10 - dvqlxo2m2q99q.cloudfront.netdvqlxo2m2q99q.cloudfront.net/.../ej-kim_portfolio.pdf · 2 bring to the car 3 wash the car 4 wipe dry and wax using a built-in hose; beep will let

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Whole Foods ice packbridging the gap between NEED and WANT

extending a popular brand within its VBL

identifying an area for innovation

design for social inclusion

getting to the bottom of a little known problem

car wash kit

collapsible air shower

student parent services

dehydration in seniors

sketch samples

contents

senior thesis project

1 Pack lunch as preferred 2 Get a Whole Foods Ice Pack, flavor of choice, from vending machines on campus

3 Keep the Ice Pack in the lunch bag; Ice Pack will keep the food cold and fresh

4 Enjoy the juice from the pack after it has melted

ICE PACK for lunch packers

Eating healthy does not need to be upscale or time consuming. Time and cost efficiency should not sacrifice for nutrition, either.

for college students on budget & on the gonutrition made accessible

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affordable

fast foodpackinglunch

packinglunch

higherend

take-out

most popular

most neglected

quick & easyhealthy

?

college students’ dilemma: WHAT TO EAT for LUNCH?

hypothesis

goal

problem definition & hypothesis

If more students prepared their own meals at home, more students would be eating healthier.

Find out challenges students face with cooking at home and bringing lunch to school. Solve to make it quicker and easier, so more students would be motivated to pack lunch to school.

When deciding what to eat on or around campus, college students have no option that is afforadble, healthy, and quick and easy at the same time. Something has to be sacrificed; more than often, it is health that gets neglected.

approach

whole foods ice pack ejung kim

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primary research

college students’ lunch packing experience

“I enjoyed throwing away the plas-tic bag after eating.”

“Having to carry back the empty container is annoying.”

“It has a stigma of childhood.”

“I’m an environmentalist. I hate using plastic bags.”

“Figuring out where and how to put things in to save space was time con-suming .. no fun.”

“It’s a morning routine for me. I don’t think about it too much.”

“[I don’t buy vegeta-bles] because they go bad before I get to eat them all.”

“Cold tastes better.”

“I want hot food.”

“I am very picky about where the food comes from.”

assumption:

truth:

Packing lunch is a choice for cost and health.

Packing lunch is a choice for cost and time.

Students often do not include vegetables in their lunch, and pack the same food over and over, for the sake of convenience and time efficiency.

Packing lunch is NOT necessarily HEALTHY.

discovery


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My initial approach would not appeal to the demographic. Each concept may solve some of the problems the students face, but all of them require extra step, time, or effort, which most students do not care to spare in their tight budget and busy schedule.

space efficient/ modular lunch box

lunch box withadded functions

help with planning & preparation

ideation

help add variety

give the user control

make healthy eating easy and pleasant

consider the context of eating

help add variety




help add variety




How can healthy eating be made truly easy?

packinglunch

packinglunch

intention:

effect:


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solution development: vending machines on campus

The new approach seeks to bring down the cost of high quality, minimally processed fruit and vegetable, and provide it at the most convenient location: on campus.

quick & easy access to better food that supplements lunch

new approach

better qualityfood

Whole Foods On Campus vending machines will be placed on multiple locations on campus. Whether the students need to grab an ice pack for their brown bags on their way to class, want to chill after a workout at the school gym, or crave a refreshing desert after having a meal in the school cafeteria, Whole Foods Ice Pack will be within reach.

Whole Foods Ice Pack, small it may be, is packed with nutrition that has long been lacking from college students’ diet, helping students eat more fruit and vegetable, without investing extra time or effort, at a reasonable and accessible price. Minimal processing and human labor contribute to lowered price.

•accessible location on campus

•accessible price for students

anywhere on campus, no preparation necessary

nutrition made accessible


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• more accessible • more familiar to users• easier maintenance• hygienic • no need to carry back

WHY dispensible packaging over reusable bottle?

solution development: packaging and branding

Whole Foods on Campus will be the sub branch of Whole Foods Market, made affordable for college students at various on-campus locations. The vending machines will be run and maintained by the brand, in a partnership with the university.

branding and partnership

minimal packaging, for reduced price

transparency allowsstudents to see the content

combination of fruit and vegetable

slim body easily fits in lunch bags and provides good grip


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Universities and Whole Foods will partner up in order to introduce the new system on campus, which will benefit all parties involved, as seen in the diagram below.

socialresponsibility

new venue access

• investing in the future • returning to society

• busy, on budget college student• used to find it difficult to get fresh

fruit and vegetable on daily basis; now has a new way

• begins to develop healthy eating habit, which continues after graduation

• add true variety to students’ food options on campus

• promote the culture of wellness• setting an example of true

education and social responsibility

patronagebrand & expertise

power to make a better choice

improved performance

business model

social responsibility & better choice on campus


car wash kit

No Front Yard? No Problem.car wash kit for urban car owners, powered by DYSON technology

Dyson brand extension project

1fill with water

2bring to the car

3wash the car

4wipe dry and wax

using a built-in hose; beep will let the user know when to stop.

using the center handle or the extension handle with wheels.

with powerful spray of water infused with washing liquid; no rub necessary.

with the brush, which will be dried with air when docked.

using the “drain” button; water will drain from the bottom. Use the “dry” button to dry the kit with air.

5drain and dry

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improvement on existing, individual tools

PROS PROS

PROS

CONSrealistic, easy to implement complete solution; can be customized for

different levels of car care needs.

most innovative, compact and easy to carry.

relies on technologies I do not know to exist

NOT a complete solution on its own. NOT INNOVATIVE ENOUGH for the brand

can be too bulky and heavy; can end up being expensive, losing its appeal in the market.

CONS CONS

STEP STRETCH LEAPall in one wash kit, with powered water bucket and hose

multi function-al, hand held wash tool

ideation and concept development

car wash kit ejung kim

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volumetric study and prototypesOnce the final concept was chosen, rough study models were made for volumetric studies. Testing with study model made of modular units gave me a good idea of what size I want the product to be, and how a big enough water tank could fit in the given size.

After experimenting with various water spraying tools, I estimated 1.5~2 gallons of water will be sufficient for washing a car, with efficient use;

half a gallon for getting the car wet, and twice that for washing off soap and dirt. I am also convinced that electricity can be efficiently used for spraying water for the purpose of car washing, without adding too much weight or volume.

How much water do I need?

l← l←→l →l18” 20”l← →l16” l← →l14.5”


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concept refinement and CAD

1parts cut and dry fitted for testing and refining alignment

2first coat of primer applied on major parts

3after repeated priming, sanding, and adjusting for better assembly, parts are ready to be painted

4main body parts spray painted and ready for assembly

5secondary parts and small details spray painted and ready for assembly

6inside surfaces and small details are painted for cleaner look

appearance model


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team project

my contribution includes:research, analysis, concept genernation, selection and refinement, CAD, and story boarding

collapsible air showerlift, lower, and leave dust free

team project with Justin Bechstein and Russell West

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danger of self-cleaning with compressed air

air can rupture eardrums

eyes can get severely damaged

air bubbles can get into veins, causing shock

problem definition

stakeholders research

What are the concerns?safety capturing

dustcost

efficiency

ease ofuse

easystorage

noiselevel

need towash face thorough

cleaning

smell

aesthetics

durability

quickness

coolingheat

“What’s good (about using the compressed air line for self cleaning) is it gets most of the dust off. What’s bad is it can be dangerous.”

“Blowing with air compressor is quick and easy, but it can’t clean the face area. It also disperses the dusts and makes the problem worse.”

collapsible air shower ejung kim

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ideation

safe

captures dust

cleans face

cost efficient

easy to use

easy to store

takes care of smell

thorough cleaning

innovative

safe

captures dust

cleans face

cost efficient

easy to use

easy to store

takes care of smell

thorough cleaning

innovative

portable body-cleaning vacuum with form fitting pads collapsing air shower with vacuum and compressed airconcept 1 concept 2

collapsible air shower ejung kim

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final direction & usage

collapsible air shower: safe, affordable, and easy way to clean off the dust

step onto the base activate compressed air and vacuum using foot pedal

lower the curtain across the body, flushing the dust towards the vacuum collection in the base

lift the curtain above the head

Intended areas of user interaction (contact points) are all marked in bright green, signature color of the brand.

Texture is added to the base, to better remove dirt from the bottom of the shoes; air vents are increased in number and area for more powerful suction.

collapsible air shower ejung kim 17

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student parent servicesmy contribution includes:user needs research, analysis, brainstorming, selection and refinement, story boarding (including all scenarios, sketches, Illustrator characters)

team project, with Yuki Yuan and Esther Kruppdesign for social inclusion

systematic support for non-traditional college students

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40%only

of these student parents in colleges earn a degree or certificate within six years, compared to 54% of non-parent students.

Going through school alone can be challenging enough... but what if you are not only a student but also a parent?

background

of students in four-year colleges are student parents.13%

29% of students in community colleges are student parents.

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primary research & analysis

quality of lifebalanceself-worth

problem statement

Student parents need systematic supports to deal with emergency situations.

affordable child care

reliableinformation

time with family

personaltime

predictability

Currently there is no systematic solution available in times of unexpected events/emergencies, and parent students are pressured to overwork themselves to manage everything on their own, often ending up having to sacrifice one obligation for another. After analyzing research findings and various opportunity areas, our group decided to develop a solution that will help student parents in times of unexpected events, which will relieve them from the stress and pressure, both physical and psychological, before, during, and after such events. This will help student parents improve their quality of life, manage their time and balance multiple roles better, and achieve their academic goals.

student parent services ejung kim

recurring themes: informationtrustsupportquality of lifebalanceself worth

family school

self

areas of obligation:family (priority in most cases)school (often second to the baby)herself/himself (most neglected)

Why should they make accommodations for me, when I made the choice?”

“

emergencysupport

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personas and current scenario

what is it like to be a student parent?

Craig (35)

Beth (27)

Michelle (22)

grad student / research assistant / parent of a 3 year old child

grad student / part time instructor / parent of a 1 year old baby

undergrad student / part time job with min. wage single mother of a newborn

- home owner- caretaker of the child: daycare center (strictly set hours)

* pain points: daycare center’s fixed hours, far distance between home,work and daycare

- goal oriented and independent- caretaker of the child: baby sitter (most flexible, but unexpected situations could come up)

* pain points: time management, having to compromise work at school

- full time undergrad student, pays tuition with scholarship - caretaker of the child: parents of the student

* pain points: extremely tight schedule, unprepared motherhood, unpredictability of school work load

Three personas were developed based on the findings of primary and secondary research. Personas represent the spectrum of student parents in various situations, each with different concerns and pain points.

current scenario and pain points of student parent personas


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final solution

centralized emergency support

• better time management• better control of life & peace of mind• higher chance of academic success

emergencydaycare

emergencyparking

making up for missed classes

see full video: HERE

• live updates on the status of baby

• extended hours available in cases of emgerency

• all the member day cares have a certain number of spots for emergency situations

• convenient parkit spots around major classroom buildings

• pay for convenient parking with “credits”

• cost in “credits” increases exponentially with passing time

• lectures recorded upon notifi-cation/request

• student get a chance to take a class of another section, if available

• use “credits” for extended deadlines on late assignments


http://www.dropbox.com/s/ifhni8kkg1fyqct/try3.mp4

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personal project

dehydration in seniors

“Dehydration has been identified as a critical risk factor for falls in older people, and a large number of injuries that the elderly suffer could be avoided if they followed the recommended fluid intake.”

It is 100% preventable. Let’s start.

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demographic profile

independentactivehealthy

living condition

activity level

health

issues/ concerns

risk factors fordehydration

lives independantly, by him/herself or with spouse

retired, yet socially and phys-ically active; has little trouble carrying out daily chores

enjoys physical exercise, includ-ing outdoor sports

does not necessarily see him/herself as a senior

lives independantly, or semi-independantly in an assisted living community

spends most time indoors; light exercise, such as walking; may use walking stick or walkers

starts to develop mobility problems, possibly arthritis

may have difficulty carrying out daily activities that are more physically demanding

lives with in-house help or in a nursing home

spends most time indoors, according to schedule set by someone else

moves in a wheelchair, either by him/herself or with help

impaired vision and/or hearing;limited mobility, limited reach;has to deal with losing control

lives in nursing home, most times confied in bed due to much deteriorated health condition

totally dependant on the care of staff and caregivers

has various medical conditions, i bad vision and hearing;

difficulty communicating; most vulnerable

dependantconfined

frail

WHO are the seniors & WHY are they susceptible?

Senior A Senior B Senior C Senior D

reduced thirst response

mobility challenges

intentional hold back from fluid intake, due to fear of incontinence

+ various medical conditions

total dependance

dehydration in seniors ejung kim

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primary research

senior hydration in nursing homes

1 there is always shortage of staff

3 communication is not easy, and residents are often passive about asking for water

4 residents have different needs/conditions

2 not enough water is being offered, nor is enough time given for the residents to finish the drink

5 all play bingo.. (or UNO)

“ The water tastes so good. I think I was thirsty.”

the role of caretaker is crucial


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leapstretchstep

effectively remind the user to drink at set intervals

help form a habit of healthy drinking

educate aging population, their families, other stakeholders and general public of the importance of proper hydration

incentivize drinking, so people would want to drink

facilitate communication between residents and caretakers

make accessing water physically easier

design platforms & ideationbasic level solutions; easier to implement

focus on physical aspect of the problem

wholistic approach; lasting effect

focus on underlying cause of the problem

group 1

able to drink independantly

need help to drink

group 2

*solution:raise awarenesspromote/help cultivate nursing home culture where proper atten-tion is given to the importance of hydration


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water is good.

health in general

(physical and mental)

falls are a huge risk for seniors.

benefits of hydration for aging population

dehydration is a risk factor for falls

transitioning, adjusting to changes

motivation

action

Seniors want to maintain their active lifestyle, despite aging.

Families members are worried.

Simple message, easy-to-follow directionseniors need

to drink before they feel thirsty.

overworking, being overly active

hurting themselves

developing the solution

research on public awareness

what do people already know?

what should the audiendce remember?

what are the concerns, in regards to the well being of their elderly family members?


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conclusion

seniors

caretakers

general public

family members

why?can bring lasting changes that affect the widest range of aging population; addresses the root cause of the issue

raise awareness among public about importance of proper hydration for the ag-ing population, and encourage change of behavior in everyday lives (drink even when not thirsty, encourage family members to drink when not thirsty, pay closer attention to the needs of those in care).

goal

target audience

Public Awareness Campaign

positive, eye-catching image

relatable story, portraying seniors from various points of spectrum, told in 1st person narrative.

happy moments linked to water drinking before feeling thirsty

positive, eye-catching image

relatable story, portraying seniors from various points of spectrum, told in 1st person narrative.

happy moments & family value linked to proper hydration

corporate sponsorship for effective distribution

“I DRINK WATER BEFORE I FEEL THIRSTY.”


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emphasis on family, instead of singling out “seniors”

speaks to everyone, affects everyone


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sketch samples

ejung kim

Documents

10 - dvqlxo2m2q99q.cloudfront.netdvqlxo2m2q99q.cloudfront.net/.../ej-kim_portfolio.pdf · 2 bring to the car 3 wash the car 4 wipe dry and wax using a built-in hose; beep will let