories & service shops

BEST GROWTH MARKET FOOTPRINT1

Industrial segment revenues from growth markets1

2010 $27B2013 $40B2014 $43B 13% average annual growth rate

John Rice Vice Chairman & CEO, Global Growth Organization

“We are driving GE’s global growth by leveraging our global scale, building local capabilities & providing company-to-country infrastructure solutions.”

Bill Ruh VP, Software Sciences & Analytics

“The Software Center of Excellence leads the intersection of the physical & analytical & creates a new source of competitiveness.”

PREDIX™: OUR SOFTWARE PLATFORM FOR THE INDUSTRIAL INTERNETOpened up to third-party developers in 2014

SERVICES COUNCIL

DELIVERING CUSTOMER OUTCOMES... THE POWER OF PREDIX™

$1.4B revenues in 2014 from

GE PredictivityTM

40+ Industrial Internet

solutions across our businesses

3%–5% targeted annual growth

in $/installed base

$300M–$400M annual

investment in PredixTM capabilities

GLOBAL GROWTH ORGANIZATION

SOFTWARE CENTER OF EXCELLENCE

20+services leaders

+ Safety & Quality

+ System

Cost Reduction

+ Uptime

+ Efficiency

Vice Chairman Dan Heintzelman leads Services Council across GE, combining hardware/domain expertise with software/analytics capabilities to drive services growth

Current key initiatives: service contract optimization, productivity, global asset strategy, field engineer tools, controls system convergence

Services revenue & margins

2012 $43B MARGIN: 29%

2013 $45B MARGIN: 30%

2014 $46B MARGIN: 32%

1. GE launched the Global Growth Organization in 2010.

50+Service Shops

100+ Factories

12 GE 2014 FORM 10-K

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Industrial SG&A expenses as a percentage of sales

2012 17.5%2013 15.9%2014 14.0%

“We are driving innovation & creativity by leveraging technology across product platforms.”

GLOBAL RESEARCH

CULTURE & SIMPLIFICATION

Mark Little SVP, Chief Technology Officer

~40%of Industrial

functions

6global

functions

6,000Shared Services

employees

LEADERSHIPSHARED SERVICES

Shane Fitzsimons SVP, Global Operations

“We are centralizing support services to work smarter & more efficiently for sustainable growth.”

Susan Peters SVP, Human Resources

“GE’s culture of leadership is one of our greatest innovations.”

$1B invested in employee development each year

OUR GLOBAL LEADERSHIP INSTITUTECrotonville is at the forefront of thinking in leadership, culture, strategy & innovation. Some of GE’s best-known initiatives — Lean Six Sigma, WorkOut, Simplification & FastWorks — took shape here.

2014 PROGRESS: RISING HIGHER

GE Is the World’s Best Company for Global Leaders

#1 GE ranked #1 in the world on the Aon Hewitt Top Companies for Leaders list.

Building Top Talent & a Continuous Learning Culture Worldwide

40,000participants

37 countries

188 locations

2,100 sessions

GLOBAL OPERATIONS SNAPSHOTAccelerating the establishment of Shared Services to deliver better outcomes at lower cost for our businesses & customers

Our Global Research Centers

Niskayuna, USA Rio de Janeiro, Brazil Shanghai, China San Ramon, USA

Tirat Carmel, Israel Bangalore, India Munich, Germany Oklahoma City, USA

SHARING TECHNOLOGY ACROSS BUSINESSES

Carbon fiber–reinforced composites

Industrial inspection technologies

Medical imaging modalities (X-ray, CT & ultrasound)

What’s an Example of Technology Sharing? Global Research is using carbon fiber–reinforced composites — originally developed for fan blades in Aviation’s GE9X aircraft engine — to drive advanced applications across other GE businesses. Power & Water now uses this technology in wind blades, Oil & Gas in offshore drilling impellers & riser pipes, & Healthcare in MRI systems.

R&D SPENDSee How We Allocate Your Capital on page 15 for information on our historical R&D spend.

GE 2014 FORM 10-K 13

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2016 OPERATING EPS GOAL

75% INDUSTRIAL

How We’ve Made Purposeful Portfolio MovesOver the past decade, we have repositioned GE as a more focused, high-value industrial company. This includes making major investments to strengthen our infrastructure portfolio, substantially reducing our financial services businesses & selling businesses in which we lack competitive advantages.

MAJOR PORTFOLIO CHANGES SINCE 2001

POWER & WATERRebuilt & diversified business after the power bubble to include Distributed Power, Water & Wind Enron wind assets Multiple water assets Jenbacher Gas Engines Alstom announced1

OIL & GASBuilt a competitive & diverse franchise Vetco Gray Hydril Dresser Wood Group Well Support Wellstream Lufkin

HEALTHCAREBroadened Healthcare diagnostics franchise beyond U.S. diagnostic imaging to include Life Sciences & Healthcare IT Amersham Instrumentarium IDX/Healthcare IT

AVIATION

Expanded profit pools for the business through acquisitions focused on systems & supply chain Smiths Aerospace Avio

ENERGY MANAGEMENT

Added scale to the business Converteam

Alstom announced1

STRONGER & SMALLER GE CAPITAL

MEDIAReposition NBC Universal & divest at a good return Sold NBC Universal to Comcast

PLASTICS, SILICONES & SECURITYSell industrial businesses that do not fit GE’s core infrastructure platform Sold Plastics to Sabic Sold Silicones to Apollo Sold Security to United Technologies

APPLIANCESExit as it does not fit GE’s core infrastructure platform Announced sale of Appliances to Electrolux1

INSURANCESell insurance before the storm to reduce risk Completed staged exit of Genworth Financial Sold Reinsurance to Swiss Re Sold FGIC to Blackstone

CONSUMER FINANCEExit as it lacks GE competitive advantage Completed IPO of Synchrony Financial &

expect to split-off remaining interest1

Exited Nordic & Swiss consumer finance businesses & announced sale of Hungary consumer finance business1

1

2

3

4

5

INVESTMENTS DISPOSITIONS

Ending net investment (ex. liquidity)2

Long-term debt outstanding

Commercial paper

Cash & liquidity

Tier 1 common ratio — Basel 1 (estimated)2

Adjusted debt:equity ratio2

1. Subject to regulatory approvals.

2. Non-GAAP Financial Measure. See Financial Measures That Supplement U.S. Generally Accepted Accounting Principles Measures (Non-GAAP Financial Measures) on page 94.

2008 2014

$513B

$381B

$72B

$37B

4.7%

8.95:1

$363B

$207B

$25B

$76B

12.7%

3.15:1

STRONGERIN 2014

25% FINANCIAL SERVICES

GE only in businesses that connect to our core competencies

14 GE 2014 FORM 10-K

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“We are executing on a balanced and disciplined capital allocation plan that returns significant capital to investors, invests in the Company’s future growth, and keeps GE safe and secure.”

Jeff Bornstein, SVP & Chief Financial Officer

How We Allocate Your Capital

$1.5B

$9.0B

$2.1B

$7.2B $7.8B $8.9B

HOW CAPITAL ALLOCATION DRIVES RESULTSMargins

(Industrial segments, ’15 & ’16 ex. M&A3)

Returns1

(Industrial ROTC, ’15 & ’16 ex. M&A3)

’13 ’14 ’15E ’16F ’13 ’14 ’15E ’16F

ALLOCATION /AMOUNTS ALLOCATION /AMOUNTSGOALS GOALS

Acquisitions

75% 25%Industrial GE Capital

Continue to reshape portfolio… targeting for 2016

Dividends

Grow in line with earnings...

1¢per share quarterly increase for 2015

Buyback(reported on a book basis)

Plant & Equipment

Focus on low-cost multimodal facilities in key growth markets

HOW WE BALANCE CAPITAL ALLOCATION

Targeting world-class industrial cost structure & margins…

~12% Industrial SG&A expenses as a percentage of sales in 2016

Restructuring & Other Charges

Research & Development

Annual investment at

~5% Industrial sales

1. Non-GAAP Financial Measure. See Financial Measures That Supplement U.S. Generally Accepted Accounting Principles Measures (Non-GAAP Financial Measures) on page 94.

2. Subject to regulatory approvals.

3. We are excluding M&A transactions from the margin & Industrial ROTC targets because these targets were set prior to the Company’s announcement of the Alstom acquisition (which is subject to regulatory approvals).

2012 2013 2014

$5.2B $5.5B $5.3B

$0.7B$2.0B $1.8B

$0.7B $0.8B $1.0B

~17%15.7% 16.2% + ~17%14.3% 14.0% +

’13 ’14 ’15E

Organic Revenue Growth1

(Industrial segments)

0%

7%

2%–5%

’13 ’14 ’15E

Free Cash Flow1

(GE CFOA–P&E)

$10.6B $11.2B $10B–$12B

$5.2B

$10.4B

$1.9B$3.9B $3.7B $4.0B

CFOAExternally funded portion

~$76Bcapital

to allocate in 2015 & 2016

ALLOCATING CAPITAL

1 Return ~$40B to investors in dividends & shares repurchased through Synchrony Financial split-off

2 Focus on Alstom…other M&A focused & smaller

3 Invest organically

GENERATING CAPITAL

Focus on free cash flow1 (GE CFOA less P&E)

Synchrony Financial split-off…investor friendly

GE Capital dividend

Dispositions…~$2B/year

+

+

+

+

Offset employee share program dilution & reduce share count (including through Synchrony Financial split-off2) to

9.0B–9.5B shares outstanding

GE 2014 FORM 10-K 15

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How We Focus on the Most Critical Enterprise Risks

“I have asked GE’s leaders to go deep on what I believe are the four most critical risks facing the Company: product quality, cybersecurity, liquidity and global compliance. Over the years, we have built lines of defense around these core risk focus areas.”

JEFF IMMELTChairman of the Board & Chief Executive Officer

LINES OF DEFENSE

CORE RISK FOCUS AREAS

DEEP

DOMAIN EXPERTISE

DISCIPLINED

BUSINESS PROCESSES & CHALLENGE CULTURE

STRONG AUDIT &

THIRD PARTY OVERSIGHT

BOARD

TRANSPARENCY & MANAGEMENT

OVERSIGHT

Product quality 45,000+ engineers, including 1,000+ PhDs

Global Research Centers

Chief Engineers’ Council

Product Safety Boards

Services Council

Regulators…e.g., FAA, FDA, CFPB, NRC

Cybersecurity 11,000+ IT & cyber professionals

IT Security Operations Center

Increased investment 2.5x since 2009

Product/system design for security

Installed base remediation

Cybersecurity Task Force

Product Security Incident Response Team

Internal audit… Corporate Audit Staff

Penetration testing challenges…red team

Wurldtech…industrial product design

Liquidity (through a crisis)

750+ Treasury professionals

Stress-testing

Limits on commercial paper levels to cash & bank lines of credit

Cash flow metrics in compensation plans

Credit rating agencies

Federal Reserve, OCC, FDIC

Global compliance

750+ compliance professionals

~500 ombuds

Policy Compliance Review Board…3 meetings & 9 compliance operating reviews in ’14

Global Ombuds System

Deep culture of integrity (Spirit & Letter)…our leaders own it

External audit…KPMG (~360 partners & 500k+ audit hours annually)

Internal audit… Corporate Audit Staff & GE Capital Audit

Ethisphere Magazine… GE named world’s most ethical company 8 years in a row

SEE NEXT PAGE

16 GE 2014 FORM 10-K

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CORPORATE AUDIT STAFF &

GECC AUDITGE CAPITAL ENTERPRISE

RISK MANAGEMENT COMMITTEE

GECC BOARD

GE BOARD

For more details, please see Risk Management on page 107 & Risk Factors on page 112.

BO

AR

D

OV

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STRATEGIC RISK

GLOBAL MACRO-ENVIRONMENT Our growth is subject to global economic and political risks.

M&A/RESTRUCTURINGThe success of our business depends on achieving our strategic

objectives, including through acquisitions, joint ventures, dispositions

and restructurings.

INTELLECTUAL PROPERTYOur intellectual property portfolio may not prevent competitors from

independently developing products and services similar to or duplicative

to ours.

OPERATIONAL RISK

OPERATIONSWe may face operational challenges that could have a material adverse

effect on our business, reputation, financial position and results of

operations, and we are dependent on maintenance of existing product

lines, market acceptance of new product and service introductions

and product and service innovations for continued revenue and

earnings growth.

CYBERSECURITYIncreased cybersecurity requirements, vulnerabilities, threats and more

sophisticated and targeted computer crime could pose a risk to our

systems, networks, products, solutions, services and data.

SUPPLY CHAIN Significant raw material shortages, supplier capacity constraints,

supplier production disruptions, supplier quality and sourcing issues or

price increases could increase our operating costs and adversely impact

the competitive positions of our products.

FINANCIAL RISK

ECONOMY/COUNTER-PARTIESA deterioration of conditions in the global economy, the major industries

we serve or the financial markets, or the soundness of financial institu-

tions and governments we deal with, may adversely affect our business

and results of operations.

CREDIT RATINGSFailure to maintain our credit ratings could adversely affect our cost of

funds and related margins, liquidity, competitive position and access to

capital markets.

FUNDING ACCESS/COSTSConditions in the financial and credit markets may affect the availability

and cost of funding.

SOCIAL COSTSSustained increases in pension and healthcare benefits costs may

reduce our profitability.

LEGAL & COMPLIANCE RISK

REGULATORYWe are subject to a wide variety of laws, regulations and government

policies that may change in significant ways.

DODD-FRANKUnder the Dodd-Frank Wall Street Reform and Consumer Protection Act,

we are subject to prudential oversight by the Federal Reserve, including

as a result of GECC’s designation as a nonbank systemically important

financial institution (nonbank SIFI), which subjects us to increased and

evolving regulatory requirements.

LEGAL PROCEEDINGSWe are subject to legal proceedings and legal compliance risks.

Each committee

oversees risk in its area

of expertise & reports

to the full Board

GOVERNANCE & PUBLIC AFFAIRS

COMMITTEE

AUDIT COMMITTEE

MANAGEMENT DEVELOPMENT & COMPENSATION

COMMITTEE

SCIENCE & TECHNOLOGY COMMITTEE

RISK COMMITTEE

POLICY COMPLIANCE

REVIEW BOARD

GE BLUEPRINT REVIEWS

MA

NA

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How We Oversee Risk

GE 2014 FORM 10-K 17

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How We Address Social Costs

“We’ve taken significant actions to control rising pension and healthcare costs, but this remains an area of focus for GE as we continue to balance the interests of our shareowners, employees and retirees.”

Jeff Immelt, Chairman of the Board & Chief Executive Officer

’00 ’05 ’10 ’14

$0.0B2

$3.2B

$4.4B

$6.4B Cost increase drivers

Declining interest rates Volatile financial markets Healthcare cost inflation

PENSION & HEALTHCAREPLANS PRE-TAX EXPENSE1

Major GE actions to address rising pension & healthcare costs

Annually…negotiated healthcare supplier contracts

2005/2008…changed new hire retiree health benefits

2009…stratified retiree health benefits for salaried employees

2011…implemented Medicare-approved prescription drug plan

2011/2012…moved to a defined contribution retirement plan for new hires

2012...announced closing of retiree health plans to salaried employees and pre-65 retirees (effective 2015)

2014…introduced private exchanges for salaried Medicare-eligible retirees

1 Includes global pension plans, U.S. Retirement Savings Plan & U.S. principal employee/retiree health plans.

2 In 2000, primarily because of its funded status, GE Pension Plan pre-tax earnings offset the cost of the other plans included in this chart.

3 Includes GE Pension Plan & principal retiree health plans.

4 Reflects GE’s estimate of liability reduction, based on GE actions as of December 31, 2014.

5 For a discussion of the assets associated with these liabilities, see Other Consolidated Information—Postretirement Benefit Plans on page 62 and Note 12 to the consolidated

financial statements in this Form 10-K Report.

U.S. RETIREMENT PLANS LIABILITY3

Projected benefit obligation5

Liability reduction4

’19F’14

$75B ~$75B

’09

$57B

$85B ~$90B

$60B

’24F

~$100B

~$70B

18 GE 2014 FORM 10-K