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APRIL 202010
MARKETING CAMPAIGNS AWARDS April • 8.30am -10.00pm • http://appies.com.my10
http://www.appies.com.my/
Sime Darby Convention Centre
APPIES MALAYSIA
MARKETING CONFERENCE & AWARDS 2020
APPIES Malaysia is an annual one-day Marketing Conference and Awards Festival showcasing, sharing
and celebrating the country’s bestmarketing campaigns.
THE APPIES 2020 MALAYSIA2
MARKETING CAMPAIGNS AWARDS April • 8.30am -10.00pm • http://appies.com.my10
APPIES MALAYSIA MARKETING CONFERENCE & AWARDS 2020
SPEAKERS
HEAD OF JURY
SANTHARUBAN T. SUNDARAM Senior Vice President
Marketing & Alternate BusinessEtika Holdings
CHERYL GOHGroup VP of Marketing
Grab
MOHAMED ADAM WEE ABDULLAHGroup Chief Marketing Officer & Group Chief
Customer Experience OfficerCIMB Group
APPIES COUNCIL
TED LIMChief Creative Officer Dentsu Asia-Pacific
THE APPIES 2020 MALAYSIA3
MARKETING CAMPAIGNS AWARDS April • 8.30am -10.00pm • http://appies.com.my10
27 MARKETING LEADERS SPEND THE DAY JUDGING!
APPIES MALAYSIA 2020 JUDGES
ANDREW PINTO Head of Marketing
Mudah.my Sdn Bhd
ABDUL SANI ABDUL MURADGroup Chief Marketing Officer
RHB Bank Berhad
BEN MAHMUD Head of Strategy & Business Development,
Downstream Marketing, Petronas
BEN FOOGroup CMO
Taylor’s University
BERNARD LEE Head, Marketing ServicesDigi Telecommunications
DIANA WONGHead of Marketing - Bata Primavera
Bata Malaysia Sdn Bhd
CHAI HUI FUNG Regional Marketing Director
Nando’s Chickenland Malaysia Sdn Bhd
HEMANTH JAYARAMAN Marketing & Commercial
Moet Hennessy Diageo Malaysia Sdn. Bhd
FERNIE JASMINE ABDUL GHANIHead of Group Marketing & Branding
Axiata Group Berhad
IZRA IZZUDDIN Director of Marketing & Communications
TnG Digital Sdn Bhd
KAREN ONG Marketing Director
Fonterra
JEAN LERChief Marketing Officer
LINDA HASSAN SVP Head of Marketing - M’sia & S’pore
Dommal Food Services Sdn Bhd
LAI SHU WEIVP, unifi Marketing & Communications
TM Berhad
LUM CHONG HENG Commercial Director
Citychemo Manufacturing Sdn Bhd
MELATI ABDUL HAIVP & CMO
McDonald’s Malaysia
MAHMOOD ABDUL RAZAK Division Head, Group Strategic Comms
DRB-HICOM Berhad
RISHI PAHWA Marketing Head
Wipro Ginvera Marketing Ent Sdn Bhd
NICHOLAS NYEOWCountry Marketing Manager
HP Malaysia
SCHRENE GOH Head of Marketing
POS Malaysia Berhad
STEPHANIE CAUNTERHead of Marketing
ADA
SPENCER LEE TECK LOONGCEO
AirAsia BIG Loyalty
TAI KAM LEONG Head of brand & partnerships
Maxis
SUTAPA BHATTACHARYAGM - Strategic Communications & Branding
Tenaga Nasional Berhad
TIMOTHY JOHNSON SVP Marketing, Product & PartnershipsINTI International University & Colleges
SHAZLINA SUFFIANEVP Head, Corp Marketing Head - Brand & Sponsorship Mngmt
Maybank Berhad
ZALMAN ZAINAL Chief Marketing & Communications Officer
Hong Leong Bank Berhad
THE APPIES 2020 MALAYSIA4
MARKETING CAMPAIGNS AWARDS April • 8.30am -10.00pm • http://appies.com.my10
HOW TO USE YOUR 15 MINITES OF FAME
Imagine if you had the chance to listen and learn from some of the best marketing minds and campaigns in the country. Listen, learn and ask questions about the strategies, the thinking, the opportunities, the challenges, and most importantly, discover what the campaign results were.
So you know about the TED Talks, ya? You log in to get inspired about life and the things you love most. Have you heard a TED Talk about Malaysian marketing successes? Have you seen a TED talk that lets you ask questions?
Some people say The APPIES is like the TED of Marketing. Because at The APPIES you get inspired and learn almost the same way. But there’s more... you get up close with the presenters, you can ask questions and what they are saying is relevant to what your job is all about, great advice you can take home immediately... YES, instant ROI!
People also say The APPIES is like a One-Day MBA in Marketing.
“FIND OUT WHATMARKETERS REALLYWANT BY LISTENINGTO THEIR FEEDBACKAT APPIES.”
THE APPIES 2020 MALAYSIA5
MARKETING CAMPAIGNS AWARDS April • 8.30am -10.00pm • http://appies.com.my10
10 AMAZING CATEGORIES THIS YEAR!
Here’s why...
Because you get to enrich your brain power with more than 35 case studies across 10 industry categories. And if you think MBAs are more than that, you are right. But do you have 24 months on your hands?
Now imagine all this happening on 10th April 2020. 27 Malaysian marketing THOUGHT leaders JUDGING, TOP presentations, from people who will tell you what you must know, not just what you need to know.
“FOR EVERY MINUTEYOU WAIT, YOU LOSESIXTY SECONDS OFAPPIENESS.”
THE APPIES 2020 MALAYSIA6
MARKETING CAMPAIGNS AWARDS April • 8.30am -10.00pm • http://appies.com.my10
THE ONLY BUSINESS-FACING EVENT IN MALAYSIA
“YOU PRESENT TO ONE OR TWO CLIENTS IN A DAY. HOW ABOUT PRESENTINGMORE THAN 10 CLIENTSIN ONE DAY?”CREATIVE, MEDIA, DIGITAL & MARKETING AGENCIES Showcase your campaigns to an audience that comprises the Who’s Who of marketing. Intrigue your peers, clients and prospects as you bring them into your world, and the breakthrough thinking behind the strategies.
At the same time, embrace this opportunity to learn from your peers and industry players. Expand your horizons as the best advertising, marketing, media and digital minds in Malaysia share invaluable market know-how.
Discover what makes campaigns work and the real reasons why. Take your skills to the next level on April 10, 2020.
MARKETERSEncourage your creative, media, digital and marketing agencies to present your campaign to the industry and increase the visibility manifold.
Better yet, share the stage and co-present your campaign, relating the creative process, campaign results and demonstrating how client-agency synergy can create spectacular marketing results.
WHO CAN PARTICIPATE
THE APPIES 2020 MALAYSIA7
MARKETING CAMPAIGNS AWARDS April • 8.30am -10.00pm • http://appies.com.my10 APPIES Malaysia Marketing
Conference & Awards 2020
REGISTRATION FORM
Date:
10th April 2020
Time:
8.30am - 10.00pm
Venue:Sime Darby Convention Centre1A, Jalan Bukit Kiara 1,60000 Kuala Lumpur MalaysiaTel : (+603) 2089 3688Fax : (+603) 2089 3699
Admission Fee:RM 1,800 + 6% SST per pax(Conference & Awards)
* Due to the classroom style format of this Conference, delegates will be shuttling in between presentation halls based on topics, campaigns and their interests. As such delegates will have to be patient with available seating during the 10 minutes presentation slots.
Delegates will be given Conference Badges upon registration. This badge is required for admission to the presentation halls. There will be no replacement for lost badge.
Payment Details:Cheque made payable to:SLEDGEHAMMER COMMUNICATIONS (M) SDN BHD 289967-W
22B, Jalan Tun Mohd Fuad 1,Taman Tun Dr. Ismail,60000 Kuala Lumpur, Malaysia
Bank Transfer to:RHB Bank Berhad2-14389-000-10505Swift Code: RHBBMYKL
For Enquiries:Call Ruby/AmiraT: +603 7726 2588F: +603 7722 5712E: [email protected] / [email protected]
Registration & Payment• Full payment is required upon registration.• Registrations without full payment will be treated as provisional and will not be guaranteed a training place.• Payment can be made via a crossed cheque payable to “Sledgehammer Communications (M) Sdn Bhd” at least 7 days before course commencement.
CancellationNO CANCELLATION is allowed but a replacement delegate can be sent.
Sledgehammer Communications (M) Sdn Bhd reserves the right to change or cancel the course due to unforeseen circumstances.
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